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Is it worth your consideration?

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Is it worth your consideration?

When it comes to online marketing, it’s no surprise that businesses are using videos as part of their marketing strategy. Whether you’re selling a product or service and need to grab potential customers’ attention, an engaging and meaningful video can help do just this. They are ideally suited for both grabbing attention and delivering a message, making them a powerful asset for businesses of all sizes.

Creating videos has always been a struggle for many business owners. It can be difficult to find the right voice and tone, and even more challenging to make sure the video is memorable and effective. But these struggles can be alleviated with the help of Veed’s online video editor. Veed was born out of a need for an easier and more accessible video editing software. This video editor makes it easy for small business owners and marketers to create videos.

What is VEED?

VEED is a simple yet highly efficient video editing tool that allows you to produce incredible videos. You can create engaging content to build up trust and confidence with your potential customers, such as selling points and product reviews, etc. These are all easily achievable through this program’s easy drag & drop interface.

With VEED, you can create videos in a matter of minutes that would take hours or days with other tools. You don’t need to be an expert because it’s also made for beginners who just want their content edited quickly without having too much trouble.

In what ways did we enjoy VEED?

1. Easy to use UI

UI is an integral part of any video-editing tool. The more complicated it becomes, the less likely users can find what they’re looking for and get back into their workflow quickly–which means that Veed’s clean design might just save you hours in repainting over mistakes.

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Veed’s simple and easy-to-navigate interface is what sets it apart from other video editing tools on the market. The developers of this software seem to have paid attention when designing the user interface because it is very easy to navigate.

2. Video editing tools

VEED has emerged as an essential tool for content creators in a world where the video is king. The free editing software can be used right in your browser and does not require any prior experience with other programs. With the wide range of editing tools in Veed, you can create short video clips or cut a certain part from one video and merge it with another. It is a powerful video editing tool for creators looking to seamlessly integrate high-quality content creation into their social media marketing strategy. It can be done effortlessly.

3. Add subtitles to the video

Adding subtitles to your videos is a helpful way to make them more accessible to a wider audience. You can easily add subtitles to your videos with Veed’s easy-to-use subtitle editor. You can even use the automatic translation feature to translate your subtitles into multiple languages. This makes it possible for more people to enjoy your videos, regardless of what language they speak.

With Veed, you can auto-sync subtitles based on audio or upload a .srt file. This makes it perfect for video editing since most videos nowadays require captions to be uploaded with their respective videos.

4. Offers a free subscription plan

Veed is a suitable option for beginners and even those who need more complex editing. It offers a free plan that allows you to create videos from start to finish. You can use it for any social media platform for your marketing materials. The free plan covers almost every feature you will ever need, making this tool very convenient if your budget isn’t as big but still desired amazing results.

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Is it worth checking out?

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This video editing software has a lot of potential for improvement. For instance, the subtitle translation feature is only available in paid plans. It would be helpful if this service was made available on an unpaid basis so more people can use them.

A subscription to Veed cannot be cheap, especially when you consider that top-notch programs such as Adobe Premiere Pro cost about $20 per month. Nevertheless, its intuitive interface and interesting subtitle functionality make video editing a breeze. However, before you decide whether or not Veed is worth its cost there’s the free plan. This will allow users to test out this service and see if it suits their needs. The online video editor offers many essential features without interrupting your browsing experience, so there won’t be any need for converting or upgrading immediately.

Seeing what the future will bring for this tool is exciting, and we’re eager to find out what more they have to offer. This program has been generating a lot of attention from those looking for an affordable way into video editing. And if you’re a small business owner who needs power without breaking your budget, then look no further than Veed online video editor.


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MARKETING

Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

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Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

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Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

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