Connect with us

MARKETING

The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

Published

on

The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs.

But crafting a good digital portfolio can feel like a daunting task, especially when you aren’t even sure which website you should use to create one. Here, we’ve created a list of the best portfolio websites for designers, freelancers, and photographers to ensure you can showcase your best work in any industry.

Examples of your work one could display in an online portfolio include:

  • Photographs
  • Writing samples
  • Case studies
  • Spreadsheets
  • Lesson plans

What you include in your online portfolio varies depending on your field and expertise. So to better help you choose a portfolio builder for your needs, let’s dive into some of our favorite portfolio websites to help you make your own, according to your needs.

Best Free Portfolio Websites for Freelance Writers

1. Journo Portfolio

online portfolio websites: journo portfolio best for freelance writers

Image Source

You can easily create a sleek, modern digital portfolio on Journo Portfolio. The site offers nine distinct themes, and adding an article is as easy as pasting a URL and clicking add — the site takes care of incorporating the title, publication, date, content, and image. Features include integrating with Google Analytics or using Journo’s built-in analytics tools to measure visitors. Additionally, your site is automatically mobile-ready.

You can also blog straight from the platform, which could be helpful if you want to showcase freelance work and your current blog in one place. Journo lets you create multiple pages with a Contact Me or About Me page and your freelance portfolio.

Pros

  • Live preview editor
  • Built-in analytics plus Google Analytics integration
  • Pre-built themes
  • Subscribe and contact forms
  • Mobile-friendly

Cons

  • Free plan limits you to 10 articles max
  • For unlimited articles, you’ll need to pay $5-$10 per month

2. Muck Rack

online portfolio websites: muck rack for freelance writers

Image Source

Muck Rack is a free media database that helps connect journalists with PR professionals, so if you use the site, you’ll have good opportunities to network and receive PR pitches. You can even include topics you don’t want to cover, filtering out unfit pitches.

Additionally, for true ease of use, Muck Rack creates and maintains your portfolio for you by automatically compiling articles and social media profiles. Once it’s finished, you have the option to customize your bio or choose to spotlight certain pieces.

Muck Rack also offers a news alerts system, which enables you to track stories or tweets about a company, brand, or specific story angle. With their news alerts system, you can see when other journalists share information or publish stories related to your work, which will help you stay on top of trends.

Pros

  • Ideal for journalists
  • Auto-updates profile
  • News alerts system for tracking stories and trends
  • Allows you to build media lists easily

Cons

  • Some formatting issues when uploading content from Excel
  • Doesn’t integrate with other reporting and monitoring tools

3. WordPress

online portfolio: WordPress portfolio for freelance writers

Image Source

WordPress, a major content management platform, lets you create a free blog with a separate portfolio page. While not explicitly geared towards freelance writers, WordPress offers over 100 free themes to craft a unique blog and showcase your work. This is a good option for you if you want complete creative control over your portfolio.

You might also choose to use WordPress if you want to showcase your writing and other skills. Suppose you want a page for writing or photography, for instance. In that case, WordPress offers a variety of themes and is flexible enough to enable you to demonstrate various pieces of creative work.

Pros

  • Ideal for bloggers
  • Can create portfolio page separate from blog
  • 100+ free themes available
  • Comes with SSL certificate and JetPack features for improving website performance

Cons

  • Free plan shows ads
  • Limited storage at 3 GB

4. Clippings.me

online portfolio websites: clippsings.me for freelance writers

Image Source

Clippings.me is a site with a simplified approach to sharing your best articles, collateral, or other types of marketing materials.

You can upload your PDFs, links, and related multimedia to Clippings.me to create a sharp-looking portfolio that specific categories of your choosing can categorize. You can even use social links on your page for other professionals to reach you more easily.

In addition to uploading and maintaining your own portfolio, you can browse through other freelancers’ pages to network and potentially gain prospective clients or collaborators.

Pros

  • Designed intuitively for writers — by writers
  • Ideal for beginner or experienced writers looking to expand their careers
  • Offers a journalism directory

Cons

  • Can only feature up to 10 articles under the free plan

Best Free Portfolio Websites for Designers

5. Behance

online portfolio: Behance portfolio for designers

Image Source

With millions of UX/UI designers, artists, and photographers on the site, Behance is one of the most widely-used online portfolio websites. It’s also straightforward to use — you can organize your work based on the project, list projects under construction, and ask followers for feedback. Additionally, the site allows you to link your portfolio to your social media accounts.

Behance’s massive digital community makes it an excellent option to get your name out there, particularly since recruiters and interviewers peruse the site to find talent. However, Behance displays the number of people who have viewed and liked your work, which can be more advantageous — but riskier — than a more straightforward website portfolio.

Pros

  • Ideal for creatives who don’t have time to create their own standalone portfolio site
  • Can get feedback from followers
  • Includes social proof in terms of views and likes on portfolio site

Cons

  • Limited design and feature options on free plan
  • The display of views and likes can be risky if not enough people see or appreciate a project

6. Adobe Portfolio

online portfolio: Adobe portfolio for designers

Image Source

If you already have a Creative Cloud membership, then Adobe Portfolio is an excellent option to create a single-page website or a full gallery of your work. With Adobe Portfolio, you can set up a sleek and customized portfolio in minutes, and each of the platform’s themes are automatically optimized for any device.

Additionally, Adobe Portfolio offers the ability to integrate with Behance and Adobe Lightroom to import your projects for greater visibility.

Pros

  • Option to create multi- or single-page website
  • Offers 18 responsive themes
  • Integrations with Behance and Adobe Lightroom

Cons

  • Only free if you have Creative Cloud membership

7. Fabrik

online portfolio websites: fabrik for designers

Image Source

Fabrik is the portfolio platform for creatives. Designers can organize their projects without touching any code with unique website styling and technology. This enables users to upload their portfolios easily and even supports blogging capabilities.

Fabrik’s themes are intuitive and made adaptable to your project content needs. This flexibility lets users experiment with multiple layouts designed to compliment media formats needed, whether it’s graphic design, fashion, or more. With straightforward configurations, the Fabrik portfolio is an easy choice to build and maintain your portfolio across all devices.

Pros

  • Ideal for creative designers of various specialties
  • Allows an unlimited number of blog posts
  • Responsive customer support

Cons

  • Have to integrate other functionalities like ecommerce or other third-party extensions externally

8. Crevado

online portfolio: crevado portfolio for designers

Image Source

One of the most straightforward free portfolio websites, Crevado lets you use a simple drag-and-drop tool to upload your projects and rearrange them on the screen for true ease of use. The site is also automatically optimized for any device, so your portfolio can be viewed on a smartphone, tablet, or desktop.

Crevado also has secure hosting and SSL certification, so your portfolio site remains secure. You can customize your design to suit your preferences without writing any code. Best of all, you can sell your work online thanks to the platform’s integrations with PayPal and Fotomoto.

The only downside is that free users can’t remove the link to Crevado in their website footer. You’ll have to upgrade to a pro account to do so.

Pros

  • Drag-and-drop interface
  • Responsive designs
  • Secure hosting and SSL certification
  • PayPal and Fotomoto integrations allow you to sell work

Cons

  • Free plan shows Crevado link in website footer

9. Pixpa

online portfolio websites: pixpa for designers

Image Source

Pixpa is an all-in-one, DIY website building platform designed to empower creative professionals, freelance writers, and business owners by helping them build feature-rich, professional websites without touching a single line of code.

Pixpa offers a range of modern, mobile-friendly, and responsive templates which can be fully customized using the easy-to-use visual editor and drag-and-drop page builder. Rich features, including blogging tools, built-in SEO and marketing tools, social media integrations, multiple gallery options, ecommerce functionality, make Pixpa the perfect portfolio-building platform for writers and creative professionals. The full-fledged blogging platform powered by an intuitive and versatile WYSIWYG editor, allows you to create, edit, schedule, and publish blog posts, all in one place.

Pros

  • Beginner-friendly, no-code website building platform
  • Extensive SEO tools allow you to add custom tags and metadata
  • SSL security on all websites
  • 24×7 customer support through email and live chat

Cons

  • No built-in options for purchasing custom domain names

10. Dunked

online portfolio websites: dunked for designers

Image Source

Dunked is a platform built with designers and creatives in mind. With over 100,000 users, this online portfolio builder lets you share your talents on a stylish and simplistic website.

Dunked’s gallery of professionally designed templates are crafted to complement your creativity and focus on your work. Choose the best meant for your aesthetic and switch between themes when they suit you.

Upload images or multimedia from sites like YouTube, Vimeo, Flickr, SoundCloud, then drag and drop until the website looks exactly how you want.

Pros

  • Ideal for designers and other creative professionals
  • All templates full responsive and retina-display ready
  • Click-and-drag simply website editing tool to customize your portfolio

Cons

  • HTML and CSS knowledge necessary for more extensive customization
  • Can’t support case studies or blog posts

Best Free Portfolio Websites for Photographers

11. Flickr

online portfolio: Flickr portfolio for photographers

Image Source

Undoubtedly one of the most well-known portfolio sites with billions of photos and millions of members, Flickr is a good site to share your own work, connect with other photographers, and find inspiration for future projects.

However, Flickr’s community-oriented platform can make it difficult to showcase your best work and appear professional — particularly since the site is used to share images with friends and family. For this reason, many designers also suggest creating a more polished portfolio website and then linking to that website from Flickr.

Pros

  • Ideal for photographers just starting out
  • Great to connect with others and find inspiration

Cons

  • Limited to GIF, PNG, and JPEG photo formats
  • Limited to 1,000 photos on free plan

12. Portfoliobox

online portfolio: Portfoliobox portfolio for photographers

Image Source

Portfoliobox is a website builder specifically designed for photographers, and it’s a good option for crafting a professional-looking responsive gallery of your best work.

Portfoliobox offers an ecommerce link that allows you to sell your prints or other artwork directly from the site (without paying any commission). With the free plan, you can create a blog further to attract visitors and potential customers to your site.

Best of all, Portfoliobox doesn’t make you use a standard theme — instead, you can integrate any style for any page to cultivate a unique, one-of-a-kind website. With more than one million users, it’s a good option for professional and novice photographers.

Pros

  • Ideal for photographers at any skill level
  • Can sell prints on this site commission-free
  • Can use different styles for every page

Cons

  • No drag-and-drop functionality
  • Limited customization options for ecommerce

13. Krop

online portfolio websites: krop for photographers

Image Source

Krop is a creative industry portfolio hosting website used by the most talented candidates at all experience levels and the globe’s most respected creative brands.

With Krop’s software, creatives can spend less time editing and formatting and more on their own projects. Curating portfolio albums is done quickly, and the software offers powerful customizations for personal brandings like logos, color palettes, and more.

This site also serves as a job board, helping professionals network with one another across the globe. Users can strategically place themselves in front of respected creative brands and find work at all experience levels, too.

Pros

  • Ideal for creative professionals such as photographers, illustrators, or animators
  • Password protection for individual albums to share with clients privately
  • Unlimited storage for multimedia
  • No HTML or CSS knowledge is necessary

Cons

  • The majority of job postings are limited to the United States

14. YouPic

online portfolio: YouPic portfolio for photographers

Image Source

YouPic’s users include famous photographers like Joel Meyerowitz and Julia Fullerton-Batten. Another site specifically designed for photographers, YouPic, enables you to craft a free stunning portfolio to showcase your work. It also allows you to buy prints from other photographers or sell your own to earn additional income.

Additionally, the site offers interactive courses to improve your photography skills and a Pinterest-style “Explore” page that lets you check out famous photographs, new artwork, and stories to inspire your gallery. And most interesting to note, YouPic allows users to copyright their photos on the blockchain, and it’s the first decentralized photography platform. That means YouPic is one of the few platforms that won’t take any rights or ownership of your work.

Pros

  • Can sell prints on this site commission-free
  • Can copyright photos on blockchain
  • Doesn’t take any rights or ownership of your work

Cons

  • Premium membership is required for YouPic to promote your work

15. Format

online portfolio websites: format for photographers

Image Source

Format is a portfolio website for photographers looking to create and curate their own digital gallery or store. Built with tools to help you build a professional website, it offers solutions for supporting a photography business, plus cloud storage to protect your work.

Format has a suite of templates made to fit any aesthetic. It’s designed to serve particular professional situations best, such as for wedding photography or to showcase your artworks. It can also change how viewers navigate your work, from gallery formats to more interactive scrolling or slideshow options.

Pros

  • Ideal for professional photographers
  • Can support high-quality photos
  • Can integrate online stores with no fees for sales

Cons

  • The interface comes with a learning curve, but users don’t have to worry about code

Creating Your Online Portfolio

An online portfolio provides evidence of your work and skills, which can set you apart from other candidates or professionals in your field. Using any of the tools above, you can create a free portfolio in no time. What are you waiting for?

Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.

New Call-to-action

Source link

MARKETING

27 Best About Us and About Me Page Examples [+Templates]

Published

on

Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration. 

about us page example: laptop held in palm of hand

(more…)

Continue Reading

MARKETING

MarTech’s marketing operations experts to follow

Published

on

MarTech's marketing operations experts to follow

Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. Where would we be without them? That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.

Darrell Alfonso

Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” In addition to speaking at many conferences, Darrell was named one of the Top Marketers in the US by Propolis 2022 and among the “Top Martech Marketers to Follow” in 2020 by Martech Alliance. He’s a regular and popular contributor both to MarTech and the MarTech conference; you can find all of his articles at this link.


Eddie Reynolds

Eddie has been in business a long time, starting his first company when he was 14. “A pretty minimal enterprise,” he told one interviewer. “I had a tax ID number, a legal entity, and a company name. I even had the IRS coming after my dad for sales tax that I failed to report properly.” Today he is CEO and revenue operations strategy consultant of Union Square Consulting. He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on  sales, marketing, service, and admin roles. 


Sara McNamara

Sara is an award-winning marketing and sales operations professional whose work has been recognized by awards from the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData. She is a Senior Manager, Marketing Operations at Slack and a martech stack (+ strategy) solution architect. That and her passion for leveraging technology and processes to improve the experiences of marketers, sales professionals, and prospects, explains why she’s a regular guest on MOps podcasts.


Ali Schwanke

Ali is the CEO and founder of Simple Strat. The firm specializes in helping companies get the most out of HubSpot — from CRM strategy and setup to marketing automation and content creation. She is also host of HubSpot Hacks, “the #1 Unofficial YouTube show for HubSpot Tutorials” and has been a guest speaker at the MarTech conference.


Mike Rizzo

Mike’s career in marketing operations showed him that there is a real and significant MOps community. That’s why he founded MO Pros/MarketingOps.com, the fast-growing online community for people in marketing operations. He is also co-host of Ops Cast, a weekly podcast. 


Get MarTech! Daily. Free. In your inbox.



About the author

Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

Source link

Continue Reading

MARKETING

Is a Marketing Degree Worth it in 2023?

Published

on

Is a Marketing Degree Worth it in 2023?

If you’re thinking about getting a degree at any age, it makes sense to think about the value of that degree. Is the qualification needed for the career you want? Are there alternative paths to that career? Can you develop better skills by gaining experience in work? 

All of these are perfectly valid questions. After all, getting a degree requires a pretty large investment of both time and money. You want to know that you’ll get enough return on that investment to make it worthwhile.

Why marketing?

When it comes to marketing, a lot of entry-level jobs list a bachelor’s degree as a requirement. That doesn’t mean there aren’t alternate ways to get into marketing but having a relevant degree certainly makes your resume more competitive. 

Growth industry

Marketing skills are in demand in the current jobs market. According to a recent report from LinkedIn, marketing job posts grew 63% in just six months last year. Half of those jobs were in the digital and media sectors, meaning digital and content marketing skills are highly valued

Personal Development & Career Path

The reason for this increased demand for marketers is tied to the rise in digital marketing. New methods of marketing have continued to develop out of the digital sector. This means that marketers capable of creating engaging content or managing social media accounts are needed.

This leaves a lot of room for personal development. Young graduates who are well-versed in social media and community management can hit the ground running in digital marketing. Getting on this path early can lead to content strategist and marketing management positions.    

What are the Types of Marketing Degrees?

When we say marketing degree, the term is a bit too general. There are a lot of degree paths that focus on marketing in major or minor ways. The level of degree available will depend on your current education history, but the specific course will be down to your personal choice. 

Associate, Bachelor’s, or Master’s?

Recent statistics suggest that 74% of US marketing professionals hold a bachelor’s degree. 9% have an associate degree and 8% have a master’s degree. Here’s a quick overview of the differences. 

Associate degrees – 2-year courses that cover marketing and business in a more basic way than bachelor’s qualifications. They’re designed to give students the basic skills needed to apply for entry-level marketing jobs.   

Bachelor’s degrees – 3/4-year courses that cover business and economics. There is a range of bachelor’s courses with marketing at their core, but you’ll also cover wider business topics like management, communication, and administration. 

Master’s degrees – 2-year courses, usually only available if you’ve already completed a bachelor’s degree. MA or MBA courses are designed to develop a deep understanding of complex business topics. They are highly specific, covering areas like strategic marketing or marketing analytics. 

Free to use image from Pixabay

Marketing Specific or Business General? 

This is down to personal choice. There are general business degrees that will cover marketing as a module as well as marketing-specific degrees. There are also multiple universities and colleges, both offline and online, offering different course platforms

If you’re looking at a specific job role or career path, then research which type of degree is most relevant. Remember that you will need to add to your marketing skills if you intend to progress to management roles in the future. 

Check the Modules & Curriculum

This is important, and not only because it lets you see which courses align with your career goals. Marketing has changed significantly over the last decade, even more so if you go back to before the digital age. Many business courses are still behind on current marketing trends. 

What Jobs Look for a Marketing Degree?

Once you’ve got your marketing qualification, what jobs should you be looking for? Here are some job titles and areas you should watch out for, and what qualifications you’ll need for them.

Entry level

If you’re starting with a degree and no experience, or work experience but no degree, take a look at these roles. 

  • Sales/customer service roles – These are adjacent roles to marketing where most companies do not ask for prior qualifications. If you don’t have a degree, this is a good place to start.
  • Marketing or public relations intern – Another possibility if you don’t have a degree, or you’re still in education. 
  • Digital/content marketing associate – These roles will almost always require an associate’s or bachelor’s degree. A good grasp of new digital and social marketing techniques will be required to succeed. 
  • Copywriter/Bid writer – This is a good route into marketing for those with journalism or literature qualifications. These roles combine aspects of marketing, creative writing, and persuasive writing. 
  • SEO specialist – A more focused form of marketing centered on SEO content optimization. If you know how to optimize a blog post for search engine rankings, this role is for you. Bachelor’s or associate qualifications will be a minimum requirement. 
  • Social media/community manager – Since these are relatively new roles, we tend to see a mix of degree-qualified marketers and people who’ve had success fostering communities or online brands but don’t have on-paper credentials.  

Free to use image from Unsplash

Career Progression

If you have an MA or MBA, or significant experience in one of the above roles, then you can look at these more advanced roles for your career progression.

  • Digital Marketing Manager – A role for experienced marketers that involves running campaigns and coordinating marketing associates. 
  • Senior Marketing Coordinator – A department management level role. Responsible for overall marketing strategy and departmental performance.  
  • Content Strategist – A specialist role that focuses on content strategy. Designing content plans based on demographic and keyword research are a core aspect of this role. 
  • Marketing Analyst – This role involves analyzing customer behaviors and market trends. If you want to move into analysis from a more direct marketing role, you’ll likely need specific data analysis qualifications. 
  • Public Relations Specialist – The public voice of a large organization’s PR team. Managing a brand’s public perception and setting brand-level communication policies like tone of voice.   
  • Experiential Marketing Specialist – This area of marketing is focused on optimizing the customer experience. Experiential specialists have a deep understanding of customer psychology and behaviors. 
  • Corporate Communications Manager – Communications managers are responsible for company-wide communications policies. This is an executive-level role that a marketing coordinator or public relations manager might move up to. 

Average marketing salaries

Across all the roles we’ve discussed above, salaries vary widely. For those entry-level roles, you could be looking at anything from $25 – $40K depending on the role and your experience. 

When it comes to median earnings for marketers with a bachelor’s or master’s degree, we can get a bit more specific. Recent statistics from Zippia show us that $69,993 p/a is the average for bachelor’s degree holders and $80,365 p/a for master’s degree marketers. 

Image sourced from Zippia.com

Marketing Degree Pros and Cons

So, the question we asked above was “Is a marketing degree worth it?” Yet, in truth, it’s not a simple yes or no answer. The question you need to ask is “Is a marketing degree right for me?” Here’s a summary of the pros and cons that might give you some answers.  

Pros

  • Degree holders have better job prospects and higher earnings potential in marketing
  • You can study highly specific skills with the right courses
  • Gain soft skills like communication and collaboration

Cons

  • High time and money investment required 
  • Diminishing salary returns at higher levels
  • Can be a restrictive environment for self-starters and entrepreneurs

What are Marketing Degree Alternatives?

If you want to stick with education but don’t want to invest four years into a degree, then accredited online courses can provide an alternative. This can be your best choice if you wish to upskill in a specific area like running conference calls from Canada

If higher education really isn’t your thing, the other option is gaining experience. Some businesses prefer internships and training programs for entry-level roles. This allows them to train marketers “their way” rather than re-training someone with more experience.  

Free to use image from Unsplash

How to Decide if a Marketing Degree is Right for You

Ultimately, choosing to do a marketing degree depends on your goals, your preferences, and your talents. Consider all three factors before making your choice. 

Career Goals

Do you want a management position that needs marketing knowledge? What areas of marketing interest you? What skills do you already possess? Answering these three questions will help you define your career path. That will narrow down your course choices. 

If you want to get better at selling small business phone systems in Vancouver, you don’t need a four-year course for that. If you want to develop into high-level marketing roles, then you want that degree. 

Personality

You don’t need a specific personality type to work in marketing. Your personality and interests might determine what area of marketing would suit you best though. For example, if you’re outgoing and creative then public relations or social media management might be for you.    

Investment & Return

Money isn’t everything. But, if you’re going to put the resources into getting a degree, you want to know that you’ll get some return on your investment. From the figures we quoted above, it seems the “optimal” qualification in terms of salary return vs. time and money investment is a bachelor’s degree. 

Average earnings for marketers with a master’s qualification were only $10k higher. This suggests that you’re not really getting a significant financial return for the additional investment. Of course, if that master’s leads to your dream job, you might see it differently.  

Final Thoughts: Forge Your Own Path

Is a marketing degree worth it in 2023? The short answer is yes. Whether that means a marketing degree is right for you, we can’t tell you. Hopefully, though, this guide has given you the information you need to make that choice. 



Source link

Continue Reading

Trending

en_USEnglish