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Strategies to Skyrocket Your Brand’s Popularity on TikTok

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Strategies to Skyrocket Your Brand’s Popularity on TikTok

At first glance, TikTok may seem like a platform that’s purely geared for younger people who just want to make the latest and greatest meme. TikTok isn’t only for kids and social media influencers, though: it’s an app with more than 500 million regular visitors whose trends and opportunities can provide brands like yours with greater organic engagement rates.

If you have a brand and have been hard at work expanding its outreach, then you probably know just how effective social media strategies are when it comes to boosting your brand awareness. So before you scoff at TikTok as a platform that’s seemingly only used by an immature audience, learn a little bit about the strategies that you can use to skyrocket your brand’s popularity on TikTok without compromising any of your brand’s integrity.

1. Center your posting intent around brand awareness

Last but not least, it’s important to focus the majority of your posts around the idea of building your brand engagement and awareness. Whenever you post a new piece of content to your TikTok account, the goal in the back of your mind should be to build on your brand awareness: you can look to TikTok’s different trends to get started.

One of the best ways to center your posting intent around building brand awareness is by leveraging your accounts on other social media platforms. It’s a good idea to link whatever you post to TikTok to your brand website and other social accounts.

If you find yourself too busy to juggle these responsibilities with the responsibility of generating content for and managing your TikTok account, consider whether it’s possible to bring on new personnel to help. Ready to bring on new employees to help skyrocket your brand’s popularity on TikTok? You’ll want to invest in an invoice template that comes with crucial features such as automated late payment reminders, sales tracking, and year-end reporting.

2. Purchase a greater number of TikTok ads

There’s no doubt that the content you regularly publish is engaging and of high quality. Generating great content that your existing followers, as well as users who may not yet follow your account, is a must-do if you want to skyrocket your brand’s popularity on TikTok. With that said, you can’t expect to rely on content alone to keep building your brand awareness.

In addition to creating content that’s likely to get featured on TikTok’s “For You” page to grab new followers, it’s highly recommended that you start advertising on TikTok to expand your brand outreach even more. It’s easy to buy TikTok ads, and it’s even easier to rely on them to generate user interest in your brand. This is because, once you purchase a live ad on TikTok, it remains viewable to users for the rest of the day.

Whenever someone opens up their TikTok application on their smartphone or personal computer, they’ll immediately see the ad that you’ve posted. Not only that, users can directly interact with your ad, too, since ads often come with hyperlinks that take users to a new page. As you become more comfortable with posting ads to your TikTok account, you can start to tailor them to the audience that you’re interested in targeting based on their topics of interest as well as their geographical locations and age ranges.

Need some inspiration for topics of interest to center your ads around? Considering that the demographic of TikTok users is composed largely of younger people, cryptocurrency can be a good topic with which to start. Try buying ads that educate your users on how to sell cryptocurrency online and see if you begin to generate an uptick in engagement. If you do, then you have a good foundation on which to base ads you post in the future.

3. Get featured on TikTok’s “for you” page

Before we dive too deep into TikTok’s “For You” page, it’s important to mention how crucial it is that your brand uses TikTok’s Pro version. Why is the Pro version so essential to building your brand awareness on TikTok? It’s simple: TikTok’s Pro version lets you leverage its trends and analytics tools to gain insight into the users interacting, watching, and sharing your content.

Once you know which users are interacting regularly with your content, you can also explore other content they interact with that’s similar to yours. Chances are that some of that related content gets featured on TikTok’s “For You” page — similar to Instagram’s “Discover” page — which is the place your content needs to be if you want to quickly boost your brand awareness. The “For You” page features content that’s similar to the videos other TikTok users (including those who don’t yet follow your TikTok account) already watch, so consider generating more content that has a greater chance of being discovered by the types of users whom you want to target.

Getting featured on TikTok’s “For You” page isn’t just useful because it connects your content with potentially interested users; it’s a handy tool that lets you take advantage of social media users’ eagerness to immediately check new content that’s published on the platforms they use such as TikTok. Nearly one-quarter of people check their phone within a few minutes after hearing a notification alert. So, the more often your content is featured on TikTok’s “For You” page, the more likely it becomes that your featured content connects with new users as well as users who already follow your account.

Conclusion

To create brand awareness as a small business or an individual, it is crucial to explore trends and be at a place before anyone else. It’s an excellent time to experiment and try out different things. You are way ahead of the competition, even if you face a stiff one on other social media platforms.

If you’re ready to expand your brand awareness, you shouldn’t overlook TikTok’s platform and the trends and opportunities it offers. TikTok is a great platform that lets you experiment with different strategies to connect with plenty of interested users. It also gives you a chance to link your other social accounts to your TikTok account to create greater cohesion between the pieces of content you post.


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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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