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Microsoft Advertising Optimization Score

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Microsoft announced Optimization Score for the Microsoft Advertising platform. Optimization Score available on the Recommendations tab in the platform.

The Microsoft Optimization Score estimates and displays how well your account is set to perform in Microsoft Advertising. It shows how you are running from 0% to 100%, “with 100% indicating that your account can perform at its full potential,” according to Microsoft.

Here is what it looks like:

click for full size

To check your Optimization Score, visit the Recommendations page in Microsoft Advertising. You’ll see a percentage score in blue (see below). Each category of recommendations is shown with an aggregated score uplift from the recommendations belonging to it, and each recommendation is indicated with a score uplift in an ellipse on the top right of the card with a value from 0.1% to 100%, representing its estimated impact on your account or campaign performance. Once you apply or dismiss the recommendation, your Optimization Score will be increased accordingly.

How does the score work? Microsoft looks at the bidding and budgets, keywords and targeting, and ads and extensions, then evaluate whether they’re fully optimized, and offer recommended actions for improvements. The recommendation is evaluated by its impact to your performance: the more performance impact from the recommendation, the greater effect on your overall score. Optimization Score is calculated in real-time, and considers factors like your account and campaigns status, relevant impact from the available recommendations, and your recent recommendation history. It may vary as new recommendations become available over time, Microsoft said.

I like how Dave Davies put it:

Forum discussion at Twitter.

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Microsoft will acquire Activision Blizzard Inc. for $68.7 billion

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Microsoft will acquire Activision Blizzard Inc. for $68.7 billion

Today, Microsoft announced plans to acquire video game maker Activision Blizzard Inc. for $68.7 billion. When the deal is completed, Microsoft will become the world’s third-large gaming company by revenue, behind Tencent and Sony, according to a company statement.

Game franchises from Activision, Blizzard and King studios that are part of the deal include “Warcraft,” “Call of Duty” and “Candy Crush.” Bobby Kotick will continue as CEO of Activision Blizzard. When the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming.

Why we care. This is a giant acquisition for audiences and content production. Gamers will have new options as the industry shifts and continues to evolve. Subscribers to Microsoft’s Game Pass portfolio, for instance, will benefit from the launch of Activision Blizzard games into that service. But that’s just 25 million subscribers in Game Pass. Activision Blizzard boasts nearly 400 million monthly active players in 190 countries.

Looking ahead maybe two years or more, the metaverse promises to be an all but limitless virtual reality layer built on top of the internet. Gaming companies already have deep experience with in-game advertising, and the metaverse could take that space to a whole new level. Whether Microsoft has this in mind, we don’t know, but this acquisition boosts Microsoft Gaming’s position as one of the biggest gaming companies in the world.

Kim Davis contributed to this article.


Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. 

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