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How to Give Your Two Weeks’ Notice [+ 3 Examples]

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Giving your two weeks notice is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they’ve invested time and energy into your professional development.

If you’re wondering how to give two weeks notice without hurting your relationship with your employer, you’re in luck. There are particular actions you can take to ensure you leave a good final impression with your current employer.

Leaving your current company respectfully and thoughtfully can ensure better long-term connections and references — and, even if you’re switching industries, you never know who could help you down the road. Plus, it’s the courteous thing to do.

Here, we’ll explore the best way to give your two weeks’ notice to maintain a positive relationship with your old employer, while ensuring a seamless transition into your next role.

What is a two weeks notice?

A two weeks notice is when you let your current employer know that you will be resigning from the company in two weeks. It’s a standard method of resignation that can help you leave the company on good terms.

It’s important to remember, however, that if your employment contract or union agreement clearly states how much notice you need to give before resigning, abide by that agreement. If not, two weeks notice is generally accepted as the norm.

In the case of the latter, if your employee asks you to stay longer than the two weeks, you can do so but you are not obligated to unless your employment contract states otherwise.

How to Give Two Weeks Notice

While it can be nerve wracking to give your two weeks notice, it doesn’t have to be complicated. Remember to keep your resignation simple. You may feel like you need to reveal all the details behind your choice to resign, but you are not obligated to share additional information with your manager. All they need to know are the main paint points of interest that pertain to the company itself.

In addition to keeping the conversation simple, follow these six steps to make your resignation easy for both you and your employer.

Step One: Organize an in-person meeting with your boss.

Once you’ve officially signed a contract with your new employer and know your start date, you’re ready to give your two weeks’ notice. The first thing you’ll want to do is write a resignation letter (templates and samples can be found here).

Once you have the letter in-hand, email or slack your manager and set up a time to meet. Say something like, “Hi, I have something I’d like to discuss with you. Do you have thirty minutes over the next couple of days to meet?”

Avoid telling colleagues about your departure until you’ve spoken with your manager. Even if you have a best friend at work, it’s critical your manager hears the news from you. If they hear the news from other employees first, it signals a lack of trust and respect and could harm a relationship you put a lot of effort into building.

Step Two: During the meeting, offer a transition strategy.

When you sit down with your manager, be succinct and clear. Rambling or offering a long speech will only make the conversation more awkward.

Say something like, “I wanted to meet with you today to let you know I’ve been offered a position at another company, and it’s an opportunity I can’t pass up. I am giving my two weeks’ notice. I want you to know this wasn’t an easy decision to make, and I’m so grateful for the guidance and growth opportunities you’ve given me.”

It’s important you don’t focus on the exciting opportunities of your new role. During this meeting, your primary goal should be to express a level of appreciation and gratitude for everything your manager has done to help you grow.

Additionally, it will help alleviate your manager’s stress over losing you if you come prepared with tangible actions you plan to implement to help with the transition. For instance, you might say something like, “During my final two weeks, I plan to help you search for a replacement,” or “I will create a guidebook to help the next person take over my current projects.”

Finally, hand over your resignation letter. The letter will make your two weeks’ notice official.

Step Three: Be prepared for a counter-offer.

You don’t want to be caught off guard if your manager suddenly tells you they will boost your salary, or move you to another role on another team, if you agree to stay. Before you meet with your manager, consider how you’ll respond if they provide a counter-offer.

Take some time to consider why you’re leaving your current role, and what your next role is providing. If there are certain circumstances in which you’d stay at your current company, make them clear to your manager, and only stay if you can get those specific promises in writing.

Of course, this might be impossible if you’ve already signed a contract with the new employer. And, even if you’ve only verbally accepted the offer, changing your mind will likely burn bridges with your new company, so you’ll want to think carefully about your reputation before doing so.

Ideally, if there are certain circumstances that could greatly improve your satisfaction in your current role, it’s better if you approach your manager with those requirements before you sign another contract. You can make it clear that if those needs aren’t met, you’ll begin considering other opportunities.

Step Four: Know the details regarding benefits.

It’s critical you know your options regarding benefits, health insurance, pension, and 401(K). It can be confusing to transfer benefits or healthcare from one company to another. Additionally, your new company might not be ready to offer new coverage immediately.

If this is true, you have alternative options — for instance, if you’re facing a gap in health coverage, COBRA allows you to continue your current health insurance for 18 months, at your own expense.

Take a look at “What Happens to Your Benefits When You Leave Your Job” by Northwestern Mutual, to learn more information regarding your options.

Step Five: Don’t check out—work just as hard in your last two weeks.

It will be impossible to maintain a positive relationship with your employer after you leave, if you check out during your last two weeks and put in minimal effort. First, your employer is still paying you, so they deserve your utmost effort. Second, the effort you put into your role now will go a long way towards sustaining better connections down the road.

Coworkers will remember what you were like at the end. Give them something good to remember. You never know how your positive reputation can help you network in the long-run.

You’ll want to work hard to tie up loose ends and make it easy for the next person to take your place. For instance, perhaps you’ll create a document so your team members know where certain files are, or where you left off on a project.

Additionally, you’ll still want to arrive on time (if not early), leave at an appropriate time, and remain a team player. If the rest of your team is staying late to finish a project before a deadline, you should, too.

Step Six: Offer warm and heartfelt goodbyes.

In today’s business world, it’s all about who you know. You never know if a colleague on your team will end up helping your younger brother get a job or become a freelancer for your new company a few years later. Nurturing those relationships is critical to ensuring success throughout your entire career.

Two Week Notice Examples

It can be difficult to find the right words when you’re resigning, so if you need a little guidance, here are some two week notice examples to keep in mind:

1. Hardcopy

May 2, 2022

John Smith

Regional Manager

XYZ Company

456 Laura Street

Jacksonville, Florida

Dear Mr. Smith,

I, Jane Doe, would like to inform you that I am resigning from the position of Assistant Regional Manager at XYZ Company, effective two weeks from this date. My last day will be May 16, 2022.

The past ten years with this company have been incredibly rewarding. I’ve enjoyed working for you, and I’m grateful to have been a part of an outstanding team that has experienced so much growth and success over the years. Thank you for the amazing opportunities you have provided me.

I will continue to complete all of my tasks with the utmost care and detail until my last day. Please let me know if there is anything I can do to make the transition go as smoothly as possible.

I wish you and the company all the best.

Sincerely,

Signature (hard copy letter)

Jane Doe

[email protected]

2. Email

Subject: Resignation Letter – Jane Doe (Assistant Regional Manager)

Dear Mr. Smith,

Please accept this as my formal resignation from the position of Assistant Regional Manager at XYZ Company. My last day will be May 16, 2022, two weeks from today.

My time with the company has been very rewarding and I’m grateful to have been a part of such an outstanding team of marketers. Thank you for the amazing opportunities you have provided me.

In the meantime, I will continue to fulfill all my responsibilities as the assistant regional manager until my last day. Please let me know what I can do to make this transition go as smoothly as possible for you and the team.

I wish you and the company all the best.

Kind regards,

Jane Doe

[email protected]

3. If You Want to Include Where You’re Headed Next

Dear Mr. Smith,

I would like to inform you that I am resigning from the position of Assistant Regional Manager at XYZ Company. My last day will be May 16, 2022, two weeks from today.

My time with the company has been very rewarding and I’m grateful to have been a part of such an outstanding team of marketers. Thank you for the amazing opportunities you have provided me.

I am leaving the company to pursue my masters degree at New York University and to be closer to my family.

In the meantime, I will continue to fulfill all my responsibilities as the assistant regional manager until my last day. Please let me know what I can do to make this transition go as smoothly as possible for you and the team.

I wish you and the company all the best.

Kind regards,

Jane Doe

[email protected]

When the day comes for you to say goodbye, you should take the time to send thoughtful goodbye messages to your colleagues. You might even send out a farewell email to the team.

Alternatively, you could consider writing a handwritten note or personalized email to members of your team to whom you feel particularly close. Warmly wish them well, and provide contact information like an email or LinkedIn account, so you can stay in touch.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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