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Why Businesses are Choosing VoIP Phone Services

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Why Businesses are Choosing VoIP Phone Services

As the saying by Benjamin Franklin goes, ‘‘Time is money.’’

In today’s society, staying connected is more critical than ever for businesses to make money. Fast becoming one of the most reliable, relevant, and cost-effective communication tools, VoIP, or Voice over Internet Protocol, is taking the world by storm. Surpassing the $40B mark in 2022, VoIP services are rising rapidly, with an estimated forecast of $100B in 2023.

Adopted worldwide to communicate with global team members, firms are switching to VoIP for a myriad of reasons.

Cost-Effective Modern-Day Service

The best benefit of VoIP is cost-effectiveness. Gone are traditional phone systems with hefty installation costs, ongoing maintenance, and international call tariffs. With VoIP, minimal hardware and installation are required. In addition, VoIP only needs an Internet connection to work.

According to Techco, corporations save a shocking 90% on international calls and 40% on local ones. By using a smartphone or any electronic device, connecting with remote workers across the globe is not only fuss-free but also cost-effective.

Flexible Scalability

As businesses grow and evolve, cross-functional team communication must also change. Traditional phone systems can be pricey with tricky contractual obligations. Depending on every firm’s needs, upgrading with usual telecommunications can be hefty with limited scalability.

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However, VoIP is the exact opposite. Highly versatile and scalable, it allows businesses to adjust their lines per their communication needs. This simple flexibility is a game changer for businesses that rely on varied seasons due to fluctuating demands.

Technological Advancements

VoIP is not just about making and receiving calls over the Internet. It is an all-in-one network of advanced features such as video conferencing, call forwarding, and voicemail-to-email transcription. Staying connected and productive are a given regardless of a person’s location. This enhances internal business workflow.

Seamless Integration

One of the best advantages of VoIP is its ability to integrate seamlessly with CRM platforms and other software or tools. Like the VoIP API from Plivo, corporations can conduct calls and business with tracked analytics. Efficient, effective, and efficacy-driven sales and support teams can make calls directly from the CRM platform. VoIP helps to improve productivity while enhancing the customer experience. The additional data also ensures analytical decision-making and acts in the company’s best interest.

Green Sustainability

VoIP sets itself apart as a green technology. This is a substantial addition in an era where businesses strive to reduce their carbon footprint. With minimal equipment and significantly lesser energy consumption than traditional phone systems, VoIP is an obvious choice for long-term sustainability. Not only is VoIP a financially savvy choice, but it is also an environmentally responsible one.

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In Summary

VoIP is more than a modern alternative to traditional phone services. It is an integrated tool that boasts many benefits, from cost savings to flexibility, with advanced features and a lower carbon footprint. The additional advantages make VoIP a vital component of any business’s communication strategy. As the business landscape evolves, VoIP is set to be in the driver’s seat, helping companies to communicate effectively and efficiently.

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How To Win Your Customer’s Attention & Provoke Action [VIDEO]

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How To Win Your Customer’s Attention & Provoke Action [VIDEO]

Discover the secret to winning your customer’s attention and provoking action with the first ingredient in our 5-part sales formula.

Utilize this ingredient to agitate your customer’s pain point or speak to their aspirational state in such a way that they are compelled by the message where they… Stop. Read it. And move on to take action from there.

Ultimately, learn how to show your customers that you know them better than anybody else and become a mind readers who speaks directly to those little nuances that only your customer would know about.

Using Hooks in Your Messaging

Hooks are used in marketing messaging to agitate a pain or passion point that will stop your customers in their tracks, because you “read their mind,” and spoke to something they are experiencing that they want to change.

Hooks are all about your customer’s undesirable situation, or aspirational state, and not about the business.

“When it comes to creating your ecommerce sales pitch, your pitch happens on your product page, on your home page…”

The post How To Win Your Customer’s Attention & Provoke Action [VIDEO] appeared first on DigitalMarketer.

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11 Hype-worthy Features Revealed at Google Marketing Live 2023

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11 Hype-worthy Features Revealed at Google Marketing Live 2023

After the conclusion of Google I/O 2023, the stage was set for Google Marketing Live 2023, which brought a global hybrid experience to brands and advertisers. In-person viewing events were organized across different locations worldwide, allowing participants to convene locally, while virtual attendees from all corners of the globe tuned in to watch the livestream.

The immersive event serves as a catalyst for empowering marketers with the latest tools, strategies, and best practices – covering a wide range of topics from generative AI to new campaign goals. Attendees (including Tinuiti’s own expert team) scored a front row seat to valuable marketing insights across Google’s expansive advertising ecosystem.
 

AI Takes Center Stage at #GML2023

 
It goes without saying that AI capabilities took the center stage at Google Marketing Live 2023 with a variety of notable product announcements including:
 

  • Conversational AI Campaign Creation: Exciting developments are taking place in the realm of campaign creation, with a shift towards leveraging conversational AI. This advancement offers advertisers a potent tool to enhance their audience engagement and foster more effective communication.

 

  • AI-Powered Asset Targeting: Google Ads introduces AI-powered assets, supported by the existing AI-powered campaigns, that precisely target search queries, empowering advertisers to deliver more relevant and personalized content to their target audience.

 

  • AI-Generated Images with Google Product Studio: Through Google Product Studio, advertisers gain access to AI-generated images, revolutionizing the way they visually represent their products and drive engagement.

 
These advancements highlight Google’s commitment to harnessing the potential of AI and delivering innovative solutions to enhance advertisers’ marketing efforts.

However, aside from AI, what are some of the other announcements that stood out?

This week, we spoke with our internal experts at Tinuiti to find out what they deemed as the most valuable takeaways at #GML2023. Let’s dive in!

 

Credit: www.googlemarketinglive.com

 

Google Performance Max: 6 Standout Upgrades for Marketers

 
Google Performance Max campaigns are goal-based, automated campaigns that enable advertisers to promote across all Google networks from the same campaign. Google announced Performance Max campaigns in October 2020 as “a new way to buy Google ads across all our inventory.” 

Performance Max—or PMax, for short—is designed as a complement to your existing keyword-based Search, Shopping and fully-automated campaigns, building on learnings from the latter “to deliver a comprehensive solution that works for all advertisers across a wider range of marketing objectives.”

Per the updates shared during GML 2023, the latest features within Performance Max that we are most excited about include:

  • New customer acquisition with high value optimization goal in Google Ads
  • Access to re-engagement goal for improved retention
  • Test and learn opportunities with custom experiments
  • Improved insights to better understand performance
  • New features within the Ads Creative Studio
  • Generative AI to create text assets and images

 

“These changes create additional ways to leverage Performance Max and make it an even more flexible marketing tool, capable of optimizing towards impactful business objectives. These updates also further solidify the need for advertisers to have robust first-party data / Customer Match infrastructure and execution capabilities.”

Josh Brisco, Group Vice President, Acquisition Media at Tinuiti

 

1. New Customer Acquisition with High Value Optimization Goals in Google Ads

 
What is it? The existing New Customer Acquisition (NCA) works by using first-party data lists to analyze users’ characteristics and then implements the power of AI to predict and find new high value users. This new iteration will allow advertisers to specifically target users who are predicted to have high lifetime values.

How will it benefit marketers? NCA allows marketers to optimize for the highest value new customers, in addition to maximizing their bottom line sales. Overall, this feature (along with many others released at GML 2023) provide marketers with new ways to leverage Performance Max to execute specific business outcomes.

According to Google, NCA leverages data from a variety of sources include customer lists, global site tags and auto detection to:

  • Grow overall revenue but optimize for conversions from new customers because new customers bring long term revenue to the business.
  • Grow market share with a dedicated budget for customer acquisition either maximizing the number of new customer conversions with a Customer Acquisition Cost (CAC) or maximizing the revenue from new customers to also meet near term return of investment (ROI).
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“As we look to leverage an audience-first approach to Performance Max, advanced functionality as it relates to NCA is an exciting addition. This will allow us to not only focus on new customers, but focus on new customers who can drive the highest value”.

Evan Kirkpatrick, VP, Shoppable Media at Tinuiti

 

2. Access to Re-Engagement Goal for Improved Retention

 
What is it? Google’s re-engagement goal allows marketers to optimize their campaigns to reach customers at every decision-making point in their lifecycle journey. In addition to new customer acquisition, marketers can use re-engagement goals to optimize for other lifecycle stages, like retention and re-engagement of churned customers.

How will it benefit marketers? Google’s re-engagement goal allows marketers to bid more effectively to re-engage lapsed customers, report conversions from lapsed customers directly in the Google Ads UI.

“I’m most excited about the potential for customer reactivation and lifetime extension. Our job as marketers is not over when the customer comes in the door. As the saying goes, it’s cheaper to keep an existing customer than to get a new one.”

Aaron Levy, VP, Paid Search at Tinuiti

 

3. Test and Learn Opportunities With Custom Experiments

 
What is it? Performance Max Custom Experiments will let you test changes within your Performance Max campaign. This feature helps you A/B test different features, settings, and campaigns to drive improvement. For example, you can test if using a value based bidding strategy for your campaign drives more results for your business.

How will it benefit marketers? When you test different campaign settings, you reach more customers and drive better results quickly and efficiently for your business. You can also use experiments to help you measure the incremental lift of using Performance Max campaigns.

“This will provide an improved way to measure the efficacy of your current Performance Max structures as well as potential improved strategies overall.”

Josh Brisco, Group Vice President, Acquisition Media at Tinuiti

 

4. Improved Insights to Better Understand Performance

 
What is it? According to Google, new insights will highlight additional data on your assets to help marketers better understand their campaign performance. You’ll also get easy-to-apply recommendations on how to improve your assets. 

Additionally, search term insights will now include historic insights and insights for custom date ranges. You’ll also be able to download your Search term insights and access them in the Google Ads API. You’ll be able to see all your Search term categories now, instead of having some listed as uncategorized.

How will it benefit marketers? Google’s improved insights will provide information on which assets are or are not resonating with a given audience, provide potential suggestions on better creative, and will call out any missing asset types.

“The more data we can get from the black box, the better. These changes should help inform advertisers how optimize their PMax campaigns for maximum effect” – Josh Brisco, Group Vice President, Acquisition Media at Tinuiti

“We’re cautiously excited about this one. Performance Max has a ton of potential as a research testing ground. Ultimately, the more insights we can get access to, the more we can use that data to amplify additional marketing efforts.” Aaron Levy, VP, Paid Search at Tinuiti
 

5. New Features Within the Ads Creative Studio

 
What is it? Ads Creative Studio is a creative management platform designed for creative teams to build ads, manage creative assets, and share them with media teams. Ads Creative Studio can improve collaboration and transparency between your creative and media teams and help you create effective ads with more efficiency and scale.

How will it benefit marketers? Thanks to the preview and export feature, marketers will be able to see best practices and specifications to ensure that creative is set up for success ahead of deployment. New insights in Ads Creative Studio will also provide information about trends within Search. This supplementary tool will give marketers exploratory access to the latest and greatest Search data to help plan and develop future creative.
 

6. Generative AI To Create Compelling Text Assets and Images

 
What is it? With the revamped asset creation flow in Performance Max campaigns, marketers can harness the power of Google AI to curate and generate high-quality text and image assets.

According to Google, this Generative AI feature can easily create compelling creative assets to be implemented in Performance Max campaigns. 

Here’s a closer look on how it works:

Credit: Google

 

How will it benefit marketers? Setting up Performance Max campaigns can feel overwhelming due to the necessary content and imagery. The inclusion of a helpful feature that provides assistance and even generates new creative is a valuable addition, guaranteed to save advertisers precious time and resources. Adding a diverse range of assets and keeping them fresh over time can help improve results by maximizing the eligibility to serve on a full range of ad inventory.

“AI Generating Performance Max is an exciting new feature that can boost our creativity and give us new opportunities to develop effective PMax campaigns. Based on our findings, brands that include the suggested 20 image ads and 5 videos per asset category see a +10% boost in conversions. So this functionality can be useful for brands that are having trouble reaching the recommended levels.”

Courtney O’Donnell, Senior Director, Shoppable Media at Tinuiti

“Visual creative has long been a neglected part of the SEM ecosystem; this new tool will enable advertisers to test far more iterations of creative while greatly reducing the burden on creative teams.”

Aaron Levy, VP, Paid Search at Tinuiti

 

Google Ads Campaign Types: Introducing Video Views and Demand Generation

 

7. Video View Campaigns

 
What is it? Video View Campaigns are designed to maximize views. According to Google, a study revealed that advertisers using Video View Campaigns experienced an average of 40% more views at comparable costs compared to in-stream skippable CPV campaigns.

How will it benefit marketers? These campaigns leverage a range of formats, including skippable in-stream ads, in-feed ads, and Shorts ads, to optimize budget allocation and achieve optimal results. Video Views can also combine 3 formats in a single campaign for a single goal.
 

8. Demand Generation Campaigns

 
What is it? Demand Generation campaigns leverage AI to engage and drive action with consumers. These campaigns work across a variety of placements including YouTube in-feed, YouTube Shorts, YouTube in-stream, Discovery Feed and Gmail. 

How will it benefit marketers? At Tinuiti, we are eagerly awaiting more info on Demand Generation campaigns, but it seems like this feature has great potential to help advertisers more readily access the mid and upper funnel inventory that Google has to offer.

“We’re interested to see if this will be similar to Performance Max in that it will be used in addition to existing campaign types not instead of. Or, will it replace much of how we buy YouTube today?”

Courtney O’Donnell, Senior Director, Shoppable Media at Tinuiti

We expect more details will be shared on this specific campaign type at Cannes 2023. 

“As we continue to see the evolution of AI driven campaigns across various inventory types, having an audience-first approach and strong creative to match are going to be keys for success in driving action from the consumers.”

Brian Binder, Senior Director, Programmatic at Tinuiti


 

Additional Noteworthy GML 2023 Announcements

 

9. Google Search Generative Experience (SGE) Integration With Search, Shopping

 
What is it? Google is currently conducting experiments to seamlessly integrate Search and Shopping ads directly into the AI snapshot and conversational mode. SGE has the opportunity to create customized ad experiences (across Search and Shopping) that align with the user journey.

While Google has not disclosed specific metrics like CTR for these SGE (Search, Shopping, and Google Express) ads due to their experimental nature, they offer immense potential. It’s important to note that since this feature is still in its early stages, there is currently no option to opt in or out of ads appearing in SGE.

 

How will it benefit marketers? Google’s AI integration with Search and Shopping provides marketers with an opportunity to drive more engagement and visibility of their ads. The new Search Generative Experience (SGE) can be found in Search Labs, a new program to access early experiments in Search. Ads that show up as a part of this experiment will be from existing Google Ads campaigns.

Want to give generative AI in Search a try? Tap the “Labs” icon in the Google app or Chrome desktop to express your interest, and visit labs.google.com/search to learn more.

“SGE represents the long awaited manifestation of conversational search and ads on Google’s results page. It will be interesting to see the ways in which this impact how we buy Google Ads”

Josh Brisco, Group Vice President, Acquisition Media at Tinuiti


 

10. Product Studio Leverages AI To Create High-Quality Images

 
What is it? Product Studio is a new suite of free, AI-powered tools available within Merchant Center Next and the Google & YouTube app on Shopify that helps save marketers time and resources  – while helping enhance and create high-quality product images.

How will it benefit marketers? According to Google, these tools can help marketers generate scenes, increase image resolution, and edit backgrounds. Recent data indicates, fresh images may attract more customers when you scale them across various marketing channels. 

 

 

“This was one of the more eye-catching updates of the day and speaks to the importance of leveraging new creative within Google’s suite of ad types. It will be interesting to see how this solution works at scale but it definitely has the potential to open the door to far more creative testing, especially around seasonal campaigns, promotions, and new releases”.

Evan Kirkpatrick, VP, Shoppable Media at Tinuiti


 

11. Google Merchant Center Next Streamlines User Experience

 
What is it? The Merchant Center Next platform gives Google advertisers an opportunity to manage how their products appear across Google, and provides valuable insights about the business, products, and market.

How will it benefit marketers? Google’s latest iteration of Merchant Center offers a more streamlined and user-friendly experience, particularly for newcomers to the channel. 

Notably, the update enables direct product imports from a client’s website, simplifying the process for marketers. Google is also doubling down on Product Merchandising, enhancing the visibility of crucial information such as product pricing, competitiveness, and other relevant data. This update promises to empower advertisers with improved functionality and valuable insights.

“Similar to other feature announcements over the past couple of years – as it pertains to Merchant Center, this change will make it easier for smaller advertisers to get up and running on Shopping. Allowing products to be automatically populated from a merchant’s website is the most notable change, but one that is unlikely to move the needle for larger advertisers. Sophisticated merchants will want to ensure they are still leveraging product feeds to optimize and improve the data for their program, rather than simply relying on the data from the website.”

Evan Kirkpatrick, VP, Shoppable Media at Tinuiti

Have questions about any of the announcements you read above? Drop us a line, we’d love to hear from you.

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6 Ways to Use Time Tracker and WordPress Quiz Plugin for Effective eLearning

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6 Ways to Use Time Tracker and WordPress Quiz Plugin for Effective eLearning

Time tracking and WordPress Quiz Plugins are an effective way to improve eLearning outcomes. With time tracking, you can measure how much time a student spends on their coursework, allowing you to identify problem areas or gaps in understanding. WordPress Quiz Plugin allows instructors to create quizzes within the platform, which helps students test their knowledge and assess what they have learned. By combining these two tools, educators have a powerful toolkit for optimizing learning experiences and ensuring better performance from their students. As technology continues to change the way we learn, educators are increasingly turning to innovative tools to improve eLearning outcomes.

One such tool is a combination of time trackers and WordPress Quiz Plugins. By using these two tools together, educators can gain useful insight into how their students are engaging with content, as well as assess what they have learned from the coursework. This combination of tracking and assessment allows for greater optimization of learning experiences and improved performance from students.

Six ways time trackers and WordPress Quiz plugins can be used in eLearning

Combining these two tools allows instructors to access essential data that can help identify areas in which students might struggle and pinpoint what they have learned from coursework. Here are six ways educators can use time trackers and WordPress Quiz Plugins to create effective eLearning experiences:

1. Measure Student Engagement

Time trackers help educators measure their students’ engagement with the course material, allowing them to assess where lessons may need more focus or attention. Instructors may also be able to identify gaps in understanding by determining how much time a student spends on particular topics or tasks. This data is invaluable for optimizing the learning experience and helping ensure better performance from students.

Time trackers allow educators to monitor overall course time as well as time spent on particular sections of the curriculum to gain a better understanding of how effectively their students are engaging. WordPress quiz plugin is also useful for measuring student activity, giving educators the ability to see when and how often students are completing quizzes or assignments related to the course. By taking advantage of time trackers and WordPress Quiz plugins, teachers can closely evaluate student engagement with their eLearning program.

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2. Create Assessments

WordPress Quiz Plugin allows instructors to easily create quizzes within the platform, giving them an effective way to test their students’ knowledge and gauge what they have learned from the coursework. By combining these results with time tracking, instructors can get a full picture of their students’ progress throughout the duration of the course.

Creating assessments for an online learning platform can be time consuming and tricky. Luckily, time trackers and WordPress Quiz plugins can help simplify the process and make it easier to create accurate assessments. Time tracking allows you to accurately record time spent on projects, while WordPress Quiz plugins provide customized quiz-building capabilities. With these together, it’s now possible to quickly and efficiently create powerful assessments in no time! These advancements have helped revolutionize the eLearning industry by making creation time less time consuming so that more value can be placed on continued learning instead of assessment creation.

3. Track Learning Progress

By keeping track of how much time each student spends on specific tasks or topics, educators can observe changes in learning progress over time. This insight helps them create tailored approaches to teaching that better support each individual student’s needs, allowing for greater optimization of learning experiences for everyone involved.

Time trackers allow you to measure the time spent on specific tasks, which makes it easy to assess progress over time. With WordPress Quiz plugins, you can make sure your students are staying on track by creating quizzes that evaluate their learning progress and understanding of material. Both time trackers and WordPress Quiz plugins can be useful tools in tracking the progress of your eLearning course and ensuring that your students are flourishing.

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4. Customize Instructional Materials

With the combination of time tracking and WordPress Quiz Plugins, instructors can easily customize instructional materials based on individual student performance and progress rates. This ensures no one gets left behind in the learning process, as well as providing more tailored instruction based on each person’s unique goals and objectives.

With time trackers, you can analyze student engagement in activities as well as create future plans for better outcomes. Furthermore, WordPress Quiz plugins help you create online quizzes directly within your own course material that easily engage students while they learn. By taking advantage of time trackers and quiz plugins, teachers can more effectively customize instructional materials in order to maximize student learning experiences.

5. Identify Areas of Improvement

Having access to data regarding student engagement and quiz results provides important information about areas needing improvement as well as where additional instruction might be necessary for certain individuals or groups within a class setting. This allows instructors to adjust course materials accordingly and ensure all students have an equal opportunity when it comes to achieving their desired outcomes from the educational program being offered.

If you are in the eLearning sector and are always looking for areas to improve, time trackers and WordPress quiz plugins can be invaluable tools. Time tracker with screenshots in a simple software allow users to determine how much time a given activity or task is taking up, which can lead to opportunities to better use time and resources. WordPress quiz plugins meanwhile are indispensable for gauging learner performance in an objective way, which helps identify slow progress or successes that could impact future efforts. Together, time tracking and WordPress quiz plugins provide concrete ways to measure progress and uncover potential improvements in any learning environment.

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6. Monitor Participation Rates

Time trackers also provide valuable insight into participation rates amongst your students during classroom discussions or other activities related to the course program you offer; this allows instructors to adjust instruction accordingly if needed, helping keep learners engaged at all times throughout their educational journey with you.

With time trackers, educators can see how long each session lasted and when students logged on in relation to the time given for the assignment. WordPress Quiz plugins allow time tracking features as well, as well as providing instructors with feedback on areas where students may need further instruction. You can provide feedback in different ways, using feedback emails ot a separate tool. Using both time tracking and WordPress Quiz plugins can make it easier for educators to monitor participation rates in their eLearning courses so they can more effectively evaluate each student’s progress.

Conclusion

Overall, using a combination of time tracking and WordPress Quiz Plugins is an effective way for educators to optimize eLearning experiences for everyone involved – whether it be through measuring student engagement or creating customized instructional materials that better suit individual goals and objectives. By having access to essential data regarding both performance levels and learning progress over time, instructors are empowered with powerful tools that help them create better educational opportunities for all involved.

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