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For every 100 people in your sales funnel, 97 won’t buy a darn thing from you. This isn’t an inflated statistic. In fact, 3% is considered...
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.
You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point...
In copywriting, everybody has to begin somewhere – like many other people, you may be toying with the idea of beginning or advancing with a copywriting...
Like Google, writing for the Amazon marketplace has its quirks and best practices to help more potential buyers find your products. If you want to ensure...
Have you ever received one of those “You can stay at our property for a low rate…if you listen to our 90-minute presentation” letters? I received...
Content is considered to be the foundation of a successful SEO strategy. What exactly does that mean? Why is content so important for search engine optimization?...
Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning. Successful SEO copywriters consider what users want,...
We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything...
