Connect with us


Feast on These 9 Content Examples Worthy of Gratitude



Feast on These 9 Content Examples Worthy of Gratitude

Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and evolved your audience understanding – all while facing intimidating challenges.

These are no small feats. So, this week while the U.S. gives official thanks, in the spirit of gratitude, we’ve gathered a few standout content marketing examples that speak to the theme. Many of these appetizing efforts were honored as winners and top finalists at this year’s Content Marketing Awards. But award or no, they’re all worth savoring.

Spending time with friends and loved ones

Thanksgiving is when many people gather with whom they care about and turn to in times of need. It’s a reminder of how meaningful human connections are, whether around the dinner table, in front of the TV, or through your favorite digital devices.

Love connection

Some might remember AT&T’s tagline, “Reach out and touch someone,” in reference to person-to-person phone calls. Though the conduits for those conversations have expanded, the brand remains dedicated to keeping the lines of communication open and available.

@ATT doesn’t use its Reach out and touch someone tagline, but it still promotes connection. Its Love Connections campaign does just that, says @joderama via @CMIContent. Click To Tweet

In its Love Connections campaign, personal communication isn’t just a holiday obligation – it’s a vital necessity. The raw documentary video series highlights the life experiences of members of the LGBTQ+ community who rely heavily on their trusted connections to reinforce their sense of belonging.

For example, in the inaugural video (below), Alok – a gender nonconforming person – describes the harassment and antagonistic remarks about their flamboyant appearance. Despite experiencing that negativity, they don’t hesitate to live on their own terms and encourage others to do the same.

The Love Connection sparked meaningful conversations among the LGBTQ+ community, their allies, and even their detractors. The brand furthered its commitment by supporting The Trevor Project – an organization aimed at suicide prevention and crisis intervention for LGBTQ youth. You’ll find more details on this campaign in 5 Lessons From the Content Marketing Awards Project of the Year Finalists.

Reaching consumers’ hearts through their stomachs

Some consumers may have packed away their sourdough starters in favor of new dinner reservations, but there’s no substitute for a home-cooked meal shared with friends and family. To evoke similar feelings of comfort and connection, marketers fill their plates and content platforms with tempting, food-focused fare.

McCain cookbook creator

Many families bond by passing down recipes through the generations. McCain Foods turned that tradition into a branded kitchen keepsake with McCain Family Cookbook Brought to You by Food24.

With the help of its content marketing agency New Media and South African foodie site Food24, McCain developed a first-of-its-kind Cookbook Creator tool. As explained in this video, it lets users upload six favorite family recipes, along with personal notes and photos.

Top recipes from Food24 and McCain rounded out each collection. Each custom book was printed and delivered to the consumer who created it.

The effort strengthened McCain’s position as a meal prep partner while creating a memorable – and lasting – association between the brand and home-cooked family meals.

For more details on this campaign, read Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs.

Butterball Talk-Line calendars

Butterball is a brand practically synonymous with Thanksgiving’s big bird.

Its annual Turkey Talk-Line opened on Nov. 1 to answer questions and help prevent meal prep meltdowns. But this year, the brand also took the talk offline with a free calendar full of culinary expertise and extra emotional support.

Known for its turkey hotline, @Butterball sold a 2022 Comfort Calendar filled with culinary expertise and extra emotional support. It sold out almost immediately, says @joderama via @CMIContent. Click To Tweet

The 2022 Comfort Calendar sold out way before Thanksgiving grocery shopping even started. But Butterball doesn’t leave customers holding the (giblets) bag: It’s stuffing its Instagram page with enough tasty tips to carry you through Christmas.

Taking the turkey show on the road

Consumers eagerly return to the skyways and byways for post-pandemic holiday reunions. Yet, travel providers still reel from almost three years of turbulence that shook their businesses to the core. Fortunately, their industry partners are helping them pull out of the tailspin with targeted content tools and inspiration.

The Compass accelerates travel business recovery

Leisure travel agents struggled as vacationers resumed their travels. They had to keep up with frequent regulatory changes, meet the surge in customer demand, and grow (or reopen) their businesses.

Small boutique agencies have been particularly hard hit. But they can find much-needed support through The Compass, an editorial media brand launched by VAX VacationAccess to unite and assist its audience in the professional travel community.

1669278603 180 Feast on These 9 Content Examples Worthy of Gratitude

Image source

The Compass Magazine and website are filled with timely industry education on topics like social media marketing, agent development, and hot travel destinations (as shown in the image above.)

In addition, personal stories and perspectives from their fellow agents help reignite the readers’ passion for traveling and inspire them to make their business a success.

Fáilte Ireland sparks growth with customizable content assets

The U.S. wasn’t alone in pandemic-impacted travel businesses. Many businesses in Ireland’s tourism industry struggled to stay afloat, lost staff, and/or had minimal marketing skills and little time for training.

Those compounding concerns spurred Ireland’s national tourism body, Fáilte Ireland, to launch a first-of-its-kind interactive toolkit. Keep Discovering provides the country’s small and medium-sized businesses with short, easy-to-access content, customization services, and other practical resources – all free.

This image of the toolkit’s cover describes some of the Keep Discovering offerings – downloadable assets, social media calendar and email templates, and ready-to-go campaign images and videos.

1669278603 371 Feast on These 9 Content Examples Worthy of Gratitude

Image source

With over 7,300 downloads of its branded assets and more than 5,000 visits to the toolkit page, Ireland’s travel agents appreciated the help. According to Transmission (the agency on the campaign), Keep Discovering helped regional tourism businesses to “rally in huge numbers.”

To learn more about this campaign, read Want To Generate More Demand? Follow These 4 Content Tips.

Get your game on

Football is a popular pastime on U.S. Thanksgiving. Whether consumers plan to score some touchdowns in their yard or play armchair quarterback with a drink in their hands, a great content play can help push the excitement into overtime.

Captain Morgan leads a cheer for the fans

Football fans are known for going to great lengths to show support for their favorite teams. For its sponsorship of the National Football League’s Fan of the Year contest, Diageo’s rum brand Captain Morgan captured that excitement in a video-centric campaign.

Captain Morgan brought on NFL legend Victor Cruz to host its We Bring on the Spice docuseries. Victor visited the top seven Fan-of-the-Year finalists and dove into their stories of devotion and how they share that passion with others in their fan communities.

The resulting videos include the story of an LA-based New York Giants fan who travels 3,000 miles to attend games (shown in the video below) as well as a super fan who created a supporters’ group that’s now over 10,000 members strong.

By giving these NFL super fans a video-centric platform to share their team love, Captain Morgan spiced up the football season – and left its signature flavor on the field for its audience to enjoy.

Learn more about this effort, and other standout video content campaigns, in 4 Ways To Win With Video – The “It” Content Format for 2023.

Get inspired to give back

This year, Patagonia’s founder put his company shares into a trust that will direct future profits to fight the climate crisis. Your brand doesn’t need to take “giving back” to that extreme, but you can use your content platform for philanthropy and public service.

Anheuser-Busch invests in preventing alcohol abuse

Anheuser-Busch markets some of the world’s most iconic beer brands, including Budweiser, Corona, and Michelob.

But as Ahava Leibtag writes, it also donates money and creates content to educate consumers about the dangers of abusing and misusing its products, such as drunk driving, underage drinking, and binge drinking.

That content includes Global Smart Drinking Goals, which Ahava describes as a set of programs and initiatives to reduce harmful alcohol use by focusing on shifting social norms, consumer behaviors, and their organization’s business practices.

The image below shows the age gate to access its site, reinforcing the brand’s efforts to keep alcohol-related content out of the hands of visitors younger than the legal drinking age.

1669278603 511 Feast on These 9 Content Examples Worthy of Gratitude

Anheuser-Bush also shares content on Instagram using #DecidetoRide. In partnership with Uber and Mothers Against Drunk Driving (MADD), the efforts encourage consumers to call a ride-share service if they’ve been drinking alcohol during their holiday celebrations.

1646740725 74 How To Raise Your Brands Voice on Issues That Matter

Pepsi implements actions that help advance racial equality

Many brands published anti-racism content following the murder of George Floyd in 2020. But Pepsi reinforced its public statements with a long-term commitment to the cause.

That year, the beverage brand launched its racial equality journey initiative with a five-year plan and pledged a $400 million commitment to increase Black representation at PepsiCo, support Black businesses, and empower Black communities.

Today, visitors to the PepsiCo site can find ongoing progress reports, details on the latest program elements, and results of the initiative to date.

As Ahava writes, Pepsi reinforced its commitment to diversifying its workforce by recruiting potential job candidates from historically Black colleges and universities (HBCUs).

The brand promotes this recruiting partnership through content like this HBCU Halftime Game video, which recognizes HBCU students’ contributions on and off the field.

To learn more about these two campaigns – and other examples of brands that give back, read Ahava’s article, How To Raise Your Brand’s Voice on Issues That Matter.

Better yet, why not put your organization’s diversity, equity, and inclusion (DEI) intentions in play – literally?

Line 25 makes a game

Line 25 Consulting is a practice dedicated to helping organizations expand their DEI viewpoint through guided training, customized workshops, and other service offerings. But recognizing an opportunity to make the lessons more engaging and actionable for marketing teams, agency founder Michelle Ngome created the Be Inclusive card game.

Each card in the DEI deck features a prompt like, ‘How do we practice DEI beyond social media’ or ‘How can we accommodate neurodiversity in the workplace’?

1669278603 296 Feast on These 9 Content Examples Worthy of Gratitude

Image source

By facilitating productive conversations on these important issues, the game prepares teams to take the next logical step – finding meaningful solutions to address them.

Fill your plate, but don’t forget to fuel your intentions

From the CMI team to yours, we hope you find time to take a break this holiday season to be reenergized and ready to create amazing content that enables your businesses to do and be better for your customers tomorrow.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.


Cover image by Joseph Kalinowski/Content Marketing Institute

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


Why We Are Always ‘Clicking to Buy’, According to Psychologists



Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.


Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


A deeper dive into data, personalization and Copilots



A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Why The Sales Team Hates Your Leads (And How To Fix It)



Why The Sales Team Hates Your Leads (And How To Fix It)

Why The Sales Team Hates Your Leads And How To

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍

“Our MQLs are up!”

“Website conversion rates are at an all-time high!”

“Email click rates have never been this good!”

But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck. 

If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality.

Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads? 

Let’s dive into the answers to these questions. Then, I’ll give you my secret lead gen kung-fu to ensure your sales team loves their marketing leads. 

Marketers Must Take Ownership

“I’ve hit the lead goal. If sales can’t close them, it’s their problem.”

How many times have you heard one of your marketers say something like this? When your teams are heavily siloed, it’s not hard to see how they get to this mindset — after all, if your marketing metrics look strong, they’ve done their part, right?

Not necessarily. 

The job of a marketer is not to drive traffic or even leads. The job of the marketer is to create messaging and offers that lead to revenue. Marketing is not a 100-meter sprint — it’s a relay race. The marketing team runs the first leg and hands the baton to sales to sprint to the finish.



To make leads valuable beyond the vanity metric of watching your MQLs tick up, you need to segment and nurture them. Screen the leads to see if they meet the parameters of your ideal customer profile. If yes, nurture them to find out how close their intent is to a sale. Only then should you pass the leads to sales. 

Lead Quality Control is a Bitter Pill that Works

Tighter quality control might reduce your overall MQLs. Still, it will ensure only the relevant leads go to sales, which is a win for your team and your organization.

This shift will require a mindset shift for your marketing team: instead of living and dying by the sheer number of MQLs, you need to create a collaborative culture between sales and marketing. Reinforce that “strong” marketing metrics that result in poor leads going to sales aren’t really strong at all.  

When you foster this culture of collaboration and accountability, it will be easier for the marketing team to receive feedback from sales about lead quality without getting defensive. 

Remember, the sales team is only holding marketing accountable so the entire organization can achieve the right results. It’s not sales vs marketing — it’s sales and marketing working together to get a great result. Nothing more, nothing less. 

We’ve identified the problem and where we need to go. So, how you do you get there?

Fix #1: Focus On High ROI Marketing Activities First

What is more valuable to you:

  • One more blog post for a few more views? 
  • One great review that prospective buyers strongly relate to?

Hopefully, you’ll choose the latter. After all, talking to customers and getting a solid testimonial can help your sales team close leads today.  Current customers talking about their previous issues, the other solutions they tried, why they chose you, and the results you helped them achieve is marketing gold.

On the other hand, even the best blog content will take months to gain enough traction to impact your revenue.

Still, many marketers who say they want to prioritize customer reviews focus all their efforts on blog content and other “top of the funnel” (Awareness, Acquisition, and Activation) efforts. 

The bottom half of the growth marketing funnel (Retention, Reputation, and Revenue) often gets ignored, even though it’s where you’ll find some of the highest ROI activities.

1716755163 123 Why The Sales Team Hates Your Leads And How To1716755163 123 Why The Sales Team Hates Your Leads And How To

Most marketers know retaining a customer is easier than acquiring a new one. But knowing this and working with sales on retention and account expansion are two different things. 

When you start focusing on retention, upselling, and expansion, your entire organization will feel it, from sales to customer success. These happier customers will increase your average account value and drive awareness through strong word of mouth, giving you one heck of a win/win.

Winning the Retention, Reputation, and Referral game also helps feed your Awareness, Acquisition, and Activation activities:

  • Increasing customer retention means more dollars stay within your organization to help achieve revenue goals and fund lead gen initiatives.
  • A fully functioning referral system lowers your customer acquisition cost (CAC) because these leads are already warm coming in the door.
  • Case studies and reviews are powerful marketing assets for lead gen and nurture activities as they demonstrate how you’ve solved identical issues for other companies.

Remember that the bottom half of your marketing and sales funnel is just as important as the top half. After all, there’s no point pouring leads into a leaky funnel. Instead, you want to build a frictionless, powerful growth engine that brings in the right leads, nurtures them into customers, and then delights those customers to the point that they can’t help but rave about you.

So, build a strong foundation and start from the bottom up. You’ll find a better return on your investment. 

Fix #2: Join Sales Calls to Better Understand Your Target Audience

You can’t market well what you don’t know how to sell.

Your sales team speaks directly to customers, understands their pain points, and knows the language they use to talk about those pains. Your marketing team needs this information to craft the perfect marketing messaging your target audience will identify with.

When marketers join sales calls or speak to existing customers, they get firsthand introductions to these pain points. Often, marketers realize that customers’ pain points and reservations are very different from those they address in their messaging. 

Once you understand your ideal customers’ objections, anxieties, and pressing questions, you can create content and messaging to remove some of these reservations before the sales call. This effort removes a barrier for your sales team, resulting in more SQLs.

Fix #3: Create Collateral That Closes Deals

One-pagers, landing pages, PDFs, decks — sales collateral could be anything that helps increase the chance of closing a deal. Let me share an example from Lean Labs. 

Our webinar page has a CTA form that allows visitors to talk to our team. Instead of a simple “get in touch” form, we created a drop-down segmentation based on the user’s challenge and need. This step helps the reader feel seen, gives them hope that they’ll receive real value from the interaction, and provides unique content to users based on their selection.

1716755163 298 Why The Sales Team Hates Your Leads And How To1716755163 298 Why The Sales Team Hates Your Leads And How To

So, if they select I need help with crushing it on HubSpot, they’ll get a landing page with HubSpot-specific content (including a video) and a meeting scheduler. 

Speaking directly to your audience’s needs and pain points through these steps dramatically increases the chances of them booking a call. Why? Because instead of trusting that a generic “expert” will be able to help them with their highly specific problem, they can see through our content and our form design that Lean Labs can solve their most pressing pain point. 

Fix #4: Focus On Reviews and Create an Impact Loop

A lot of people think good marketing is expensive. You know what’s even more expensive? Bad marketing

To get the best ROI on your marketing efforts, you need to create a marketing machine that pays for itself. When you create this machine, you need to think about two loops: the growth loop and the impact loop.

1716755163 789 Why The Sales Team Hates Your Leads And How To1716755163 789 Why The Sales Team Hates Your Leads And How To
  • Growth loop — Awareness ➡ Acquisition ➡ Activation ➡ Revenue ➡ Awareness: This is where most marketers start. 
  • Impact loop — Results ➡ Reviews ➡ Retention ➡ Referrals ➡ Results: This is where great marketers start. 

Most marketers start with their growth loop and then hope that traction feeds into their impact loop. However, the reality is that starting with your impact loop is going to be far more likely to set your marketing engine up for success

Let me share a client story to show you what this looks like in real life.

Client Story: 4X Website Leads In A Single Quarter

We partnered with a health tech startup looking to grow their website leads. One way to grow website leads is to boost organic traffic, of course, but any organic play is going to take time. If you’re playing the SEO game alone, quadrupling conversions can take up to a year or longer.

But we did it in a single quarter. Here’s how.

We realized that the startup’s demos were converting lower than industry standards. A little more digging showed us why: our client was new enough to the market that the average person didn’t trust them enough yet to want to invest in checking out a demo. So, what did we do?

We prioritized the last part of the funnel: reputation.

We ran a 5-star reputation campaign to collect reviews. Once we had the reviews we needed, we showcased them at critical parts of the website and then made sure those same reviews were posted and shown on other third-party review platforms. 

Remember that reputation plays are vital, and they’re one of the plays startups often neglect at best and ignore at worst. What others say about your business is ten times more important than what you say about yourself

By providing customer validation at critical points in the buyer journey, we were able to 4X the website leads in a single quarter!

1716755164 910 Why The Sales Team Hates Your Leads And How To1716755164 910 Why The Sales Team Hates Your Leads And How To

So, when you talk to customers, always look for opportunities to drive review/referral conversations and use them in marketing collateral throughout the buyer journey. 

Fix #5: Launch Phantom Offers for Higher Quality Leads 

You may be reading this post thinking, okay, my lead magnets and offers might be way off the mark, but how will I get the budget to create a new one that might not even work?

It’s an age-old issue: marketing teams invest way too much time and resources into creating lead magnets that fail to generate quality leads

One way to improve your chances of success, remain nimble, and stay aligned with your audience without breaking the bank is to create phantom offers, i.e., gauge the audience interest in your lead magnet before you create them.

For example, if you want to create a “World Security Report” for Chief Security Officers, don’t do all the research and complete the report as Step One. Instead, tease the offer to your audience before you spend time making it. Put an offer on your site asking visitors to join the waitlist for this report. Then wait and see how that phantom offer converts. 

This is precisely what we did for a report by Allied Universal that ended up generating 80 conversions before its release.

1716755164 348 Why The Sales Team Hates Your Leads And How To1716755164 348 Why The Sales Team Hates Your Leads And How To

The best thing about a phantom offer is that it’s a win/win scenario: 

  • Best case: You get conversions even before you create your lead magnet.
  • Worst case: You save resources by not creating a lead magnet no one wants.  

Remember, You’re On The Same Team 

We’ve talked a lot about the reasons your marketing leads might suck. However, remember that it’s not all on marketers, either. At the end of the day, marketing and sales professionals are on the same team. They are not in competition with each other. They are allies working together toward a common goal. 

Smaller companies — or anyone under $10M in net new revenue — shouldn’t even separate sales and marketing into different departments. These teams need to be so in sync with one another that your best bet is to align them into a single growth team, one cohesive front with a single goal: profitable customer acquisition.

Interested in learning more about the growth marketing mindset? Check out the Lean Labs Growth Playbook that’s helped 25+ B2B SaaS marketing teams plan, budget, and accelerate growth.

Disruptive Design Raising the Bar of Content Marketing with Graphic

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading