Yellow.ai launches low-code digital agents for swift deployment

Yellow.ai, which offers automation across customer engagement, support and conversational commerce for enterprises, has announced the availability of pre-built Dynamic AI Agents for rapid deployment across a number of verticals. The agents are designed to connect conversations across voice, text and chat, in multiple languages.

What they do. The agents, which will be available in Yellow.ai’s Marketplace library of solutions, offer a series of pre-built capabilities:

• Pre-built industry templates designed for use cases in specific verticals including retail and automotive.
• Pre-built solution templates designed for use cases across functions, including customer engagement, support and conversational commerce.
• Pre-built integrators for more than 30 channels, including Whatsapp, Facebook Messenger, Wechat, Slack, Twitter, MS Teams and Instagram.

Agents are also available to enhance employee experience by automating HR processes like onboarding and training, and IT management services.

Why we care. We seem to stand on the brink of a working world in which everything is automated, both for employees and customers. Yet we never quite seem to get there. Data siloes, unresponsive bots, clunky personalization — many factors conspire to make the customer (and employee) experience far from seamless.

Yellow.ai terms itself a “total experience” platform, and is all-in on AI-driven automation. Offering pre-built automated agents, needing little training, and with the benefits of low-code installation, is a bold move. It will be interesting to see what Yellow.ai customers (which include Domino’s, Sephora and Hyundai) make of them.

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.