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Copywriting Courses to Advance Your Career



11 B2B Content Ideas to Fuel your Marketing (with Examples)

In copywriting, everybody has to begin somewhere – like many other people, you may be toying with the idea of beginning or advancing with a copywriting course. 

Copywriting is more of a journey and less of a destination. Except, you can start anywhere. It could start with an idea from your friend Jane.

Before you know it, you’ve quit your job.

Soon you’re building a website, working on a LinkedIn profile, and sending your first cold pitch to an unsuspecting client somewhere.

It won’t be long into your copywriting career before you meet the idea of improving your skillset. It’s usually once the YouTube tutorials lose their effectiveness and “how-to” blogs put you to sleep. 

Then you hear about copywriting courses, and you don’t know what to make of them.

To Enroll or Not To Enroll: That’s The Question

We all know that copywriting training courses are not for everyone. However, what many people aren’t sure of is whether these courses are for them.

It’s a long journey from naive newbie to copywriting professional earning the $30 an hour (or more), and copywriting courses make up a significant part of that journey.

So, back to our question: who are copywriting courses for?

1. Beginners

If you were once a beginner, then you’re pretty familiar with the uncertainty of not knowing where to start.

Do you put one foot in and take a course or just jump in and start pitching? Why not look for an employer or, better yet, run your own business? It can be tough. 

That said, copywriting courses offer a pretty good place to familiarize yourself with the industry and learn fundamentals.

2. Copywriters Looking to Advance Their Careers

Many copywriters believe that copywriting courses are for newbies only, but nothing could be farther from the truth.

You can still enroll in a course with years of experience behind you. Your goal might be to learn or perfect a new skill. If there’s some SEO copywriting certification you deem crucial to your career, don’t be shocked to find yourself sitting in a writing class.

3. Copywriters Willing to Join A Community

With the rise of mobile and remote freelancing, building professional relationships has never been this hard. How many copywriters do you know that you can drink beer with at the bar? 

Like any other industry, building professional relationships in copywriting is essential. 

You may want to join a copywriting community to make friends and acquaintances. Who knows what could come out of it – your next full-time client, a business partner, or, even better, some guy you can drink beer with. 

What To Expect (and What’s Too Good To Be True)

Creating killer content, generating quality copy, and converting leads are what get many copywriters up in the morning. Perfecting this skill set is what keeps them up at night.

But before you hop into the copywriting bandwagon, there are a few facts you have to get straight. Many courses sell a lot more than they offer. Subsequently, many learners go in with expectations beyond what they can achieve.

Before you start searching for copywriting courses, remember:

Copywriting Courses Don’t Replace Experience

Copywriting courses will teach you many skills: content marketing, creating landing pages, building your website, and writing skills.

That said, some things – such as writing persuasive copy – can only be learned through experience. You’d be surprised how much you grow as a marketing professional by writing copy for days on end, dealing with rejections, and creating improvement.

Copywriting Courses Don’t Lead To New Clients (Directly)

If you’re like most emerging freelance copywriters, clients are everything – you eat, drink, and dream clients. But there’s good news and bad news.

The good news is that writing courses will equip you with the skills to approach, appeal, and acquire clients. The bad news is that even the best copywriting courses are not a guarantee for clients.

Copywriting Courses Won’t Give You Everything.

There’s no secret copywriting formula, and anyone selling “a perfect system for copywriting” is a liar. However, there are a few copywriting courses that teach effective strategies.

Such courses will give you a step-by-step procedure of fundamentals such as email marketing essentials, running a copywriting business, and content writing.

Five Online Copywriting Courses Every Freelance Copywriter Should Have Bookmarked

What’s left is determining how and where you want to start. This has only gotten harder over the last few years since everyone and their mom is selling a copywriting course nowadays. 

That said, searching for courses without insight is like playing Russian roulette. Only that each round costs $500.

Since you’re too busy, we’ve compiled a list of the best copywriting courses and stripped them down to the good, the bad, and the compromise.

Some courses that you should consider checking out include:

1. The Accelerated Program for Six-Figure Copywriting

Did you know that personalized calls to action (just adding a name) are 202% more effective? If you didn’t, they teach that in the Accelerated Program for Six-Figure Copywriting from AWAI.

Every copywriter has heard enough about the American Writers and Artists Institute (AWAI) copywriting course to write a book about it. Even still, the insights you can gain from their programs are invaluable.

This course is great for:

  • Aspiring direct response copywriters
  • Anyone willing to learn about writing long sales letters
  • Beginners and intermediates who feel like they still have lots to learn
  • Those willing to spend $350+ on a copywriting course

AWAI’s six-figure copywriting course is one of the most prominent courses out there. Plenty have walked in without knowing a thing about direct response copywriting and gone on to become professional copywriters.

This course includes 587 pages of modules in captivating virtual textbook format. It includes thorough practices, techniques, and lessons that will take you through the intricacies of copywriting. 

Some of the key topics you should expect to learn include:

  • How to find clients and kickstart a copywriting career
  • Elements of a sales letter
  • The structure of direct-response sales copy
  • Strategies for the writing process

Beyond that, this course teaches using rote techniques, like learning and repetition, to ensure you don’t forget these concepts anytime soon. However, you shouldn’t expect an immediate six-figure income from this course (or any other course, for that matter).

2. Malcolm Gladwell’s MasterClass on Writing

You don’t need to spend much time on a search engine before you encounter high praise for Malcolm Gladwell’s masterclass on writing.

One reviewer describes it as “eye-opening, infectious, and inspiring.”

This is a course by Malcolm Gladwell, best-selling author of Blink and The Tipping Point. It’s not as well-known that Gladwell is a successful professional copywriter. He not only teaches you how to be a good copywriter but also how to have fun doing it.

This course is for:

  • People whose desire for writing goes deeper than just money
  • Copywriters looking to improve their creative process
  • Established and intermediate copywriters who want their ideas challenged
  • Copywriters willing to spend $180 on a copywriting course

His class includes 24 lessons that run between three and 20 minutes. Above that, the course offers 100% exclusive non-fiction writing content and a downloadable workbook.

A few topics that Malcon Gladwell covers in his masterclass include:

  • Structuring Narrative: The Imperfect Puzzle
  • Holding Readers: Controlling Information
  • Tone and Voice

3. Marie Forleo’s Copy Cure

Did you know that any marketer’s number one problem is the content creation and ideation process? (Welcome & Sirkin Research, Jan 2021). That explains why so many people enroll in Copy Cure.

In Copy Cure, Marie Forleo joins forces with Laura Belgray of Talking Shrimp to create what may be one of the most actionable copywriting courses out there.

It’s helping copywriters and business owners alike, many of whom later report increased open rates for their emails, visits to their webinars, and conversions on their websites.

You should consider this course if:

  • You’re a beginner to website copywriting
  • You’re struggling to find your voice in your copy
  • You feel that your copy doesn’t resonate with people
  • You’re a seasoned writer who feels they’re stuck in a rut
  • Anyone willing to spend $1,499 to hone their copywriting skills

This course will teach you to write web pages that speak to your audience and convince them to take action. In the words of one reviewer, ” it’s a course I can’t consume fast enough.”

If you decide to go for this course, look forward to the following four modules:

Module 1: Finding The Right Words

This module will teach you how to find the exact words that resonate with your target audience.

Module 2: Fixing Your Sales Stopping Mistakes

Every copywriting mistake is an opportunity to learn. In this module, you’ll learn words to avoid, incorporate, and leverage to become a successful copywriter in your field.

Module 3: How To Increase Your Sales

This is where you learn the subtle art of creating commanding landing pages, captivating CTA’s, and amazing sales pages.

Module 4: How to Write, Faster, Better, and Avoid Writer’s block

Writer’s block is the most significant obstacle to productivity, and this module equips you with the tools to deal with it.

4. Copy School From Copyhackers

Copyhackers was founded by Joanna Weibie as a one-stop-shop for all things copywriting. Copy School is their course to expose newbie writers to skills necessary to grow their careers. 

Who is Copyhackers for:

  • Those in search of a (partly) free course
  • Copywriters interested in conversion copywriting
  • Copywriters who’ve just begun their copywriting portfolio
  • Writer’s, e-commerce business owners, and marketers  

This course will offer modules, resources, templates, and worksheets on the background of frameworks that are proven to work. Also, a ton of Copyhackers content is free to students, but you’ll have to pay to get elsewhere.

Some of the modules you can expect with this course are from the 10X series, which include:

  • Email
  • Web Copy
  • Landing Page

The best part about it: there is a free version, where you can learn without paying a dime.

5. Sarah Turner’s Write Your Way to Freedom

Everyone has seen Sarah Turner’s course on social media. You’re probably wondering if it’s worth 2000 of your hard-earned bucks?

Write Your Way to Freedom is a self-paced, thorough, and bite-sized course that Sarah Turner created as a guide to professional copywriting. It teaches everything from optimizing your content creation processes to cold-pitching to clients.

This is a great course if:

  • You have zero copywriting, digital marketing, and content writing experience
  • If you’re into freelance copywriting
  • If you’re willing to spend $1997 on an online course

Sarah’s course spans 8 modules and includes 50 step-by-step lessons, an amazing community of writers, and a two-week money-back guarantee.

If you settle on this course, you can look forward to these modules, and more:

  • Cultivating a Business Owner Mindset
  • Building a Solid Foundation
  • Getting Started Writing
  • Look Like A pro
  • Client Acquisition
  • Pitching and Onboarding Clients
  • Advanced SEO

That’s A Lot Of Work: Why Not Bring It Under One Dashboard

It takes a lot to write amazing copy – tracking deadlines, organizing workflows, creating content calendars, and manipulating files. 

As a human, you can only do so much. That’s where Welcome comes in. Welcome is a powerful marketing management software that takes all aspects of your content creation and brings them within reach, under one dashboard.

From this dashboard, you can track progress, organize workflows, keep deadlines and get notifications. Ready to give it a try? Get started with a free Welcome account today!


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Take back your ROI by owning your data



Treasure Data 800x450

Treasure Data 800x450

Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. 

Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ.

Click here to view more MarTech webinars.

About the author

Cynthia RamsaranCynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai



Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars.

Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail.

Driving Change Through Amazon’s Auto Revolution

Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping experience, Josh decided to explore the Amazon-Hyundai collaboration.

The result?

A hassle-free online car purchase, personalized to his preferences, and delivered to his doorstep. Josh’s story is just a glimpse into the real-world impact of this game-changing partnership.

Bridging the Gap Between Convenience and Complexity

Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. The need for a streamlined, customer-centric solution has never been more pressing.

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Ecommerce Partnership Reshaping Auto Retail Dynamics

Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience. The trio of key developments—Amazon becoming a virtual showroom, Hyundai embracing AWS for a digital makeover, and the integration of Alexa into next-gen vehicles—addresses the pain points with a holistic approach.

In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.

Amazon and Hyundai launch a broad, strategic partnership—including vehicle sales on in 2024 – Amazon Staff

This collaboration promises not just a transaction but a transformation in the way customers interact with, purchase, and engage with their vehicles.

Pedal to the Metal

Seamless Online Purchase:

  • Complete the entire transaction within the trusted Amazon platform.
  • Utilize familiar payment and financing options.
  • Opt for convenient pick-up or doorstep delivery.
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Hyundai’s Cloud-First Transformation:

  • Experience a data-driven organization powered by AWS.
  • Benefit from enhanced production optimization, cost reduction, and improved security.

Alexa Integration in Next-Gen Vehicles:

  • Enjoy a hands-free, voice-controlled experience in Hyundai vehicles.
  • Access music, podcasts, reminders, and smart home controls effortlessly.
  • Stay connected with up-to-date traffic and weather information.

Driving into the Future

The Amazon-Hyundai collaboration is not just a partnership; it’s a revolution in motion. As we witness the fusion of e-commerce giant Amazon with automotive prowess of Hyundai, the potential impact on customer behavior is staggering.

The age-old challenges of car buying are met with a forward-thinking, customer-centric solution, paving the way for a new era in auto retail. From the comfort of your home to the driver’s seat, this partnership is set to redefine every step of the journey, promising a future where buying a car is as easy as ordering a package online.

Embrace the change, and witness the evolution of auto retail unfold before your eyes.

Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

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How to Schedule Ad Customizers for Google RSAs [2024]



How to Schedule Ad Customizers for Google RSAs [2024]

It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user intent. The benefits are clear: RSAs mean broader reach, better engagement, and improved performance metrics.

However, all these benefits come at a significant (but reasonable) cost – they can be extremely difficult to manage, especially when it comes to updating ad copy to promote limited time offers.

I know this firsthand – I work with several ecommerce clients with promotions that constantly change. Not too long ago, I found myself going through the consistently tedious process of updating a client’s RSA headlines and copy. As I was making the changes, I thought to myself: “There must be a better way to update this ad copy. I shouldn’t have to use find and replace so many times while pausing and enabling my ad campaigns.”

After expressing this to my colleague, Jordan Stambaugh, the two of us agreed there must be a better way. But we’d have to make it happen. A few weeks later, we put that idea into action and created a more efficient process for updating RSA ad copy on a scheduled basis. If you want to try this process for yourself, just keep reading.

Responsive Search Ad Customizers 101: Basic Options & Execution

Before diving into the process of scheduling automatic updates for your RSA customizers, it’s essential to understand some key Responsive Search Ad fundamentals.

First, you can customize three main options within RSAs: the Attribute Name, the Data Type, and the Account Value. Each of these plays a vital role in personalizing your ads:

  • Attribute Name: This is essentially the identifier for the customizer. It is how you’ll reference the specific piece of information you’re customizing within the ad. For instance, if you’re running a promotion, you might name an attribute “Promotion.”
  • Data Type: This indicates the kind of data the attribute represents and it determines how the information can be formatted and used within the ad. Common data types include Text (for plain, non-numeric text), Percent (to represent percentage discounts), Price (to denote monetary values), and Number (for any numerical value).
  • Account Value: This is the default value for the attribute that you set at the account level. It acts as a fallback if more specific values aren’t provided at the campaign or ad group level.

For example, if you wanted to promote a 10% off discount using RSAs, you’d use the “Discount” attribute, a data type of “Percent,” and an account value of “10% off.” Then, when someone is searching for products, Google would test automatically inserting a copy regarding a 10% off promotion into your ad.

Once you’ve set up the right customization options, you can start to format your RSAs with customizers.

Here’s how:

  • Start by typing in {
  • Click on Ad Customizer then select your attribute
  • Google will populate your attributes that are already uploaded
  • For a simple offer, use the “Default text” attribute as a catch-all. This will ensure your ads run smoothly if Google can’t pull the right messaging from your RSA feed



How to Schedule Your Ad Customizers with a Feed

Now that we’ve covered the basics, let’s cover how to schedule your ad customizers.

Just follow this three step process:

1. Create the feed

Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child sheet will pull data from the parent sheet.

We’ll start by building the parent sheet. After opening the sheet, start by renaming the active tab to “Promotions.” Don’t skip this step, it’s crucial for referencing this range in formulas later on.

In your “Promotions” tab, head to the top row and label columns A, B, and C with the headers of your ad customizer attributes. For example, you might have “BrandSaleHeadline” as your attribute in column A, “text” as the Data Type in column B, and “Shop the Collection” as the Account Value in column C.

Once your headers are in place, move to cell C2. Here, you’ll input the expression =lookup(today(),F:G,E:E). This formula will play a key role in dynamically updating your RSA customizer based on the current date.

Next, go to columns E, F, and G, which will be used to manage your scheduling. In these columns, you’ll list out the different values your chosen attribute might take, alongside their corresponding start and end dates. For example, under the “BrandSaleHeadline” attribute, you might schedule various promotional headlines to appear during different sale periods throughout the year.

Here’s how your sheet might look:

Now look back at the first 3 columns on your sheet. They should look like this:

Now create a second sheet. We’ll call this sheet the Child sheet. It’s going to automatically pull in data from the parent sheet you just created, and will be the one you link to Google Ads later on.

Columns A, B and C will be almost identical to the child sheet, but we will be using a special formula later so we can automatically populate this. So, start by labeling Row 1 Column A “Attribute,” then the next column as “Data type,” then column C as “Account value.” 

Then go to C2 and use this expression to populate the right account value from the parent document: =importrange(“[PARENT DOCUMENT URL HERE]”,”Promotions!C2″)

Your sheet should now look like this:

We recommend adding a date range with default text for any days you’re  not running a promotion. In the example above, we have “Shop Our Collection” appearing as default text.

2. Input attributes

Once you have your feed created, the next step involves inputting your attributes into the Google Ads platform. This can be done either manually or through a bulk upload.

For the manual approach, navigate to “Tools & Settings” in your Google Ads interface, then go to ‘Setup’ followed by “Business Data.” Here, you’ll find an option for “Ad Customizer Attributes.” Click the plus sign to add your attributes. It’s crucial to use the same attribute names that you’ve established in your Parent Google Sheet template to ensure consistency and proper data synchronization.



Alternatively, if you prefer the bulk upload method, again head to “Tools & Settings.” This time, select “Bulk Actions” and then “Uploads.” For this process, you only need to upload columns A to C from your template. 

Be aware that it might take some time for your uploaded attributes to be reflected in the business data section of Google Ads.

3. Set up an automatic schedule

At this point, you’ve almost finished scheduling your ad customizers. Navigate to Tools & Settings, then Bulk Actions, then Uploads, then click the Schedules tab at the top. Select your Child Google Sheet as the data source, and share your Google Sheet with the appropriate email.



And there you have it – Google will automatically pull in the data you populated in the sheets into your RSAs.

Common Challenges When Scheduling RSA Ad Customizers

When we test these sheets with our clients in the wild, we’ve uncovered five common challenges. Be on the lookout for these issues – solving them before they happen can save you a lot of trouble down the line.

Not scheduling your upload when the site changes 

The first and most significant hurdle is the mismatch between the scheduled data upload and website content updates. For instance, if the Google Sheet is set to upload at 11 am, but the website changes occur at 3 pm, there’s going to be a discrepancy where the wrong message could be displayed for several hours, or new messaging could appear prematurely. Conversely, if the website updates happen before the scheduled sheet upload, outdated promotions might linger until the new data is imported. Synchronizing these schedules is crucial; it’s best to align them so updates occur simultaneously.

Skipping QA during a message change

Another pitfall is neglecting quality assurance (QA) during message updates. It’s vital to regularly check the business data section to verify that the correct values are in place post-update.

Issues with the IMPORTRANGE function

Then there’s the technical aspect of setting up the IMPORTRANGE function correctly in the Google Sheets template. The ‘child’ template must reliably pull data from the ‘parent’ sheet. If this function isn’t configured correctly, data won’t be imported as needed.

Not sharing access of the Google template for automatic uploads

Pay attention to your access permissions for the Google Sheets template. Google will prompt you with the email address that needs permission to access the ‘child’ sheet for automatic uploads. Overlooking the sharing of your sheet with this address will prevent the system from working.

Having date range gaps in your parent sheet

Lastly, a common oversight is leaving date range gaps in the ‘parent’ sheet. Every single date must be accounted for without overlaps. A practical tip is to have an ‘evergreen’ backup message ready, scheduled to run continuously, ideally through the end of the year, to cover any potential gaps.


Leveraging Google Sheets in conjunction with Google Ads to schedule RSA ad customizers is a game-changer for managing dynamic promotional content. This process not only streamlines your workflows but also ensures that your ads remain relevant and up-to-date, reflecting current promotions without the need for constant manual intervention. 

By adopting this method, you’ll save significant time and effort, allowing you to focus more on strategy and less on the minutiae of ad copy updates. Give it a try and experience a more efficient way to manage your RSAs, keeping your campaigns fresh and engaging with minimal hassle.

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