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Here Are 6 Tips for Creating a Startup Marketing Strategy



Here Are 6 Tips for Creating a Startup Marketing Strategy

You don’t have to spend a lot of money creating a killer marketing plan. Instead, time, creativity, and effort are all you need. Brainstorming your way to a killer marketing plan does not break the bank. Although they may be inexpensive and straightforward, the best marketing ideas do not come out of the blue.

You need to be innovative and think out of the box. Therefore, from day one, get into the right mindset because brand-building is a perpetual process. Freelance with startup marketing experience is an option to get your marketing strategy on track. Alternatively, you can go the DIY route using the curated below below:

#1 – Assembling the Right Team

Although every business needs individual talents and skills to thrive, teamwork improves everything. You need the right team before developing an effective marketing plan. Before hiring a full-time employee or a professional marketing team on a contract, you should consider several factors.

These factors include identifying the necessary roles to be filled to achieve your end goals and determining if you’ll be hiring on a contract or full-time basis. Also, during interviews, ensure you evaluate each candidate for their skills, strengths, and experience. Conducting regular assessments for your team members is also advised.

Because startups have limited resources, the suggestions above may be challenging. Nevertheless, you can try out alternatives. For instance, evaluate your team members for their skills, such as coding, social media expertise, or any skill, and gradually expand your team with the available resources.

#2 – Measuring Results

Consistently measuring your marketing strategy results over time is the only way to gauge success or failure. Knowing your audience’s interaction with your brand online helps you assess your strategy’s performance while identifying areas of improvement. You should also compare your Facebook and Instagram engagement and evaluate your conversion and bounce rates.

The frequency of measuring results varies by metric. You should measure metrics like website visits, leads, and visits per channel daily. While metrics like new vs. returning visitors, cost per acquisition, and CTRs should be measured weekly or monthly.


If necessary, modifying your marketing plan after measuring your results is essential. As your business evolves, your marketing strategy should also evolve.

#3 – Maintaining Consistent Brand and Message

Consistency and discipline in messaging are not only for the most prominent enterprises. We cannot overemphasize the importance of consistency in a startup’s brand and message. Although undergoing minor changes with time in your startup is expected, consistent brand image and communication can instill confidence in your customers regarding your service and credibility.

#4 – Building A Referral Network

One of the most potent marketing forms is word-of-mouth advertising, especially for small businesses. Many people make purchases based on trust and credibility; therefore, you can get referrals by taking advantage of their network.

You can get referrals in two steps. The first step is to give your clients top-quality results. Also, ensure you openly and frequently communicate with your customers.

The second step is asking for feedback. Transparency is vital, especially for startups, even if anything goes wrong. You can also learn your clients’ personalities and level of satisfaction when you ask for feedback. You can then use the feedback to improve your future service.

#5 – Create Ads Appealing to People’s Emotions

In advertising, emotion typically outsells logic. Emotions, not just facts and information, are a heavy factor in consumers’ buying decisions.

A pertinent question is how a business can connect to its target audience using emotional content. You can connect with your audience through happiness, fear or surprise, and anger.

Happiness requires you to create positive posts. These posts create an atmosphere of laughing and smiling, increasing user engagement.


Fear triggers reactions to threats and boosts survival chances. Also, fear creates a sense of urgency, driving you to take action or make a change. For instance, PSAs use fear tactics to prevent drunk driving and cigarette smoking. However, you have to avoid upsetting your customers and turning them off from your brand when using this strategy.

Anger is a negative emotion. However, it can spur people into action. When creating ads, it is necessary to prompt your target audience to ask essential questions, which anger is a part of. Nevertheless, it is advisable to use this reaction sparingly and responsibly.

#6 – Cultivating Relationships with Influencers

Influencers are also as important as customers. TV personalities and hosts of YouTube channels or radio are people your target audience listens to.

Calling potential influencers, sending them emails, and offering them free products or services is advised. Influencers’ mentions increase your brand awareness, propelling your business startup to a credible, legitimate force. Finding the right influencers you can target for partnerships is essential so you can get the biggest ROI from your campaign.

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8 Effective Ways to Ensure Ecommerce Business Success



8 Effective Ways to Ensure Ecommerce Business Success

It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many. 

According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025.

Image via Statista

While brick-and-mortar stores are gradually losing their dominance, the digital marketplace is blazing. More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape.

If you are one such ecommerce business striving to taste success, you know how demanding and competitive things can be. And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising, content marketing, social media marketing, etc.

In this post, I will be sharing 8 key factors you need to focus on to ensure your ecommerce business success and sustainable business growth. 

Let’s get started.

8 Key Factors for Ecommerce Business Success in 2022

The future of ecommerce is bright and the small businesses that jump on the bandwagon early will reap great benefits. But what does it take to taste this success? 


Here are the 8 key success factors for ecommerce businesses.

1. Target a Niche Audience 

The secret to ecommerce business success lies in understanding your target audience and focusing all your efforts on engaging them. Instead of trying to attract a broad audience on the search engines, select a niche audience specific to your small business, understand their pain points and interests, and position your brand to meet their needs. An SEO tool like Semrush or Ahrefs can help you with your research to build a strong marketing strategy based on real insights.

The goal is to make your product unique and market it to a relevant audience that is more likely to make a purchase. This strategy can increase customer loyalty and win repeat customers for your small business. Therein lies the secret to your ecommerce business success. 

2. Go Mobile-First 

The pandemic has accelerated our shift to ecommerce and given rise to m-commerce. Insider Intelligence estimates that by 2025, m-commerce sales will account for 44.2% of total ecommerce sales in the US.

So it’s clear that the success of your ecommerce business relies on the mobile-friendliness of your site. Having a mobile-friendly online store can help you deliver a seamless online shopping experience to customers on the go.

You can begin by running Google’s Mobile-Friendly Test and building a progressive web application (PWA) for your online store. A responsive design for your website will help boost sales and pave the way for your ecommerce business success.

3. Choose the Right Distribution Channels 

Your audiences are active on different channels and if want your products to be visible to them, you need to choose the right distribution channels. 

If your business model focuses solely on your ecommerce website, you should broaden your perspective and consider other sales channels. There are several other options to sell your products like Amazon, eBay, social media, affiliate marketing, and so on. You can manage your sales process effectively with the help of sales CRM tools. These tools integrate your different sales channels and makes your sales process more efficient.

Conduct extensive research to figure out which of these channels are preferred by your target customers. Showcase your products in an attractive way to boost your ecommerce sales. This digital marketing strategy can contribute to your ecommerce business success.


4. Create Unique Content

You heard that right. To ensure that your ecommerce brand stands out in the crowd, you should invest in high-quality and diverse content. 

Today internet users are flooded with content and to grab their attention you need to think out of the box and create content marketing strategies that truly grab their attention. Remember, video content is ruling the landscape delivering great results. You can use Premiere Pro Presets to create unique and impressive videos and stay ahead of the competition.

Gather insights from customer data analysis, see what your competitors are doing, and learn from your previous digital marketing campaigns to create a more targeted content marketing strategy for your small business. 

5. Continually Update Your Email Marketing List 

Marketers rely on email marketing to achieve diverse marketing goals. Emails can be used to generate leads, nurture them, build relationships with customers, ensure customer satisfaction and boost ecommerce sales.

But to leverage the power of email marketing, you need to be smart about your email lists and use the right email tools to manage them. There’s no point in sending a thousand emails when only a couple of hundreds of recipients are your target audience. 

That’s why segmenting your email lists and keeping them updated is crucial to your ecommerce business success. An effective way to manage your email lists is to ask for the recipients’ feedback on your emails and the information they prefer to receive.

By analyzing the responses, you can make more strategic decisions and ensure the success of your ecommerce business.

6. Deliver a Great Shopping Experience 

The expectation of customers in terms of customer experience has skyrocketed and that’s why you need to work towards improving customer satisfaction.


Personalized communication could be one of the biggest game-changers, be it in recommending products, reminding them of abandoned carts, or introducing them to your latest offerings. Creating user story maps can go a long way in making your personalization efforts more effective.

Right from the moment customers land on your page to when they make a purchase, you should strive to create a smooth customer experience. You can also consider incorporating an AI-powered chatbot into your website to take your customer service to the next level.

To make your customers happy, offer them special deals and discounts. Such moves will surely boost your ecommerce business success.

7. Invest in Social Media Marketing

Social media, can be immensely effective in creating brand awareness, extending customer service, and generating leads for your ecommerce business. Facebook, Instagram, Pinterest, and YouTube are all marketers’ favorites to reach out to niche audiences and drive traffic for their sites.

Having said that, it is a crowded market, and winning big on social media isn’t easy. As an ecommerce brand, you need to use social media analytics to create digital marketing campaigns that not only generate engagement but also fill your sales funnel with quality leads.

Ecommerce brands should also leverage social selling as it is growing into a prominent trend. This shoppable post by Macy’s allows its Facebook followers to buy what they like instantly. 

Image via Facebook

If invested strategically, selling on social media can act as a profitable sales channel for your business. 

8. Leverage Ecommerce Tools

Your team need not struggle to ensure the success of your ecommerce business. A variety of advanced ecommerce tools are at your disposal to optimize your efforts. 


Some of the must-use tools for you are: 

  • Website tools – to design, set up, and manage your ecommerce site
  • Ecommerce marketing tools – to help strategize and execute your campaigns with ease 
  • Competitor analysis tools – to understand the gaps in your planning and improve it
  • Analytics tools – to help you gauge the performance of your digital marketing campaigns
  • Business tools – to help you manage daily operations, finances, logistics, inventory, and customer service 

Choose the ones that can boost the success of your ecommerce business. 

Final Thoughts

There you have it, a list of 8 key factors you need to work on to ensure the success of your ecommerce business. Gaining this success is hard work but it is worth it. 

If you want to fuel your business growth, I strongly recommend building your ecommerce marketing strategy to enhance customer experience and build your brand identity. Go ahead and give them a try to beat the competition and establish a successful ecommerce business.

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