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WooCommerce SEO – A Complete Guide for Your Online Store



WooCommerce SEO - A Complete Guide for Your Online Store

If you want to optimize your SEO journey, WooCommerce has everything you need. The convergence of search engine optimization (SEO) and e-commerce poses incredible potential for your online store. With countless businesses to compete with, one must stand out. Hence, to capture the attention of online shoppers, you need to rank in the top spots in search engine[1] s using WooCommerce SEO.

This comprehensive guide will teach you the strategies behind using WooCommerce effectively. Learn how to boost visibility, drive organic traffic, and optimize the store. Whether you want to increase mobile responsiveness or product page optimization, this article has you covered. Unlock the powers of SEO and WooCommerce through this guide.

First Steps to Optimizing and Streamlining Digital Processes

There are many methods you can follow to achieve optimization before diving into WooCommerce SEO. Delve into the section below to learn more.

Clearing photoshop scratch disk

Clearing the Photoshop scratch disk helps you reset Photoshop preferences. Follow the tips below to learn more about the process:

  • Scratch disk plays a vital role in your progress of creating visual content.
  • It is a designated space on your hard drive where Photoshop stores temporary data. This happens when the RAM available is insufficient.
  • Clearing Photoshop scratch disk involves removing temporary files. By doing so, you can reset preferences, reducing the risk of a RAM shortage. It also minimizes processing delays and creates a smoother workflow.

Enhancing device performance

You should aim to enhance your laptop’s performance in the following three primary methods:

  • Remove temporary files. Temporary files accumulate over time and can clog your system. This leads to performance issues. By clearing out these temporary files, you can free up valuable space.
  • Manage auto-recovery saving. This is a useful feature in many digital applications. It is especially true for ones that automatically save your work regularly. Always ensure you have a safe auto-recovery saving plan.
  • Manage disk full error. Running out of disk space is the number one aspect that hinders your device’s performance. Regularly monitor the available space. This may include archiving or deleting unnecessary files. Consider transferring files or upgrading your disk capacity if needed.

Fundamentals of WooCommerce SEO

According to Search Engine Journal, the most crucial SEO aspects are user intent, analytics, keyword research, and audience. Hence, it is vital to delve into the individual elements to optimize your digital store.

Keyword search

Effective keyword research is the foundation of success. You can boost your organic traffic by understanding search terms that target your audience. There are two primary means of fulfilling keyword searches:

  • Identifying target keywords. To start, conduct your research to find relevant keywords. Consider using keyword research tools, analysing competitor websites, and leveraging customer feedback.
  • Long-tail keyword strategies. Hone down on the long-tail keywords that are more specific but less competitive. They often have higher conversion rates as they reflect the intent of users closer to purchasing your product.

1690390575 596 WooCommerce SEO A Complete Guide for Your Online Store

On-page optimization

Optimizing your on-page elements is crucial. It builds your store’s visibility in search engine results pages (SERPs). Consider the following tips:

  • Create compelling product descriptions that provide value and use relevant keywords naturally.
  • Craft persuasive meta tags, which include meta descriptions and meta titles.
  • Properly structure the content on your page using heading tags (H1, H2, H3, etc.) to improve readability.

User experience and navigation

A seamless user experience and intuitive navigation facilitate user satisfaction. You can achieve this by:

  • Enhance your website’s structure by making it logical and well-structured.
  • Simplify your website’s navigation menu and make it user-friendly.
  • Consider minimizing file sizes, enabling browser caching, and using content delivery networks (CDNs). This allows you to lower the loading time, increasing clients’ satisfaction.

Best WooCommerce Plugins for SEO

Having a WooCommerce guide should also teach you the best tools to boost SEO. There are several SEO WooCommerce plugin options to consider. These are designed to integrate seamlessly. They offer various features and functionalities to improve your store’s search engine visibility. Hence, this section provides you with the top SEO options to consider.

1. Yoast SEO for WooCommerce

Yoast SEO is one of the most popular WordPress SEO plugins. Its WooCommerce integration provides advanced SEO functionalities. To access all advanced features, expect to pay 99 euros. This provides you with a year-long access. Keep in mind that there also is a free version. It offers various key features, including:

  • Seamless integration, providing a comprehensive set of tools and features.
  • Product optimization that helps optimize product pages for search engines. It provides fields for adding meta titles, focus keywords, and meta descriptions.
  • It generates automatic XML sitemaps for your online store. It makes it easier for search engineers to crawl and index your product pages.
  • The plugin automatically generates breadcrumb navigation. This improves user experience and helping search engines understand the hierarchical structure of your site.

2. Rank Math

Rank Math provides numerous SEO features. With Rank Math, you can control indexing, monitor keyword ranking, and have extensive analysis displayed. The pro access is priced at $59 per year. Some of its key features include:

  • The plugin seamlessly integrates with Google Search Console. Hence, you gain access to insights and data about your website’s performance in search results.
  • Rank Math supports schema markup. It allows you to add structured data to your page. It also helps search engines understand the content better and display rich snippets in search results.
  • You gain access to advanced SEO settings. Some examples include redirection management, CML sitemaps generation, and meta tags optimization.

3. All in One SEO for WooCommerce

All in One SEO is arguably one of the best and most versatile plugins. Product SEO optimisation, social media integration, and advanced schema markup options are offered. The basic option is usually $124. The Pro is typically at $499. Some of its key aspects include:

  • SEO analytics and reporting features. You can track and monitor your performance.
  • It is designed to seamlessly integrate with WooCommerce. Hence, it makes it easy to set it up and optimize it.
  • The plugin offers specific optimization features. You can customize URL slugs and meta titles for each product to improve visibility.

4. Schema Pro

Schema Pro offers a markup option that enhances the visibility of your store. It makes it rank higher in search engine results. The annual fee for Schema Pro is normally $79. But what about what makes this plugin special? Read the list to find out:

  • The interface is user-friendly within WordPress.
  • Schema Pro automates the process of adding schema markup to your website. It allows you to generate and implement structured data markup.
  • It automatically fetches relevant data, such as post titles and author information, to generate schema markup dynamically.
  • Schema Pro is compatible with many other plugins. That includes WooCommerce and other popular page builders.

5. Broken Link Checker

Broken links can harm all your dedicated SEO works. Hence, Broken Link Checker allows you to scan your WooCommerce store for broken links. The professional bundle is priced at $9.95 per month. Some of its best components include:

  • Broken Link Checker is a plugin that continuously scans your website for broken links. It automatically detects any broken or dead links within your content.
  • You can edit the link URL, update the anchor text, or remove the broken link altogether. This saves you time and effort in manually locating and updating broken links throughout your website.
  • You can configure the scanning frequency, set link monitoring exclusions for specific domains or URL patterns, and control how broken links are displayed or handled on your website.
  • The plugin provides notifications when broken links are found on your website.

Emerging Trends and Best Practices for SEO

The number of novel trends emerging due to artificial intelligence and machine learning is enormous. Hence, it is vital to keep up with trends to ensure you remain in the competitive market. Consider the tips below to maintain best practices:

  • Voice Search Optimization. Optimize your WooCommerce store for voice search. You can do so by using conversational long-tail keywords. Also, create FAQ content, target featured snippets, and ensure mobile-friendliness.
  • Local SEO For WooCommerce Stores. Improve your local visibility by boosting your Google My Business listing. Consider doing so by maintaining consistent business information across all directories. Also, create location-specific pages and encourage customer reviews.
  • Keep Up with Algorithm Updates. When you search WooCommerce, you will realize that it constantly evolves. It attempts to keep up with trends. Hence, stay informed about new algorithms in the industry through Google Webmaster Central Blog. This allows you to smartly adapt your SEO strategies.


In conclusion, when it comes to the best WooCommerce SEO plugins, there are several options. Yoast SEO for WooCommerce stands out with its popular WordPress integration and seamless product optimization. Rank Math offers a comprehensive set of SEO functionalities, including Google Search Console integration and schema markup support.

All in One SEO for WooCommerce is a versatile plugin with specific optimization features. Schema Pro enhances store visibility through automated schema markup. Broken Link Checker is a valuable tool for identifying and fixing broken links. Ultimately, the choice of the best plugin depends on individual needs and budget, so it’s important to carefully evaluate the features and pricing of each option before making a decision.

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The Complete Guide to Becoming an Authentic Thought Leader



The Complete Guide to Becoming an Authentic Thought Leader

Introduce your processes: If you’ve streamlined a particular process, share it. It could be the solution someone else is looking for.

Jump on trends and news: If there’s a hot topic or emerging trend, offer your unique perspective.

Share industry insights: Attended a webinar or podcast that offered valuable insights. Summarize the key takeaways and how they can be applied.

Share your successes: Write about strategies that have worked exceptionally well for you. Your audience will appreciate the proven advice. For example, I shared the process I used to help a former client rank for a keyword with over 2.2 million monthly searches.

Question outdated strategies: If you see a strategy that’s losing steam, suggest alternatives based on your experience and data.

5. Establish communication channels (How)

Once you know who your audience is and what they want to hear, the next step is figuring out how to reach them. Here’s how:

Choose the right platforms: You don’t need to have a presence on every social media platform. Pick two platforms where your audience hangs out and create content for that platform. For example, I’m active on LinkedIn and X because my target audience (SEOs, B2B SaaS, and marketers) is active on these platforms.

Repurpose content: Don’t limit yourself to just one type of content. Consider repurposing your content on Quora, Reddit, or even in webinars and podcasts. This increases your reach and reinforces your message.

Follow Your audience: Go where your audience goes. If they’re active on X, that’s where you should be posting. If they frequent industry webinars, consider becoming a guest on these webinars.

Daily vs. In-depth content: Balance is key. Use social media for daily tips and insights, and reserve your blog for more comprehensive guides and articles.

Network with influencers: Your audience is likely following other experts in the field. Engaging with these influencers puts your content in front of a like-minded audience. I try to spend 30 minutes to an hour daily engaging with content on X and LinkedIn. This is the best way to build a relationship so you’re not a complete stranger when you DM privately.

6. Think of thought leadership as part of your content marketing efforts

As with other content efforts, thought leadership doesn’t exist in a vacuum. It thrives when woven into a cohesive content marketing strategy. By aligning individual authority with your brand, you amplify the credibility of both.

Think of it as top-of-the-funnel content to:

  • Build awareness about your brand

  • Highlight the problems you solve

  • Demonstrate expertise by platforming experts within the company who deliver solutions

Consider the user journey. An individual enters at the top through a social media post, podcast, or blog post. Intrigued, they want to learn more about you and either search your name on Google or social media. If they like what they see, they might visit your website, and if the information fits their needs, they move from passive readers to active prospects in your sales pipeline.

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How to Increase Survey Completion Rate With 5 Top Tips



How to Increase Survey Completion Rate With 5 Top Tips

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable.

→ Free Download: 5 Customer Survey Templates [Access Now]

I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates.

My goal is to make your data-driven decisions more accurate and effective. And just for fun, I’ll use cats in the examples because mine won’t stop walking across my keyboard.

Why Measure Survey Completion

Let’s set the scene: We’re inside a laboratory with a group of cat researchers. They’re wearing little white coats and goggles — and they desperately want to know what other cats think of various fish.

They’ve written up a 10-question survey and invited 100 cats from all socioeconomic rungs — rough and hungry alley cats all the way up to the ones that thrice daily enjoy their Fancy Feast from a crystal dish.

Now, survey completion rates are measured with two metrics: response rate and completion rate. Combining those metrics determines what percentage, out of all 100 cats, finished the entire survey. If all 100 give their full report on how delicious fish is, you’d achieve 100% survey completion and know that your information is as accurate as possible.

But the truth is, nobody achieves 100% survey completion, not even golden retrievers.

With this in mind, here’s how it plays out:

  • Let’s say 10 cats never show up for the survey because they were sleeping.
  • Of the 90 cats that started the survey, only 25 got through a few questions. Then, they wandered off to knock over drinks.
  • Thus, 90 cats gave some level of response, and 65 completed the survey (90 – 25 = 65).
  • Unfortunately, those 25 cats who only partially completed the survey had important opinions — they like salmon way more than any other fish.

The cat researchers achieved 72% survey completion (65 divided by 90), but their survey will not reflect the 25% of cats — a full quarter! — that vastly prefer salmon. (The other 65 cats had no statistically significant preference, by the way. They just wanted to eat whatever fish they saw.)

Now, the Kitty Committee reviews the research and decides, well, if they like any old fish they see, then offer the least expensive ones so they get the highest profit margin.

CatCorp, their competitors, ran the same survey; however, they offered all 100 participants their own glass of water to knock over — with a fish inside, even!

Only 10 of their 100 cats started, but did not finish the survey. And the same 10 lazy cats from the other survey didn’t show up to this one, either.

So, there were 90 respondents and 80 completed surveys. CatCorp achieved an 88% completion rate (80 divided by 90), which recorded that most cats don’t care, but some really want salmon. CatCorp made salmon available and enjoyed higher profits than the Kitty Committee.

So you see, the higher your survey completion rates, the more reliable your data is. From there, you can make solid, data-driven decisions that are more accurate and effective. That’s the goal.

We measure the completion rates to be able to say, “Here’s how sure we can feel that this information is accurate.”

And if there’s a Maine Coon tycoon looking to invest, will they be more likely to do business with a cat food company whose decision-making metrics are 72% accurate or 88%? I suppose it could depend on who’s serving salmon.

While math was not my strongest subject in school, I had the great opportunity to take several college-level research and statistics classes, and the software we used did the math for us. That’s why I used 100 cats — to keep the math easy so we could focus on the importance of building reliable data.

Now, we’re going to talk equations and use more realistic numbers. Here’s the formula:

Completion rate equals the # of completed surveys divided by the # of survey respondents.

So, we need to take the number of completed surveys and divide that by the number of people who responded to at least one of your survey questions. Even just one question answered qualifies them as a respondent (versus nonrespondent, i.e., the 10 lazy cats who never show up).

Now, you’re running an email survey for, let’s say, Patton Avenue Pet Company. We’ll guess that the email list has 5,000 unique addresses to contact. You send out your survey to all of them.

Your analytics data reports that 3,000 people responded to one or more of your survey questions. Then, 1,200 of those respondents actually completed the entire survey.

3,000/5000 = 0.6 = 60% — that’s your pool of survey respondents who answered at least one question. That sounds pretty good! But some of them didn’t finish the survey. You need to know the percentage of people who completed the entire survey. So here we go:

Completion rate equals the # of completed surveys divided by the # of survey respondents.

Completion rate = (1,200/3,000) = 0.40 = 40%

Voila, 40% of your respondents did the entire survey.

Response Rate vs. Completion Rate

Okay, so we know why the completion rate matters and how we find the right number. But did you also hear the term response rate? They are completely different figures based on separate equations, and I’ll show them side by side to highlight the differences.

  • Completion Rate = # of Completed Surveys divided by # of Respondents
  • Response Rate = # of Respondents divided by Total # of surveys sent out

Here are examples using the same numbers from above:

Completion Rate = (1200/3,000) = 0.40 = 40%

Response Rate = (3,000/5000) = 0.60 = 60%

So, they are different figures that describe different things:

  • Completion rate: The percentage of your respondents that completed the entire survey. As a result, it indicates how sure we are that the information we have is accurate.
  • Response rate: The percentage of people who responded in any way to our survey questions.

The follow-up question is: How can we make this number as high as possible in order to be closer to a truer and more complete data set from the population we surveyed?

There’s more to learn about response rates and how to bump them up as high as you can, but we’re going to keep trucking with completion rates!

What’s a good survey completion rate?

That is a heavily loaded question. People in our industry have to say, “It depends,” far more than anybody wants to hear it, but it depends. Sorry about that.

There are lots of factors at play, such as what kind of survey you’re doing, what industry you’re doing it in, if it’s an internal or external survey, the population or sample size, the confidence level you’d like to hit, the margin of error you’re willing to accept, etc.

But you can’t really get a high completion rate unless you increase response rates first.

So instead of focusing on what’s a good completion rate, I think it’s more important to understand what makes a good response rate. Aim high enough, and survey completions should follow.

I checked in with the Qualtrics community and found this discussion about survey response rates:

“Just wondering what are the average response rates we see for online B2B CX surveys? […]

Current response rates: 6%–8%… We are looking at boosting the response rates but would first like to understand what is the average.”

The best answer came from a government service provider that works with businesses. The poster notes that their service is free to use, so they get very high response rates.

“I would say around 30–40% response rates to transactional surveys,” they write. “Our annual pulse survey usually sits closer to 12%. I think the type of survey and how long it has been since you rendered services is a huge factor.”

Since this conversation, “Delighted” (the Qualtrics blog) reported some fresher data:

survey completion rate vs number of questions new data, qualtrics data

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The takeaway here is that response rates vary widely depending on the channel you use to reach respondents. On the upper end, the Qualtrics blog reports that customers had 85% response rates for employee email NPS surveys and 33% for email NPS surveys.

A good response rate, the blog writes, “ranges between 5% and 30%. An excellent response rate is 50% or higher.”

This echoes reports from Customer Thermometer, which marks a response rate of 50% or higher as excellent. Response rates between 5%-30% are much more typical, the report notes. High response rates are driven by a strong motivation to complete the survey or a personal relationship between the brand and the customer.

If your business does little person-to-person contact, you’re out of luck. Customer Thermometer says you should expect responses on the lower end of the scale. The same goes for surveys distributed from unknown senders, which typically yield the lowest level of responses.

According to SurveyMonkey, surveys where the sender has no prior relationship have response rates of 20% to 30% on the high end.

Whatever numbers you do get, keep making those efforts to bring response rates up. That way, you have a better chance of increasing your survey completion rate. How, you ask?

Tips to Increase Survey Completion

If you want to boost survey completions among your customers, try the following tips.

1. Keep your survey brief.

We shouldn’t cram lots of questions into one survey, even if it’s tempting. Sure, it’d be nice to have more data points, but random people will probably not hunker down for 100 questions when we catch them during their half-hour lunch break.

Keep it short. Pare it down in any way you can.

Survey completion rate versus number of questions is a correlative relationship — the more questions you ask, the fewer people will answer them all. If you have the budget to pay the respondents, it’s a different story — to a degree.

“If you’re paying for survey responses, you’re more likely to get completions of a decently-sized survey. You’ll just want to avoid survey lengths that might tire, confuse, or frustrate the user. You’ll want to aim for quality over quantity,” says Pamela Bump, Head of Content Growth at HubSpot.

2. Give your customers an incentive.

For instance, if they’re cats, you could give them a glass of water with a fish inside.

Offer incentives that make sense for your target audience. If they feel like they are being rewarded for giving their time, they will have more motivation to complete the survey.

This can even accomplish two things at once — if you offer promo codes, discounts on products, or free shipping, it encourages them to shop with you again.

3. Keep it smooth and easy.

Keep your survey easy to read. Simplifying your questions has at least two benefits: People will understand the question better and give you the information you need, and people won’t get confused or frustrated and just leave the survey.

4. Know your customers and how to meet them where they are.

Here’s an anecdote about understanding your customers and learning how best to meet them where they are.

Early on in her role, Pamela Bump, HubSpot’s Head of Content Growth, conducted a survey of HubSpot Blog readers to learn more about their expertise levels, interests, challenges, and opportunities. Once published, she shared the survey with the blog’s email subscribers and a top reader list she had developed, aiming to receive 150+ responses.

“When the 20-question survey was getting a low response rate, I realized that blog readers were on the blog to read — not to give feedback. I removed questions that wouldn’t serve actionable insights. When I reshared a shorter, 10-question survey, it passed 200 responses in one week,” Bump shares.

Tip 5. Gamify your survey.

Make it fun! Brands have started turning surveys into eye candy with entertaining interfaces so they’re enjoyable to interact with.

Your respondents could unlock micro incentives as they answer more questions. You can word your questions in a fun and exciting way so it feels more like a BuzzFeed quiz. Someone saw the opportunity to make surveys into entertainment, and your imagination — well, and your budget — is the limit!

Your Turn to Boost Survey Completion Rates

Now, it’s time to start surveying. Remember to keep your user at the heart of the experience. Value your respondents’ time, and they’re more likely to give you compelling information. Creating short, fun-to-take surveys can also boost your completion rates.

Editor’s note: This post was originally published in December 2010 and has been updated for comprehensiveness.

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Take back your ROI by owning your data



Treasure Data 800x450

Treasure Data 800x450

Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. 

Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ.

Click here to view more MarTech webinars.

About the author

Cynthia RamsaranCynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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