Is the freelance life for you?

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Good morning, Marketers, and are you going freelance?

The “Great Resignation” is on everyone’s lips, not least among marketers where almost half were thinking about quitting their jobs last year. The interesting question, of course, is “Where is everyone going?”

In article after article, I am reading that marketers are choosing the freelance life. As content creators or social media strategists or brand specialists, marketers are working with clients of their own choosing, in their preferred location and at the hours that suit them best.

This means, of course, that employers looking to recruit full-time talent are not competing against other employers, necessarily, but against lucrative rosters of private clients and remote and flexible working. We’re digging deeper into the state of play for marketing as a profession and we’re soliciting your insights. Please help us out by taking the survey below.

Kim Davis
Editorial Director

Shorts

Quote of the day. “When companies keep purpose in mind, amazing things can happen. Not only do they create new and exciting products, they really connect with customers. A 2021 study from communication firm Porter Novelli found that two-thirds of customers consider purpose when deciding to buy. In fact, 62% of customers said a brand’s purpose was important when making impulse buys. How do you highlight your company’s values?” Tory Burch Foundation

Salary survey. Help us understand how marketing salaries and roles have changed: Take our survey

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.