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Everything You Need to Know



Everything You Need to Know

As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, and using a management by objectives (MBO) approach can help you manage your team effectively.

When organizational goals are not communicated to employees, they can’t meet expectations. This leads to micromanaging and instills the belief in your employees that you don’t trust them or their ability to achieve results. Over time, this breeds resentment, erodes job satisfaction, and increases the rate of turnover as employees go off in search of greener pastures.

If you’ve seen this situation occur multiple times throughout your organization, it’s time to look at your leadership style. Do you provide your employees with the knowledge they need, and clearly communicate what you want to see? Are you providing opportunities to help them strengthen their skills? If not, shift your mindset and company culture to management by objectives and watch your employees step up to the challenge.

To help you better navigate to the information you need, we’ve links to different parts of this story:

What is MBO?

What is the purpose of MBO?

MBO Examples


MBO Advantages and Disadvantages

How to Incorporate MBO Into Your Organization

What is MBO?

The term “management by objectives” refers to creating tangible goals for an employee to accomplish for the betterment of the organization.

example of management by objectives

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What is the purpose of MBO?

MBO ensures that employees receive clear communication regarding their roles and responsibilities, and they understand the role they play in the overall health of the organization. It not only helps them get clear on what’s expected of them, but also gives them a sense of purpose as they take ownership of how they impact the rest of the organization and help meet its mission.


In businesses that operate in silos where from one department to another, people don’t know what anyone else is working on, have a lower chance of succeeding. Employees can easily become disheartened when they can’t see the larger picture. Management by objectives aims to break down these walls for great transparency across organizations.


MBO Examples

If this sounds like something you’d like to try, you may be wondering what are some examples of objectives that you could set.

While specific objectives may differ depending on your industry, product, and specific company, there are some blanket objectives that you can begin with. While any department can use MBO, we’ll take a look at three specific instances.

Sales MBO Examples

  • Decrease the sales cycle from four to two months
  • Increase the average sales to $10,000
  • Bring in 15 new customers during a specific time period

Marketing MBO Examples

  • Increase social media likes by 40%
  • Increase time spent on the website by five minutes
  • Generate 500 new leads per month
  • Get five media placements

Customer Service BMO Examples

  • Decrease call time to under five minutes
  • Increase customer satisfaction by 30%
  • Reduce manager call intervention by 10%

Human Resources MBO Examples

  • Improve retention rate by 15%
  • Implement a leadership training program for remarkable employees
  • Increase employee satisfaction by 30%




MBO Advantages and Disadvantages

Just like any management style, there are pros and cons to management by objectives. Let’s take a closer look:



  • It’s possible for managers to rely too much on MBO and a management style. While it can revolutionize your organization, it has its limitations and is not always appropriate.
  • With goals and objectives overemphasized, non-measurable aspects of the work environment (like teamwork, positive customer interactions, etc.) may become less practiced and valued.
  • With a constant focus on numbers and metrics, employees may feel anxious about their performance which could make things worse.

As you can see, management by objectives can help your organization move in the right direction. However, it is not a cure-all for every challenge your organization may face. Let’s take a closer look at how to utilize this leadership style for optimum effectiveness.

How To Incorporate MBO Into Your Organization

It helps to strategize MBO before diving in, so let’s review how to implement MBO in your own company.

MBO Steps

Define Your Goals

What do you want the company to achieve and during what time period? These goals should be shared with everyone in your organization.

Create and Communicate Employee Goals

How do your employee’s responsibilities play into the goals of the organization? This will allow you to create specific goals and objectives for them to meet.

Monitor Their Performance and Progress

Review your employees’ performance regularly. Are they hitting whatever numbers you’ve assigned them? Are they steadily working towards a larger goal?

Assess Their Performance

Without regular performance reviews, your employees can’t gauge how they are performing and if changes need to be made.


Provide Feedback

If employees are doing well, let them know. You can do this privately or publicly to inspire others. If they are not meeting your expectations, provide this feedback privately so as not to demean them in front of their colleagues. You will also need to give them steps to take to improve their performance.

If they’re not reaching their goals, this may be because those goals have not been properly communicated, or because they don’t have the right tools to do what’s expected. Have a conversation to assess if either of these factors is at play, and then do whatever is necessary to remedy the situation.

When you follow these steps, you can implement a successful culture of management by objectives and see an improvement in your team’s performance. This works for a sales environment, as well as customer service, or any other department in an organization.

When it’s time to inspire your team and breathe new life into your organization, consider incorporating management by objectives into your company culture. You may be surprised how well your employees take to this new system. Once they understand your expectations, they’re in a better position to meet or exceed them.

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20 Best Tools To Help You Scale



To grow and succeed in the digital marketplace and increase your team’s content marketing effectiveness, you must build a dependable tech stack that will allow you to grow without placing too much pressure on you or your team.

In this article, we’ll provide ways to boost the efficiency of content marketing strategies and a list of tools to aid you in achieving your objectives together with higher performance.

Strategies for scaling your content marketing efforts

Before we get into the technology you can use to improve your content marketing, let’s look at how you can get better results from developing a successful content team to help improve your performance.

Every team member will have a different job. They will use their respective skills to help the team reach its goals:

Managing editor

This is the person in charge of your content team. They ensure that all the material published is high quality and consistent with the brand’s messaging. Often, their responsibilities include hiring content writers and then collaborating with them to ensure everything is correct and on track.

SEO analyst

This team member is in charge of ensuring that your website meets SEO standards. They also select the best keywords for each article. SEO analysts help ensure that your material is indexed properly and written with search intent in mind.

Content writer

Most content marketing teams employ in-house writers, outsource the work to independent contractors, or a mixture of both. Because “content” is at the center of all content marketing operations, these individuals are essential for generating high-quality and research-driven material for your blog and other content assets.


Outreach manager

This individual is in charge of sending your material to the appropriate forums on sites where your leads and influencers congregate and creating backlinks so that you receive the most value from each piece of content.

Top tools to grow content marketing and automate workflow

Inefficient workflows can result in delays in the creation of content as well as low-quality content because team members may struggle to work together and communicate effectively. Here are five tools that allow you to take control over the content creation process.

1. Google Docs

Google Docs is a free writing program that permits you to create, edit, and share documents online wherever you are. It is an excellent tool for collaboration and helps your team work together by giving them editing access. Features like “comments,” “suggestions,” and “mentions” let you add relevant information and people to your Docs.

2. GatherContent

GatherContent can be described as a central platform for content creation and collaboration that allows rapid and effective content production.

The tool offers a medium that lets your team edit and create content, monitor its progress, and publish it when it’s ready. Your team can also create structured content on a large scale in a split second.

3. Narrato

Narrato is a team management system that lets you streamline and control your content creation process, aiding cooperation. The tool has many useful features, including AI assistance, image search, content idea generators, and employee management options. You can organize content using boards, folders, and calendars.


It is an “everything you need” platform with collaboration campaign planning and content management tools. The fully customizable templates help your team collaborate, plan, and manage content production more efficiently.

5. Wordable

Wordable allows you to upload Google Docs drafts into WordPress in just minutes and in a designated format. The tool helps keep your documents clean, removing unnecessary spaces and line breaks as well as removing font and span tags.


It also performs other functions such as generating tables automatically, simulating featured images, helping to choose alt text for images, etc.

The best tools for scaling the writing process and optimizing content

Your efforts to market your content depend on your writing skills or search engine optimization strategies. Here are tools that help you improve the writing process and SEO.

1. WriterAccess

WriterAccess is a platform that connects you with freelancers to create content and streamline your workflow. The Partner AI tools let you research trending topics, find new keywords, optimize content, and track SERPs.

2. Frase

Frase is a tool powered by AI that detects your audience’s questions and assists you in responding to them. It helps your team identify the questions your site visitors would like answered using Google Search. It also creates detailed briefs that allow you to modify your content to meet users’ preferences.

3. MarketMuse

This artificial intelligence-based keyword and content planner allows you to speed up the research process and identify what’s missing from your content compared to your competitors. The tool also helps with content optimization for Google search.

4. makes it possible to discover potential keywords and determine terms you can integrate into your content to optimize it for search engines. The tool is also great for researching content and developing freelancer content briefs.

5. Writesonic

Through Writesonic’s artificial intelligence-powered Writer and Editor, you can write blog posts, articles, essays, e-books, and other types of content at the touch of an icon. Furthermore, you can use our editing tools powered by AI, such as paraphrasers, expanders, and shorteners, to enhance your content.

The most effective methods to increase the reach of content and establish collaborations

Content promotion is an excellent way to connect with the people you want to reach. The following tools will help you connect with your audience and establish collaborations.



The most trusted place to find colleagues is LinkedIn. You can pull and search for emails in LinkedIn Sales Navigator with one click using Evaboot.

Evaboot can help you find suitable contacts by scouring the most extensive business network. It achieves this through an extremely effective filter that provides accurate and high-quality results that enable you to connect to skilled people who could help you reach your goals.

2. is a link-building software that automates outreach, designs personalized email campaigns, locates emails of individuals you want to contact, and then sends customized pitches to these contacts. Using this tool, it is also possible to build automated sequences of emails you can use to mail personalized proposals to your email list.


Make your cold outreach fully automated with Mailshake to reach more potential customers and set up more meetings. Mailshake’s email tool utilizes AI and information from thousands of cold email campaigns to create constant, high-quality emails you can send to your leads.

Furthermore, you can use an integrated screen to contact prospects via phone or social media.

4. Hyperise

Hyperise lets you personalize images in your emails, Facebook messaging, chatbots, and LinkedIn. You can customize layers on existing images using Hyperise’s online editor and adjust them instantly on your website.

5. Icereach

Icereach can reach potential clients through LinkedIn by using intelligent automated sequences. The tool makes it easy to import leads and customize the outreach to a grander scale by adding distinct elements to create an original and customized message. The program will then create an automated drip program with automatic follow-ups.

The most practical tools to improve content distribution

Without an appropriate distribution system that allows you to reach your target audience and display your content quickly, all your efforts will go to the trash even after you’ve created some amazing content. Here are five tools that let you easily publish, share and promote your content.



IFTTT is a program that lets you connect to, incorporate, and automate the use of your favorite applications. In integrating with more than 250 personal and business applications, IFTTT is one of the most effective ways to automate your content promotion efforts.

2. Moosend

With its easy-to-use interface, this newsletter tool not just assists you with the design of email drives but also helps you target your list of contacts with specialized content.

3. Planable

You can easily organize your social media posts, collaborate with other users, and plan it from anywhere with Planable. The tool also helps you streamline your social media publishing process by letting you schedule your posts.

4. Quuu

Quuu is software that can help you get top-quality suggestions according to your target audience’s interests. Quuu’s proprietary artificial intelligence algorithm will identify high-quality content and send it to your third-party scheduling tool. It is one of the best tools to automate your social media marketing!


Outbrain provides marketers with customized recommendations for the top magazines in the world to reach their targeted audience. Its proprietary algorithms help capture your audience’s attention and guide them into taking action.

Wrapping up

Content marketing is the best way to establish the credibility of your brand and expand your enterprise. The tools listed in this guide can be utilized to create a distribution plan, measure your marketing effectiveness, and even make your customers feel more involved, assisting you in improving your company’s performance.

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