MARKETING
Why ‘Let’s Make a Movie’ Is a Terrible Way to Plan Content
Do you find yourself planning the form before you develop the idea for content?
Most of us do – it’s the way we consume content. When you feel inspired by a video or podcast, for example, your brain will start trying to come up with an idea to use in a movie or podcast.
It makes sense. You see an excellent, creative idea expressed in some form factor, and you think, “That’s what I want to create.” But it’s the container (the experience) you want to emulate. You still have to come up with a unique idea for that form factor.
It’s normal to create this way.
Think about it. Did George Lucas dream up a story about a young boy on a desert planet who reunites with his separated-at-birth twin sister to save the galaxy from an evil empire and then decide his story would work best as a movie?
No. Inspired by the television and movie versions of Flash Gordon and Buck Rogers, he decided to make a movie. The story for Star Wars came next.
Starting with the medium makes sense for filmmakers, TV show creators, novelists, and others. But it doesn’t work well for marketing.
Container-first planning doesn’t work in marketing
Starting with the content form factor can cause a heap of trouble in marketing for two reasons.
First, marketing content isn’t an endpoint – it’s a bridge to an endpoint. In other words, you aren’t trying to optimize for the end experience. Instead, you’re optimizing to find the people who want the end experience: our product or service.
Think about it this way: People want to watch Star Wars. They don’t necessarily want to find your marketing content. So conveying one story or idea in multiple containers gives you a better chance to find an audience. You’re telling the story everywhere the audience is rather than trying to lure them to one piece on one channel.
People aren’t seeking out your marketing #content, so put it wherever they are, says @Robert_Rose via @CMIContent. Click To Tweet
There’s another reason to avoid starting with the container rather than the idea. Organizations need to express a lot of ideas. Some are small, and some are big. If you plan the container first, you might end up putting small ideas into big containers and vice versa.
How many times have you seen full white papers dedicated to a too-small idea? On the other hand, I’ve seen many ideas that should have been integrated brand campaigns crammed into a single blog post. Why? Because someone thought, “We need a blog post about this,” and never considered whether it could turn into more.
How to separate content ideas from expression
Remember: People will consume the designed expression of your content ideas (your website, blog, video, e-book, social media post, etc.). But the idea conveyed in that expression will differentiate your work and determine whether your content strategy succeeds.
Star Wars wasn’t a hit because it was a movie. It succeeded because it was a great story well told.
I’ve written about how planning and governance can help you prioritize content projects. Adding a step can help you make sure your ideas end up in as many (or few) containers as you’ll need to find your audience.
Most of the content and marketing teams I know of use a content intake form that starts with the question, “What kind of content do you want?” A drop-down menu offers a selection of formats (video, infographic, white paper, web page, blog post, etc.)
Questions about the content for that format, the audience, the journey stage, and so on always come later. The process goes from request to asset creation.
That’s where the additional step should come in. The story or idea creation should be a step of its own – separate from the design and production process.
Plan your #content story first – then decide what formats to tell it in, says @Robert_Rose via @CMIContent. Click To Tweet
The process I recommend looks like this:
Create the story
Start by finding or hashing out the compelling story (within the content team or as a cross-functional effort). Do the research, outline the story, and decide how big the idea is.
Then, write the story. Create the world, the challenges, and the solutions. This is the raw content that could (or should) live in any expression of the idea.
Then – and only then, move on to the next step.
Design the experience(s)
Decide all the different kinds of packages this story can live in. Does it work as a video? Does it work as a white paper? Does it work as a blog post? Does it work as a print ad? Could it work as all of those things?
You don’t have to execute all experiences at once. But taking the time to create the raw content elements at the beginning of the process lets you quickly create those things when you’re ready.
I follow this same two-step process when I create content. I plan the story and write these raw elements first:
- Content elements (a draft of this column)
- A bullet point version I can use on a podcast
- Different paragraphs and versions to feature on The Content Advisory website
- Focused messaging points I can use to turn this into a presentation (or class or keynote)
- All the links and research I used to create this article (if any)
I file all this material away and use it as I need it. If I need to create a presentation – I can look back to this document and see which of my ideas are big enough. I already have a good start on the content I need to create it.
This approach isn’t appropriate for everything. Sometimes an ad is just an ad, a video is just a video, and an email is just an email.
But for big ideas (especially those that impact the larger organization), start thinking about creating the raw content for your compelling story before you decide how to design and produce all the experiences that will convey it.
That way, you can make sure your great big ideas won’t get trapped in too-small containers.
It’s your story. Tell it well.
Get Robert’s take on content marketing industry news in five minutes or less
Watch previous episodes or read the lightly edited transcripts.
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Cover image by Joseph Kalinowski/Content Marketing Institute
MARKETING
5 Steps To Better Brainstorming That Works
Re:Think Innovation author Carla Johnson warns content marketers about brainstorming without doing anything to prime the work.
Omitting the critical preparation step, she says, prevents fresh inspiration. It can also lead to ideas that lack the proper audience focus, don’t align with your content strategy, and fall outside execution capabilities.
To help marketers avoid that trap, Carla developed an approach to generating valuable, viable innovation ideas. She calls it the Perpetual Innovation Process (PIP).
PIP shifts your team from their legacy thought patterns to surface novel ideas and manifests them into actionable marketing. It also builds a path around the pitfalls of traditional brainstorming.
Shift your #content team from legacy thought patterns to surface novel ideas and actionable marketing, says @joderama via @CMIContent. Click To Tweet
Here’s what the process involves and how you can use it to bring more exciting, innovative ideas to market.
Follow the Perpetual Innovation Process
Think of a marketing challenge for which you need an innovative solution. For example, you may struggle to think of a unique theme for a new brand podcast or create an event that advances your thought leadership.
Carla details each step in Re:Think Innovation, but with her permission, I’ve summarized the key points:
Set the stage
You need to know where you hope to arrive. So, before you start the perpetual innovation process, create an objective statement that puts the critical elements into focus.
“Setting an objective creates consensus about the outcome you’re ultimately looking to achieve. It helps you decide what problem you want to solve and how it bubbles up to your goal. It also aligns your team around the work that will need to get done,” Carla says.
Use Carla’s simple template (below) to set that objective. Fill in the blanks to detail why you need ideas, what they’re meant to accomplish for your business, and what constraints you’ll face on the way:
- The intention: “We need ideas to ___.”
- The impact: “So we can ____.”
- The realistic conditions: “With these constraints ____.”
Establish a brainstorming objective: We need ideas to ____, so we can _____, with these constraints _____ via @CarlaJohnson @joderama @CMIContent. Click To Tweet
Carla says constraints are part of the equation to come up with innovative ideas rather than just creative ones. “Anybody could have an amazing idea if they didn’t have to work within constraints like budget and time,” she says.
Setting real-world boundaries pushes a more disciplined form of thinking. “It provides a more cohesive view of your brand, which can spark opportunities to tell bigger, more impactful stories than the ones you initially envisioned,” Carla says.
Seek inspiration and make purposeful connections
Next, set your objective aside (you’ll return to it later) and work through the five steps in Carla’s innovation framework. In the end, not only will you have a stream of actionable ideas, but you can pitch them to secure stakeholder buy-in:
Step 1: Observe. Pay attention to the world around you, using all your senses. For example, you might see children, a ball, a few squirrels, or some trees if you’re outside. If you close your eyes, you might hear music playing faintly somewhere, smell food cooked on a grill, or feel a warm breeze.
You don’t need to ascribe any meaning to your observations or focus on an objective. Simply be mindful of your surroundings and write each detail you notice.
Step 2: Distill. Scrutinize those individual details and discern their meaning in relation to each other. Look for similarities and categorize them into larger groups and patterns. For example, if you group children and a ball, that might bring to mind the idea of play; the sound of music and the smell of the grill could connect to ideas of entertainment or friendship.
Step 3: Relate. See where opportunities might exist to tell a bigger story about your brand. Compare the similarities and differences in the identified patterns and look for ways they might fit into your working world.
Ask yourself: “How might we transplant the ‘essence’ of friendship into our event challenge?” Or, “How might we apply the idea of play to the theme of our podcast?”
Not all patterns will translate but remember: There are no wrong connections, just ones that may not fit your needs. Prioritize the most evident connections to your business for step four.
Step 4: Generate. Solidify those abstract ideas into real possibilities. Take the broad list of how-might-we questions from the previous step and generate as many content ideas as possible for each. Don’t set any limitations. In fact, the wilder and crazier your ideas are, the closer you get to a truly innovative – and executable – idea. Form them as what-if questions, such as “What if we tried to …” or “What if we combine X and Y into …?”
Systematically probe the viability of each one after the ideas stop flowing. Use the constraints from your objective statement to make go or no-go decisions on which to develop. Whittle the go idea list by asking practical questions. For example:
- Does the idea align with the brand’s priorities?
- Is it something the audience needs right now?
- Does the team have the bandwidth and budget to see it through?
- Will implementation require unavailable capabilities or technologies?
- Will other functional teams need to get involved?
Step 5: Pitch. You’ve already done the hard work by the time you reach this step. Carla refers to the pitch as “the journey of an idea, told in the form of a story.” If you can’t pitch the idea so others will understand and embrace it, you’ll never get it off the ground.
If you can’t pitch an idea so others embrace it, you’ll never get it off the ground, says @CarlaJohnson via @joderama @CMIContent. Click To Tweet
Tell the story of your idea, starting with observe (step one) and working the idea through generate (step four). Present that story through the lens of your audience. Think about what matters to them and how your idea will fit into their world as a cultural product.
Formulate three versions of the pitch – 30 seconds, 90 seconds, and five minutes. Practice delivering each one until you are comfortable enough to deliver them to your stakeholders.
Prepare to conquer your innovation challenges
With a systematic process for generating fresh – and properly focused – ideas, your team can rev up your creative output – and ramp up your ability to add real value to your brand’s experience.
Editor’s note: This article originally appeared in CCO.
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Cover image by Joseph Kalinowski/Content Marketing Institute
MARKETING
The Moz Links API: Touch Every Endpoint in Python
The purpose of this Jupyter Notebook is to introduce the Moz Links API using Python. This should work on any notebook hosting environment, such as Google Colab.
If you’re looking at this on Github, the code snippets can be copy/pasted into your own notebook environment. By the time you’ve run this script to the bottom, you will have used every Moz Links API endpoint, and can pick the parts you want for your own project. The official documentation can be found here.
Confused? Be sure to check out my intro to the Moz Links API.
Do global imports
The import statements at the top of a Python program are used to load external resources that are not loaded by default in the Python interpreter. These resources may include libraries or modules that provide additional functionality to the program.
Import statements are usually placed at the top of a program, before any other code is executed. This allows the program to load any necessary resources before they are needed in the program.
Once the resources have been loaded using import statements, they can be used anywhere in the program, not just in the cell where the import statement was written. This allows the program to access the functionality provided by the imported resources throughout its execution.
The libraries here not part of the standard Python library are requests and sqlitedict. You can install the with pip install requests and pip install sqlitedict in your terminal or a Jupyter cell. If you’re using Anaconda, requests is pre-installed.
import json import requests from headlines import * from pprint import pprint from sqlitedict import SqliteDict as sqldict
Load login values from external file
The code below reads a file named “linksapi.txt” from the “assets” directory, which contains the login credentials, including the access ID and secret key needed to access the Moz API. These credentials are extracted from the file and assigned to two variables named ACCESSID and SECRETKEY. The with statement is used to ensure that the file is properly closed after it’s been read. Create a file whose contents look like this with your credentials manually retreived from moz.com:
ACCESSID: mozscape-1234567890 SECRETKEY: 1234567890abcdef1234567890abcdef
Once the credentials are extracted from the file, they are stored in a tuple named AUTH_TUPLE. This tuple can be used as an argument to the Moz API functions to authenticate and authorize access to the data.
The purpose of this approach is to avoid hard-coding sensitive login credentials directly in the program, which could pose a security risk if the code was shared or published publicly. Instead, the credentials are kept in a separate file that is not included in the repository, and can be easily created and updated as needed. This way, the code can be shared without exposing the credentials to the public.
with open("../assets/linksapi.txt") as fh:
ACCESSID, SECRETKEY = [x.strip().split(" ")[1] for x in fh.readlines()]
AUTH_TUPLE = (ACCESSID, SECRETKEY) # Don't show contents
Configure variables
In this code, there are several configuration variables that are used to set up the API call to the Moz Links API.
The first variable, COMMON_ENDPOINT, is a constant that stores the endpoint URL for the Moz API. The second variable, sub_endpoint, is a string that represents the endpoint subpath for the anchor text data, which will be appended to the COMMON_ENDPOINT URL to form the complete API endpoint URL.
The fourth variable, data_dict, is a dictionary that contains the parameters for the API request. In this case, the data_dict specifies the target URL for which we want to retrieve anchor text data, the scope of the data (in this case, page-level), and a limit of 1 result.
Finally, the json_string variable is created by converting the data_dict dictionary into a JSON-formatted string using the json.dumps() function. This string will be used as the request body when making the API call.
These variables are used to configure and parameterize the API request, and can be modified to perform any data_dict request against any Moz Links API sub_endpoint.
COMMON_ENDPOINT = "https://lsapi.seomoz.com/v2/"
sub_endpoint = "anchor_text"
endpoint = COMMON_ENDPOINT + sub_endpoint
data_dict = {"target": "moz.com/blog", "scope": "page", "limit": 1}
json_string = json.dumps(data_dict)
Actually hit the API (ensure success)
In JupyterLab, the last line of a code cell is automatically printed to the output area without requiring an explicit print() statement. The code you provided is using the requests module to send a POST request to a URL url with data in the form of a JSON string json_string. The authentication details are passed using the AUTH_TUPLE variable.
After sending the request, the response object r is printed using the print() statement. This will print the HTTP status code, such as 200 for success, 404 for not found, etc., along with the response headers.
Finally, the .json() method is called on the response object response to parse the response data as JSON and return it as a Python dictionary. This dictionary can be assigned to a variable, used for further processing, or simply printed to the output area without requiring an explicit print() statement due to JupyterLab’s automatic printing behavior for the last line of a code cell.
response = requests.post(endpoint, data=json_string, auth=AUTH_TUPLE) pprint(response.json())
Outputs:
{'next_token': 'JYkQVg4s9ak8iRBWDiz1qTyguYswnj035nqjRF0IbW96IGJsb2e58hGzcmSomw==',
'results': [{'anchor_text': 'moz',
'external_pages': 7183,
'external_root_domains': 2038}]}
List Sub-endpoints
This code defines a list of different sub-endpoints that can be appended to a common URL prefix to make different API endpoints. An API endpoint is a URL where an API can be accessed by clients. It is a point of entry to the application that acts as a gatekeeper between the client and the server. Each endpoint is identified by a unique URL, which can be used to interact with the API.
In this code, the list of sub-endpoints is defined in the sub_endpoints variable, and each endpoint is represented as a string. The for loop iterates over the list, prints the index number and name of each sub-endpoint using the print function, and increments the index by 1. The enumerate function is used to generate a sequence of pairs consisting of an index and a value from the list.
This code is useful for exploring the available endpoints for a particular API and for selecting the endpoint that corresponds to the desired functionality. By changing the sub-endpoint in the URL, clients can access different resources or perform different operations on the server.
sub_endpoints = [
"anchor_text",
"final_redirect",
"global_top_pages",
"global_top_root_domains",
"index_metadata",
"link_intersect",
"link_status",
"linking_root_domains",
"links",
"top_pages",
"url_metrics",
"usage_data",
]
for i, sub_endpoint in enumerate(sub_endpoints):
print(i + 1, sub_endpoint)
Outputs:
1 anchor_text 2 final_redirect 3 global_top_pages 4 global_top_root_domains 5 index_metadata 6 link_intersect 7 link_status 8 linking_root_domains 9 links 10 top_pages 11 url_metrics 12 usage_data
Human-friendly labels
This code defines two lists: names and descriptions. The names list contains human-friendly labels for the set of sub-endpoints, while the descriptions list provides a brief description of each endpoint. The two lists are kept in the same order as the points list defined earlier in the code.
By keeping the three lists in the same order, they can be “zipped” together into a single list of tuples using the zip function. This produces a new list where each tuple contains the name, endpoint, and description for a particular API endpoint. This makes it easy to display a user-friendly summary of each API endpoint with its name and description.
The zip function combines the elements of the three lists element-wise, creating a tuple of the first elements from each list, then a tuple of the second elements, and so on. The resulting list of tuples can be iterated over, and each tuple unpacked to access the individual name, endpoint, and description elements for each API endpoint.
names = [
"Anchor Text",
"Final Redirect",
"Global Top Pages",
"Global Top Root Domains",
"Index Metadata",
"Link Intersect",
"Link Status",
"Linking Root Domains",
"Links",
"Top Pages",
"URL Metrics",
"Usage Data",
]
descriptions = [
"Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.",
"Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.",
"This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
"This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
"This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
"Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets.",
"Use this endpoint to get information about links from many sources to a single target.",
"Use this endpoint to get linking root domains to a target.",
"Use this endpoint to get links to a target.",
"This endpoint returns top pages on a target domain.",
"Use this endpoint to get metrics about one or more urls.",
"This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.",
]
# Simple zipping example
list(zip(names, sub_endpoints, descriptions))
Outputs:
[('Anchor Text',
'anchor_text',
'Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.'),
('Final Redirect',
'final_redirect',
'Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.'),
('Global Top Pages',
'global_top_pages',
'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
('Global Top Root Domains',
'global_top_root_domains',
'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
('Index Metadata',
'index_metadata',
'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
('Link Intersect',
'link_intersect',
"Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets."),
('Link Status',
'link_status',
'Use this endpoint to get information about links from many sources to a single target.'),
('Linking Root Domains',
'linking_root_domains',
'Use this endpoint to get linking root domains to a target.'),
('Links', 'links', 'Use this endpoint to get links to a target.'),
('Top Pages',
'top_pages',
'This endpoint returns top pages on a target domain.'),
('URL Metrics',
'url_metrics',
'Use this endpoint to get metrics about one or more urls.'),
('Usage Data',
'usage_data',
'This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.')]
Show an example request for each endpoint
This is a list of API requests in Python dict format, where each dictionary represents a request to a specific endpoint. Don’t hurt your brain too much trying to read it. Just know that I lifted each example from the original Moz documentation and listed them all here in order as nested Python dicts.
You could call the format is a dict of dicts, where each sub-dictionary corresponds to a specific endpoint, same order as the sub_endpoints, names, and descriptions lists for easy combining. The output of running the below cell is doing that list-combining to document every sub_endpoint.
dict_of_dicts = {
"anchor_text": {"target": "moz.com/blog", "scope": "page", "limit": 5},
"links": {
"target": "moz.com/blog",
"target_scope": "page",
"filter": "external+nofollow",
"limit": 1,
},
"final_redirect": {"page": "seomoz.org/blog"},
"global_top_pages": {"limit": 5},
"global_top_root_domains": {"limit": 5},
"index_metadata": {},
"link_intersect": {
"positive_targets": [
{"target": "latimes.com", "scope": "root_domain"},
{"target": "blog.nytimes.com", "scope": "subdomain"},
],
"negative_targets": [{"target": "moz.com", "scope": "root_domain"}],
"source_scope": "page",
"sort": "source_domain_authority",
"limit": 1,
},
"link_status": {
"target": "moz.com/blog",
"sources": ["twitter.com", "linkedin.com"],
"source_scope": "root_domain",
"target_scope": "page",
},
"linking_root_domains": {
"target": "moz.com/blog",
"target_scope": "page",
"filter": "external",
"sort": "source_domain_authority",
"limit": 5,
},
"top_pages": {"target": "moz.com", "scope": "root_domain", "limit": 5},
"url_metrics": {"targets": ["moz.com", "nytimes.com"]},
"usage_data": {},
}
for i, sub_endpoint in enumerate(sub_endpoints):
h1(f"{i + 1}. {names[i]} ({sub_endpoint})")
print(descriptions[i])
h4("Example request:")
pprint(dict_of_dicts[sub_endpoint])
print()
Outputs:
# 2. Final Redirect (final_redirect)
Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.
Example request:
{'page': 'seomoz.org/blog'}
[...]
Write a function that hits the API
If we’re going to hit an API over and over in mostly the same way, we want to spare ourselves re-typing everything all the time. That’s why we define functions. That’s the def in the below cell. Once that cell is run, the moz() function can be used anywhere in this Notebook. You need only feed it the sub_endpoint you want to use and a Python dict of your request. It will return the API’s response.
def moz(sub_endpoint, data_dict):
"""Hits Moz Links API with specified endpoint and request and returns results."""
json_string = json.dumps(data_dict)
endpoint = COMMON_ENDPOINT + sub_endpoint
# Below, data is a string (flattened JSON) but auth is a 2-position tuple.
response = requests.post(endpoint, data=json_string, auth=AUTH_TUPLE)
return response
This does not output anything to the screen. It just defines the function.
Conditionally hit the API
The code uses a Python package calledb which provides a persistent dictionary-like object that can be stored on disk using the SQLite database engine. The with statement in the code sets up a context manager for the SqliteDict object, which automatically handles opening and closing the database connection. The database file is stored at ../dbs/linksapi.db
The code iterates through each sub-endpoint in the sub_endpoints list, and checks if that data has already been retrieved. If it hasn’t, the API is called using the moz() function and the result is saved in the SqliteDict. The db.commit() statement ensures that any changes made to the dictionary during the iteration are saved to the database.
The SqliteDict serves as a local cache to prevent the API from being hit every time the code block is run if the data has already been collected. By using this cache, the code reduces the number of API requests required, which is useful when working with APIs that have quota limits. Congratulations, you’re using a database!
with sqldict("../dbs/linksapi.db") as db:
for sub_endpoint in sub_endpoints:
if sub_endpoint not in db:
print(sub_endpoint)
result = moz(sub_endpoint, dict_of_dicts[sub_endpoint])
db[sub_endpoint] = result
db.commit()
print("API hit and response saved!")
print()
h2("Done")
This does not output anything to the screen. It saves the results of the API-calls to a local database.
Show the locally-stored API responses
This code uses the sqldict context manager to open the SQLite database containing the previously retrieved API data. It then iterates over the keys in the database, which correspond to the endpoints that were previously retrieved.
For each key, the code prints the endpoint name, description, and the data retrieved from the API. The pprint function is used to print the JSON data in a more human-readable format, with indentation and line breaks that make it easier to read.
with sqldict("../dbs/linksapi.db") as db:
for i, key in enumerate(db):
h1(f"{i + 1}. {names[i]} ({key})")
print(descriptions[i])
print()
pprint(db[key].json())
print()
Outputs:
1. Anchor Text (anchor_text)
Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.
{'next_token': 'KIkQVg4s9ak8iRBWDiz1qTyguYswnj035n7bYI0Lc2VvbW96IGJsb2dKBcCodcl47Q==',
'results': [{'anchor_text': 'moz',
'external_pages': 7162,
'external_root_domains': 2026},
{'anchor_text': 'moz blog',
'external_pages': 15525,
'external_root_domains': 1364},
{'anchor_text': 'the moz blog',
'external_pages': 7879,
'external_root_domains': 728},
{'anchor_text': 'seomoz',
'external_pages': 17741,
'external_root_domains': 654},
{'anchor_text': 'https://moz.com/blog',
'external_pages': 978,
'external_root_domains': 491}]}
2. Final Redirect (final_redirect)
Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.
{'page': 'moz.com/blog'}
3. Global Top Pages (global_top_pages)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)
{'next_token': 'BcLbRwBmrXHK',
'results': [{'deleted_pages_to_page': 11932076,
'deleted_pages_to_root_domain': 23942663640,
'deleted_pages_to_subdomain': 21555752652,
'deleted_root_domains_to_page': 64700,
'deleted_root_domains_to_root_domain': 3688228,
'deleted_root_domains_to_subdomain': 3516235,
'domain_authority': 96,
'external_indirect_pages_to_root_domain': 5042652519,
'external_nofollow_pages_to_page': 31163,
'external_nofollow_pages_to_root_domain': 12375460748,
'external_nofollow_pages_to_subdomain': 11393036086,
'external_pages_to_page': 118102549,
'external_pages_to_root_domain': 91362310623,
'external_pages_to_subdomain': 83283626903,
'external_redirect_pages_to_page': 0,
'external_redirect_pages_to_root_domain': 445730476,
'external_redirect_pages_to_subdomain': 432323198,
'http_code': 5,
'indirect_root_domains_to_page': 0,
'indirect_root_domains_to_root_domain': 701121,
'last_crawled': '2023-01-15',
'link_propensity': 1.76710455e-05,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 2,
'nofollow_pages_to_page': 31163,
'nofollow_pages_to_root_domain': 12375623717,
'nofollow_pages_to_subdomain': 11393036179,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 0,
'nofollow_root_domains_to_page': 980,
'nofollow_root_domains_to_root_domain': 3696150,
'nofollow_root_domains_to_subdomain': 3622349,
'page': 'www.facebook.com/Plesk',
'page_authority': 100,
'pages_crawled_from_root_domain': 1810872,
'pages_from_page': 0,
'pages_from_root_domain': 5289,
'pages_to_page': 118102549,
'pages_to_root_domain': 91368257043,
'pages_to_subdomain': 83288001442,
'redirect_pages_to_page': 0,
'redirect_pages_to_root_domain': 447189164,
'redirect_pages_to_subdomain': 433411292,
'root_domain': 'facebook.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 32,
'root_domains_to_page': 491956,
'root_domains_to_root_domain': 59416650,
'root_domains_to_subdomain': 50993087,
'spam_score': 1,
'subdomain': 'www.facebook.com',
'title': ''},
{'deleted_pages_to_page': 5828966,
'deleted_pages_to_root_domain': 79909678,
'deleted_pages_to_subdomain': 79909678,
'deleted_root_domains_to_page': 16552,
'deleted_root_domains_to_root_domain': 98416,
'deleted_root_domains_to_subdomain': 98416,
'domain_authority': 94,
'external_indirect_pages_to_root_domain': 1177381629,
'external_nofollow_pages_to_page': 453328699,
'external_nofollow_pages_to_root_domain': 1643990147,
'external_nofollow_pages_to_subdomain': 1643990147,
'external_pages_to_page': 456279611,
'external_pages_to_root_domain': 2808523112,
'external_pages_to_subdomain': 2808523112,
'external_redirect_pages_to_page': 125,
'external_redirect_pages_to_root_domain': 24941546,
'external_redirect_pages_to_subdomain': 24941546,
'http_code': 3,
'indirect_root_domains_to_page': 723,
'indirect_root_domains_to_root_domain': 252606,
'last_crawled': '2023-01-14',
'link_propensity': 0.118001014,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 121166,
'nofollow_pages_to_page': 453328699,
'nofollow_pages_to_root_domain': 1644293277,
'nofollow_pages_to_subdomain': 1644293277,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 67627,
'nofollow_root_domains_to_page': 9800973,
'nofollow_root_domains_to_root_domain': 4959747,
'nofollow_root_domains_to_subdomain': 4959747,
'page': 'wordpress.com/?ref=footer_blog',
'page_authority': 100,
'pages_crawled_from_root_domain': 1731019,
'pages_from_page': 0,
'pages_from_root_domain': 1080338,
'pages_to_page': 456293004,
'pages_to_root_domain': 2817137385,
'pages_to_subdomain': 2817137385,
'redirect_pages_to_page': 125,
'redirect_pages_to_root_domain': 25449067,
'redirect_pages_to_subdomain': 25449067,
'root_domain': 'wordpress.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 204262,
'root_domains_to_page': 9878742,
'root_domains_to_root_domain': 12653294,
'root_domains_to_subdomain': 12653294,
'spam_score': 1,
'subdomain': 'wordpress.com',
'title': ''},
{'deleted_pages_to_page': 3904778,
'deleted_pages_to_root_domain': 23942663640,
'deleted_pages_to_subdomain': 21555752652,
'deleted_root_domains_to_page': 11671,
'deleted_root_domains_to_root_domain': 3688228,
'deleted_root_domains_to_subdomain': 3516235,
'domain_authority': 96,
'external_indirect_pages_to_root_domain': 5042652519,
'external_nofollow_pages_to_page': 4449343,
'external_nofollow_pages_to_root_domain': 12375460748,
'external_nofollow_pages_to_subdomain': 11393036086,
'external_pages_to_page': 59602588,
'external_pages_to_root_domain': 91362310623,
'external_pages_to_subdomain': 83283626903,
'external_redirect_pages_to_page': 12625,
'external_redirect_pages_to_root_domain': 445730476,
'external_redirect_pages_to_subdomain': 432323198,
'http_code': 5,
'indirect_root_domains_to_page': 1632,
'indirect_root_domains_to_root_domain': 701121,
'last_crawled': '2023-01-16',
'link_propensity': 1.76710455e-05,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 2,
'nofollow_pages_to_page': 4449343,
'nofollow_pages_to_root_domain': 12375623717,
'nofollow_pages_to_subdomain': 11393036179,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 0,
'nofollow_root_domains_to_page': 28624,
'nofollow_root_domains_to_root_domain': 3696150,
'nofollow_root_domains_to_subdomain': 3622349,
'page': 'www.facebook.com/home.php',
'page_authority': 100,
'pages_crawled_from_root_domain': 1810872,
'pages_from_page': 0,
'pages_from_root_domain': 5289,
'pages_to_page': 59602589,
'pages_to_root_domain': 91368257043,
'pages_to_subdomain': 83288001442,
'redirect_pages_to_page': 12626,
'redirect_pages_to_root_domain': 447189164,
'redirect_pages_to_subdomain': 433411292,
'root_domain': 'facebook.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 32,
'root_domains_to_page': 239697,
'root_domains_to_root_domain': 59416650,
'root_domains_to_subdomain': 50993087,
'spam_score': 1,
'subdomain': 'www.facebook.com',
'title': ''},
{'deleted_pages_to_page': 3440567,
'deleted_pages_to_root_domain': 3440700,
'deleted_pages_to_subdomain': 3440700,
'deleted_root_domains_to_page': 60839,
'deleted_root_domains_to_root_domain': 60840,
'deleted_root_domains_to_subdomain': 60840,
'domain_authority': 1,
'external_indirect_pages_to_root_domain': 7,
'external_nofollow_pages_to_page': 288,
'external_nofollow_pages_to_root_domain': 1499,
'external_nofollow_pages_to_subdomain': 1499,
'external_pages_to_page': 140954613,
'external_pages_to_root_domain': 140959216,
'external_pages_to_subdomain': 140959213,
'external_redirect_pages_to_page': 70,
'external_redirect_pages_to_root_domain': 70,
'external_redirect_pages_to_subdomain': 70,
'http_code': 200,
'indirect_root_domains_to_page': 0,
'indirect_root_domains_to_root_domain': 0,
'last_crawled': '2018-02-05',
'link_propensity': 0.3998428881,
'nofollow_pages_from_page': 12,
'nofollow_pages_from_root_domain': 805,
'nofollow_pages_to_page': 288,
'nofollow_pages_to_root_domain': 10799,
'nofollow_pages_to_subdomain': 10799,
'nofollow_root_domains_from_page': 2,
'nofollow_root_domains_from_root_domain': 7,
'nofollow_root_domains_to_page': 30,
'nofollow_root_domains_to_root_domain': 30,
'nofollow_root_domains_to_subdomain': 30,
'page': 'music.skyrock.com/',
'page_authority': 100,
'pages_crawled_from_root_domain': 2546,
'pages_from_page': 61,
'pages_from_root_domain': 3382,
'pages_to_page': 140956009,
'pages_to_root_domain': 141008586,
'pages_to_subdomain': 141008583,
'redirect_pages_to_page': 70,
'redirect_pages_to_root_domain': 70,
'redirect_pages_to_subdomain': 70,
'root_domain': 'music.skyrock.com',
'root_domains_from_page': 19,
'root_domains_from_root_domain': 1018,
'root_domains_to_page': 10609865,
'root_domains_to_root_domain': 10609868,
'root_domains_to_subdomain': 10609868,
'spam_score': 9,
'subdomain': 'music.skyrock.com',
'title': 'Blog de Music - DES NEWS, DES CLIPS, DES INTERVIEWS - '
'Skyrock.com'},
{'deleted_pages_to_page': 64159924,
'deleted_pages_to_root_domain': 17641375891,
'deleted_pages_to_subdomain': 336246205,
'deleted_root_domains_to_page': 63574,
'deleted_root_domains_to_root_domain': 1728606,
'deleted_root_domains_to_subdomain': 234073,
'domain_authority': 100,
'external_indirect_pages_to_root_domain': 19281720347,
'external_nofollow_pages_to_page': 34635431,
'external_nofollow_pages_to_root_domain': 7885369442,
'external_nofollow_pages_to_subdomain': 184067821,
'external_pages_to_page': 285612569,
'external_pages_to_root_domain': 55013651418,
'external_pages_to_subdomain': 1492976347,
'external_redirect_pages_to_page': 593282,
'external_redirect_pages_to_root_domain': 250423075,
'external_redirect_pages_to_subdomain': 5678006,
'http_code': 302,
'indirect_root_domains_to_page': 1072,
'indirect_root_domains_to_root_domain': 231256,
'last_crawled': '2023-04-01',
'link_propensity': 0.006248265505,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 991472,
'nofollow_pages_to_page': 34635436,
'nofollow_pages_to_root_domain': 7948674425,
'nofollow_pages_to_subdomain': 184068512,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 182393,
'nofollow_root_domains_to_page': 126656,
'nofollow_root_domains_to_root_domain': 2322389,
'nofollow_root_domains_to_subdomain': 304381,
'page': 'youtube.com/',
'page_authority': 100,
'pages_crawled_from_root_domain': 41258009,
'pages_from_page': 0,
'pages_from_root_domain': 11109186,
'pages_to_page': 285612606,
'pages_to_root_domain': 55255620288,
'pages_to_subdomain': 1493073570,
'redirect_pages_to_page': 593282,
'redirect_pages_to_root_domain': 263224806,
'redirect_pages_to_subdomain': 5678383,
'root_domain': 'youtube.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 257791,
'root_domains_to_page': 598403,
'root_domains_to_root_domain': 23134271,
'root_domains_to_subdomain': 1927717,
'spam_score': 4,
'subdomain': 'youtube.com',
'title': ''}]}
4. Global Top Root Domains (global_top_root_domains)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)
{'next_token': 'BcLbRwBmrXHK',
'results': [{'domain_authority': 100,
'link_propensity': 0.006248265505,
'root_domain': 'youtube.com',
'root_domains_to_root_domain': 23134271,
'spam_score': 4,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}},
{'domain_authority': 100,
'link_propensity': 0.008422264829,
'root_domain': 'www.google.com',
'root_domains_to_root_domain': 14723695,
'spam_score': 14,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}},
{'domain_authority': 100,
'link_propensity': 0.0001607139566,
'root_domain': 'www.blogger.com',
'root_domains_to_root_domain': 30580427,
'spam_score': -1,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}},
{'domain_authority': 99,
'link_propensity': 0.04834850505,
'root_domain': 'linkedin.com',
'root_domains_to_root_domain': 12339087,
'spam_score': 1,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}},
{'domain_authority': 99,
'link_propensity': 0.006264935713,
'root_domain': 'microsoft.com',
'root_domains_to_root_domain': 5344181,
'spam_score': 11,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}}]}
5. Index Metadata (index_metadata)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)
{'index_id': 'NE+lX5bFh06baS9ojUwVbw==',
'spam_score_update_days': ['2019-02-08',
'2020-03-28',
'2020-08-03',
'2020-11-13',
'2021-02-24',
'2021-05-19',
'2021-08-16',
'2021-11-02',
'2022-02-01',
'2022-05-10',
'2022-11-16']}
6. Link Intersect (link_intersect)
Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets.
{'next_token': 'AcmY2oCXQbbg',
'results': [{'domain_authority': 100,
'matching_target_indexes': [0],
'page': 'www.google.com/amp/www.latimes.com/local/lanow/la-me-ln-aliso-viejo-shooting-20171012-story,amp.html',
'spam_score': 14,
'title': ''}]}
7. Link Status (link_status)
Use this endpoint to get information about links from many sources to a single target.
{'exists': [False, False]}
8. Linking Root Domains (linking_root_domains)
Use this endpoint to get linking root domains to a target.
{'next_token': 'IokQVg4s9ak8iRBWDiz1qTyguYswnj035qBkmE3DU+JTtwAVhsjH7R6XUA==',
'results': [{'domain_authority': 99,
'link_propensity': 0.006264935713,
'root_domain': 'microsoft.com',
'root_domains_to_root_domain': 5344181,
'spam_score': 11,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 2,
'redirect_pages': 0}},
{'domain_authority': 98,
'link_propensity': 0.02977741137,
'root_domain': 'wordpress.org',
'root_domains_to_root_domain': 12250296,
'spam_score': 2,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 2,
'pages': 2,
'redirect_pages': 0}},
{'domain_authority': 96,
'link_propensity': 0.09679271281,
'root_domain': 'github.com',
'root_domains_to_root_domain': 2948013,
'spam_score': 2,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 12,
'pages': 12,
'redirect_pages': 0}},
{'domain_authority': 96,
'link_propensity': 0.004641198553,
'root_domain': 'amazon.com',
'root_domains_to_root_domain': 5023132,
'spam_score': 28,
'to_target': {'deleted_pages': 0,
'nofollow_pages': 0,
'pages': 2,
'redirect_pages': 0}},
{'domain_authority': 95,
'link_propensity': 0.005770479795,
'root_domain': 'shopify.com',
'root_domains_to_root_domain': 2948087,
'spam_score': 1,
'to_target': {'deleted_pages': 3,
'nofollow_pages': 0,
'pages': 0,
'redirect_pages': 0}}]}
9. Links (links)
Use this endpoint to get links to a target.
{'next_token': 'AVvpJ4gPPvOY',
'results': [{'anchor_text': 'moz blog',
'date_disappeared': '',
'date_first_seen': '2020-06-29',
'date_last_seen': '2023-01-14',
'nofollow': True,
'redirect': False,
'rel_canonical': False,
'source': {'deleted_pages_to_page': 570,
'deleted_pages_to_root_domain': 1251501128,
'deleted_pages_to_subdomain': 1182759912,
'deleted_root_domains_to_page': 34,
'deleted_root_domains_to_root_domain': 322790,
'deleted_root_domains_to_subdomain': 314554,
'domain_authority': 96,
'external_indirect_pages_to_root_domain': 863103308,
'external_nofollow_pages_to_page': 1407,
'external_nofollow_pages_to_root_domain': 667480081,
'external_nofollow_pages_to_subdomain': 650421076,
'external_pages_to_page': 3710,
'external_pages_to_root_domain': 5309615021,
'external_pages_to_subdomain': 5086141938,
'external_redirect_pages_to_page': 14,
'external_redirect_pages_to_root_domain': 143685025,
'external_redirect_pages_to_subdomain': 142061138,
'http_code': 200,
'indirect_root_domains_to_page': 2,
'indirect_root_domains_to_root_domain': 180014,
'last_crawled': '2023-01-14',
'link_propensity': 0.09679271281,
'nofollow_pages_from_page': 199,
'nofollow_pages_from_root_domain': 7541042,
'nofollow_pages_to_page': 1407,
'nofollow_pages_to_root_domain': 678014273,
'nofollow_pages_to_subdomain': 660443683,
'nofollow_root_domains_from_page': 93,
'nofollow_root_domains_from_root_domain': 564314,
'nofollow_root_domains_to_page': 58,
'nofollow_root_domains_to_root_domain': 186407,
'nofollow_root_domains_to_subdomain': 171632,
'page': 'github.com/mezod/awesome-indie',
'page_authority': 68,
'pages_crawled_from_root_domain': 7254823,
'pages_from_page': 202,
'pages_from_root_domain': 8613796,
'pages_to_page': 3746,
'pages_to_root_domain': 5628821927,
'pages_to_subdomain': 5352019489,
'redirect_pages_to_page': 14,
'redirect_pages_to_root_domain': 145613441,
'redirect_pages_to_subdomain': 142856036,
'root_domain': 'github.com',
'root_domains_from_page': 96,
'root_domains_from_root_domain': 702214,
'root_domains_to_page': 231,
'root_domains_to_root_domain': 2948013,
'root_domains_to_subdomain': 2857538,
'spam_score': 2,
'subdomain': 'github.com',
'title': 'GitHub - mezod/awesome-indie: Resources for '
'independent developers to make money'},
'target': {'deleted_pages_to_page': 169073,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 1457,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 7388,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 553261,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 265,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 2219,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-02',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 7388,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 1727,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/blog',
'page_authority': 69,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 7,
'pages_from_root_domain': 343751,
'pages_to_page': 906052,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 746,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 5,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 9712,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': 'The Moz Blog [SEO] - Moz'},
'via_redirect': False,
'via_rel_canonical': False}]}
10. Top Pages (top_pages)
This endpoint returns top pages on a target domain.
{'next_token': 'BXULGXd3IggK',
'results': [{'deleted_pages_to_page': 1963527,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 6527,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 9684724,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 14981546,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 3632556,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 10580,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-01',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 9684724,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 8749,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/',
'page_authority': 74,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 7,
'pages_from_root_domain': 343751,
'pages_to_page': 15343034,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 3633007,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 5,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 41190,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': 'Moz - SEO Software for Smarter Marketing'},
{'deleted_pages_to_page': 185579,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 2440,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 11211,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 424268,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 348,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 1389,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-03',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 11211,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 2487,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/beginners-guide-to-seo',
'page_authority': 72,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 7,
'pages_from_root_domain': 343751,
'pages_to_page': 786960,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 365,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 5,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 15276,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': "Beginner's Guide to SEO [plus FREE quick start "
'checklist] - Moz'},
{'deleted_pages_to_page': 7159,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 1382,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 8605,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 34152,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 70,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 782,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-03',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 8754,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 1380,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/google-algorithm-change',
'page_authority': 70,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 420,
'pages_from_root_domain': 343751,
'pages_to_page': 35181,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 73,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 60,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 8881,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': 'Moz - Google Algorithm Update History'},
{'deleted_pages_to_page': 33133,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 1192,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 31500,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 70673,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 77,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 301,
'indirect_root_domains_to_page': 315,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-02',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 31628,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 1689,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/researchtools/ose/',
'page_authority': 70,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 0,
'pages_from_root_domain': 343751,
'pages_to_page': 344305,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 78,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 8086,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': ''},
{'deleted_pages_to_page': 169073,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 1457,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 7388,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 553261,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 265,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 2219,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-02',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 7388,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 1727,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/blog',
'page_authority': 69,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 7,
'pages_from_root_domain': 343751,
'pages_to_page': 906052,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 746,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 5,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 9712,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': 'The Moz Blog [SEO] - Moz'}]}
11. URL Metrics (url_metrics)
Use this endpoint to get metrics about one or more urls.
{'results': [{'deleted_pages_to_page': 1963527,
'deleted_pages_to_root_domain': 19022927,
'deleted_pages_to_subdomain': 18554702,
'deleted_root_domains_to_page': 6527,
'deleted_root_domains_to_root_domain': 27522,
'deleted_root_domains_to_subdomain': 27273,
'domain_authority': 91,
'external_indirect_pages_to_root_domain': 45290099,
'external_nofollow_pages_to_page': 9684724,
'external_nofollow_pages_to_root_domain': 17425478,
'external_nofollow_pages_to_subdomain': 17269297,
'external_pages_to_page': 14981546,
'external_pages_to_root_domain': 69376449,
'external_pages_to_subdomain': 68746190,
'external_redirect_pages_to_page': 3632556,
'external_redirect_pages_to_root_domain': 41112725,
'external_redirect_pages_to_subdomain': 41109338,
'http_code': 200,
'indirect_root_domains_to_page': 10580,
'indirect_root_domains_to_root_domain': 28779,
'last_crawled': '2023-04-01',
'link_propensity': 0.008849279955,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 209067,
'nofollow_pages_to_page': 9684724,
'nofollow_pages_to_root_domain': 17442464,
'nofollow_pages_to_subdomain': 17285191,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 55943,
'nofollow_root_domains_to_page': 8749,
'nofollow_root_domains_to_root_domain': 37789,
'nofollow_root_domains_to_subdomain': 37690,
'page': 'moz.com/',
'page_authority': 74,
'pages_crawled_from_root_domain': 7872618,
'pages_from_page': 7,
'pages_from_root_domain': 343751,
'pages_to_page': 15343034,
'pages_to_root_domain': 98442581,
'pages_to_subdomain': 97352802,
'redirect_pages_to_page': 3633007,
'redirect_pages_to_root_domain': 47575576,
'redirect_pages_to_subdomain': 47570092,
'root_domain': 'moz.com',
'root_domains_from_page': 5,
'root_domains_from_root_domain': 69667,
'root_domains_to_page': 41190,
'root_domains_to_root_domain': 179884,
'root_domains_to_subdomain': 178649,
'spam_score': 1,
'subdomain': 'moz.com',
'title': 'Moz - SEO Software for Smarter Marketing'},
{'deleted_pages_to_page': 249094,
'deleted_pages_to_root_domain': 224212706,
'deleted_pages_to_subdomain': 898844,
'deleted_root_domains_to_page': 3696,
'deleted_root_domains_to_root_domain': 177001,
'deleted_root_domains_to_subdomain': 9251,
'domain_authority': 95,
'external_indirect_pages_to_root_domain': 156562794,
'external_nofollow_pages_to_page': 163849,
'external_nofollow_pages_to_root_domain': 72093550,
'external_nofollow_pages_to_subdomain': 294697,
'external_pages_to_page': 1165187,
'external_pages_to_root_domain': 514661963,
'external_pages_to_subdomain': 2310818,
'external_redirect_pages_to_page': 3049,
'external_redirect_pages_to_root_domain': 4827448,
'external_redirect_pages_to_subdomain': 8140,
'http_code': 301,
'indirect_root_domains_to_page': 1439,
'indirect_root_domains_to_root_domain': 30315,
'last_crawled': '2023-03-31',
'link_propensity': 0.02704063244,
'nofollow_pages_from_page': 0,
'nofollow_pages_from_root_domain': 97163,
'nofollow_pages_to_page': 163881,
'nofollow_pages_to_root_domain': 72644206,
'nofollow_pages_to_subdomain': 294765,
'nofollow_root_domains_from_page': 0,
'nofollow_root_domains_from_root_domain': 22711,
'nofollow_root_domains_to_page': 5647,
'nofollow_root_domains_to_root_domain': 178651,
'nofollow_root_domains_to_subdomain': 11590,
'page': 'nytimes.com/',
'page_authority': 82,
'pages_crawled_from_root_domain': 13567138,
'pages_from_page': 0,
'pages_from_root_domain': 3152122,
'pages_to_page': 1170498,
'pages_to_root_domain': 763781494,
'pages_to_subdomain': 2489707,
'redirect_pages_to_page': 3053,
'redirect_pages_to_root_domain': 9268395,
'redirect_pages_to_subdomain': 14273,
'root_domain': 'nytimes.com',
'root_domains_from_page': 0,
'root_domains_from_root_domain': 366864,
'root_domains_to_page': 25307,
'root_domains_to_root_domain': 2200598,
'root_domains_to_subdomain': 62699,
'spam_score': 1,
'subdomain': 'nytimes.com',
'title': ''}]}
12. Usage Data (usage_data)
This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.
{'rows_consumed': 254}
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