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Digital Marketing Trends to Look For in 2022

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Digital Marketing Trends to Look For in 2022


If marketers want to successfully navigate the ever-changing digital landscape in 2022, they have no choice but to step up their digital marketing game.

In today’s episode, co-hosts Mandy McEwen and Mark de Grasse talk about how much things have changed over the past two years in digital marketing and what that means for the future. The world is a different place than it was, and customers’ expectations are more demanding. The same old tricks and tools aren’t cutting it. People want connection; they want authenticity; they want a customized experience. And if they don’t get it from you, they’re going somewhere else.

Listen in for some encouraging tips on being a successful digital marketer in the coming year.

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IN THIS EPISODE YOU’LL LEARN:

  • How to build a great work culture when you’re not face-to-face
  • Why you absolutely have to embrace video marketing NOW
  • Tips for becoming more transparent and authentic as a company
  • How to give your b2b customers a b2c experience

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!



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MARKETING

The Future of Ecommerce is THIS! – Ryan Deiss [VIDEO]

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The Future of Ecommerce is THIS! - Ryan Deiss [VIDEO]


“Own your media. I have been saying this for a while and I’ve got proof of it.”

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/



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MARKETING

5 Open Door Policy Examples

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5 Open Door Policy Examples


Whether they have an issue they want to be resolved or ideas they think would improve the company or better serve clients, employees just want to be heard.

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MARKETING

Good morning: The future of CTV

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2022 Predictions: CTV and cross-channel advertising


MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and today we take a closer look at the CTV landscape.

CTV is very device-driven, so marketers were watching CES closely earlier this month to see what new kinds of screens will find their way into homes. This has broad implications for consumer behavior, and forces marketers to reconsider the channels where they engage customers.

More social media apps are migrating to the CTV ecosystem through new device features like Samsung’s Smart Hub. But marketers can’t be sure how their specific customers expect a trusted brand to appear on such a format. Is it social, or is it TV, or some combination of the two, or something entirely new?

An experimental mindset and attention to campaign performance metrics will guide marketers through these new touchpoints. No wonder there is such a high demand for data in the CTV space, which explains the many data collaborations and partnerships that have been formed over the last year.

All of this influence in CTV from other digital channels – the short-form video imported from social, for instance – means that CTV is expected to continue to grow. Just last summer, The Trade Desk’s Jeff Green predicted that it will represent at least one half of global advertising’s trillion dollar pie.

Chris Wood,

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Quote of the day. “The evolution of social is that it’s moving to TV, which makes a lot of sense right now because of social’s video content, which is becoming more important in the TV industry.” Katelyn Sorensen, CEO, Loomly


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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