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Software Development Trends and Benefits to Keep an Eye On



Software Development Trends and Benefits to Keep an Eye On

Trends fluctuate or evolve throughout time. Whatever field you’re in, what’s popular right now won’t last long. When it becomes obsolete, it will either be replaced with something better or there will be significant improvements to prior trends. It is vital for every organisation to stay current with industry trends in order to ensure that their customers have the best (and most recent) experience possible and that the firm does not fall behind in the race.

The same will be seen in software development going forward in 2022, as with every other industry trend and developers will need to keep an eagle eye on these developments. Your existing procedures may become obsolete in the not-too-distant future. Software development firms must be aware of these software development trends and well-informed on what they bring and how they intend to reform the present procedure. Being aware of these patterns also allows businesses to strategize appropriately throughout software development.

Trends in Software Development and their Advantages:

  • AI and Machine Learning Are Becoming More Relevant: Artificial Intelligence and machine learning are no longer regarded as specialist technologies accessible solely to a few high-end organisations. They are applied by businesses of all sizes and from all major industries. These technologies entail analysing large amounts of data and teaching machines to think like humans. As Artificial Intelligence and machine learning act as extensions of their personnel, this provides additional support to enterprises.

Predictive analytics has proven to be one of the most effective applications of AI and machine learning. Organizations utilise these technologies to evaluate their customers’ behaviour and predict their actions in a calculated manner. When it comes to acquiring sales data from multiple clients and determining their preferences, the use of AI algorithms is likely to grow.

  • Putting Cybersecurity First: The significant transition to internet platforms, particularly in this pandemic era, has revealed weak links in digital environments. Cyber-attacks have recently increased in frequency and severity and if not handled with the highest care and attention, may lose businesses millions of dollars. Here are some of the biggest cybersecurity trends that will likely have an impact on the world in the coming year:
    • 5G: It is certain to have a significant impact on connection, particularly in more isolated places that have previously experienced connectivity challenges. 5G is expected to make communication and cooperation more efficient and effective.
    • Breach of the Clouds: As a result of the COVID disaster, numerous firms across many industries have shifted to cloud-based technologies.
    • Cybersecurity Insurance: As the number of users of digital tools and platforms grows, they will want their data to be secure and to be reimbursed in the event of data loss.
    • Combating Cyber-Attacks: Organizations all over the world are likely to deploy automated cybersecurity platforms that safeguard the privacy and security of their sensitive data and are opting for software development services.
  • Increased Internet of Things Integration: Because of its ability to collect massive amounts of data from sensors, process it, and filter it through cloud networks, IoT is already being actively used in a variety of industries. The usage of IoT provided enterprises with low failure rates, great security, and insignificant data transformation delays. It is also possible that corporations will employ it to streamline remote work.
  • The Big Data Industry Is Growing Consistently: According to technology experts, there are more bytes on the planet than stars in the sky! The importance of big data is only going to grow with each passing year. It is just a matter of time before firms begin to optimise technology to improve their day-to-day procedures.
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Here are the two primary areas where big data is expected to succeed in the coming year:

  • Computation in Memory: In-memory computation can be viewed as an alternate method of accelerating business analytics. The most obvious advantage of this technology is the ability to process data in real-time.
  • Augmented Reality and Analytics: As a result, the time it takes to clean and prepare your data is significantly reduced. Augmented analytics will allow firms to gain daily insights from their tools while saving data scientists a significant amount of work. Any reputed firm providing software development services can support this.
  • An Increase in the Development of Progressive Web Apps: Today’s app users are unwilling to wait for the platform to download for an extended amount of time. We live in an era of immediate pleasure. Progressive web apps (PWAs) are significantly faster and lighter to download over the internet. The user experience is not affected because the services provided by them are identical to those provided by native programs.

When it comes to developing these apps, the procedure is faster and less expensive than constructing traditional and native applications. This is due to the fact that these programs do not require various versions or devices.

  • Java and JVM Will Remain Favored Technologies: Java has carved out a position in the IT industry since its introduction into the realm of software development in the mid-1990s. It is considered as one of the world’s most powerful programming languages, allowing developers to create and deploy highly responsive programs across numerous platforms.
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It offers a lot more to offer developers and users, such as high stability, high flexibility, automatic memory allocation, a large number of open-source libraries, widespread use in Android app development, and much more.

  • Increased Use of Cloud-Based Applications: Finally, the increasing popularity of cloud-based applications is a trend that will undoubtedly continue in 2022. Organisations all over the world have been migrating away from traditional storage systems and toward cloud-based platforms since the COVID disaster. Given the rapid digitisation of corporate operations across all industries, it is safe to predict that more enterprises will join the ranks of organisations moving to cloud-based platforms in 2022.


These are some of the 2022 software development trends. With a greater grasp of these trends, businesses can guarantee that any software they develop is future-proof and that they do not fall behind in the race.

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Marketing operations talent is suffering burnout and turnover



Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.

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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.


AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

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Read next: More on marketing ops from Darrell Alfonso

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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