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The 20 Dominating Web Design Trends for 2022

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Experimental navigation, scrolling effects, and kinetic typography are just a few of the web design trends dominating 2022. 

Check out the full list with examples of the best website designs in 2022 to get inspired to tackle your web design projects this year.

One common theme among these trends is motion design. Gary Simon, an experienced UI/UX designer and frontend developer, believes motion design will be everywhere in 2022. To see several examples of websites using scroll-based animations, parallax effects, animated SVGs and more, check out his video:

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1. Experimental Navigation

What we like: Experimental navigation can help engage and guide visitors to browse the site in a particular way. 

Experimental navigation refers to navigation patterns that subvert the traditional pattern (all caps navigation across the top of the screen with sans serif typography). These experimental patterns can help create interest and guide users to move around the site in a specific way. 

Take Kim Kneipp’s portfolio site for example. If you click the Menu button in the right corner of the homepage, a menu slides in from the bottom of the screen that looks like the table of contents in a book. Each page is numbered to suggest an order of reading. On the right, the projects are also numbered and categorized by type and color. 

2. Scrolling Effects

What we like: Scrolling effects can stimulate visitors and encourage them to keep scrolling. 

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Scrolling effects — animations that are triggered by scroll action — can create more dynamic web experiences. These are increasingly used on interactive websites to intrigue readers to keep scrolling, signify a break in content, and create a three-dimensional experience. 

Engineered Floors does just that using a combination of horizontal and vertical scrolling and other effects. For example, when the user lands on the homepage, they see an image of what appears to be a chair on the right. As the user scrolls, this image zooms out to reveal a living room, which is gradually covered in carpet. This 3D experience is delightful and informative. 

web design trends: Engineered Floors employs unique scrolling effects like a carpet rolling out to create a 3d experience

3. Kinetic Typography

What we like: Kinetic typography can delight visitors and help them digest your content. 

Kinetic typography — or moving text — is an animation technique that’s been around since the 60s when feature films began using animated opening titles. It can used for a similar purpose in website design to immediately grab the visitor’s attention once they land on the homepage.

It can also be used to highlight important sections, guide the visitor as they scroll, and gradually reveal information, like on Arcadia

web design trends: Arcadia uses kinetic typography to gradually inform visitors of its mission and services

4. Drag Interaction

What we like: Drag interaction can provide users with a sense of control over their experience. 

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Drag interactions are designed to mimic an actual, physical action. They essentially allow website visitors to pick up and move objects on the screen. This type of gesture interaction is being implemented on more websites, and ecommerce and portfolio sites in particular. 

Take Robin Mastromarino’s portfolio site as an example. In addition to clicking on the controls of the homepage slider, you can drag and drop the different slides to browse his featured projects. The page transitions and animations are based on the drag speed to provide users with a sense of control over these effects.web design trends: Robin Mastromarino's portfolio site uses drag interactions for visitors to explore his featured projects

5. Retro Typography

What we like: Retro typography can inspire a sense of nostalgia and sentimentality in website visitors.  

More and more companies are using big, bold typography with a retro feel to headline their homepages. This style works best for a short word, with the rest of the page kept minimal and clean.

This is part of a larger trend labeled “Neue Nouveau.” In its 2022 Type Trends Report, the foundry and technology company Monotype describes Neue Nouveau as a twist on the Art Nouveau movement, which was characterized by decorative designs, embellished stroke endings, and diagonal and triangular character shapes. We can see some of these same characteristics — like organic forms and flourishes — in typography today, according to the report.

Here’s an example from French restaurant Picky Joe. The psychedelic-looking headline matches the retro interior of the restaurant as seen in the image on the right. 

web design trends: Picky Joe uses retro typography to establish a similar vibe of the restaurant

You can check out other restaurant website designs here

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6. Cinemagraphs

What we like: Cinemagraphs can help draw the visitor’s eye around the page, even in the most complex layouts. 

Cinemagraphs — high-quality videos or GIFs that run on a smooth, continuous loop — have become a popular way to add movement and visual interest to otherwise static pages.

While full-screen loops were popular in the past, this year you’ll see smaller cinemagraphs incorporated into complex layouts to help draw the eye and keep readers scrolling, like in this example from the design and technology studio Grafik.

web design trends: cinemagraphs used on Grafik's homepage to keep users scrolling

7. Brutalism

What we like: Brutalism prioritizes simplicity and functionality, which are pillars of the user experience.

To stand out in a sea of tidy, organized websites, some designers are opting for more eclectic, convention-defying structures. While it can seem jarring at first, many popular brands are now incorporating these aggressively alternative design elements into their sites, such as Bloomberg.

Brutalism emerged as a reaction to the increasing standardization of web design and is often characterized by stark, asymmetrical, nonconformist visuals, and a distinct lack of hierarchy and order. In other words, it’s hard to describe but you know it when you see it — like with the below example from Chrissie Abbott.

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example of the website design trend brutalism

8. Monochromatic Gradients

What we like: Monochromatic gradients are visually interesting but not distracting. 

Gradients have been all over the web for the past few years, and are still very common in 2022. This year, many website background are gradients that are both monochromatic and pastel.

Kendra Pembroke, a Visual Designer at Red Ventures, said “I see a lot of gradients, especially monochromatic ones, which give a sense of depth and visual interest without being too distracting.”

Creative Studio Better Half illustrates a perfect example of how to make this effect look fresh and modern. It combines bold typography and hover animations with a monochromatic, pastel yellow gradient background.

web design trends: Better Half uses a monochromatic gradient background on its homepage

9. Layering

What we like: Layering can help add depth to a site and tell the brand’s story. 

Layering images, colors, shapes, animations, and other elements add depth and texture to a site that doesn’t have a lot of text. Below is a stylish example from the singer-songwriter SIRUP

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web design trends: SIRUP layers backgrounds, colors, shapes, and animations

10. Text-Only

What we like: This minimalist approach ensures visitors only get the most essential information. 

Some websites are cutting out images and prominent navigation sections altogether, relying on a few choice lines of straightforward text to inform visitors about their company.

Danish agency B14 uses the hero section of its homepage to simply describe its mission statement, for example. It’s a modern, uncluttered approach to presenting information that provides a stark contrast to its portfolio section, which uses cinemagraphs, hover animations, and an animated cursor effect

web design trends: B14 features a text-only hero section on its homepage

11. Animated Illustrations

What we like: Animated illustrations help convey complex ideas and add some personality to a site. 

More companies are turning to illustrators and graphic artists to create bespoke illustrations for their websites. “Illustration works well to convey more complex ideas that lifestyle photos aren’t always able to capture,” Pembroke explained.

In website designs this year, these illustrations are often animated to add interactivity.

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For example, if you hover over one of the illustrations on the NewActon site (designed by Australian digital agency ED), the illustration and those in the surrounding area will wiggle. Then, only the illustration you’re hovering over will continue to move in a small circle. This design is also functional: each illustration represents one of the categories from the navigation menu on the right.  

example of the website design trend illustrations

12. Ultra-minimalism

What we like: Ultra-minimalism can positively impact the user experience and website performance. 

Taking classic minimalism to the extreme, some designers are defying conventions of what a website needs to look like, displaying just the absolute bare necessities. This trend, known as “ultra-minimalism,” can be great for the user experience and load times.

The site from designer Mathieu Boulet is centered around a few choice links to their social profiles and information.

example of the website design trend ultra-minimalism

13. Mixing Horizontal and Vertical Text

What we like: Mixing horizontal and vertical text defies convention and can therefore delight and intrigue some users. 

Freeing text from its usual horizontal alignment and placing it vertically on a page adds some refreshing dimension. Take this example from action sports video producers Prime Park Sessions, which combines horizontal and vertical text alignments on a minimal page.

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web design trends: Prime Park Sessions uses horizontal text for its headline and vertical text for its navigation on its homepage

14. Geometric Shapes and Patterns

What we like: Geometric shapes and patterns can direct visitor’s attentions to certain products or CTAs. 

Whimsical patterns and shapes are popping up more frequently on websites, adding some flair in a landscape otherwise ruled by flat and material design. Canadian design studio MSDS uses daring, patterned letters on their homepage.

example of the website design trend geometric shapes

15. Thin Serif Fonts

What we like: This trend adds a level of sophistication to a brand. 

Due to screen resolution limitations and an overall lack of online font support, designers avoided serif fonts for years to keep websites legible and clean. With recent improvements, serif fonts had a big moment in 2021.

While last year was all about big and bold serifs, 2022 is ushering in thinner, light serifs, according to Monotype’s 2022 Type Trends Report.

As seen on The Sill, a svelte serif headline adds a dose of sophistication and style.

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Sill homepage uses website design trend serif fonts for headline

16. Overlapping Text and Images

What we like: Overlapping text and images maximizes space on the page. 

Text that slightly overlaps accompanying images has become a popular effect for blogs and portfolios. Freelance art director and front-end developer Thibault Pailloux makes their overlapping text stand out with a colorful underline beneath each title.

web design trends: Thibault Pailloux's portfolio site overlaps bold typography and images

17. Broken Grids

What we like: This convention-defying technique can make standard website pages or sections more interesting.  

While grids remain one of the most common and efficient ways of displaying text and images on websites, broken grids continue to make their way into mainstream sites and offer a change-up from the norm. Check out the website for HealHaus, for example. Its homepage features images and text blocks that overlap.

example of the website design trend broken grids

18. Organic Shapes

What we like: Organic shapes add personality without distracting from the content.  

Gone are the days of strict grid layouts and sharp edges — now it’s all about curved lines and soft, organic shapes.

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“Organic shapes can help add some playfulness without affecting the way the information is displayed,” Pembroke said.

In the example below from Spring Invest, the organic shapes in the hero section are not only decorative but functional. The yellow dots act like a cursor, drawing the tear drops that form the company’s logo. These shapes not only add a moment of delight — they also help reinforce the brand’s identity and value proposition to “shape the future of commerce.” 

web design trends: Spring Invest uses organic shapes to reinforce its brand identity and value proposition of shaping the future of commerce

19. Web Textures

What we like: Web textures draw attention to a particular section on a website. 

Web textures are background images that visually resemble a three-dimensional surface. When done well, textures can immerse viewers in a website by engaging tactile senses, as demonstrated by Color Of Change — the background evokes a duct-tape-like texture.

web design trends: Color of Change uses a web texture background for its featured petition section on the homepage

20. Grid Lines

What we like: This trend emphasizes the grid as an organizing principle. 

Grid lines have started cropping up more and more in recent months, and for good reason. Grid lines structure content in a way that makes it easy to read and understand — but it also adds a modern aesthetic. On the Foundations for a Better Oregon website, grid lines are used to create a clear layout that looks futuristic.

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web design trends: Foundations for a Better Oregon website features linework

Design Trends You Can Use on Your Website

Of course, you don’t need to incorporate all of these trends to build one of the best website designs in 2022 — we doubt that’s even possible anyways. However, even adding a couple as prominent components or subtler details can improve your site’s UX significantly, leading to higher engagement, more CTA clicks, and a better outcome for your online business.

Editor’s note: This post was originally published in January 2018 and has been updated for comprehensiveness.examples of brilliant homepage, blog, and landing page design

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The power of program management in martech

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The power of program management in martech

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. 

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. 

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities. 

Programs in product management

Product management is a fascinating domain where programs operate as a strategic framework, coordinating related products or product lines to meet specific business objectives.

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Product managers are responsible for defining a product or product line’s strategy, roadmap and features. They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. 

Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals. One key aspect of program management in product management is identifying synergies between products. 

Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage. Product managers, in turn, use these insights to shape the direction of individual products.

Moreover, programs in product management facilitate cross-functional collaboration and knowledge sharing. Program managers foster a holistic understanding of customer needs and market dynamics by bringing together teams from various departments, such as engineering, marketing and sales.

Product managers also play a crucial role in this collaborative approach, ensuring that all stakeholders work towards common goals, ultimately leading to more successful product launches and enhanced customer satisfaction.

Dig deeper: Understanding different product roles in marketing technology acquisition

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Programs in project management

In project management, programs provide a structured approach for managing related projects as a unified entity, supporting broader strategic objectives. Project managers are responsible for planning, executing and closing individual projects within a program. They focus on specific deliverables, timelines and budgets. 

On the other hand, program managers oversee these projects’ coordination, dependencies and outcomes, ensuring they collectively deliver the desired benefits and align with the organization’s strategic goals.

A typical example of a program in project management is a martech stack optimization initiative. Such a program may involve integrating marketing technology tools and platforms, implementing customer data management systems and training employees on the updated technologies. Project managers would be responsible for the day-to-day management of each project. 

In contrast, the program manager ensures a cohesive approach, minimizes disruptions and realizes the full potential of the martech investments to improve marketing efficiency, personalization and ROI.

The benefits of program management in project management are numerous. Program managers help organizations prioritize initiatives that deliver the greatest value by aligning projects with strategic objectives. They also identify and mitigate risks that span multiple projects, ensuring that issues in one area don’t derail the entire program. Project managers, in turn, benefit from this oversight and guidance, as they can focus on successfully executing their projects.

Additionally, program management enables efficient resource allocation, as skills and expertise can be shared across projects, reducing duplication of effort and maximizing value. Project managers can leverage these resources and collaborate with other project teams to achieve their objectives more effectively.

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Dig deeper: Combining martech projects: 5 questions to ask

Programs in marketing operations

In marketing operations, programs play a vital role in integrating and managing various marketing activities to achieve overarching goals. Marketing programs encompass multiple initiatives, such as advertising, content marketing, social media and event planning. Organizations ensure consistent messaging, strategic alignment, and measurable results by managing these activities as a cohesive program.

In marketing operations, various roles, such as MOps managers, campaign managers, content managers, digital marketing managers and analytics managers, collaborate to develop and execute comprehensive marketing plans that support the organization’s business objectives. 

These professionals work closely with cross-functional teams, including creative, analytics and sales, to ensure that all marketing efforts are coordinated and optimized for maximum impact. This involves setting clear goals, defining key performance indicators (KPIs) and continuously monitoring and adjusting strategies based on data-driven insights.

One of the primary benefits of a programmatic approach in marketing operations is maintaining a consistent brand voice and message across all channels. By establishing guidelines and standards for content creation, visual design and customer interactions, marketing teams ensure that the brand’s identity remains cohesive and recognizable. This consistency builds customer trust, reinforces brand loyalty and drives business growth.

Programs in marketing operations enable organizations to take a holistic approach to customer engagement. By analyzing customer data and feedback across various touchpoints, marketing professionals can identify opportunities for improvement and develop targeted strategies to enhance the customer experience. This customer-centric approach leads to increased satisfaction, higher retention rates and more effective marketing investments.

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Dig deeper: Mastering the art of goal setting in marketing operations

Embracing the power of programs for long-term success

We’ve explored how programs enable marketing organizations to drive strategic success and create lasting impact by aligning diverse initiatives across product management, project management and marketing operations. 

  • Product management programs facilitate cross-functional collaboration and ensure alignment with market demands. 
  • In project management, they provide a structured approach for managing related projects and mitigating risks. 
  • In marketing operations, programs enable consistent messaging and a customer-centric approach to engagement.

Program managers play a vital role in maintaining strategic alignment, continuously assessing progress and adapting to changes in the business environment. Keeping programs aligned with long-term objectives maximizes ROI and drives sustainable growth.

Organizations that invest in developing strong program management capabilities will be better positioned to optimize resources, foster innovation and achieve their long-term goals.



As a CMO or marketing leader, it is important to recognize the strategic value of programs and champion their adoption across your organization. By aligning efforts across various domains, you can unlock the full potential of your initiatives and drive meaningful results. Try it, you’ll like it.

Fuel for your marketing strategy.

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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2 Ways to Take Back the Power in Your Business: Part 2

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2 Ways to Take Back the Power in Your Business: Part 2

2 Ways to Take Back the Power in Your Business

Before we dive into the second way to assume power in your business, let’s revisit Part 1. 

Who informs your marketing strategy? 

YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below? 

  • Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape.
  • Colleagues: Their tried-and-true proven tactics or lessons learned.
  • Customers: Their calls, requests, and ideas. 

Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department. 

It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs to control. 

It is one thing to learn from and entirely another to be controlled by. 

In Part 1, we explored how knowing what we want is critical to regaining power.

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1) Knowing what you want protects the bottom line.

2) Knowing what you want protects you from the 3 Cs. 

3) Knowing what you want protects you from running on auto-pilot.

You can read Part 1 here; in the meantime, let’s dive in! 

How to Regain Control of Your Business: Knowing Who You Are

Vertical alignment is a favorite concept of mine, coined over the last two years throughout my personal journey of knowing self. 

Consider the diagram below.

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1713005765 267 2 Ways to Take Back the Power in Your Business1713005765 267 2 Ways to Take Back the Power in Your Business

Vertical alignment is the state of internal being centered with who you are at your core. 

Horizontal alignment is the state of external doing engaged with the world around you.

In a state of vertical alignment, your business operates from its core center, predicated on its mission, values, and brand. It is authentic and confident and cuts through the noise because it is entirely unique from every competitor in the market. 

From this vertical alignment, your business is positioned for horizontal alignment to fulfill the integrity of its intended services, instituted processes, and promised results. 

A strong brand is not only differentiated in the market by its vertical alignment but delivers consistently and reliably in terms of its products, offerings, and services and also in terms of the customer experience by its horizontal alignment. 

Let’s examine what knowing who you are looks like in application, as well as some habits to implement with your team to strengthen vertical alignment. 

1) Knowing who You are Protects You from Horizontal Voices. 

The strength of “Who We Are” predicates the ability to maintain vertical alignment when something threatens your stability. When a colleague proposes a tactic that is not aligned with your values. When the customer comes calling with ideas that will knock you off course as bandwidth is limited or the budget is tight. 

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I was on a call with a gal from my Mastermind when I mentioned a retreat I am excited to launch in the coming months. 

I shared that I was considering its positioning, given its curriculum is rooted in emotional intelligence (EQ) to inform personal brand development. The retreat serves C-Suite, but as EQ is not a common conversation among this audience, I was considering the best positioning. 

1713005765 14 2 Ways to Take Back the Power in Your Business1713005765 14 2 Ways to Take Back the Power in Your Business

She advised, “Sell them solely on the business aspects, and then sneak attack with the EQ when they’re at the retreat!” 

At first blush, it sounds reasonable. After all, there’s a reason why the phrase, “Sell the people what they want, give them what they need,” is popular.

Horizontal advice and counsel can produce a wealth of knowledge. However, we must always approach the horizontal landscape – the external – powered by vertical alignment – centered internally with the core of who we are. 

Upon considering my values of who I am and the vision of what I want for this event, I realized the lack of transparency is not in alignment with my values nor setting the right expectations for the experience.

Sure, maybe I would get more sales; however, my bottom line — what I want — is not just sales. I want transformation on an emotional level. I want C-Suite execs to leave powered from a place of emotional intelligence to decrease decisions made out of alignment with who they are or executing tactics rooted in guilt, not vision. 

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Ultimately, one of my core values is authenticity, and I must make business decisions accordingly. 

2) Knowing who You are Protects You from Reactivity.

Operating from vertical alignment maintains focus on the bottom line and the strategy to achieve it. From this position, you are protected from reacting to the horizontal pressures of the 3 Cs: Competitors, Colleagues, and Customers. 

This does not mean you do not adjust tactics or learn. 

1713005766 526 2 Ways to Take Back the Power in Your Business1713005766 526 2 Ways to Take Back the Power in Your Business

However, your approach to adjustments is proactive direction, not reactive deviations. To do this, consider the following questions:

First: How does their (any one of the 3 Cs) tactic measure against my proven track record of success?

If your colleague promotes adding newsletters to your strategy, lean in and ask, “Why?” 

  • What are their outcomes? 
  • What metrics are they tracking for success? 
  • What is their bottom line against yours? 
  • How do newsletters fit into their strategy and stage(s) of the customer journey? 

Always consider your historical track record of success first and foremost. 

Have you tried newsletters in the past? Is their audience different from yours? Why are newsletters good for them when they did not prove profitable for you? 

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Operate with your head up and your eyes open. 

Maintain focus on your bottom line and ask questions. Revisit your data, and don’t just take their word for it. 

2. Am I allocating time in my schedule?

I had coffee with the former CEO of Jiffy Lube, who built the empire that it is today. 

He could not emphasize more how critical it is to allocate time for thinking. Just being — not doing — and thinking about your business or department. 

1713005766 806 2 Ways to Take Back the Power in Your Business1713005766 806 2 Ways to Take Back the Power in Your Business

Especially for senior leaders or business owners, but even still for junior staff. 

The time and space to be fosters creative thinking, new ideas, and energy. Some of my best campaigns are conjured on a walk or in the shower. 

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Kasim Aslam, founder of the world’s #1 Google Ads agency and a dear friend of mine, is a machine when it comes to hacks and habits. He encouraged me to take an audit of my calendar over the last 30 days to assess how I spend time. 

“Create three buckets,” he said. “Organize them by the following:

  • Tasks that Generate Revenue
  • Tasks that Cost Me Money
  • Tasks that Didn’t Earn Anything”

He and I chatted after I completed this exercise, and I added one to the list: Tasks that are Life-Giving. 

Friends — if we are running empty, exhausted, or emotionally depleted, our creative and strategic wherewithal will be significantly diminished. We are holistic creatures and, therefore, must nurture our mind, body, soul, and spirit to maintain optimum capacity for impact. 

1713005766 700 2 Ways to Take Back the Power in Your Business1713005766 700 2 Ways to Take Back the Power in Your Business

I shared this hack with a friend of mine. Not only did she identify meetings that were costing her money and thus needed to be eliminated, but she also identified that particular meetings could actually turn revenue-generating! She spent a good amount of time each month facilitating introductions; now, she is adding Strategic Partnerships to her suite of services. 


ACTION: Analyze your calendar’s last 30-60 days against the list above. 

Include what is life-giving! 

How are you spending your time? What is the data showing you? Are you on the path to achieving what you want and living in alignment with who you want to be?

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Share with your team or business partner for the purpose of accountability, and implement practical changes accordingly. 


Finally, remember: If you will not protect your time, no one else will. 

3) Knowing who You are Protects You from Lack. 

“What are you proud of?” someone asked me last year. 

“Nothing!” I reply too quickly. “I know I’m not living up to my potential or operating in the full capacity I could be.” 

1713005767 148 2 Ways to Take Back the Power in Your Business1713005767 148 2 Ways to Take Back the Power in Your Business

They looked at me in shock. “You need to read The Gap And The Gain.”

I silently rolled my eyes.

I already knew the premise of the book, or I thought I did. I mused: My vision is so big, and I have so much to accomplish. The thought of solely focusing on “my wins” sounded like an excuse to abdicate personal responsibility. 

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But I acquiesced. 

The premise of this book is to measure one’s self from where they started and the success from that place to where they are today — the gains — rather than from where they hope to get and the seemingly never-ending distance — the gap.

Ultimately, Dr. Benjamin Hardy and Dan Sullivan encourage changing perspectives to assign success, considering the starting point rather than the destination.

The book opens with the following story:

Dan Jensen was an Olympic speed skater, notably the fastest in the world. But in each game spanning a decade, Jansen could not catch a break. “Flukes” — even tragedy with the death of his sister in the early morning of the 1988 Olympics — continued to disrupt the prediction of him being favored as the winner. 

1713005767 257 2 Ways to Take Back the Power in Your Business1713005767 257 2 Ways to Take Back the Power in Your Business

The 1994 Olympics were the last of his career. He had one more shot.

Preceding his last Olympics in 1994, Jansen adjusted his mindset. He focused on every single person who invested in him, leading to this moment. He considered just how very lucky he was to even participate in the first place. He thought about his love for the sport itself, all of which led to an overwhelming realization of just how much he had gained throughout his life.

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He raced the 1994 Olympic games differently, as his mindset powering every stride was one of confidence and gratitude — predicated on the gains rather than the gap in his life. 

This race secured him his first and only gold medal and broke a world record, simultaneously proving one of the most emotional wins in Olympic history. 

Friends, knowing who we are on the personal and professional level, can protect us from those voices of shame or guilt that creep in. 


PERSONAL ACTION: Create two columns. On one side, create a list of where you were when you started your business or your position at your company. Include skills and networks and even feelings about where you were in life. On the other side, outline where you are today. 

Look at how far you’ve come. 

COMPANY ACTION: Implement a quarterly meeting to review the past three months. Where did you start? Where are you now? 

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Celebrate the gain!

Only from this place of gain mindset, can you create goals for the next quarter predicated on where you are today.


Ultimately, my hope for you is that you deliver exceptional and memorable experiences laced with empathy toward the customer (horizontally aligned) yet powered by the authenticity of the brand (vertically aligned). 

Aligning vertically maintains our focus on the bottom line and powers horizontal fulfillment. 

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Granted, there will be strategic times and seasons for adjustment; however, these changes are to be made on the heels of consulting who we are as a brand — not in reaction to the horizontal landscape of what is the latest and greatest in the industry. 

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In Conclusion…

Taking back control of your business and marketing strategies requires a conscious effort to resist external pressures and realign with what you want and who you are.

Final thoughts as we wrap up: 

First, identify the root issue(s).

Consider which of the 3 Cs holds the most power: be it competition, colleagues, or customers.

Second, align vertically.

Vertical alignment facilitates individuality in the market and ensures you — and I — stand out and shine while serving our customers well. 

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Third, keep the bottom line in view.

Implement a routine that keeps you and your team focused on what matters most, and then create the cascading strategy necessary to accomplish it. 

Fourth, maintain your mindsets.

Who You Are includes values for the internal culture. Guide your team in acknowledging the progress made along the way and embracing the gains to operate from a position of strength and confidence.

Fifth, maintain humility.

I cannot emphasize enough the importance of humility and being open to what others are doing. However, horizontal alignment must come after vertical alignment. Otherwise, we will be at the mercy of the whims and fads of everyone around us. Humility allows us to be open to external inputs and vertically aligned at the same time.

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Buckle up, friends! It’s time to take back the wheel and drive our businesses forward. 

The power lies with you and me.


Disruptive Design Raising the Bar of Content Marketing with Graphic

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Roundel Media Studio: What to Expect From Target’s New Self-Service Platform

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Roundel-media-studio-featured-image

Commerce


By Tinuiti Team

Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with more solutions on the horizon.

Powered by first-party data from both in-store and online shoppers, RMS provides new audience insights. Coupled with Target’s new loyalty program, Circle 360, advertisers gain precision targeting like never before.

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But Target isn’t stopping there. With the rollout of a paid membership program on April 7th, bundling Target Circle, the Circle Card, and Shipt delivery, Target is elevating its media and membership offerings to rival the likes of Walmart and Amazon.

Curious to learn more? We sat down with our experts at Tinuiti to dive deeper into the potential implications of this platform for brands and advertisers alike.

What is Roundel Media Studio?

Roundel™ Media Studio is an integrated platform that consolidates various solutions and tools offered by Roundel™. At its core, it kicks off with our sponsored product ads, known as Target Product Ads by Roundel™.

example of target roundel ad
Example of Target Product Ads by Roundel™
Image Source: Target.com

This comprehensive platform grants access to the complete range of Target Product Ad placements, featuring tailored slots like “More to Consider” and “Frequently Bought Together” to enhance relevance and personalization.

Moreover, Roundel™ Media Studio operates without any DSP or access fees for Target Product Ads, ensuring that your media budget is optimized to deliver greater efficiency, more clicks, and ultimately, increased sales.

“One of the larger benefits of the transition is that advertisers have an opportunity to capitalize on the additional dollars saved by switching to RMS. Without the 20% fee, brands can re-invest those funds to scale campaigns or optimize budgets, all without having to allocate more funds which drives better results. Roundel™ is putting more control in the hands of advertisers by introducing this new self-service platform.”

– Averie Lynch, Specialist, Strategic Services at Tinuiti

To summarize, key benefits of using RMS include:

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  • No Access or DSP Fees
  • All Target Product Ads Inventory
  • 1st Price Auction with Existing Floor Prices
  • Closed Loop Sales & Attribution
  • Billing via Criteo Insertion Order
  • Access Using Partners Online

How to access Roundel Media Studio 

According to Target, there’s 3 steps to access Roundel™ Media Studio:

Step 1. Check that you have a Partners Online (POL) account for access. Don’t have one? Reach out to your POL admin to get set up with an account (reach out if you need help locating your organization’s admin). 

Step 2. Once you have gotten access to POL, reach out to your Roundel representative who will grant you access to the platform. 

Step 3. Users can access Roundel™ Media Studio in 2 ways:

Roundel Media Studio Best Practices

Target offers a variety of tips on how to best leverage their latest offering to drive performance. 

Let’s take a look at the latest best practices for strategies such as maximizing efficiency or driving sales revenue. 

Recommended bidding tactics for maximizing efficiency:

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  • Set your line-item optimizer to Revenue for the highest return on ad spend (ROAS) or to Conversions for the lowest Cost per Order (CPO).
  • Since the Revenue and Conversions optimizers modulate the CPC you enter to maximize performance, it is useful to set a CPC cap to make sure that your bid will not exceed the maximum amount you wish to pay. The CPC cap should always remain at least 30% above the bid you enter to allow the engine to optimize effectively.
  • Set your bids competitively to balance scale and performance (ROAS or CPO) targets.
  • Optimize bids with respect to your CPO targets: lower CPCs slightly to increase efficiency, or raise them to increase scale

Recommended bidding tactics for maximizing sales revenue:

  • Set the line-item optimizer to Revenue.
  • Set bids to maximize scale and competitiveness while staying above KPI thresholds. Since the Revenue optimizer modulates the CPC you enter to maximize performance, it is useful to set a CPC cap to make sure that your bid will not exceed the maximum amount you wish to pay.
  • Adjust your bids progressively and preferably at the product level: filter the top products by Spend and then slightly reduce any bids that have a ROAS below your threshold.
  • In general, slightly lower CPC to increase efficiency or raise CPC to increase win rates and therefore increase sell-through.

Takeaways & Next Steps

This is just the start for RMS. In the future, Tinuiti will continue its partnership with Roundel to refine features and introduce additional ad types and functionalities.

When exploring any new advertising opportunity, the best results are typically realized when partnering with a performance marketing agency that understands the unique landscape. Our team boasts years of hands-on experience advertising in new and established marketplaces, including Amazon, Walmart, and Target. Working directly with Roundel, we ensure our clients’ ads harness the full functionality and features Target has to offer, with results-oriented scalability baked in.

Ready to learn more about how we can help your brand? Reach out to us today!

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