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The Impact of Video Content in B2B Marketing

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The internet users spend huge amount of time in scrolling the content whether it pertains to entertainment or for any other purpose. But, the most strikingly important thing is the positive impact of video engagement on the audience irrespective of the subject. Basically, the chunks of content whether they are tweaked or elaborated, the written stuff does not always entice all the users. Therefore, the film production house plays a significant role in tailoring the business concept into crisp & short videos.

These videos are capable of sending out the message in less than a minute’s time. If you are wondering how can just a video improve the web traffic and drive in masses to explore the brand, then, read on this article to get a quick assessment of video marketing:

A strong and long-lasting impression of brand is created

An explainer video, short video or other corporate video production services are aimed at shortening the long content in an informative yet interactive way. The simple format of video which has a short duration even less than a minute rolls out major highlights of the business. This helps users in understanding the brand value and services further creating a clear positive brand image in their mind. Apart from this, the user engagement becomes simplified with the help of video production services customized according to the business requirements of the client.

A great sales tool

Boosting sales is one of the biggest advantages of using video content because when readable information and videos are together shared on the social media platform, then, the latter is largely preferred by the audience. Furthermore, the buyer journey gets initiated in a rapid way when videos are used to promote business. On the other hand, lead generation for all sized businesses becomes easier by posting videos online to attract target audience from various platforms. When it comes to improving sales, it is the visibility of the brand which needs to be highlighted through variety of content. Among all the content types, it is the explainer video, short video and other video production strategy that contributes to conversion as well as increase in sales.

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Interactive way to engage audience

At times, the rigorous B2B marketing plans with written content make reading process to chalk information monotonous for users. It further leads to lack of interest and complex to understand the context. On the contrary, in the case of video content, the film production house ensures animation, interesting format and overall interactive appeal is added to the brand promotion strategies. On a practical note, it is easy to flip videos after viewing and watch a couple of short ad films in few minutes. This is simply due to the catchy content presented which users can relate with. Whether it is a problem solving perspective or introducing new products or services, the whole idea of uploading these videos is to engage users in a creative manner.

Get higher rank in Search Engine

According to experts, the video content is likely to rank higher in the Search Engine as compared to blogs and web content in B2B marketing. Most of all, when the content strategy to be presented in the video is clear, recording ad films or corporate video does not take much time to be recorded. In fact, keeping in mind, the growing demand and effective utility of video content, most of the film production houses are converting the readable content into easy to understand videos. Thus, engagement rates through video marketing increases further fetching higher rank to the business.

Video makes the content powerful

The impact of the subject to be discussed, highlighted and emphasized on during the digital communication turns out to be positive. It is the animation, narration and smooth streaming of video content which grab the attention of the users in a comparatively short span of time.

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The bottom-line is the video content has become the futuristic component in B2B marketing making the communication between the brand and users seamless.

Author: Gursimran Jassal

MARKETING

How to Develop Brand Architecture

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How to Develop Brand Architecture


Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity.

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MARKETING

Webinar: The next big thing in ABM

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When it comes to prioritizing digital experiences, it's either now or never


Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences.

This requires sales and marketing to work together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing.

To learn more, register today for “Market, Engage and Sell to Buying Groups Who Want to Hear From You,” presented by Influ2.

The post Webinar: The next big thing in ABM appeared first on MarTech.



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MARKETING

What Is Automated List Building Software and Why Your Marketing Team Needs It

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What Is Automated List Building Software and Why Your Marketing Team Needs It


List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience.

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