MARKETING
How to Give Your Two Weeks’ Notice [+ 3 Examples]
Giving your two weeks notice is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they’ve invested time and energy into your professional development.
If you’re wondering how to give two weeks notice without hurting your relationship with your employer, you’re in luck. There are particular actions you can take to ensure you leave a good final impression with your current employer.
Leaving your current company respectfully and thoughtfully can ensure better long-term connections and references — and, even if you’re switching industries, you never know who could help you down the road. Plus, it’s the courteous thing to do.
Here, we’ll explore the best way to give your two weeks’ notice to maintain a positive relationship with your old employer, while ensuring a seamless transition into your next role.
What is a two weeks notice?
A two weeks notice is when you let your current employer know that you will be resigning from the company in two weeks. It’s a standard method of resignation that can help you leave the company on good terms.
It’s important to remember, however, that if your employment contract or union agreement clearly states how much notice you need to give before resigning, abide by that agreement. If not, two weeks notice is generally accepted as the norm.
In the case of the latter, if your employee asks you to stay longer than the two weeks, you can do so but you are not obligated to unless your employment contract states otherwise.
How to write your two weeks’ notice
- Begin your resignation letter with your name, job title, current organization, company address, email, and date of resignation. Since this letter is for official company records, you want to be as formal as possible.
- In the first paragraph, write, “I would like to inform you that I am resigning from my position as X for Company A, effective [Date].”
- In the second paragraph, emphasize your appreciation for any growth opportunities or guidance you’ve been provided by your current employer. If you’d like, you can include where you’re headed next, particularly if you’re switching industries or returning to school. If you’re leaving for a competitor, however, it might be better to omit.
- In the third paragraph, offer specific details regarding how you’re going to assist in the transition or help find a replacement.
- If you want to keep in touch, include your personal email at the bottom, with a short sentence like, “I wish you all the best and look forward to staying in touch.”
How to Give Two Weeks Notice
While it can be nerve wracking to give your two weeks notice, it doesn’t have to be complicated. Remember to keep your resignation simple. You may feel like you need to reveal all the details behind your choice to resign, but you are not obligated to share additional information with your manager. All they need to know are the main paint points of interest that pertain to the company itself.
In addition to keeping the conversation simple, follow these six steps to make your resignation easy for both you and your employer.
Step One: Organize an in-person meeting with your boss.
Once you’ve officially signed a contract with your new employer and know your start date, you’re ready to give your two weeks’ notice. The first thing you’ll want to do is write a resignation letter (templates and samples can be found here).
Once you have the letter in-hand, email or slack your manager and set up a time to meet. Say something like, “Hi, I have something I’d like to discuss with you. Do you have thirty minutes over the next couple of days to meet?”
Avoid telling colleagues about your departure until you’ve spoken with your manager. Even if you have a best friend at work, it’s critical your manager hears the news from you. If they hear the news from other employees first, it signals a lack of trust and respect and could harm a relationship you put a lot of effort into building.
Step Two: During the meeting, offer a transition strategy.
When you sit down with your manager, be succinct and clear. Rambling or offering a long speech will only make the conversation more awkward.
Say something like, “I wanted to meet with you today to let you know I’ve been offered a position at another company, and it’s an opportunity I can’t pass up. I am giving my two weeks’ notice. I want you to know this wasn’t an easy decision to make, and I’m so grateful for the guidance and growth opportunities you’ve given me.”
It’s important you don’t focus on the exciting opportunities of your new role. During this meeting, your primary goal should be to express a level of appreciation and gratitude for everything your manager has done to help you grow.
Additionally, it will help alleviate your manager’s stress over losing you if you come prepared with tangible actions you plan to implement to help with the transition. For instance, you might say something like, “During my final two weeks, I plan to help you search for a replacement,” or “I will create a guidebook to help the next person take over my current projects.”
Finally, hand over your resignation letter. The letter will make your two weeks’ notice official.
Step Three: Be prepared for a counter-offer.
You don’t want to be caught off guard if your manager suddenly tells you they will boost your salary, or move you to another role on another team, if you agree to stay. Before you meet with your manager, consider how you’ll respond if they provide a counter-offer.
Take some time to consider why you’re leaving your current role, and what your next role is providing. If there are certain circumstances in which you’d stay at your current company, make them clear to your manager, and only stay if you can get those specific promises in writing.
Of course, this might be impossible if you’ve already signed a contract with the new employer. And, even if you’ve only verbally accepted the offer, changing your mind will likely burn bridges with your new company, so you’ll want to think carefully about your reputation before doing so.
Ideally, if there are certain circumstances that could greatly improve your satisfaction in your current role, it’s better if you approach your manager with those requirements before you sign another contract. You can make it clear that if those needs aren’t met, you’ll begin considering other opportunities.
Step Four: Know the details regarding benefits.
It’s critical you know your options regarding benefits, health insurance, pension, and 401(K). It can be confusing to transfer benefits or healthcare from one company to another. Additionally, your new company might not be ready to offer new coverage immediately.
If this is true, you have alternative options — for instance, if you’re facing a gap in health coverage, COBRA allows you to continue your current health insurance for 18 months, at your own expense.
Take a look at “What Happens to Your Benefits When You Leave Your Job” by Northwestern Mutual, to learn more information regarding your options.
Step Five: Don’t check out—work just as hard in your last two weeks.
It will be impossible to maintain a positive relationship with your employer after you leave, if you check out during your last two weeks and put in minimal effort. First, your employer is still paying you, so they deserve your utmost effort. Second, the effort you put into your role now will go a long way towards sustaining better connections down the road.
Coworkers will remember what you were like at the end. Give them something good to remember. You never know how your positive reputation can help you network in the long-run.
You’ll want to work hard to tie up loose ends and make it easy for the next person to take your place. For instance, perhaps you’ll create a document so your team members know where certain files are, or where you left off on a project.
Additionally, you’ll still want to arrive on time (if not early), leave at an appropriate time, and remain a team player. If the rest of your team is staying late to finish a project before a deadline, you should, too.
Step Six: Offer warm and heartfelt goodbyes.
In today’s business world, it’s all about who you know. You never know if a colleague on your team will end up helping your younger brother get a job or become a freelancer for your new company a few years later. Nurturing those relationships is critical to ensuring success throughout your entire career.
Two Week Notice Examples
It can be difficult to find the right words when you’re resigning, so if you need a little guidance, here are some two week notice examples to keep in mind:
1. Hardcopy
May 2, 2022
John Smith
Regional Manager
XYZ Company
456 Laura Street
Jacksonville, Florida
Dear Mr. Smith,
I, Jane Doe, would like to inform you that I am resigning from the position of Assistant Regional Manager at XYZ Company, effective two weeks from this date. My last day will be May 16, 2022.
The past ten years with this company have been incredibly rewarding. I’ve enjoyed working for you, and I’m grateful to have been a part of an outstanding team that has experienced so much growth and success over the years. Thank you for the amazing opportunities you have provided me.
I will continue to complete all of my tasks with the utmost care and detail until my last day. Please let me know if there is anything I can do to make the transition go as smoothly as possible.
I wish you and the company all the best.
Sincerely,
Signature (hard copy letter)
Jane Doe
2. Email
Subject: Resignation Letter – Jane Doe (Assistant Regional Manager)
Dear Mr. Smith,
Please accept this as my formal resignation from the position of Assistant Regional Manager at XYZ Company. My last day will be May 16, 2022, two weeks from today.
My time with the company has been very rewarding and I’m grateful to have been a part of such an outstanding team of marketers. Thank you for the amazing opportunities you have provided me.
In the meantime, I will continue to fulfill all my responsibilities as the assistant regional manager until my last day. Please let me know what I can do to make this transition go as smoothly as possible for you and the team.
I wish you and the company all the best.
Kind regards,
Jane Doe
3. If You Want to Include Where You’re Headed Next
Dear Mr. Smith,
I would like to inform you that I am resigning from the position of Assistant Regional Manager at XYZ Company. My last day will be May 16, 2022, two weeks from today.
My time with the company has been very rewarding and I’m grateful to have been a part of such an outstanding team of marketers. Thank you for the amazing opportunities you have provided me.
I am leaving the company to pursue my masters degree at New York University and to be closer to my family.
In the meantime, I will continue to fulfill all my responsibilities as the assistant regional manager until my last day. Please let me know what I can do to make this transition go as smoothly as possible for you and the team.
I wish you and the company all the best.
Kind regards,
Jane Doe
When the day comes for you to say goodbye, you should take the time to send thoughtful goodbye messages to your colleagues. You might even send out a farewell email to the team.
Alternatively, you could consider writing a handwritten note or personalized email to members of your team to whom you feel particularly close. Warmly wish them well, and provide contact information like an email or LinkedIn account, so you can stay in touch.
MARKETING
How to Schedule Ad Customizers for Google RSAs [2024]
![How to Schedule Ad Customizers for Google RSAs [2024] How to Schedule Ad Customizers for Google RSAs [2024]](https://articles.entireweb.com/wp-content/uploads/2023/11/How-to-Schedule-Ad-Customizers-for-Google-RSAs-2024.jpg)
It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user intent. The benefits are clear: RSAs mean broader reach, better engagement, and improved performance metrics.
However, all these benefits come at a significant (but reasonable) cost – they can be extremely difficult to manage, especially when it comes to updating ad copy to promote limited time offers.
I know this firsthand – I work with several ecommerce clients with promotions that constantly change. Not too long ago, I found myself going through the consistently tedious process of updating a client’s RSA headlines and copy. As I was making the changes, I thought to myself: “There must be a better way to update this ad copy. I shouldn’t have to use find and replace so many times while pausing and enabling my ad campaigns.”
After expressing this to my colleague, Jordan Stambaugh, the two of us agreed there must be a better way. But we’d have to make it happen. A few weeks later, we put that idea into action and created a more efficient process for updating RSA ad copy on a scheduled basis. If you want to try this process for yourself, just keep reading.
Responsive Search Ad Customizers 101: Basic Options & Execution
Before diving into the process of scheduling automatic updates for your RSA customizers, it’s essential to understand some key Responsive Search Ad fundamentals.
First, you can customize three main options within RSAs: the Attribute Name, the Data Type, and the Account Value. Each of these plays a vital role in personalizing your ads:
- Attribute Name: This is essentially the identifier for the customizer. It is how you’ll reference the specific piece of information you’re customizing within the ad. For instance, if you’re running a promotion, you might name an attribute “Promotion.”
- Data Type: This indicates the kind of data the attribute represents and it determines how the information can be formatted and used within the ad. Common data types include Text (for plain, non-numeric text), Percent (to represent percentage discounts), Price (to denote monetary values), and Number (for any numerical value).
- Account Value: This is the default value for the attribute that you set at the account level. It acts as a fallback if more specific values aren’t provided at the campaign or ad group level.
For example, if you wanted to promote a 10% off discount using RSAs, you’d use the “Discount” attribute, a data type of “Percent,” and an account value of “10% off.” Then, when someone is searching for products, Google would test automatically inserting a copy regarding a 10% off promotion into your ad.
Once you’ve set up the right customization options, you can start to format your RSAs with customizers.
Here’s how:
- Start by typing in {
- Click on Ad Customizer then select your attribute
- Google will populate your attributes that are already uploaded
- For a simple offer, use the “Default text” attribute as a catch-all. This will ensure your ads run smoothly if Google can’t pull the right messaging from your RSA feed
How to Schedule Your Ad Customizers with a Feed
Now that we’ve covered the basics, let’s cover how to schedule your ad customizers.
Just follow this three step process:
1. Create the feed
Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child sheet will pull data from the parent sheet.
We’ll start by building the parent sheet. After opening the sheet, start by renaming the active tab to “Promotions.” Don’t skip this step, it’s crucial for referencing this range in formulas later on.
In your “Promotions” tab, head to the top row and label columns A, B, and C with the headers of your ad customizer attributes. For example, you might have “BrandSaleHeadline” as your attribute in column A, “text” as the Data Type in column B, and “Shop the Collection” as the Account Value in column C.
Once your headers are in place, move to cell C2. Here, you’ll input the expression =lookup(today(),F:G,E:E). This formula will play a key role in dynamically updating your RSA customizer based on the current date.
Next, go to columns E, F, and G, which will be used to manage your scheduling. In these columns, you’ll list out the different values your chosen attribute might take, alongside their corresponding start and end dates. For example, under the “BrandSaleHeadline” attribute, you might schedule various promotional headlines to appear during different sale periods throughout the year.
Here’s how your sheet might look:
Now look back at the first 3 columns on your sheet. They should look like this:
Now create a second sheet. We’ll call this sheet the Child sheet. It’s going to automatically pull in data from the parent sheet you just created, and will be the one you link to Google Ads later on.
Columns A, B and C will be almost identical to the child sheet, but we will be using a special formula later so we can automatically populate this. So, start by labeling Row 1 Column A “Attribute,” then the next column as “Data type,” then column C as “Account value.”
Then go to C2 and use this expression to populate the right account value from the parent document: =importrange(“[PARENT DOCUMENT URL HERE]”,”Promotions!C2″)
Your sheet should now look like this:
We recommend adding a date range with default text for any days you’re not running a promotion. In the example above, we have “Shop Our Collection” appearing as default text.
2. Input attributes
Once you have your feed created, the next step involves inputting your attributes into the Google Ads platform. This can be done either manually or through a bulk upload.
For the manual approach, navigate to “Tools & Settings” in your Google Ads interface, then go to ‘Setup’ followed by “Business Data.” Here, you’ll find an option for “Ad Customizer Attributes.” Click the plus sign to add your attributes. It’s crucial to use the same attribute names that you’ve established in your Parent Google Sheet template to ensure consistency and proper data synchronization.
Alternatively, if you prefer the bulk upload method, again head to “Tools & Settings.” This time, select “Bulk Actions” and then “Uploads.” For this process, you only need to upload columns A to C from your template.
Be aware that it might take some time for your uploaded attributes to be reflected in the business data section of Google Ads.
3. Set up an automatic schedule
At this point, you’ve almost finished scheduling your ad customizers. Navigate to Tools & Settings, then Bulk Actions, then Uploads, then click the Schedules tab at the top. Select your Child Google Sheet as the data source, and share your Google Sheet with the appropriate email.
And there you have it – Google will automatically pull in the data you populated in the sheets into your RSAs.
Common Challenges When Scheduling RSA Ad Customizers
When we test these sheets with our clients in the wild, we’ve uncovered five common challenges. Be on the lookout for these issues – solving them before they happen can save you a lot of trouble down the line.
Not scheduling your upload when the site changes
The first and most significant hurdle is the mismatch between the scheduled data upload and website content updates. For instance, if the Google Sheet is set to upload at 11 am, but the website changes occur at 3 pm, there’s going to be a discrepancy where the wrong message could be displayed for several hours, or new messaging could appear prematurely. Conversely, if the website updates happen before the scheduled sheet upload, outdated promotions might linger until the new data is imported. Synchronizing these schedules is crucial; it’s best to align them so updates occur simultaneously.
Skipping QA during a message change
Another pitfall is neglecting quality assurance (QA) during message updates. It’s vital to regularly check the business data section to verify that the correct values are in place post-update.
Issues with the IMPORTRANGE function
Then there’s the technical aspect of setting up the IMPORTRANGE function correctly in the Google Sheets template. The ‘child’ template must reliably pull data from the ‘parent’ sheet. If this function isn’t configured correctly, data won’t be imported as needed.
Not sharing access of the Google template for automatic uploads
Pay attention to your access permissions for the Google Sheets template. Google will prompt you with the email address that needs permission to access the ‘child’ sheet for automatic uploads. Overlooking the sharing of your sheet with this address will prevent the system from working.
Having date range gaps in your parent sheet
Lastly, a common oversight is leaving date range gaps in the ‘parent’ sheet. Every single date must be accounted for without overlaps. A practical tip is to have an ‘evergreen’ backup message ready, scheduled to run continuously, ideally through the end of the year, to cover any potential gaps.
Conclusion
Leveraging Google Sheets in conjunction with Google Ads to schedule RSA ad customizers is a game-changer for managing dynamic promotional content. This process not only streamlines your workflows but also ensures that your ads remain relevant and up-to-date, reflecting current promotions without the need for constant manual intervention.
By adopting this method, you’ll save significant time and effort, allowing you to focus more on strategy and less on the minutiae of ad copy updates. Give it a try and experience a more efficient way to manage your RSAs, keeping your campaigns fresh and engaging with minimal hassle.
MARKETING
10 Advanced Tips for Crafting Engaging Social Content Strategies

In 2023, there are a total of 4.89 billion social media users worldwide. One of the many reasons you should build your brand’s presence on social media is to capture a slice of this pie.
So, if you’re a marketer wanting to crush it online — this is your time to take action. The social presence of billions of users shows great potential to connect, engage, and build lasting relationships with your target audience.
The real power lies not just in being active on social media networks but in planning social media goals in advance and crafting engaging social media content strategies that make a meaningful impact.
And creating one isn’t as easy as it sounds. It requires a thoughtful approach that goes beyond the basics.
To help you accomplish your social media goals, we’ll cover ten advanced tips that you can use to craft an engaging social media content strategy.
1. Conduct A/B Testing
A/B testing allows you to optimize your social media marketing strategy based on insights and social media metrics.
Experiment with different content formats, headlines, captions, and visuals to see which format performs better.
You can also try different content styles and focus on visual content, which is 40x more likely to be shared on social media.
Example: Test two different headlines for a product announcement social post and use the one that users engaged with and shared more. You’ll need to track social metrics like reactions, shares, and new followers during your test.
2. Personalize your content
Before creating a social media marketing plan or content calendar, segment your audience based on demographics, behaviors, and interests.
Craft tailored messages for each segment and find social media content ideas for that target audience.
And to encourage them to engage with you, publish funny content. 80% of marketers say that funny content is the most effective form of social media posts.
Example: Tap into Instagram retargeting ads to promote personalized product recommendations to customers based on their past purchase history.
3. Embrace User-Generated Content (UGC)
User-generated content is a powerful way to build trust, gather a sense of community, and increase engagement rates.
Encourage users to share their experiences and stories about your brand.
Plan a posting schedule using social media tools, highlight, and feature UGC in your content, and give credit to the creators to showcase the authenticity.
Then, create a dedicated UGC marketing campaign.
Example: Invite customers to share photos of themselves using your product with a branded hashtag. Comment on and share these photos on your company’s social media (with permission, of course), thanking the participants for joining in on the fun.
4. Incorporate influencer collaboration
Partner with influencers in your industry who have high engagement rates. 67% of marketers agree they prefer working with micro-influencers with 10k-100k followers or subscribers.
Collaborating with influencers allows you to tap into their social networks and leverage their credibility to boost engagement.
Use social media management tools to co-create content, host giveaways, or collaborate on campaigns aligning with your brand and the influencers’ style to extend your reach and gain engagement.
If your target audience is Gen Z, you can prefer Instagram Reels for influencer marketing.
For context, look at the stats below:
Example: Partner with a fitness influencer to promote your health supplements through workout videos.
5. Use interactive elements
To accomplish your social media marketing goals, you can engage people to interact with your brand via polls, quizzes, and surveys. Encourage them to participate and share the results.
Incorporating interactive elements into your social media marketing strategy will spark active participation between your social media team and audience, making them more likely to engage and share opinions.
Example: Host a poll on X (formerly Twitter) to let your audience choose the next product feature you’ll develop or the types of content they’d like to see.
6. Leverage user reviews and testimonials
Showcase user reviews and testimonials as part of your content strategy. Highlight positive feedback and make improvements by taking accountability for negative feedback.
Incorporate these testimonials into your social media strategies to create dedicated reviews or testimonial videos. Sharing this social proof helps build trust and credibility with your audience.
Example: Feature video social proof of a satisfied customer explaining how your software improved their business.
7. Create long-form content
While social media platforms are mostly known for short-form content, they’re switching gears to focus on long-form content.
It’s great, especially if your business receives great engagement on X (formerly Twitter).
“Long-form posts on the microblogging platform are now at 3 billion views per day and rising.”, said Elon Musk, the owner of X.
“This is roughly on par with all newspaper articles views on Earth,” he continued.
Educational content and case studies tend to work great on LinkedIn. Additionally, blog posts can also help you establish your brand as an authority in your industry.
Publishing compelling content is a great way to increase engagement and shares. You can also repurpose educational content on multiple sites and tailor it to each platform for the best results.
Example: Publish content about challenges and opportunities your company faced and how it helped you increase return on investment.
8. Collaborate with other brands
Collaborate with complementary brands or businesses for promotional content.
As part of your digital marketing strategy, come up with mutually beneficial collaboration ideas that can help you both increase reach and tap into ideal customers.
Joint campaigns, cross-promotions, or co-sponsored events are great ways to use the power of collaboration.
Example: Team up with a travel agency to promote your hotel and their vacation packages through a joint social media campaign.
9. Emphasize customer service
Social channels aren’t just a source for publishing content but also for providing excellent customer service.
Marketers these days actively invest in building social media communities to better connect and interact with potential customers.
Respond promptly to inquiries, comments, and feedback from your audience. Show them you genuinely care about them by addressing their concerns and providing helpful solutions.
This level of engagement can build customer loyalty and community building.
Example: Respond to customers’ support requests on social accounts and resolve their issues within a few hours.
10. Monitor trends and stay updated
Stay updated with social media trends, algorithm changes, and content formats. Track performances, content audits, and social media KPIs.
Experiment with new features or types of content introduced by social media channels.
Plan your social media content calendar based on engagement metrics. Keep an eye on what your competitors are doing and identify strategies that work well in your industry.
Out of all content types, short-form videos are taking the spotlight. Research states that 64% of shoppers ended up making a purchase after seeing branded video content on social platforms.
Example: If video content is becoming popular on social platforms, create your social media content strategy around it.
You might also consider incorporating data storytelling into your strategy. Why? More brands are moving towards storytelling in their social media posts.
This helps reach larger audiences and accomplish business goals. If you haven’t thought about it, give it a thought. The early bird catches the worm.
Final Words
And there you have it — ten advanced tips to level up your social media marketing strategy.
Test the waters with new features on social channels and plan your content marketing strategy accordingly.
With consistency and some creativity, you can increase your brand awareness and establish a strong foothold in the vast sea of social media.
Are you ready to boost your social media presence and accomplish all your business goals? Here’s to your success!
MARKETING
3 Questions About AI in Content: What? So What? Now What?

In the United States, Thanksgiving will give us the needed break to take a collective breath.
I don’t know about you, but getting my bearings around the disruptions of generative AI presents an extreme challenge. Innovations come so quickly that once we think we have our arms around it, something new appears.
Almost one year into seeing what generative AI can do for content creation and marketing strategies, OpenAI has introduced custom GPTs for those who pay for access.
You can build custom ChatGPT applications to use the tool’s newest capabilities to do things specifically valuable to you. For example, your company could upload 10 years of blog articles and instruct the custom GPT to use the knowledge gained from the content to formulate answers to questions on the blogs’ topics. In theory, you get the depth and breadth of ChatGPT’s large language learning model focused on your knowledge base and able to take specific actions, such as sending an email or automating a task.
Impressive. But sheesh. What does that do to your plans to integrate tools into your marketing workflow? It seems like one of a hundred things that you’re supposed to pay attention to right now.
Time to reflect
If your time frees up this week either because of the holiday or because the Americans are on holiday, take a moment and reflect on these disruptions to your current marketing and content efforts.
A little more than 20 years ago, a nursing professor at Swansea University published a helpful framework for self-reflection and communication. His exercise has helped me in times of disruption, and perhaps it can be for you as well.
Answer a few questions that fall into three stages – what, so what, and now what?
- What? Describe what has happened simply and objectively – without judgment or interpretation. Some helpful prompts: What happened? What did you observe? What events occurred? What is the current situation?
- So what? Answer questions about what you know now that you didn’t know. You can introduce emotions. Some helpful prompts: What did you learn? What difference have the events made? Answer as yourself or within the context of your team or company.
If it’s just you, potential questions could be: Did what happened clarify an interest? Did you hear or feel anything that surprised you? How is your experience different than what you expected? What do these events mean to you?
If you answer on behalf of a team or group, you can ask the self-questions along with these prompts: What do these events suggest to you about this group? How might the group work better or worse with these events? How were decisions made or not made based on these events?
- Now what? Reflect on your future actions based on the first two steps. These broader implications react to what happened. Questions center on defining and looking at the root cause: What would contribute to a successful response? What would be in the way of successfully navigating through this? What learning has now occurred, and how can I/we apply this learning?
Ask your team to do this same exercise. When you meet back up, create a workshop or team gathering where you discuss the answers and determine where opportunities may exist.
Real reflections aren’t hot takes
If you find yourself thinking that process is basic, well, you’re right. These three questions – and the provocations that come from them – mirror a progression you’ve all tried to work through a problem. However, you don’t often do it for big disruptions in the moment. It’s just too easy to jump to the third step, “now what,” and confuse it with “what’s next.” You get overwhelmed by all the actions you can take.
You can see this challenge happening with the disruption of generative AI.
Check out this article that reflects on the disruption of generative AI in the video game industry. To make the case, it leverages Bain & Company research that “more than half of video game development process will be supported by generative AI within the next five to 10 years.” It uses “what happened” to make a case for “what’s next.” The author didn’t even bother to ask “so what” to reach the conclusion: “Microsoft wants AI to solve problems that game makers say they won’t actually have.”
If you reflect on what the Bain research actually said, you can see it’s almost the opposite of the Microsoft conclusion. The research plainly says few executives believe AI will reduce development costs. They say AI will not significantly impact talent and “do not believe it will replace the creative spark necessary for game development.”
By misinterpreting what happened and not asking, “So what,” the author jumped to predicting what’s next, which is almost useless to make any productive change to address what’s really happening.
This is why working through this process is helpful.
Now, to be clear, hot takes are fun. I’m not suggesting you do away with predictions or the occasional response. Hot takes are a great way to start the conversation, not to finish them.
Take the time – and the process – to work it out. It’s not perfect. It’s also not meant to be a fail-safe way to predict the future. The three-question stages are meant to help you balance facts and feelings to make more productive and satisfying responses to the disruptions you face.
The process is meant to change your future, not by helping you see it more clearly but by helping you clearly see how you change it.
It’s your story. Have a wonderful, reflective Thanksgiving, and tell it well.
Cover image by Joseph Kalinowski/Content Marketing Institute
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