When it comes to online marketing, it’s no surprise that businesses are using videos as part of their marketing strategy. Whether you’re selling a product or service and need to grab potential customers’ attention, an engaging and meaningful video can help do just this. They are ideally suited for both grabbing attention and delivering a message, making them a powerful asset for businesses of all sizes.
Creating videos has always been a struggle for many business owners. It can be difficult to find the right voice and tone, and even more challenging to make sure the video is memorable and effective. But these struggles can be alleviated with the help of Veed’s online video editor. Veed was born out of a need for an easier and more accessible video editing software. This video editor makes it easy for small business owners and marketers to create videos.
What is VEED?
VEED is a simple yet highly efficient video editing tool that allows you to produce incredible videos. You can create engaging content to build up trust and confidence with your potential customers, such as selling points and product reviews, etc. These are all easily achievable through this program’s easy drag & drop interface.
With VEED, you can create videos in a matter of minutes that would take hours or days with other tools. You don’t need to be an expert because it’s also made for beginners who just want their content edited quickly without having too much trouble.
In what ways did we enjoy VEED?
1. Easy to use UI
UI is an integral part of any video-editing tool. The more complicated it becomes, the less likely users can find what they’re looking for and get back into their workflow quickly–which means that Veed’s clean design might just save you hours in repainting over mistakes.
Veed’s simple and easy-to-navigate interface is what sets it apart from other video editing tools on the market. The developers of this software seem to have paid attention when designing the user interface because it is very easy to navigate.
2. Video editing tools
VEED has emerged as an essential tool for content creators in a world where the video is king. The free editing software can be used right in your browser and does not require any prior experience with other programs. With the wide range of editing tools in Veed, you can create short video clips or cut a certain part from one video and merge it with another. It is a powerful video editing tool for creators looking to seamlessly integrate high-quality content creation into their social media marketing strategy. It can be done effortlessly.
3. Add subtitles to the video
Adding subtitles to your videos is a helpful way to make them more accessible to a wider audience. You can easily add subtitles to your videos with Veed’s easy-to-use subtitle editor. You can even use the automatic translation feature to translate your subtitles into multiple languages. This makes it possible for more people to enjoy your videos, regardless of what language they speak.
With Veed, you can auto-sync subtitles based on audio or upload a .srt file. This makes it perfect for video editing since most videos nowadays require captions to be uploaded with their respective videos.
4. Offers a free subscription plan
Veed is a suitable option for beginners and even those who need more complex editing. It offers a free plan that allows you to create videos from start to finish. You can use it for any social media platform for your marketing materials. The free plan covers almost every feature you will ever need, making this tool very convenient if your budget isn’t as big but still desired amazing results.
Is it worth checking out?
This video editing software has a lot of potential for improvement. For instance, the subtitle translation feature is only available in paid plans. It would be helpful if this service was made available on an unpaid basis so more people can use them.
A subscription to Veed cannot be cheap, especially when you consider that top-notch programs such as Adobe Premiere Pro cost about $20 per month. Nevertheless, its intuitive interface and interesting subtitle functionality make video editing a breeze. However, before you decide whether or not Veed is worth its cost there’s the free plan. This will allow users to test out this service and see if it suits their needs. The online video editor offers many essential features without interrupting your browsing experience, so there won’t be any need for converting or upgrading immediately.
Seeing what the future will bring for this tool is exciting, and we’re eager to find out what more they have to offer. This program has been generating a lot of attention from those looking for an affordable way into video editing. And if you’re a small business owner who needs power without breaking your budget, then look no further than Veed online video editor.
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Nike.com uses infinite scrolling to load more products on its category pages. And because of that, Nike risks its loaded content not getting indexed.
For the sake of testing, I entered one of their category pages and scrolled down to choose a product triggered by scrolling. Then, I used the “site:” command to check if the URL is indexed in Google. And as you can see on a screenshot below, this URL is impossible to find on Google:
Of course, Google can still reach your products through sitemaps. However, finding your content in any other way than through links makes it harder for Googlebot to understand your site structure and dependencies between the pages.
To make it even more apparent to you, think about all the products that are visible only when you scroll for them on Nike.com. If there’s no link for bots to follow, they will see only 24 products on a given category page. Of course, for the sake of users, Nike can’t serve all of its products on one viewport. But still, there are better ways of optimizing infinite scrolling to be both comfortable for users and accessible for bots.
Unlike Nike, Douglas.de uses a more SEO-friendly way of serving its content on category pages.
They provide bots with page navigation based on <a href> links to enable crawling and indexing of the next paginated pages. As you can see in the source code below, there’s a link to the second page of pagination included:
Moreover, the paginated navigation may be even more user-friendly than infinite scrolling. The numbered list of category pages may be easier to follow and navigate, especially on large e-commerce websites. Just think how long the viewport would be on Douglas.de if they used infinite scrolling on the page below:
Let’s check if that’s the case here. Again, I used the “site:” command and typed the title of one of Otto.de’s product carousels:
As you can see, Google couldn’t find that product carousel in its index. And the fact that Google can’t see that element means that accessing additional products will be more complex. Also, if you prevent crawlers from reaching your product carousels, you’ll make it more difficult for them to understand the relationship between your pages.
To find out, check what the HTML version of the page looks like for bots by analyzing the cache version.
To check the cache version of Target.com’s page above, I typed “cache:https://www.target.com/p/9-39-…”, which is the URL address of the analyzed page. Also, I took a look at the text-only version of the page.
When scrolling, you’ll see that the links to related products can also be found in its cache. If you see them here, it means bots don’t struggle to find them, either.
However, keep in mind that the links to the exact products you can see in the cache may differ from the ones on the live version of the page. It’s normal for the products in the carousels to rotate, so you don’t need to worry about discrepancies in specific links.
But what exactly does Target.com do differently? They take advantage of dynamic rendering. They serve the initial HTML, and the links to products in the carousels as the static HTML bots can process.
However, you must remember that dynamic rendering adds an extra layer of complexity that may quickly get out of hand with a large website. I recently wrote an article about dynamic rendering that’s a must-read if you are considering this solution.
Also, the fact that crawlers can access the product carousels doesn’t guarantee these products will get indexed. However, it will significantly help them flow through the site structure and understand the dependencies between your pages.
It’s impossible to fully evaluate a website without a proper site crawl. But looking at its robots.txt file can already allow you to identify any critical content that’s blocked.
This disallow directive misuse may result in rendering problems on your entire website.
To check if it applies in this case, I used Google’s Mobile-Friendly Test. This tool can help you navigate rendering issues by giving you insight into the rendered source code and the screenshot of a rendered page on mobile.
But let’s find out if those rendering problems affected the website’s indexing. I used the “site:” command to check if the main content (product description) of the analyzed page is indexed on Google. As you can see, no results were found:
The layout is essential for Google to understand the context of your page. If you’d like to know more about this crossroads of web technology and layout, I highly recommend looking into a new field of technical SEO called rendering SEO.
Lidl.de proves that a well-organized robots.txt file can help you control your website’s crawling. The crucial thing is to use the disallow directive consciously.
Having a large e-commerce website, you may easily lose track of all the added directives. Always include as many path fragments of a URL you want to block from crawling as possible. It will help you avoid blocking some crucial pages by mistake.
Will users get obsessed with finding that particular product via Walmart.com? They may, but they can also head to any other store selling this item instead.
To fix this problem, Walmart has two solutions:
Implementing dynamic rendering (prerendering) which is, in most cases, the easiest from an implementation standpoint.
IKEA proves that you can present your main content in a way that is accessible for bots and interactive for users.
When browsing IKEA.com’s product pages, their product descriptions are served behind clickable panels. When you click on them, they dynamically appear on the right-hand side of the viewport.
Take care of your indexing pipeline and check if:
Your content actually gets indexed on Google.