MARKETING
What is Conversation Intelligence and Facts you didnt know About the Software?
Before we get started with conversation intelligence, I want you to think about the most pressing challenges you face during a virtual sales meeting.
Take your time…did you get them?
Great.
The reason I made you do this exercise is simple. Unless you know where you struggle when virtually interacting with a client, it’s hard to understand the requirement of a software solution.
While virtually selling has engaged 80% of organizations, there’s no concrete evidence that all sellers have benefitted from the change. There are stories of struggle that we are unable to trace in all the hype of virtual selling.
According to HubSpot’s 2021 Sales Enablement Report, sales leaders who invested in remote sales noticed a return. The remote sellers who met or exceeded their revenue targets were 64 percent, while those who didn’t were just 50 percent.
But there’s definitely evidence that virtual selling can generate results better than pre-covid times if done correctly.
The more important question could be what is helping the sellers perform better remotely?
Out of the many agency tools available in the market, conversation intelligence is definitely one.
Today, we’ll discuss:
- What is conversation intelligence?
- Is Conversation Intelligence different than call recording software?
- How does Conversation Intelligence make use of AI and NLP to analyze conversations?
- Unusual facts about the conversation intelligence software
PS: If you’re familiar with conversation intelligence, skip to the good part- unusual facts about conversational intelligence.
What is conversation intelligence?
Conversation intelligence is a software platform that records calls(audio and video) between sellers and buyers. The data collected from these conversations are utilized to create data-driven insights.
The insights further assist sellers in performing better in the next call with the same prospect or another prospect.
Key features that a conversation intelligence possesses are;
- Record, transcribe and analyze calls
- Automate the note-making process
- Review and score call quality
- Review rep’s performance
- Design sales playbooks and run newspaper ads
- Integrating with sales tools like CRM software
CI tools are backed by artificial intelligence and constantly learning from sales conversations. The technology is designed to analyse speech as well as text.
Is conversation intelligence different than call recording software?
Yes, conversation intelligence is a more powerful tool than call recording.
The CI tool records the calls and analyzes calls to offer insights into the call intent, sentiment, follow-up requirements, email campaigns, next steps, and sales coaching.
A conversation intelligence tool offers post-call analysis to revenue-generating teams who wish to go one level up in engaging smartly with their prospects.
Intelligent conversations are not possible with call recording software. It doesn’t offer critical features like keyword analysis and moments to filter the call to extract specific parts of the calls.
Another essential element is to create a benchmark library with the help of the call recordings. Building the library helps sales coaching and ramp up the new hires faster.
So, to wrap up the context, conversation intelligence comprises call recording functionality, not the other way round.
How does Conversation Intelligence make use of AI and NLP to analyze conversations?
One study reveals that AI technology in sales allows employees to use their time efficiently, resulting in a 40% increase in total business productivity.
Conversation analytics uses conversations to provide meaningful insights. Conversation analytics extracts valuable data from the speech with the help of natural language processing (NLP). The data extracted is further allowed to “understand” speech while artificial intelligence (AI) pulls and structures the data. The algorithm works this way– to analyze speech, call recording and transcription are performed by the NLP. This helps the AI read, locate patterns, and categorize the data by participants.
Okay, now we can move on to our favorite part.
4 unusual facts about the conversation intelligence software
1. Marketers enhance video view time created using customer intelligence.
Carestack reported a 60% increase in view time of their marketing videos. Carestack used customer intelligence data and identified the most talked about pain points and use cases.
Carestack’s marketers were able to design marketing videos–with customer-centric topics– which were published online with Vidyard.
Marketers have been investing time in conversation intelligence but utilizing it only to derive market trends. The direct use of the marketing videos was a fresh ray of purpose.
2. Virtual events list of attendees improves with related and targeted discussion topics.
Another fantastic use of conversation intelligence was identified with the virtual events hosted by Carestack. The selected customer conversations and topics for the event were discovered from the call recordings and the feature dashboard. The discovery made by the marketing team turned the usual virtual events into successful events.
3. Invest in cross-functional collaboration and team-selling in remote teams.
Do you know why remote teams trust sales software tools like conversation intelligence to collaborate on virtual meetings?
In the form of transcription, call data can be shared and stored by sales teams that depend on customer calls.
Cross-team discussions are more effective and productive when they are recorded and analyzed. Furthermore, no team has to take responsibility for customer data or calls, and there is no problem accessing calls.
According to several customers, cross-functional collaborations reviews are streamlined and effortless with conversation intelligence.
4. Push call notes to CRM automatically.
We are in an era where pushing data manually to a CRM is a discussion of the past. CRM software doesn’t work in silos and automatically talks to other sales stack components.
Employees can now access the CRM details while taking notes during sales meetings directly into the CRM.
CRM software such as Pipedrive and Freshworks integrate conversation intelligence, dramatically reducing the notetaking effort and improving note quality.
For instance, look at the above image. Convin’s conversation intelligence tool pushes the completed call data to the Pipedrive account once the call is complete.
Here is what the completed call contains:
- Recorded call link
- Topics Discussed
- Action items/Next Steps
- Competitor discussed
- The overall customer sentiment:
We thought you should know just four items for today, but the list is still longer
Oh, wait!
Except for the unusual benefits of conversation intelligence, a few customers also reported specific benefits in sales meetings. Here’s what you may experience.
Bonus: We want to share six powerful reasons conversation intelligence is a must for virtual sales meetings:
- Enhancing Customer Relationships
- Removes Feature Bashing
- Faster and quicker notes
- Supports Mock Sales Meetings
- Brings Human Touch
- Builds Platform for Modern Buyers
Well, don’t wait for the right time to invest in sales software like conversation intelligence. Start experimenting with the software and evaluate your requirements.
MARKETING
Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai


In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars.
Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail.
Driving Change Through Amazon’s Auto Revolution
Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping experience, Josh decided to explore the Amazon-Hyundai collaboration.
The result?
A hassle-free online car purchase, personalized to his preferences, and delivered to his doorstep. Josh’s story is just a glimpse into the real-world impact of this game-changing partnership.
Bridging the Gap Between Convenience and Complexity
Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. The need for a streamlined, customer-centric solution has never been more pressing.


Ecommerce Partnership Reshaping Auto Retail Dynamics
Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience. The trio of key developments—Amazon becoming a virtual showroom, Hyundai embracing AWS for a digital makeover, and the integration of Alexa into next-gen vehicles—addresses the pain points with a holistic approach.
In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.
Amazon and Hyundai launch a broad, strategic partnership—including vehicle sales on Amazon.com in 2024 – Amazon Staff
This collaboration promises not just a transaction but a transformation in the way customers interact with, purchase, and engage with their vehicles.
Pedal to the Metal
Seamless Online Purchase:
- Complete the entire transaction within the trusted Amazon platform.
- Utilize familiar payment and financing options.
- Opt for convenient pick-up or doorstep delivery.


Become A Certified E-Commerce Marketing Master
The Industry’s Most Comprehensive E-Commerce Marketing Certification For The Modern Marketer. Turn Products Into Profit, Browsers Into Buyers, & Past Purchasers Into Life-Long Customers.
Hyundai’s Cloud-First Transformation:
- Experience a data-driven organization powered by AWS.
- Benefit from enhanced production optimization, cost reduction, and improved security.
Alexa Integration in Next-Gen Vehicles:
- Enjoy a hands-free, voice-controlled experience in Hyundai vehicles.
- Access music, podcasts, reminders, and smart home controls effortlessly.
- Stay connected with up-to-date traffic and weather information.
Driving into the Future
The Amazon-Hyundai collaboration is not just a partnership; it’s a revolution in motion. As we witness the fusion of e-commerce giant Amazon with automotive prowess of Hyundai, the potential impact on customer behavior is staggering.
The age-old challenges of car buying are met with a forward-thinking, customer-centric solution, paving the way for a new era in auto retail. From the comfort of your home to the driver’s seat, this partnership is set to redefine every step of the journey, promising a future where buying a car is as easy as ordering a package online.
Embrace the change, and witness the evolution of auto retail unfold before your eyes.
MARKETING
How to Schedule Ad Customizers for Google RSAs [2024]
![How to Schedule Ad Customizers for Google RSAs [2024] How to Schedule Ad Customizers for Google RSAs [2024]](https://articles.entireweb.com/wp-content/uploads/2023/11/How-to-Schedule-Ad-Customizers-for-Google-RSAs-2024.jpg)
It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user intent. The benefits are clear: RSAs mean broader reach, better engagement, and improved performance metrics.
However, all these benefits come at a significant (but reasonable) cost – they can be extremely difficult to manage, especially when it comes to updating ad copy to promote limited time offers.
I know this firsthand – I work with several ecommerce clients with promotions that constantly change. Not too long ago, I found myself going through the consistently tedious process of updating a client’s RSA headlines and copy. As I was making the changes, I thought to myself: “There must be a better way to update this ad copy. I shouldn’t have to use find and replace so many times while pausing and enabling my ad campaigns.”
After expressing this to my colleague, Jordan Stambaugh, the two of us agreed there must be a better way. But we’d have to make it happen. A few weeks later, we put that idea into action and created a more efficient process for updating RSA ad copy on a scheduled basis. If you want to try this process for yourself, just keep reading.
Responsive Search Ad Customizers 101: Basic Options & Execution
Before diving into the process of scheduling automatic updates for your RSA customizers, it’s essential to understand some key Responsive Search Ad fundamentals.
First, you can customize three main options within RSAs: the Attribute Name, the Data Type, and the Account Value. Each of these plays a vital role in personalizing your ads:
- Attribute Name: This is essentially the identifier for the customizer. It is how you’ll reference the specific piece of information you’re customizing within the ad. For instance, if you’re running a promotion, you might name an attribute “Promotion.”
- Data Type: This indicates the kind of data the attribute represents and it determines how the information can be formatted and used within the ad. Common data types include Text (for plain, non-numeric text), Percent (to represent percentage discounts), Price (to denote monetary values), and Number (for any numerical value).
- Account Value: This is the default value for the attribute that you set at the account level. It acts as a fallback if more specific values aren’t provided at the campaign or ad group level.
For example, if you wanted to promote a 10% off discount using RSAs, you’d use the “Discount” attribute, a data type of “Percent,” and an account value of “10% off.” Then, when someone is searching for products, Google would test automatically inserting a copy regarding a 10% off promotion into your ad.
Once you’ve set up the right customization options, you can start to format your RSAs with customizers.
Here’s how:
- Start by typing in {
- Click on Ad Customizer then select your attribute
- Google will populate your attributes that are already uploaded
- For a simple offer, use the “Default text” attribute as a catch-all. This will ensure your ads run smoothly if Google can’t pull the right messaging from your RSA feed
How to Schedule Your Ad Customizers with a Feed
Now that we’ve covered the basics, let’s cover how to schedule your ad customizers.
Just follow this three step process:
1. Create the feed
Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child sheet will pull data from the parent sheet.
We’ll start by building the parent sheet. After opening the sheet, start by renaming the active tab to “Promotions.” Don’t skip this step, it’s crucial for referencing this range in formulas later on.
In your “Promotions” tab, head to the top row and label columns A, B, and C with the headers of your ad customizer attributes. For example, you might have “BrandSaleHeadline” as your attribute in column A, “text” as the Data Type in column B, and “Shop the Collection” as the Account Value in column C.
Once your headers are in place, move to cell C2. Here, you’ll input the expression =lookup(today(),F:G,E:E). This formula will play a key role in dynamically updating your RSA customizer based on the current date.
Next, go to columns E, F, and G, which will be used to manage your scheduling. In these columns, you’ll list out the different values your chosen attribute might take, alongside their corresponding start and end dates. For example, under the “BrandSaleHeadline” attribute, you might schedule various promotional headlines to appear during different sale periods throughout the year.
Here’s how your sheet might look:
Now look back at the first 3 columns on your sheet. They should look like this:
Now create a second sheet. We’ll call this sheet the Child sheet. It’s going to automatically pull in data from the parent sheet you just created, and will be the one you link to Google Ads later on.
Columns A, B and C will be almost identical to the child sheet, but we will be using a special formula later so we can automatically populate this. So, start by labeling Row 1 Column A “Attribute,” then the next column as “Data type,” then column C as “Account value.”
Then go to C2 and use this expression to populate the right account value from the parent document: =importrange(“[PARENT DOCUMENT URL HERE]”,”Promotions!C2″)
Your sheet should now look like this:
We recommend adding a date range with default text for any days you’re not running a promotion. In the example above, we have “Shop Our Collection” appearing as default text.
2. Input attributes
Once you have your feed created, the next step involves inputting your attributes into the Google Ads platform. This can be done either manually or through a bulk upload.
For the manual approach, navigate to “Tools & Settings” in your Google Ads interface, then go to ‘Setup’ followed by “Business Data.” Here, you’ll find an option for “Ad Customizer Attributes.” Click the plus sign to add your attributes. It’s crucial to use the same attribute names that you’ve established in your Parent Google Sheet template to ensure consistency and proper data synchronization.
Alternatively, if you prefer the bulk upload method, again head to “Tools & Settings.” This time, select “Bulk Actions” and then “Uploads.” For this process, you only need to upload columns A to C from your template.
Be aware that it might take some time for your uploaded attributes to be reflected in the business data section of Google Ads.
3. Set up an automatic schedule
At this point, you’ve almost finished scheduling your ad customizers. Navigate to Tools & Settings, then Bulk Actions, then Uploads, then click the Schedules tab at the top. Select your Child Google Sheet as the data source, and share your Google Sheet with the appropriate email.
And there you have it – Google will automatically pull in the data you populated in the sheets into your RSAs.
Common Challenges When Scheduling RSA Ad Customizers
When we test these sheets with our clients in the wild, we’ve uncovered five common challenges. Be on the lookout for these issues – solving them before they happen can save you a lot of trouble down the line.
Not scheduling your upload when the site changes
The first and most significant hurdle is the mismatch between the scheduled data upload and website content updates. For instance, if the Google Sheet is set to upload at 11 am, but the website changes occur at 3 pm, there’s going to be a discrepancy where the wrong message could be displayed for several hours, or new messaging could appear prematurely. Conversely, if the website updates happen before the scheduled sheet upload, outdated promotions might linger until the new data is imported. Synchronizing these schedules is crucial; it’s best to align them so updates occur simultaneously.
Skipping QA during a message change
Another pitfall is neglecting quality assurance (QA) during message updates. It’s vital to regularly check the business data section to verify that the correct values are in place post-update.
Issues with the IMPORTRANGE function
Then there’s the technical aspect of setting up the IMPORTRANGE function correctly in the Google Sheets template. The ‘child’ template must reliably pull data from the ‘parent’ sheet. If this function isn’t configured correctly, data won’t be imported as needed.
Not sharing access of the Google template for automatic uploads
Pay attention to your access permissions for the Google Sheets template. Google will prompt you with the email address that needs permission to access the ‘child’ sheet for automatic uploads. Overlooking the sharing of your sheet with this address will prevent the system from working.
Having date range gaps in your parent sheet
Lastly, a common oversight is leaving date range gaps in the ‘parent’ sheet. Every single date must be accounted for without overlaps. A practical tip is to have an ‘evergreen’ backup message ready, scheduled to run continuously, ideally through the end of the year, to cover any potential gaps.
Conclusion
Leveraging Google Sheets in conjunction with Google Ads to schedule RSA ad customizers is a game-changer for managing dynamic promotional content. This process not only streamlines your workflows but also ensures that your ads remain relevant and up-to-date, reflecting current promotions without the need for constant manual intervention.
By adopting this method, you’ll save significant time and effort, allowing you to focus more on strategy and less on the minutiae of ad copy updates. Give it a try and experience a more efficient way to manage your RSAs, keeping your campaigns fresh and engaging with minimal hassle.
MARKETING
10 Advanced Tips for Crafting Engaging Social Content Strategies

In 2023, there are a total of 4.89 billion social media users worldwide. One of the many reasons you should build your brand’s presence on social media is to capture a slice of this pie.
So, if you’re a marketer wanting to crush it online — this is your time to take action. The social presence of billions of users shows great potential to connect, engage, and build lasting relationships with your target audience.
The real power lies not just in being active on social media networks but in planning social media goals in advance and crafting engaging social media content strategies that make a meaningful impact.
And creating one isn’t as easy as it sounds. It requires a thoughtful approach that goes beyond the basics.
To help you accomplish your social media goals, we’ll cover ten advanced tips that you can use to craft an engaging social media content strategy.
1. Conduct A/B Testing
A/B testing allows you to optimize your social media marketing strategy based on insights and social media metrics.
Experiment with different content formats, headlines, captions, and visuals to see which format performs better.
You can also try different content styles and focus on visual content, which is 40x more likely to be shared on social media.
Example: Test two different headlines for a product announcement social post and use the one that users engaged with and shared more. You’ll need to track social metrics like reactions, shares, and new followers during your test.
2. Personalize your content
Before creating a social media marketing plan or content calendar, segment your audience based on demographics, behaviors, and interests.
Craft tailored messages for each segment and find social media content ideas for that target audience.
And to encourage them to engage with you, publish funny content. 80% of marketers say that funny content is the most effective form of social media posts.
Example: Tap into Instagram retargeting ads to promote personalized product recommendations to customers based on their past purchase history.
3. Embrace User-Generated Content (UGC)
User-generated content is a powerful way to build trust, gather a sense of community, and increase engagement rates.
Encourage users to share their experiences and stories about your brand.
Plan a posting schedule using social media tools, highlight, and feature UGC in your content, and give credit to the creators to showcase the authenticity.
Then, create a dedicated UGC marketing campaign.
Example: Invite customers to share photos of themselves using your product with a branded hashtag. Comment on and share these photos on your company’s social media (with permission, of course), thanking the participants for joining in on the fun.
4. Incorporate influencer collaboration
Partner with influencers in your industry who have high engagement rates. 67% of marketers agree they prefer working with micro-influencers with 10k-100k followers or subscribers.
Collaborating with influencers allows you to tap into their social networks and leverage their credibility to boost engagement.
Use social media management tools to co-create content, host giveaways, or collaborate on campaigns aligning with your brand and the influencers’ style to extend your reach and gain engagement.
If your target audience is Gen Z, you can prefer Instagram Reels for influencer marketing.
For context, look at the stats below:
Example: Partner with a fitness influencer to promote your health supplements through workout videos.
5. Use interactive elements
To accomplish your social media marketing goals, you can engage people to interact with your brand via polls, quizzes, and surveys. Encourage them to participate and share the results.
Incorporating interactive elements into your social media marketing strategy will spark active participation between your social media team and audience, making them more likely to engage and share opinions.
Example: Host a poll on X (formerly Twitter) to let your audience choose the next product feature you’ll develop or the types of content they’d like to see.
6. Leverage user reviews and testimonials
Showcase user reviews and testimonials as part of your content strategy. Highlight positive feedback and make improvements by taking accountability for negative feedback.
Incorporate these testimonials into your social media strategies to create dedicated reviews or testimonial videos. Sharing this social proof helps build trust and credibility with your audience.
Example: Feature video social proof of a satisfied customer explaining how your software improved their business.
7. Create long-form content
While social media platforms are mostly known for short-form content, they’re switching gears to focus on long-form content.
It’s great, especially if your business receives great engagement on X (formerly Twitter).
“Long-form posts on the microblogging platform are now at 3 billion views per day and rising.”, said Elon Musk, the owner of X.
“This is roughly on par with all newspaper articles views on Earth,” he continued.
Educational content and case studies tend to work great on LinkedIn. Additionally, blog posts can also help you establish your brand as an authority in your industry.
Publishing compelling content is a great way to increase engagement and shares. You can also repurpose educational content on multiple sites and tailor it to each platform for the best results.
Example: Publish content about challenges and opportunities your company faced and how it helped you increase return on investment.
8. Collaborate with other brands
Collaborate with complementary brands or businesses for promotional content.
As part of your digital marketing strategy, come up with mutually beneficial collaboration ideas that can help you both increase reach and tap into ideal customers.
Joint campaigns, cross-promotions, or co-sponsored events are great ways to use the power of collaboration.
Example: Team up with a travel agency to promote your hotel and their vacation packages through a joint social media campaign.
9. Emphasize customer service
Social channels aren’t just a source for publishing content but also for providing excellent customer service.
Marketers these days actively invest in building social media communities to better connect and interact with potential customers.
Respond promptly to inquiries, comments, and feedback from your audience. Show them you genuinely care about them by addressing their concerns and providing helpful solutions.
This level of engagement can build customer loyalty and community building.
Example: Respond to customers’ support requests on social accounts and resolve their issues within a few hours.
10. Monitor trends and stay updated
Stay updated with social media trends, algorithm changes, and content formats. Track performances, content audits, and social media KPIs.
Experiment with new features or types of content introduced by social media channels.
Plan your social media content calendar based on engagement metrics. Keep an eye on what your competitors are doing and identify strategies that work well in your industry.
Out of all content types, short-form videos are taking the spotlight. Research states that 64% of shoppers ended up making a purchase after seeing branded video content on social platforms.
Example: If video content is becoming popular on social platforms, create your social media content strategy around it.
You might also consider incorporating data storytelling into your strategy. Why? More brands are moving towards storytelling in their social media posts.
This helps reach larger audiences and accomplish business goals. If you haven’t thought about it, give it a thought. The early bird catches the worm.
Final Words
And there you have it — ten advanced tips to level up your social media marketing strategy.
Test the waters with new features on social channels and plan your content marketing strategy accordingly.
With consistency and some creativity, you can increase your brand awareness and establish a strong foothold in the vast sea of social media.
Are you ready to boost your social media presence and accomplish all your business goals? Here’s to your success!
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