We need universal digital ad transparency now
15 researchers propose a new standard for advertising disclosures Laura Edelson Contributor Erika Franklin Fowler Contributor Erika Franklin Fowler is Professor of Government at Wesleyan University where she directs the…
Trends To Keep Up In Digital Marketing
Some digital marketing trends to follow in 2020 In recent years, the industry has seen sudden popularity by the digital marketing agency. With access to various software platforms and options,…
Amazon Sponsored Product Ads Are Rising in Price, New Report Says
Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that…
Google Partners Program Puts New Requirements on Companies
A new Google Partners program is launching later this year, which may require current partner companies to make a number of changes. In order for companies to maintain their Google…
Banning digital political ads gives extremists a distinct advantage
Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front…
YouTube to Display Shopping Ads on the Home Feed and in Search Results
Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent. Users are increasingly turning to videos to help them decide what…
Google Rolls Out New Extensions for YouTube Ads
Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads. Like Google’s search ad extensions, the extensions for video campaigns invite users to…
Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing
Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display…