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Were these 8 viral TikTok products worth the hype in 2023?

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Were these 8 viral TikTok products worth the hype in 2023?

TikTok is many things: a music discovery platform, an entertaining way to waste an hour (or two), a search engine, and, most recently, an e-commerce app. With the global rollout of TikTok Shop, it’s never been easier to buy the products you see on your FYP without ever leaving the app. That means that there’s been an increase in the number of products — and affiliate marketing — shared on the platform. It has become an impulse buyer’s best-worst enabler.

“TikTok made me buy it” is simply a way of life now. For every TikTok aesthetic proliferated across the app or viral #CleanTok video, another product gets added to our carts. It’s a bad influence on our wallets.

Mashable is saving you the hassle of deciding which TikTok-hyped product is actually worth the money by giving you a peak at the things the app influenced us to buy this year. So what’s a Skip and what’s a Buy? Read below to find out.

Labigo electric spin scrubber

I hate cleaning the bathtub. Somehow I always end up bent over, scrubbing on my hands and knees, soaking wet, with a headache from breathing in Clorox spray. My TikTok FYP is full of intense cleaning videos, and every fourth or fifth video for a while was of the Labigo electric spin scrubber. I bought it to test for this story, and was honestly impressed by how well it worked. It comes with four different cleaning heads for corners, flat surfaces, bathtubs, and grout, and is pretty powerful. I was able to put a good amount of pressure on it to clean some soap scum off the sides of my bathtub, and the corner brush worked wonders for cleaning where the bathtub meets the wall. The best part is that this brush cleaned my tub way faster than I could have with a rag myself, and I didn’t even have to bend down, thanks to the extendable handle. I could see the Labigo being a great tool for older folks or people with mobility issues who need to clean but have trouble bending down to scrub things.

The only reason I regret buying this is because it ruined my TikTok algorithm. Since I added it to my TikTok Shop cart, nearly every video on my FYP is now of a cleaning brush. — Jae Thomas, Deputy Shopping Editor

The Croptuck

I have to admit, the French tuck has never worked for me. Nothing about grabbing the bottom of my shirt and shoving it down the front of my jeans ever felt comfortable, and it certainly never stayed in place. Not even Queer Eye’s Tan France could help me perfect the technique. So when I saw the Croptuck on my For You Page, styled by women of all different sizes, I added it to my cart.

The Croptuck is almost stupidly simple: It’s an adjustable elastic band that you pop over your head and fit around your hips or waist. Tuck your top up under the band and enjoy an effortlessly cropped look all day. 

The little band has totally changed how I dress for winter and has blessedly banished shirt-shoving from my life. If I’m layering a chunky sweater over a dress, the Croptuck takes the look from bulky to chic. I usually forget I’m even wearing it: My tops don’t budge and there’s no uncomfortable bunching. Plus, if I eat a lot at dinner, I just loosen the band to accommodate the extra inches around my stomach. The only downside I’ve found to wearing the band is that, if you overheat and need to remove a layer of clothing, you have to take the Croptuck off with it. — Elizabeth de Luna, Culture Reporter

Bissell Little Green Machine

Having the world’s best and most adorable dog — this is fact, not opinion — is a blessing and a curse. The blessing? I get to play with a 75-pound pittie, shar-pei mix that makes me believe there are good and pure things in this world. The curse? The little dude sheds like there is no tomorrow. 

So, when the Bissell Little Green carpet cleaner started going viral on TikTok it was not a hard sell. Scores of TikToks showed the little machine performing small miracles: getting out stains, sucking up pet hair, removing years of grime from car upholstery.  When I saw it go on clearance sale via Amazon-tracker Fat Kid Deals, I jumped at the chance. 

And I have to say, it works. It’s not for everyday cleaning — it will get surfaces wet and it does take time and effort. But it works. I’ve used it to remove stains, to clean dirt from a rug, and to suck-up mounds of hair deposited on our couch by the world’s best dog. Every couple of weeks, I’ll deep clean appropriate surfaces in our small NYC apartment with the little green machine and it makes a noticeable difference. There’s far less dust, less pet dander, and everything smells lovely. 

Also, you get to see the brownish results in the tank of the machine, and it’s SO satisfying. I highly recommend it, especially if you have a dog. Even if it’s not the best dog in the world — it isn’t, I’m sorry — the machine will still work for you. — Tim Marcin, Culture Reporter

Glossier Ultra Lip

I love a blurred matte lipstick, but my chronically dry lips do not. After seeing approximately 1,200 TikToks praising the Glossier Ultra Lip, I figured I could attempt to be kinder to my lips in the colder months, so I gave in and bought it in Pony (the closest shade to my beloved Gen G in Fuzz). I do think it’s ever so slightly on the sticky side — at the end of the day I am through and through a satin to matte formula girly — but it’s perfect for those drier days, and for this, I am grateful to my algorithm. — Bethany Allard, Shopping Reporter

The AIRstik

I can’t get away from the AIRstik, the little plastic device that claims to attach to any glass surface and hold your phone there so you can take hands-free photos. It’s been almost two months since I bought it, and it’s still all over my For You Page. It’s been lauded on the app as a must-have tool for creators who want to make content on the go, and I think it’s hanging around my algorithm because, well, it actually works.

The AIRstik uses what it calls “nano suction” technology to adhere to glass surfaces and hold up to two pounds. It’s endlessly reusable, and doesn’t leave any sticky residue behind. Mine clings to my bathroom mirror like a dream and detaches with a swift tug. The product packaging warns to “use on glass surfaces only!” but TikTokkers have managed to attach it to their shower tiles, fridges, and even a rusted pipe at the beach. Stick at your own risk, but know the AIRstik is a pretty good deal at the end of the day. — EDL

Amika Blowout Babe Thermal Brush

Technically, I did not buy the Amika Blowout Babe Brush myself, but I’m certainly not complaining that I got to call one in and test it out as part of of my job after seeing the hype for it online (review incoming btw). Prior to testing out as many Airwrap dupes as I could get my hands on (and the actual tool itself), I did not consider myself someone who was “good” at hair. While I’m still solidly mediocre, the Amika Blowout Brush is maybe the easiest possible way to get a sleek and polished blowout style that makes me look like I possess a much higher skill set. Plus, I love that I don’t need to wet my hair when I want to use it. — BA

Mini ice cube trays

I somehow got onto IceTok in 2023. My FYP became saturated with videos of people aesthetically restocking their freezers with ice trays of different shapes and fillings. Something about it hit that sweet spot of ASMR and aesthetic home organization that had me absolutely mesmerized. I was influenced to buy a set of ice trays that make mini, spherical ice, and I don’t think I can ever go back to using standard ice cube trays. These are trickier to refill than your average mold, but once you get the hang of it, it’s not that bad. The set I bought came with a storage tub, so I can stock up on deliciously round ice and just scoop it out as needed. I stick to plain tap water ice, but drinking out of my Simple Modern tumbler filled with tiny frozen spheres still makes me feel like a TikTok girlie. — Miller Kern, Deputy Reviews Editor

Baggu Medium Nylon Crescent Bag

Believe the TikTok hype. Baggu’s Medium Nylon Crescent Bag is, in fact, magic. And by magic, I mean spacious. I can fit my entire S’well water bottle in there alongside my makeup back, Hello Kitty pill case, sun glasses, wallet, and a book or two. I even shoved my raincoat in there on a cloudy day. It’s become my go-to concert bag, as it’s still small enough for most venues but also big enough to fit merch and a camera — and because it’s nylon and washable, I don’t mind putting it on the floor at risk of being trampled over or spilled on. (Just don’t put your Baggu in the dryer, it’s air dry only!) Did I mention this bag comes in practically every color? I recently copped the Sandy Liang x Baggu Medium Nylon Crescent Bag in the flower market plaid print, and it does make me feel better than everyone else when I wear it.

Anyway, I’m convinced Baggu is a cult because in the span of 365 days I went from having one Baggu to eight Baggus. Do I need eight Baggus? No. But I am easily influenced, and something tells me I’m not alone if the 246.1 million views and counting on TikTok are anything to go by. — Crystal Bell, Culture Editor



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Site Traffic Down? Google Just Made Some Big Search Changes

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Site Traffic Down? Google Just Made Some Big Search Changes

Google is now doing the Googling for its expansive U.S. audience — and news publishers are facing potentially multi-billion-dollar consequences caused by the change.

Google announced on Tuesday that it is applying AI to high-impact elements of search, from AI summaries to pages of AI recommendations in clustered groups. AI summaries, which appear at the top of search results and neatly summarize content found across the web, started rolling out on Tuesday to all of Google’s 246 million unique U.S. users.

The AI summaries mean that websites across the board will get less traffic, as people simply search and read what the AI has generated without clicking on anything.

As newsrooms get less traffic and less money, their ability to create fresh content diminishes. At the same time, Google becomes less of a gateway to sources and more of a direct source Anastasia Kotsiubynska, Head of SEO at SE Ranking, shared with Entrepreneur.

“Most likely, there will still be misleading information in search results and hallucinations, and many users will probably use this information without double-checking,” Kotsiubynska cautioned.

Google I/O 2024 on May 14, 2024. (Photo by Christoph Dernbach/picture alliance via Getty Images)

Related: Google Introduces Its New Project Astra AI Assistant at Tuesday’s I/O Event — Here’s What Else You Missed

Google’s search changes could cost websites $2 billion collectively; some could lose two-thirds of their traffic, according to data from media industry growth company Raptive.

“This will be catastrophic to our traffic, as marketed by Google to further satisfy user queries, leaving even less incentive to click through so that we can monetize our content,” Danielle Coffey, the chief executive of the News/Media Alliance, told CNN Business.

Google, a major tech company with over 90% of the global market share in search, can now frame search results however it wants with AI summaries, and pull from websites without guaranteeing site traffic or profit.

Related: Two Yale PhDs Are Trying to Make AI Hallucinate 10x Less

“AI Overviews relies on content creators’ intellectual property, which raises serious questions about compensation and fairness,” said Raptive in a statement.

Google does link to sites within its summary, citing its sources.

Unlike OpenAI, which has entered into deals with major publishers like Axel Springer and The Financial Times to compensate publishers for training AI on their articles and linking directly to them, Google has yet to publicly announce a similar deal with a major publication.

OpenAI has also earned the ire of some publishers, with the New York Times filing a lawsuit against the company over copyright grounds in December.

Related: An Elite Financial Publication With a $75 Per Month Subscription Price Is Letting AI Use Its Articles for Training

Google does have a $60 million deal with Reddit, announced in February, to train its AI on Reddit data.



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Carnival Cruise Line Installs Starlink Internet on Every Ship

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Carnival Cruise Line Installs Starlink Internet on Every Ship

It’s another massive milestone for SpaceX CEO Elon Musk.

On Tuesday, Carnival Cruises announced that 100% of its ships have officially installed high-speed internet from Musk’s Starlink.

The installation took place on 90-plus ships in Carnival’s global fleet and allows for more reliable Wi-Fi when onboard (especially during remote parts of the route) for passengers and helps the ship’s staff with improving “operational and communications capabilities,” per a release from Carnival.

Related: New Jersey Man Accused of Trafficking 675 Starlink Terminals

“Starlink has been a game-changer for the onboard connectivity experience our cruise lines deliver to their guests, and we’ve already seen a surge in guest satisfaction and positive feedback from the super-fast and reliable Wi-Fi service we provide onboard,” said Josh Weinstein, CEO of Carnival Corporation in a release. “We see this technology as a win-win-win – it provides our guests with more flexibility to stay as connected as they’d like on vacation, it allows our crew to stay in touch with friends and loved ones, and it enhances our onboard operational systems.”

The installment of Starlink on Carnival ships began in December 2022 and has now expanded to all of Carnival’s smaller companies, including Princess Cruises and Holland America Line.

Musk reposted the news with one word to share his sentiments: “Cool.”

Royal Caribbean started installing Starlink on its ships in 2022 and as of February 2024, said that it was “currently in the process of upgrading more vessels” from VOOM internet to Starlink.

Carnival is coming off a strong Q1 2024, setting the record for first-quarter revenue at $5.4 billion, while bookings hit a record high — despite higher prices.

“This has been a fantastic start to the year. We delivered another strong quarter that outperformed guidance on every measure, while concluding a monumental wave season that achieved all-time high booking volumes at considerably higher prices,” Weinstein said at the time. “These results are a continuation of the strong demand we have been generating across our brands and all core deployments, leading to an upward revision of full year expectations by more than a point of incremental yield improvement and setting us up nicely to deliver a nearly double-digit improvement in net yields.”

Carnival was up nearly 41% year over year as of Tuesday afternoon.



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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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