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How to distribute content on Quora and key metrics you should monitor

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How to distribute content on Quora and key metrics you should monitor


Have you ever thought of distributing that quality content you created via Quora? I guess you hardly think of it.

What if I tell you that a percentage of 300 million users on Quora may want to consume it.

And what does it take? 

 

Sharing your content after answering questions that bother Quora users in your niche. 

Does this interest you?

 

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If yes, then you have to stay tuned because I’ll show you how to distribute content on Quora and the key metrics you should monitor.

 

What is content distribution?

Content distribution is the process of promoting your content to a target audience who you want to attract and retain. 

 

Content distribution is of three 3 classes:  

Paid content distribution 

Here you pay for a target audience to view your content. It could be in a form of pay per click advert on a marketing channel.

 

Earned content distribution 

This is when other people distribute your content through guest posts, press coverage, shares, or retweets. 

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Owned content distribution  

This involves distributing your content on platforms you have accounts. An example is social media platforms which Quora is part of. 

According to a survey by Databox, social media is the second most important channel used to distribute content.

What is Quora?  

Quora is a question-and-answer social network where you can ask and answer questions in different niches. It’s a platform where you can gain and share knowledge.  

What type of content can you distribute on Quora?  

There is no form of content that you can’t distribute on Quora. It depends on how you package it. However, the following are common types of content you can distribute on this Q&A platform:  

  • Videos
  • Social media posts
  • Infographics
  • Blog posts
  • Downloadable E-books
  • Podcasts and white papers  

How to distribute content on Quora  

Now that you know the forms of content you can distribute on Quora, let’s dive into how it works.
 

Create an account on Quora  

Creating an account on Quora is simple. You can use your email address and a password to create one.

Or you can click on continue with Facebook or Google which pops up when you want to sign up.  

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Choose topics relevant to your business  

After signing up, you’re to choose a minimum of 5 topics of interest.

Bear in mind that your goal is to distribute your content. Hence the need to choose topics relevant to your business and the interests of users in your industry.
 

Set up your bio  

You will see the option to add your profile picture. If you’re an individual, a personal photo will be fine while a logo will be a good fit if you’re a business.

Your profile credentials come next.

Here you describe yourself or your business in a way that makes you an authority in such a niche.

This is for your target audience to trust the answers you give and most importantly, the content you distribute on Quora.  

People want to see you as an authority who can help them solve their problems.

That’s the only way they can trust the content you share with them.

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You’ve a maximum of 60 characters to put up a credential that can impress your target audience. So make it short and catchy.
 

Distributing content on Quora

The first step to distributing content on Quora is to find questions that matter to your audience and answer them.  

How do you find questions that are in your space?  

Click on the answer icon on your Quora account and you see questions related to your interest. The audience to who you want to distribute your content to are the ones that ask these questions.
 
You can use the Answer Draft feature to save questions you want to answer later so that you don’t forget. You may see some users following a question. This means that once you provide an answer, they get a notification for it.

Another method to find questions to answer is via the use of relevant keywords. Bear in mind that your goal is to distribute your content. On the search bar, enter keywords that relate to the content you want to distribute.  

For example, If I have a blog post on ” How to start an online business” I can search for ” How to start an online business”  

A list of questions that Quora users ask about such keyword will display.  

You will notice that some questions have more following  than others when you click on each of them.

Generally, questions with many following tend to have more answers as you can see on the screenshot above.

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It can mean that a lot of users can see your answers.  

What I do in this case is to check for the number of answers for questions with much following. If they’re few, let’s say under 10, I smile knowing that users who follow such questions can see my answer.  

But if they are more than 50, I ask myself if someone can dig deep into reading the 50th answer.  

Although some users may be searching for answers to such questions without following, it is better to place your answer where it can be easily seen.  
 

Answering questions on Quora  

This is where the content distribution happens. Quora allows you to add links, images, and videos to your answers. But it has to offer value to your target audience and you must follow the rules. Your answers should be useful, clear, and succinct.

Generally, long-form answers on Quora tend to show that you have deep knowledge of the subject matter. And it could be enough reason for users to check out and consume the content you distribute while answering the questions.
 
The structure of your answers should matter to you. See it as if you’re creating a blog post on WordPress or you are creating a document on Microsoft Word or Google Doc.

Use H2 and H3  tags, bullet points, and punctuations where necessary. Plus avoid spelling or grammatical errors. Alternatively, you can try Jasper AI writing assistant which has advanced templates for answering Quora questions.

Distribution of blog posts, downloadable e-books, case studies, white papers, social media posts, podcasts

You can distribute these contents while answering questions on Quora. All it takes is to identify where you think they will add value to your target audience.
 
Then add the link to any of them in your answer. Some links can be ugly mere looking at them and it is important you make them look attractive. The ideal thing is to add them to an anchor text.  

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The screenshot below is how Sramana Mitra distributes her blog post in one of the answers she provided on Quora.  

Distribution of infographic  

Infographic is a visual representation of information.  You can distribute it on Quora by inserting them in your answers for illustration purposes.

According to crazy egg, answers on Quora with relevant visuals entice users to click on them.

Distribution of videos

Video consumption is on the increase and Youtube is the second most popular search engine.
 
You can create your videos with Clipchamp, upload them on YouTube and distribute them on Quora.

If you’ve a YouTube video that can support the answer you provide on Quora, add it.

Copy the link to the YouTube video and paste it into your answer.  

The link will instantly turn into a video that your audience can watch.  

I used a YouTube video of Neil Patel for illustration in the screenshot below.

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Simple rules to keep while using Quora to distribute your content  

  • Provide valuable answers to questions in your space
  • Avoid plastering your answers with links
  • Do not link directly to products or services
  • Avoid the use of affiliate links
  • Focus on providing value and be consistent

 
Key metrics you should monitor  

The success of your content distribution on Quora will show on the metrics. The aim is for you to know if your target audience engages and consumes your content.  

You should monitor the following:  

Upvotes

Users upvote your answer to appreciate it and the content you put up on Quora. It’s a ranking factor on Quora that can move your answer up for more users to see it.  

Downvote  

Downvotes show that users are not satisfied with your answers. This can affect the ranking of your answers on Quora if it becomes recurring.  

View  

Here you see the number of users that viewed your answers.
 

Comment

Comments are what users say about your answers. It could be in form of commendation, suggestion, or criticism.  

Share  

This happens when users think that you offered value and want other people to know about your answers.

It means that users on other platforms like Facebook, Twitter, LinkedIn, etc., can see your content when they click on the link.  
You have an analytics dashboard on Quora where you can monitor these stats.

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Final Thought  

Content is like food while its distribution is like serving it to hungry people. Let’s recall the steps again:

Create an account on Quora
Choose relevant topics to your business
Set up your bio
Identify questions to answer
Distribute your content by linking to or sharing them in your answers
Keep the simple rules on Quora
Monitor key metrics

The interesting thing is you don’t pay to distribute content on Quora. You distribute your content and at the same time grow your audience and brand.  

That’s like using a stone to kill two birds.  



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MARKETING

8 Effective Ways to Ensure Ecommerce Business Success

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8 Effective Ways to Ensure Ecommerce Business Success

It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many. 

According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025.

Image via Statista

While brick-and-mortar stores are gradually losing their dominance, the digital marketplace is blazing. More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape.

If you are one such ecommerce business striving to taste success, you know how demanding and competitive things can be. And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising, content marketing, social media marketing, etc.

In this post, I will be sharing 8 key factors you need to focus on to ensure your ecommerce business success and sustainable business growth. 

Let’s get started.

8 Key Factors for Ecommerce Business Success in 2022

The future of ecommerce is bright and the small businesses that jump on the bandwagon early will reap great benefits. But what does it take to taste this success? 

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Here are the 8 key success factors for ecommerce businesses.

1. Target a Niche Audience 

The secret to ecommerce business success lies in understanding your target audience and focusing all your efforts on engaging them. Instead of trying to attract a broad audience on the search engines, select a niche audience specific to your small business, understand their pain points and interests, and position your brand to meet their needs. An SEO tool like Semrush or Ahrefs can help you with your research to build a strong marketing strategy based on real insights.

The goal is to make your product unique and market it to a relevant audience that is more likely to make a purchase. This strategy can increase customer loyalty and win repeat customers for your small business. Therein lies the secret to your ecommerce business success. 

2. Go Mobile-First 

The pandemic has accelerated our shift to ecommerce and given rise to m-commerce. Insider Intelligence estimates that by 2025, m-commerce sales will account for 44.2% of total ecommerce sales in the US.

So it’s clear that the success of your ecommerce business relies on the mobile-friendliness of your site. Having a mobile-friendly online store can help you deliver a seamless online shopping experience to customers on the go.

You can begin by running Google’s Mobile-Friendly Test and building a progressive web application (PWA) for your online store. A responsive design for your website will help boost sales and pave the way for your ecommerce business success.

3. Choose the Right Distribution Channels 

Your audiences are active on different channels and if want your products to be visible to them, you need to choose the right distribution channels. 

If your business model focuses solely on your ecommerce website, you should broaden your perspective and consider other sales channels. There are several other options to sell your products like Amazon, eBay, social media, affiliate marketing, and so on. You can manage your sales process effectively with the help of sales CRM tools. These tools integrate your different sales channels and makes your sales process more efficient.

Conduct extensive research to figure out which of these channels are preferred by your target customers. Showcase your products in an attractive way to boost your ecommerce sales. This digital marketing strategy can contribute to your ecommerce business success.

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4. Create Unique Content

You heard that right. To ensure that your ecommerce brand stands out in the crowd, you should invest in high-quality and diverse content. 

Today internet users are flooded with content and to grab their attention you need to think out of the box and create content marketing strategies that truly grab their attention. Remember, video content is ruling the landscape delivering great results. You can use Premiere Pro Presets to create unique and impressive videos and stay ahead of the competition.

Gather insights from customer data analysis, see what your competitors are doing, and learn from your previous digital marketing campaigns to create a more targeted content marketing strategy for your small business. 

5. Continually Update Your Email Marketing List 

Marketers rely on email marketing to achieve diverse marketing goals. Emails can be used to generate leads, nurture them, build relationships with customers, ensure customer satisfaction and boost ecommerce sales.

But to leverage the power of email marketing, you need to be smart about your email lists and use the right email tools to manage them. There’s no point in sending a thousand emails when only a couple of hundreds of recipients are your target audience. 

That’s why segmenting your email lists and keeping them updated is crucial to your ecommerce business success. An effective way to manage your email lists is to ask for the recipients’ feedback on your emails and the information they prefer to receive.

By analyzing the responses, you can make more strategic decisions and ensure the success of your ecommerce business.

6. Deliver a Great Shopping Experience 

The expectation of customers in terms of customer experience has skyrocketed and that’s why you need to work towards improving customer satisfaction.

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Personalized communication could be one of the biggest game-changers, be it in recommending products, reminding them of abandoned carts, or introducing them to your latest offerings. Creating user story maps can go a long way in making your personalization efforts more effective.

Right from the moment customers land on your page to when they make a purchase, you should strive to create a smooth customer experience. You can also consider incorporating an AI-powered chatbot into your website to take your customer service to the next level.

To make your customers happy, offer them special deals and discounts. Such moves will surely boost your ecommerce business success.

7. Invest in Social Media Marketing

Social media, can be immensely effective in creating brand awareness, extending customer service, and generating leads for your ecommerce business. Facebook, Instagram, Pinterest, and YouTube are all marketers’ favorites to reach out to niche audiences and drive traffic for their sites.

Having said that, it is a crowded market, and winning big on social media isn’t easy. As an ecommerce brand, you need to use social media analytics to create digital marketing campaigns that not only generate engagement but also fill your sales funnel with quality leads.

Ecommerce brands should also leverage social selling as it is growing into a prominent trend. This shoppable post by Macy’s allows its Facebook followers to buy what they like instantly. 

Image via Facebook

If invested strategically, selling on social media can act as a profitable sales channel for your business. 

8. Leverage Ecommerce Tools

Your team need not struggle to ensure the success of your ecommerce business. A variety of advanced ecommerce tools are at your disposal to optimize your efforts. 

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Some of the must-use tools for you are: 

  • Website tools – to design, set up, and manage your ecommerce site
  • Ecommerce marketing tools – to help strategize and execute your campaigns with ease 
  • Competitor analysis tools – to understand the gaps in your planning and improve it
  • Analytics tools – to help you gauge the performance of your digital marketing campaigns
  • Business tools – to help you manage daily operations, finances, logistics, inventory, and customer service 

Choose the ones that can boost the success of your ecommerce business. 

Final Thoughts

There you have it, a list of 8 key factors you need to work on to ensure the success of your ecommerce business. Gaining this success is hard work but it is worth it. 

If you want to fuel your business growth, I strongly recommend building your ecommerce marketing strategy to enhance customer experience and build your brand identity. Go ahead and give them a try to beat the competition and establish a successful ecommerce business.


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