MARKETING
You’re Not Ready for a DAM (Unless You Do This First)
With the amount of content organizations produce – and the sheer volume of multimedia assets and formats – it’s time to consider a digital asset management system. A DAM can increase production efficiency, enhance cross-team operability, and improve marketing productivity and performance.
Marketers spend over 60% of their time retrieving information or restructuring lost assets and other low-value tasks. Implementing a DAM system may be the best way to reclaim that wasted time.
Yet, two operational challenges often stand in the way of effective implementation. The first is identifying the content processes the DAM should help facilitate. It’s often an overlooked consideration, particularly for businesses without a structured content process or governance strategy.
The second challenge arises in detailing the organizational criteria for a DAM system before completing the complex and time-consuming selection process. How will it be used? Where does it fit in the content workflow? If you don’t have those answers, it’s like shopping for a car without knowing if it will be used to haul bricks or compete in a street race.
If you don’t know your #content processes and organization criteria, it’s hard to make the right DAM system choice, says @joderama via @CMIContent @Aprimo. Click To Tweet
These obstacles – on top of requirements like securing budget approval and executive buy-in, and managing implementation, configuration, and integration – can make the very thought of working with a DAM system too intimidating to consider. But with a little advanced planning and a focused approach, you can lower some of those barriers and speed up your path to realizing the benefits these systems can offer.
Clearing the content tech confusion
At their simplest, DAM systems are used by enterprises to store, organize, and retrieve digital media assets for efficient use across all stages of the content creation lifecycle. They also enable effective governance of those assets by managing the digital rights, access permissions, and other standards established for creating and applying content across all functions of the organization.
Used in tandem with a web content management system (WCM) and/or other marketing automation technology (like email management systems and social media publishing suites), a DAM can make it easier for content creators to locate brand assets like photos, audio and video footage, animations, and other graphics, track changes as they move through production, and ensure they are properly sized, formatted, and tagged for use on chosen distribution platforms and channels.
While definitive statistics on content marketer adoption of DAM systems are hard to come by, it’s logical to assume they are underused, given that CMI’s B2B Benchmarks, Budgets, and Trends: Insights for 2022 research found only 49% of marketers say their company uses a content management system (CMS).
Only 49% of #B2B marketers say their company uses a #content management system according to @CMIContent #research via @joderama. Click To Tweet
Yet, CMI’s chief strategy advisor Robert Rose thinks this finding may indicate a fundamental content tech misperception that a DAM system and a CMS are interchangeable: “Companies say they don’t have a CMS. They do – at least when it comes to a system to manage content on their website (e.g., Drupal, WordPress). The confusion occurs because the term ‘content management system’ has become synonymous with digital assets management (DAM).”
While the two technologies have overlapping functions, neither can do the job effectively unless the enterprise aligns on the functions each system facilitates, who will use each, and how each can be used to its potential.
“A website CMS or social media tool typically manages media assets from their finalized state through publication and measurement. Yet, they provide little consistency in how content gets handled across various formats. In contrast, a DAM system is going to provide full process efficiency from the spark of ideation through creation, production, and multi-platform publication, as well as when and where the asset will ultimately be archived for future reuse and repurposing,” Robert says.
As I mentioned, managing those operational considerations is often the biggest challenge when adding any new technology to your content stack. Fortunately, Robert’s exercise below might just save you a world of hurt and hassle.
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Right preparation begets increased productivity
To select the right DAM system, you need to know which teams will use it, how they’re going to use it, and what they’ll use it for. That’s a lot of details and variations to sort through, and this is where many organizations trip up before they really get started.
Furthermore, no DAM system will function optimally right out of the box. It must be configured to accommodate your use cases, governance decisions, and team workflows. So, before you begin the purchase process, you need a clear view of the operational considerations and preparation involved to deliver a fully functioning system for your organization.
A DAM system won’t function optimally out of the box. It must be configured to your use cases, governance, and workflow, says @joderama via @CMIContent @Aprimo. Click To Tweet
Here are a few questions to answer:
- What content materials are required to produce each type of asset (e.g., product descriptions, company boilerplate, images, audio, video, graphics, interactive features)?
- What strategic purpose(s) will be served by the assets? Internal, external, both?
- What are the file formats? What internal and external resources and expertise are used to produce them?
- How will each asset be accessed, processed, and routed? Where might additions or exceptions exist?
- Should tasks happen concurrently or simultaneously?
- Who will be accountable for each task? Who else will be involved?
- What permissions, approvals, and other governance standards are needed before the asset can be published?
It’s enough to make any content manager’s head spin. And all that comes before you even think about the technical considerations, like how asset files will be named, categorized, tagged, stored, and managed for efficient use across teams and functions.
Inventory your operations in 2 steps
To stop your head from spinning, Robert suggests a streamlined operations management approach he uses with his consulting clients. Map the people and processes to produce one type of content for one purpose or part of the customer journey. The insights and information generated can help guide your DAM decision-making process and later expand to accommodate additional content types and purposes once you’ve purchased and are ready to implement a system.
Understand your #DAM needs with this exercise from @Robert_Rose: Map the people and processes to produce one type of #content for one purpose via @joderama @CMIContent @Aprimo. Click To Tweet
The two parts to this exercise are:
- Content lifecycle mapping: This ordered list outlines the critical steps and tasks to take a piece of content from ideation to execution. It provides a high-level view of this content type’s workflow as it’s routed through the development lifecycle and details who takes charge of the task at each stage.
- Responsible, Accountable, Consulted, Informed mapping: This responsibility assignment matrix (aka RACI matrix) identifies all the team members (internal and external) involved in each of the tasks as the leader or a collaborator. It visualizes how team resources are allocated so you can set clear responsibilities around asset management and identify potential areas for restructuring workflow for greater efficiency.
Let’s walk through the process.
Step 1: Identify key points and processes of your workflow
Outline all the tasks involved in creating a type of content. This example illustrates the workflow for a thought leadership e-book. Don’t worry about any special features or add-on tasks that apply under certain circumstances. Focus only on the tasks that typically are involved.
Click to enlarge
The template encompasses six stages – ideation, planning, creation, production, activation, and measurement. Fill in the main tasks for each stage. Use “who” and “what” tags in the template to determine whether to list the person responsible for managing that task (who) or noting the specific actions and considerations (what) before the content can move into the next stage. This breakdown details the stage-based questions to answer for our thought leadership e-book example:
- Content ideation: Who generates topics and ideas for the e-book? Who submits the ideas for approval? Does an approved idea align with a content goal? Who collects viable ideas and prepares them to enter the planning process?
- Planning: Where are viable ideas collected for consideration and prioritization? How are accepted ideas prioritized and approved for assignment?
- Creation: Who provides the assignment to the creator? What resources are needed to execute it? Who manages the related creation processes (e.g., editing, acquiring permissions, design and layout, final review/approval)? Who shepherds the resulting assets into production?
- Production: How does production receive the content? What steps turn them into a publication-ready asset (i.e., how you’ll incorporate your e-book into a content marketing campaign)? Who delivers the final campaign assets to the team members involved in activation?
- Activation: How is the e-book added to the publishing schedule? What else is involved in activating it? Who else needs to be informed when it’s activated in-market?
- Measurement: What steps are taken to track, analyze, and report performance? What else needs to happen (e.g., archived for later repurposing by whom and where it is stored)?
You should repeat this process for every type of content produced – and all the assets and campaigns it might be applied to throughout your brand’s content experience. But detailing the workflow for even just one type of asset can surface the answers and information necessary to research, consider, and compare potential DAM solutions.
Step 2: Identify roles and responsibilities
Now that you have an overview of the tasks and routing details, you can zoom in on the people who make it happen.
For our e-book example, we’ll use a RACI template (like the sample shown below) to note all the team members who play a role at any stage in the outlined content lifecycle, as well as those who become involved when that content is used for other functions in the enterprise.
This Forbes article provides more detail on RACI charts and how to use them. But for our purposes, the main thing to know is that roles are divided into four categories:
- Responsible: These team members do the hands-on work – e.g., writing, editing, or designing the e-book, collecting assets and routing them to the appropriate point person, managing production schedules and deadlines, tracking and reporting performance data, etc. At least one person must be listed as responsible for each task, though anyone who actively contributes to that task should be included, too.
- Accountable: This is the one team member who answers for the proper completion of each task or deliverable. They ensure all prerequisite tasks, standards, and requirements are met. They determine and delegate responsibilities; and deliver any final approvals Note that while only one person should be listed as accountable at each stage, that person may also play a role in other tasks throughout the process.
- Consulted: These are the subject matter experts, advisory board members, or other parties who may contribute to or collaborate on tasks but don’t hold responsibility for their execution or how they are managed. For example, if a writer regularly consults with a brand team member to ensure they’ve accurately reflected key brand details in the e-book, the branding expert would be listed as a consultant.
- Informed: If anyone else needs to be looped in on project status or notified when the e-book has been launched into the market (e.g., a sales team contact, a sponsor, an executive stakeholder), list them.
As Robert explains, the columns refer to how common purpose-driven content types created for a specific asset (e.g., an about-our-company-and-products section of copy featured in e-books) might be mapped and managed for other uses (i.e., for thought leadership content marketing efforts, inclusion in a story for marketing, sales sheet, repackaged for ad-hoc needs).
Click to enlarge
As a bonus, working through this process also helps reveal hidden redundancies and resource deficits that can be addressed to improve the overall efficiency and effectiveness of your content operations.
For example, you could identify a role overloaded with responsibilities and accountability at certain stages of production that, if rebalanced, could help clear recurring bottlenecks. Or you could discover the workflow doesn’t account for the delivery of an asset to other functional departments that could be resolved by a simple workflow update to ensure smoother cross-team alignment.
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Putting it all together
Mapping these roles and responsibilities across all the functions enterprise-wide helps ensure all the critical players are involved in your DAM decision-making conversations. When combined with the insights collected in the content lifecycle template, you have a high-level understanding of the operational needs to account for when you’re ready to evaluate and compare potential DAM solutions.
For a more comprehensive audit of your content operations, add details for all other content types in these templates. But even if you only have time to work through this abbreviated process, you’ll come away with a solid plan for turning your DAM dreams into an achievable reality.
Cover image by Joseph Kalinowski/Content Marketing Institute
MARKETING
What Is AIO? The New Model Revolutionizing Content & Predictions About AI
In 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human.
It’s 2023, and we’re officially here.
82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than a human (Capterra study).
Well, with ChatGPT flying past 100 million users in just two months…we’re living in the future.
AI is revolutionizing the way we work, think, and create.
I joined Content at Scale as the VP of Marketing this January in a bold move of ‘adapting or die’ for my career in content—one month in, what I’m seeing, learning, and facilitating for marketers and teams is blowing my mind. Let’s talk about it.
Reduce Content Overhead Costs and Frustrations by 5x-25x With the AIO Model
It’s now the Stone Age to sit at your computer and drum up 2,500 words for an SEO post from a blank slate.
Seriously.
When you can generate long-form SEO content (2,500 words or more) that’s fully original and well-written inside of five minutes or less, you’ll never want to go back.
On average, I’m seeing a 5-25x reduction in associated content creation costs (which is mind-boggling!), and a time savings of 5-10x. (My full-time writer at Content Hacker went from 7 hours per post to one hour per post after we adapted this model.)
Here’s the AIO model I’ve built out reflecting the difference of what you can do in your business and marketing by replacing the human blank-slate writing with AI blank-slate writing, based on hundreds upon hundreds of use cases from Content at Scale clients:
“AIO”, Artificial Intelligence Optimization, is the term I’ve created to properly define the new way we’re seeing hundreds of marketers and teams create content:
- Artificial Intelligence as the baseline writer (replacing the human writer and blank slate)
- The human writer as an optimizer of the AI baseline content
And—it’s working.
With the time and money savings, it’s an absolute no-brainer to switch to AI as the baseline.
The Human Process Involved In AIO
While we see AI perfectly capable of writing an entire 2,500 word blog from scratch, with a single keyword and one-sentence prompt:
We also see the need for the human optimization process pre-publish more necessary than ever.
Without your unique story (or client case studies/testimonials) woven in, the human touch of adding statistics, double-checking facts and cutting the fluff; AI-written content simply won’t stand out. It won’t set you apart in the content sea; it won’t drive customers and loyal fans in droves to your email list. So, the human touch is necessary.
My C.R.A.F.T. framework within AIO defines the steps writers should take to make the AI content more human and personalized once you take it from AI and get it ready to publish (from AI to O):
1. Cut the fluff
2. Review, edit, optimize
3. Add images, visuals, media
4. Fact-check
5. Trust-build with personal story, tone, links
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Humans are needed for the optimization side, and for that human touch that must be applied to the content AI generates. Content itself will never be a fully automated, 100% AI process; but AI can remove hours and hours of painstaking work from the content creation pipeline, which will save countless amounts of energy and dollars in the coming months and years when marketers adapt in full force.
Predictions About the Future of Content & AI
This year, Capterra surveyed almost 200 marketers using AI in their marketing. 82% of them said that the content written by AI was just as good if not better than human-generated content.
One of the first Generative AI experts in the world, Nina Schick (founder of Tamang Ventures, and creator of Substack project ‘The Era of Generative AI’), has told Yahoo Finance Live that she believes ChatGPT will completely revamp how digital content is created, and by 2025, software built with ChatGPT will enable us to reach 90% of all online content now being generated by AI. She said: “ChatGPT has really captured the public imagination in an extremely compelling way, but I think in a few months’ time, ChatGPT is just going to be seen as another tool powered by this new form of AI, known as generative AI,” she said.
Google Trends shows a HUGE jump in interest and traffic around the term “ChatGPT:”
Search traffic shows that the interest in AI is the highest it has ever been. The previous peak was in January 2012:
375 million jobs obsolete in the next ten years. In the next three years, it’s predicted that 120 million workers around the globe will need to be retrained and re-skilled for this new world.
Newer and better-paying jobs in AI will come on the scene, but they won’t replace the amount of jobs lost; so without retraining and reskilling, and learning how to adapt, average people will have difficulty finding new work.
Are You Ready to Join the Future?
I’m excited to see just how much AI will revolutionize human efficiency and optimization.
We’re in new times.
Are you ready to join the future of marketing and learn about all things AI?
I know I am.
See you on the other side!
MARKETING
The New Digital World: Top 3 Key Takeaways from Opticon
Each year, I look forward to Opticon, where our global community of customers, partners, industry experts, academia, media, and digital leaders come together to explore the latest in digital.
This year, we brought everyone together in San Diego, in person for the first time since 2019. Over three dynamic days, we enjoyed countless conversations envisioning a future of digital where experiences are created and optimized at the same time.
Plenty of valuable learnings were shared, but I’ve highlighted my top three takeaways below.
- Change has become uncertain; we must be adaptive.
The world is moving faster than ever, and change is constant and chaotic. Today’s digital leaders must navigate uncertainty on nearly every level: economic upheaval, rapid cultural change, ever-escalating customer expectations, and a tight talent market. Digital leaders face challenges that make it difficult for consumers and brands to react and connect.
But another element of change has profoundly changed over the past three years: change has become unpredictable, dramatically increasing the difficulty of creating the end-user experience. To not only stay the course but to grow in this unpredictable environment, you must put your organization on “adaptive footing” to account for quick changes.
That’s why Optimizely is increasing digital team agility through automation and AI and building simpler, reliable systems of records. Think customizable AI workflow for content creation and approval processes, automation to sync updates across all destinations, and approved templates that can be integrated seamlessly for marketers to speed up production while maintaining governance.
Keeping pace with the digital elite requires frictionless collaboration across teams, and there is no time to waste on clunky, inefficient workflows.
- A great customer experience requires a great practitioner experience.
Simplifying “work about work” helps teams not only ride the wave of change but prioritize their well-being.
So many marketers feel overwhelmed by complexity, which is a real problem for creativity. You wouldn’t want your sports team playing exhausted or demoralized before the big game; the same goes for your team at work.
When we surveyed global marketers, the top creative roadblocks included employee burnout and high turnover. Our research also revealed that 92% of global marketers believe dispersed teams caused by remote or hybrid work impacted their ability to develop ideas and execute campaigns, and 93% say their creative ideas were better before the pandemic.
If the practitioner experience is suffering, your can bet that the customer experience is also suffering. We must ensure our teams are up for the challenge of keeping pace.
Teams need a platform where they can effectively collaborate and communicate across internal silos inclusively, and where workflows are purpose-built to the needs across the content lifecycle. With this reality in mind, we built Optimizely’s Ddigital Eexperience Pplatform (DXP) — because inclusive, well-orchestrated collaboration leads to better outcomes for all.
- Marketers, developers, and product leaders have become part of the same digital team.
Today’s customers are digitally adept and confident, and their brand expectations — and the stakes of meeting those expectations — are rising faster than ever before.
According to recent research on customer expectations, 80% of customers now consider the experience a company provides to be as important as its products and services, and 71% say they’ve made a purchase decision based on experience quality.
Being customer-centric is at the heart of any great digital experience. That’s why the digital team — comprised of marketers, developers, and product teams in our modern digital landscape — must work together to meet customer expectations and deliver optimized experiences.
Consider marketers. With access to a slew of customer touchpoints and experimentation data, the marketing team is a critical resource for understanding customers’ wants and needs. Developers, product teams, and beyond should absolutely utilize this data to remove the guesswork and inform strategies, priorities, roadmaps, and decisions.
By working together to inject data across silos, teams can have the insight needed to make the right decisions and create with confidence.
Thank you to all who kindly shared their wisdom during this year’s Opticon. Stay tuned for information about next’s year Opticon, taking place October 10-12, 2023 back in San Diego!
MARKETING
How Does Solar Panel Technology Work?
There is no way around it. It is a new age, and the time of fossil fuels is fading. New technologies have come to light that is environmentally sustainable and economical.
That being said, renewable energy is approached by many with a measure of skepticism. How can it derive energy from the sun, wind, or waves without adding expense to our lives?
The answer is that renewable energy has become a better option financially, environmentally, and economically. But still, for some, this ongoing question remains: how does solar panel technology work?
Renewable energy does indeed arrive at a cost premium. But it will quickly pay for itself in saved energy costs and lower carbon dioxide emissions.
To learn more about how solar panels work, continue reading.
The Basics of Solar Panel Science
Using photovoltaic cells, solar panel technology is an energy conversion system that turns sunlight into electricity. Photovoltaic cells are made from a semiconductor material, like silicon. This substance takes energy from the sun’s rays and turns it into electricity.
The electricity that is made is then used to power homes, businesses, and other buildings that are not connected to the traditional electric grid. In the past few years, solar panel technology has grown by leaps and bounds as people have become more aware of the need to stop using energy sources that aren’t sustainable.
Types of Solar Panels
Solar panel options are monocrystalline, polycrystalline, and thin film. Monocrystalline solar panels are constructed from cells cut from a single pure silicon crystal and are known for their black appearance.
Polycrystalline, or multi-crystalline, solar panels are created by melting various pieces of pure silicon. Their mottled blue hue distinguishes them.
Thin-film solar panels are made through vacuum deposition methods, where thin layers of photovoltaic material are put one at a time onto a substrate. This type of solar panel is known for its flexibility and typically has a brown or purple hue.
Components of Solar Panels and Their Purposes
Solar panels are composed of various parts that work together to generate electricity. These parts include:
Solar Cells
Solar Cells are made up of positive and negative layers of semi-conductive material, typically silicon, separated by a small gap. When the sun’s rays strike a solar cell, the electrons are freed from their atomic bonds and flow from the negative layer to the positive layer, creating an electric current.
The electricity a solar cell can generate is directly proportional to the sunlight hitting it, so the more sun a solar panel gets, the more energy it can produce. Solar cells will use sunlight for most of their life cycles. However, they rely on other materials, such as silver, to transport the electricity from the source to the final destination.
Encapsulant
Encapsulant is an essential component of a solar panel. Its job is to keep water, dust, and other outside things from getting into the cells.
Encapsulant also helps to improve how well the panel works. It keeps the solar cells in place so that sunlight can be turned into electricity.
Encapsulants should be made of a solid material to protect the cells from moisture and physical shock. It must also be able to handle high and low temperatures. Because of this, high-grade ethylene vinyl acetate (EVA) is the most common material used in the industry for encapsulants.
Glass Cover
A glass cover is responsible for protecting the interior parts of the board, which are incredibly delicate. Made of tempered glass, the glass cover stands firm against the external environment and is shatterproof and weather resistant.
It also serves as a long-term insulation system that ensures the solar cells remain in top shape. Besides this, the glass cover is also strongly reflective and efficiently reflects any sunlight that comes in contact with it. As a result, it boosts the energy output of solar panels.
Frame
A frame is used to keep the solar cells from moving around. This structure also helps keep the whole structure stable and ensures it can handle mechanical loads.
In addition, the frame also makes it easy to put the edge in the right place. The shape and size of the frame are important because it needs to fit nicely on the top.
Most frames are made of aluminum or steel, but some have also been made of carbon fiber and fiberglass. The frame has many uses, but it is essential because it protects fragile solar cells and ensures the system works at its best.
Backsheet
A solar panel’s back sheet is another important part. It is the layer that is right behind the cells that turn sunlight into electricity.
If the solar panel didn’t have a back sheet, the cells would be exposed to the elements, which could cause corrosion, temperature changes, and other problems. The back sheet also acts as a barrier to electrical current so that it doesn’t flow across the solar panel and cause possible harm.
Back sheets are usually made of a thin PET and fluoropolymer film. They also have UV protectants to keep the cells from getting old or breaking down. Backsheets can sometimes be of different colors to protect the panel from lousy lighting.
Bus Bars
Bus bars help link the cells together. Most of the time, they are made of aluminum and move electricity from the solar cells to the inverters and other load centers.
Bus bars handle high voltages and currents, so they are insulated. Solid electrical connections are made by soldering and crimping the cells, bus bars, and inverters. The large, thick bars have a lot of surface area, which helps the connection points get rid of heat.
Junction Box
A junction box connects the solar panel, the inverter, and any other electrical systems. Junction boxes protect the solar panel system’s wiring and circuits by putting them in a waterproof and weatherproof box. This makes it less likely that water or other outside factors will cause short circuits or other problems.
They also make it easy to put together and keep up the solar panel system. The junction box also makes it easy to check on and change the output of the solar panel system. By putting sensors and metering units on the system, you can track how much energy it makes.
Inverter
Inverters take the electricity made by solar panels and change it from direct current (DC) to alternating current (AC), the kind of electricity we use in our homes and businesses. This change makes it easier to store and use the electricity that comes from solar panels.
Without an inverter, we can’t use the DC electricity from solar panels. Instead, we’d have to use more expensive and complicated systems to convert it.
The Benefits of Solar Panels
Solar panel technology offers many environmental and economic advantages.
Clean Energy
Clean energy is a source of electricity that is good for the environment and rarely runs out. It is mainly made from renewable sources like wind, sun, biomass, and geothermal energy. Solar panel technology has some benefits, and clean energy is one of them.
Solar energy is free, can be used repeatedly, doesn’t pollute or make harmful byproducts, and can be used even when other sources aren’t available. The light from the sun is turned into photovoltaic energy and then into electricity by solar panels.
This solar energy is very efficient, saves money, and doesn’t cause any pollution. As energy prices keep rising, clean energy from solar panels looks more and more appealing.
Reduced Energy Costs
Since solar energy is free and can be used repeatedly, using solar panels to make electricity helps lower energy costs. Solar energy can be used to power lights, appliances, and other electronic devices, among other things.
Replacing traditional power sources with solar panels can significantly reduce energy costs.
Improved Energy Independence
Solar panels are a reliable, renewable energy source. It gives you more energy and independence. Solar panels can make electricity in many places, even when there isn’t much light. This makes it easier for people to switch to this clean and cheap energy source.
Energy users can stop relying on traditional energy sources if they use solar energy. This makes energy independence a real possibility. As more and more people switch to solar energy, it becomes more and more possible to have better energy independence and more control over your power.
Increased Property Value
Homeowners who install solar panels benefit from increasing their property value. Solar energy is now seen as a valuable asset in real estate.
People who install solar panels on their property often find that their property value increases by about 4%. This is a great advantage for homeowners looking to sell their property, as it gives them more money to invest in other projects or investments.
Low Maintenance
Solar panel technology can use photovoltaic cells to turn the energy from the sun into an electric current. Solar panels are relatively inexpensive and don’t need much if any, maintenance once they’re set up.
Solar panel systems can provide reliable electricity for decades with little maintenance if they are set up and kept in good shape. Also, if parts need to be replaced, you can easily find them at most hardware stores.
The Cost of Solar Panel Technology
Home solar panels allow you to harness natural solar energy and turn it into electricity, saving money on your electricity bills and reducing the carbon footprint of your home.
Unfortunately, installing home solar panels is costly, with the average installation costing between $15,000 and $40,000, depending on the size and power of the home solar panel system.
System Number and Size
Since solar panels come in different sizes and can hold different amounts of power, smaller systems usually cost less than larger ones. The size of the system determines how much energy it can have. Since more extensive systems make more power and cost more, they are more efficient.
In general, the more complicated the installation process is and the bigger the system, the more it costs. Lastly, the number of panels needed to make the design can also affect the installation cost. More panels will make the total cost go up.
Panel Efficiency
More efficient solar panels can make more energy from the same amount of sunlight, which will lower the overall price of home solar panels. Higher levels of efficiency also cut costs related to setting up the system, like the need for more panels and infrastructure.
Also, high-efficiency panels need less space to be installed, which cuts down on the cost of the area you would have otherwise required. The efficiency of solar panels is a critical factor in figuring out how much they cost, which directly affects how much the whole system costs.
Installation Costs
Installing a solar system for a home involves not only the equipment cost but also the labor cost to get the systems up and running. Professional solar installation companies can often provide an accurate price estimate for the installation costs.
Still, these estimates can vary widely depending on the location, climate, and other specific project details. If you want to go now and find the lowest costs of solar panel options in your area, click here.
Go Solar Today
Solar panel technology is revolutionizing the way we think about energy production. As more people become aware of the advantages of solar energy, its efficient and cost-effective capabilities make it a great alternative to traditional energy sources.
By making the switch, we can help reduce emissions and do our part to live sustainably. Join the movement for clean energy today. Invest in solar-powered energy solutions for your home or business.
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