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13 Reasons For Not Finding Space In The Media

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Public relations agency helps you with the same.

Who does not want to get space in media? Many people and brands dream of media coverage. But it seems difficult for many. The reason behind it is; less understanding about media. Many of us are clueless about media functionality. They feel that it is almost impossible to get media coverage.

But it is not like what it seems. If done correctly, getting media coverage is not a big deal. It requires strategy and awareness. That is why it calls for attention from the experts as well. Finding space at the time of COVID-19 is still a challenge. Due to the COVID situation, many newspapers stopped their operations or slacked the pages that were earlier present. 

Here I am going to mention a few points; if followed correctly, it will get you the media attention.

Email Formation- Email formation is not an easy task. It is an art that can be learned. The email must be written carefully. Look, when you write an email, it provides you with an opportunity to communicate clearly. If you are not able to communicate clearly, you can’t put your points forward. It will become difficult for other people to find out the value of your communication. Hence, practice writing emails.

Research- If you are going to send a piece of information that is not well-researched, people are not going to find anything different in that. The most important job of a Media person is to do the research and provide correct information to the audience. The media coverage is only possible if you can get support from the journalists. And support attracts support. Try helping out journalists with the right set of researched data. It will also help you to build a long-term relationship.

Story peg creation- You can get your story published, only if you have something unique to tell. Uniqueness does not come from somewhere. Thinking creative can solve this problem. Read as much as a story you can from the related topics. Reading and understanding the current topics and markets will push your mind to generate some unique story. If it still does not work, try taking help from a professional PR agency.

Unclear agenda- No one wants to walk in the dark. Unclear agenda is like that only. It is like walking in the dark. Make sure that you are clear about your objective. Make sure that the journalists also know about your agenda. Be honest. Tell them exactly what you are looking at. People appreciate honesty. Make your agenda clear. Make it viable for the other party as well. Use a win-win attitude for the same.

Wrong Journalists- There is an old saying if you want to sell a comb to a bald person, it’s almost impossible. The same example applies here. If you are selling a story that is not going to create value for the journalists that you are selling; it’s unlikely that the journalists are going to be of any help. Do your research correctly, and try to find out the right journalists for your story. Pitch them with grace. You will be surprised that they will show interest in your story.

Style of follow-up- Please remember one thing. Journalists do not need you if you are a small player. So, you should be patient. Don’t push the journalists and don’t follow-up hard. Give them time. They also work under deadline. Please respect their space. Be respectful. Try helping them. Before calling first ask them about their availability. While following up, patience is the key.

Wrong media house- Another big challenge is to determine the right media houses. It is a process. First of all, one has to know about their target audiences and decide that the media houses that they are approaching; whether their target audience going to enjoy the story?  Will it be of any help to the media house? Does that particular media cover that kind of content? These things are crucial to be determined.

Brand Profile- Create a good brand profile. Don’t rush. Wait. Give yourself some time. Use past experiences and testimonials to create a good brand profile. A well-drafted brand profile acts as the main attraction. Don’t use the old format. Use something unique. Create new ideas. Create unique ways to communicate about your brand. It will bring you media attention.

Shock them with a unique campaign- Media always wants something new. They need to cover a story worth reading. They have to think about keeping the interest of their audience swell. So, what you can do is; create something unique. Remember to come up with a beautiful campaign, it grabs so much media attention. Use these kinds of campaigns and ideas to get the eyeball.

Building relationship- If you are not getting a reply from the journalists it might be possible that you will have to work hard to build a relationship, to meet the journalists. If due to a pandemic, they don’t agree to meet, meet them over the video call. Meet them over What’s App video or google meet etc. Make sure that you establish a relationship first. Try becoming a friend. Help them and they are going to revert to you.

Avoid social media- Many journalists don’t want to use social media for their professional use. Don’t approach them over social media. Use a more professional way. Like LinkedIn or email. Send an email and don’t just follow-up next. Wait for a day or two. Waiting for two days for an email is advisable. Use this time to help them with some supportive data. But make sure that you don’t use social media. If they become your friend then using social media makes sense.

Put yourself in their shoes- Look, if you want to understand someone, nothing could be better than, putting yourself in their shoes. Think from a journalist’s point of view. What matters to you not necessarily will matter to a journalist as well. They do their job seriously. Hence support them with their job. Try acting as a journalist and you will find a way to get yourself featured.

Respect their time- If you genuinely want to get coverage, start respecting the time of the journalist. They are mostly overloaded with work. Don’t become a burden for them.

If you follow the above-mentioned ways, you are going to get coverages. Look, please try to understand that, they are also human like us. Media has its own limitations. They cannot cover anyone or everyone. They have to make the distinction. You must understand that. If it is becoming difficult for you, then you should think about hiring an agency. A good PR agency can help you out with all your requirements, from strategizing content to creating a strong profile. A best pr agency in Delhi can also evaluate your probability of getting media coverage beforehand. Hence, if you want to get it done by yourself, please keep all the above points in mind else hire a PR agency and make your life easier.


Author:
Twenty7 Inc. is one of the Best PR agency in Delhi. We are a team of young professionals with 50+ yrs of cumulative experience. We believe in storytelling and that is what makes us one of the Top PR Agencies in Delhi. Twenty7 Inc. was also rated as one of the fastest-growing PR agencies in India. Being one of the fastest-growing pr agency in India, we have served more than 150+ clients. Some of our clients are fortune 500 companies.
https://twenty7inc.in/13-reasons-for-not-finding-space-in-the-media/

MARKETING

5 Strategies for Growing Your Business Through Digital Marketing

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5 Strategies for Growing Your Business Through Digital Marketing

Digital marketing is a powerful way to connect with more people who are interested in what you have to offer. Growing your business through digital marketing can help you reach your ultimate goal: more revenue.

In fact, a study by StrategyR revealed that the compound annual growth rate of digital marketing from 2020-2026 is projected at 13.9%. This means more businesses will be embracing digital marketing and reaping its benefits.

Do you really want to be left behind?

A digital marketing strategy directs your focus to certain targets, priorities, resources, and actions, usually over the long haul. These strategies enable you to achieve your primary objectives and aim for next-level growth.

Read on and learn the five strategies that will help you in growing your business through digital marketing.

5 Strategies for Growing Your Business Through Digital Marketing

Here are the top five digital marketing strategies you can use to build your business.

1. Maintain an Active Social Presence

If you want to grow your business using digital marketing, it’s important to establish a solid online presence on social media and search engines. And an active one at that.

According to recent estimates by Statista, more than 4.26 billion people used social media in 2021, which is expected to rise to nearly six billion by 2027.

When you maintain an active online presence on social media, you’ll be able to attract attention to your company without making a huge financial investment.

Sharing valuable engaging content on social media platforms like Facebook, Twitter, Instagram, and LinkedIn is a great way to gain more online exposure.

Here are a few other ways to maintain an active online presence:

  • Keep up with the latest trends on social media
  • Regularly update your website’s blog and share it on social media
  • Create and share product demo videos

You can also put up captivating infographics that exhibit distinctive ways of establishing the relevance of your business and brand.

However, it’s important not to spread yourself too thin by joining every social media platform out there.

Stick to the channels where your target customers are most likely to be active. In doing so, you’ll be able to maximize the impact of your digital marketing efforts.

2. Recognize and Respond to all Consumer Feedback and Reviews

According to BrightLocal, more consumers are reading online reviews than ever before. In 2021, 77% of them always or regularly read them when browsing for local businesses (up from 60% in 2020).

Customer feedback and reviews are great as they can help with customer experience management. You can easily figure out what they need from their reviews and make the required improvements.

Additionally, responding to positive and negative reviews can also help you manage the perception of your business.

And that’s why you should prioritize learning how to respond to both good and negative customer feedback.

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When responding to feedback, you should:

  • Respond quickly
  • Thank the customer for their feedback
  • Acknowledge the problem that the customer experienced
  • Explain how you plan to solve the problem
  • Take the discussion away from social media
  • Follow up with the customer after you’ve implemented the solution

A great way of collecting customer feedback before they write reviews is by using AI-powered chatbots. They can reach out to your audience and ask them for their feedback so that you can improve your chances of retaining customers and attracting new ones.
Here’s an example of a good customer review and a reply from the owner.

Reviews are also important because they give prospects the social proof they require to make a purchase.
But it can take a lot of time and tedious manual effort to solicit, compile and track all of this feedback. That is where review tools such as piHappiness, SurveySparrow, Typeform, AskNicely and SurveyMonkey come in.
You can use these tools to collect consumer feedback and reviews through online surveys.

3. Leverage Influencer Marketing

Influencer marketing is another effective way of growing your business through digital marketing.
Partnering with influencers can help drive your brand awareness, lead generation, and even sales. You can leverage this strategy by partnering with social media personalities who are right for your brand (have similar ideals, similar audience, etc.).

For example, FabFitFun partnered with Ayesha Curry, a well-known chef, as part of their influencer marketing strategy on Facebook.

To further drive the growth of your sales using influencer marketing, you can combine it with affiliate marketing where you can give a commission to your influencers for every sale they drive. This makes it a win-win situation for both parties as their revenues increase.

4. Organize Online Marketing Events/Virtual Events

Organizing online marketing events is a great way to gain exposure for your business and create interest in your products or services.

An online event is one in which people interact with others in an online setting on the web rather than meeting in person.

But there’s a catch here.

You need to identify your target audience for the events.

By targeting the right audience and at the right time, you can communicate with your prospects at every stage of the buyer’s journey.

Webinars are good examples of virtual events that are becoming increasingly popular since they make learning about a product or service easier.

A study by ON24 shows that the average webinar attendee conversion rate is 61%.

Image via ON24

What’s more, since online events are digital, they offer a unique opportunity to collect first-party data through registrations and attendee engagement in-event and via social media. This helps you tailor your marketing messaging for them too.

Some platforms provide granular analytics into attendee engagement and experience, allowing organizers to tweak and improve experiences.

You can easily see metrics such as views, likes, clicks, impressions, and comments on the dashboard of the tools in use.

If you’re a business owner, this is yet another effective way of growing your business through digital marketing.

5. Find Out How Your Competitors are Positioning Themselves in the Market

Understanding how your competitors are positioned in the market allows you to fine-tune your business plan to counter competitive challenges and strengthen your position.

Conduct research to find out what your competitors are doing online. You can use tools such as Ahrefs, Semrush, SpyFu, BuzzSumo, or Searchmetrics to track your competitor’s digital marketing campaigns.

For instance, see how this Semrush review shows how the tool gives you a glance into your competitors’ strategy or conduct competitor research.

Image via Semrush

You can also look at their website design, social media presence, and blog to understand their strategies better.

By understanding your competition and catering to your customers’ needs, you can position yourself as a leader in your industry.

Conclusion

To recap, we’ve looked at five proven strategies for growing your business through digital marketing.

From maintaining an active social media presence to seeing and responding to reviews, there’s a lot that you need to do to give your brand the much-needed boost. Partnering with influencers and organizing online events are great tactics too.

By implementing these strategies, you’ll soon see a boost in your sales and customer interaction with you and your brand.

Have any questions about these strategies? Ask them in the comments and I’ll answer them.


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