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How Clear Road Map Lead You To a Successful PR Campaign?



PR goals should be clear.

Vision and clarity are the two aspects of successful brand positioning. A well-constructed roadmap lets you achieve a successful PR campaign. First, understand the meaning of the roadmap. What is a roadmap? A road map means a set of instructions about how to do something. I would add something here to a set of “clear” instructions. Clear instructions in any planning play an important role. But same time, please don’t get confused by the clarity. Clarity never means that you are not going to change. Or something that cant be changed. I would say that changing according to the needs should be the minimum requirement of clarity.

So, let me first tell you how to create a road map?

Let’s first set a goal. Goal setting is not a child’s play. And, I would suggest that not just any goal setting but setting a realistic goal is crucial. Many young entrepreneurs do not set a realistic goal. They become overly ambitious and set the goal that is far from reality. Don’t repeat this mistake. Setting unrealistic goals will hamper you and your employee’s confidence. And losing trust is one of the biggest reasons a company fails. So be careful about the goal.

Once you set a goal, develop a clear strategy. But again be careful about this. You should not develop a static strategy. Try developing a dynamic strategy.

Again let’s first understand the meaning of static strategy and dynamic strategy. The static strategy used to be successful in the 80scentury. A strategy that is very difficult to change is called a static strategy. Earlier the marketing channels or mediums were limited. But now with the internet boom, the opportunity is immense. But at the same time, the market is also being volatile. The volatile market requires a dynamic strategy that means a strategy that is easy to change and changes according to the need. A pr agency can help you develop the same strategy. The dynamic strategy has been proven one of the best forms of strategy.

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So once you know the difference between strategies, develop the best-suited strategy to create a clear road map.

After this find out ways to achieve the goal. So, what do I mean by that? It means finding out mediums, to reach your target audience. Once you find out the medium to reach your target audience, then map everything down on a piece of paper.

Once you have this information in front of you, just try to pen down all the negative points, all the stupid reasons that might become a cause of failure. Chock that down and brainstorm with your team to overcome the same problem.

Once we have everything planned, start looking at things from an execution point of view. Feasibility of all the ideas, every point that is mentioned in the list.


After these processes, once you and your team are confident, chart down the entire plan, and here comes your road map.

The plan that has developed through this gruelling process is called a road map. I hereby would suggest that you should find out a professional PR agency that is expert in the same.

Twenty7 Inc. is one of the Best PR agency in Delhi. We are a team of young professionals with 50+ yrs of cumulative experience. We believe in storytelling and that is what makes us one of the Top PR Agencies in Delhi. Twenty7 Inc. was also rated as one of the fastest-growing PR agencies in India. Being one of the fastest-growing pr agency in India, we have served more than 150+ clients. Some of our clients are fortune 500 companies.

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Martech firms among third parties scooping email addresses from websites prior to submission



Martech firms among third parties scooping email addresses from websites prior to submission

Email addresses and passwords are being collected from website logins and sent to trackers before consumers submit the data or give consent, according to a new research paper. Some of that data is apparently going to martech providers. Email addresses can be used to track consumer behavior both on- and off-line,

Of the 100,000 sites examined, email addresses were collected from 1,844 websites in the EU and 2,950 sites in the U.S., according to “Leaky Forms: A Study of Email and Password Exfiltration Before Form Submission.”

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U.S. vs. EU results. “Comparing results from the EU and the U.S. vantage points, we found that 60% more websites leaked users’ emails to trackers, when visited from the U.S. Measuring the effect of consent choices on the exfiltration, we found their effect to be minimal. Based on our findings, users should assume that the personal information they enter into web forms may be collected by trackers — even if the form is never submitted,” write researchers Asuman Senol (imex-COSIC, KU Leuven), Gunes Acar (Radboud University), Mathias Humbert (University of Lausanne and Frederik Zuiderveen Borgesius (Radboud University).

Among the third-party collectors of email addresses are martech firms such as Adobe (Bizible), Criteo, Facebook, LiveRamp, Neustar, Oracle Netsuite (Bronco Marketing Platform), Salesforce Pardot and Taboola. Among the top websites where emails were collected before form submission were USA TODAY, Trello and The Independent in Europe; Business Insider, Issuu and Time in the U.S.

Read next: Why data compliance is more than consent management

The paper, to be presented at USENIX Security’22 in August, reported, “Taboola said in certain cases they collect users’ email hashes before form submission for ad and content personalization; they keep email hashes for at most 13 months; and they do not share them with other third parties. Taboola also said they only collect email hashes after getting user consent; however, our findings and subsequent manual verification showed that was not always the case.”

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While this activity is legal at a federal level in the U.S., it is banned in the EU under GDPR.

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The worst offending categories include: Fashion/Beauty (11.1% EU; 19% U.S.) Online Shopping (9.4% EU; 15.1% U.S.); and General News (6.6% EU; 10.2% U.S.). The least problematic: “Despite filling email fields on hundreds of websites categorized as Pornography, we have not [found] a single email leak.”


Why we care. With the end of cookies, it is inevitable that marketers will look for new sources of consumer data. Few are as useful as email addresses which are unique and persistent and can be tracked across the web and in the real world via things like loyalty programs. However, taking them without consent is a blatant violation of law in the EU and privacy expectations in the U.S. Also, the researchers found passwords being taken by what we in the martech field call “session replay scripts.” These are in practice indistinguishable from what the rest of the world calls keylogger malware.

About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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