Valtech picks up a specialist digital healthcare agency

Valtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and distribution has added to its digital health capabilities with the acquisition of The Berndt Group (TGB).

TGB is a digital agency that also operates in several verticals with a special focus on health. It is also a Sitecore partner. Virtual healthcare hit an unprecedented peak in April 2020 as the country locked down for COVID but in the following months it has stabilized not far below that peak and some 38 times higher than pre-pandemic.

Among the institutions TGB has helped with digital transformation are Penn Medicine, the University of Maryland Medical System and Johns Hopkins.

Why we care. Going forward, the massive U.S. healthcare industry cannot afford to be a digital laggard. We have seen a number of operators in the martech space recognize this; for example, the enterprise CDP ActionIQ which completed HIPAA certification and now offers itself as a single source of truth for patient data in the healthcare vertical.

Like manufacturing and distribution, of course, healthcare is far from digitally native. Many healthcare institutions will be looking for support in implementing digital transformation.

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.