Going for quick wins Going for quick wins

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Good morning, Marketers, and what gaps can you fill quickly?

In Ryan Phelan’s outlook on how to approach the new year, he cautions marketers not to over-promise. (Over-promising leads to, or implies, under-delivering.)

Yes, map out some of the foundational elements in your marketing strategy, like customer acquisition. But also identify quick gaps you can fill and deliver on for quick wins.

For me, on the reporting side, I’m looking to hit quickly on what marketers have planned for the upcoming Super Bowl. Long ago, the Super Bowl grew bigger than just the ads (or the game), and now so many marketers have a gameplan on how to leverage digital channels to connect with their audience around the big game.

What ways are you connecting with fans? Drop me an email at [email protected].

Chris Wood,

Editor

Quote of the day: “They should bundle all the streaming services together and call it cable.” Jim Gaffigan, Comedian

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.