Interesting times require agile marketers

Good morning, Marketers, may you live in boring times.

Despite what you’ve been told, “May you live in interesting times” 

is not an ancient Chinese curse. However, its popularity is because of something we have all discovered recently: Enormous societal changes are not easy to get through. For one thing, what do you hold on to when everything is in flux? 

In marketing the answer is: Your strategic goals. Hold on to them and be prepared to change your tactics to achieve them. That was just a small part of what I learned from yesterday’s keynote session at The MarTech Conference. It was a fast and fascinating discussion. You can watch it and much more by 

going here. 

Constantine von Hoffman,
Managing Editor

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About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.