NEWS
Bing Clarity Rage Clicks Report Helps Improve UX via @sejournal, @martinibuster
The Bing blog published an article about about how to improve the user experience by analyzing rage click events. Rage click problems can alert you to problems on a web page that could be affecting bounce rates and sales.
Bing Clarity
Bing offers a free web analytics that has a heatmap feature that shows you where site visitors clicked and tapped. The reports can be filtered by device in order to understand a problem within the correct context of desktop or mobile site visitors.
Rage Click
A rage click is when a site visitor repeatedly taps a web page element over and over.
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Bing gave the example of 4% of site visitors to Bing experiencing unsatisfactory experience using the Bing search box because clicking the box resulted in nothing happening.
Bing identified these rage click events happening on their own search box by reviewing the heat map report in Clarity.
What was happening was that the edges of the search box were not clickable due to how the CSS was coded.
Bing fixed the issue by a few coding changes to the margin of the box and all of the errors went away.
Identify Bugs Through Rage Clicks
Bing says that identifying rage clicks can help publishers fix coding bugs and other issues that make a web page not usable for site visitors.
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A web page that does not respond to a user input can impact sales, ad revenues and lost site traffic when dissatisfied visitors fail to return.
According to Bing:
“Rage click analysis can help identify potential problems with your site such as bugs, broken elements, or deadlinks.
Remedying these issues will undoubtedly improve user experience and sequentially visitor behavior.”
Rage Click Sessions in Clarity
Clarity rage click reports are highly configurable. Because of this publisher can more easily identify what is causing rage clicks and fix them.
Bing explains:
“With Clarity, you can sort rage click session recordings from the most rage clicks to the least. Allowing you to quickly see which elements on your page are causing the most frustration.
This allows you to understand, fix and improve the user experience. Noticing where a user goes after rage clicking at speed will let you know what they were trying to do. This will allow you to remedy the issue for a more fluid user journey.
You can also see rage clicks through heat map colorization. The warmer colors show where most of the clicks happened.”
Heat Maps and Rage Clicks
Heat maps are a great way to diagnose rage click issues in a web page. As a publisher one might think that their web page is perfect as it is but site visitors can see a site differently than the publisher does.
For example a site visitor might think that an image can be clicked when it’s the words beneath the image that are clickable.
This is something that a rage click report on a heat map will show.
Why Rage Clicks Happen
The following are some of the reasons why rage clicks may tend to happen:
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- A web page element is not working
- Broken code on a button
- Inconsistent web page design
Bing suggests asking the following questions:
- “What did the visitor expect to happen when they clicked the element?
- Why did the visitor think this element was clickable?
- What is the goal of the page and how can we guide them to it?”
Bing Clarity Identifies Rage Clicks
Some heat maps can slow down a web page. Always monitor what impact this feature might make on a web page.
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Clarity is meant to have minimal impact on a web page. So it’s actually a good product to use for the heat map and other functionalities that will help you make your web page more satisfactory to site visitors.
Citation
Read Bing’s article:
Bing Webmaster-Clarity Series #2: Rage clicks – What Do They Tell You About User Behavior?
NEWS
OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models
OpenAI has today announced the release of fine-tuning capabilities for its flagship GPT-4 large language model, marking a significant milestone in the AI landscape. This new functionality empowers developers to create tailored versions of GPT-4 to suit specialized use cases, enhancing the model’s utility across various industries.
Fine-tuning has long been a desired feature for developers who require more control over AI behavior, and with this update, OpenAI delivers on that demand. The ability to fine-tune GPT-4 allows businesses and developers to refine the model’s responses to better align with specific requirements, whether for customer service, content generation, technical support, or other unique applications.
Why Fine-Tuning Matters
GPT-4 is a very flexible model that can handle many different tasks. However, some businesses and developers need more specialized AI that matches their specific language, style, and needs. Fine-tuning helps with this by letting them adjust GPT-4 using custom data. For example, companies can train a fine-tuned model to keep a consistent brand tone or focus on industry-specific language.
Fine-tuning also offers improvements in areas like response accuracy and context comprehension. For use cases where nuanced understanding or specialized knowledge is crucial, this can be a game-changer. Models can be taught to better grasp intricate details, improving their effectiveness in sectors such as legal analysis, medical advice, or technical writing.
Key Features of GPT-4 Fine-Tuning
The fine-tuning process leverages OpenAI’s established tools, but now it is optimized for GPT-4’s advanced architecture. Notable features include:
- Enhanced Customization: Developers can precisely influence the model’s behavior and knowledge base.
- Consistency in Output: Fine-tuned models can be made to maintain consistent formatting, tone, or responses, essential for professional applications.
- Higher Efficiency: Compared to training models from scratch, fine-tuning GPT-4 allows organizations to deploy sophisticated AI with reduced time and computational cost.
Additionally, OpenAI has emphasized ease of use with this feature. The fine-tuning workflow is designed to be accessible even to teams with limited AI experience, reducing barriers to customization. For more advanced users, OpenAI provides granular control options to achieve highly specialized outputs.
Implications for the Future
The launch of fine-tuning capabilities for GPT-4 signals a broader shift toward more user-centric AI development. As businesses increasingly adopt AI, the demand for models that can cater to specific business needs, without compromising on performance, will continue to grow. OpenAI’s move positions GPT-4 as a flexible and adaptable tool that can be refined to deliver optimal value in any given scenario.
By offering fine-tuning, OpenAI not only enhances GPT-4’s appeal but also reinforces the model’s role as a leading AI solution across diverse sectors. From startups seeking to automate niche tasks to large enterprises looking to scale intelligent systems, GPT-4’s fine-tuning capability provides a powerful resource for driving innovation.
OpenAI announced that fine-tuning GPT-4o will cost $25 for every million tokens used during training. After the model is set up, it will cost $3.75 per million input tokens and $15 per million output tokens. To help developers get started, OpenAI is offering 1 million free training tokens per day for GPT-4o and 2 million free tokens per day for GPT-4o mini until September 23. This makes it easier for developers to try out the fine-tuning service.
As AI continues to evolve, OpenAI’s focus on customization and adaptability with GPT-4 represents a critical step in making advanced AI accessible, scalable, and more aligned with real-world applications. This new capability is expected to accelerate the adoption of AI across industries, creating a new wave of AI-driven solutions tailored to specific challenges and opportunities.
This Week in Search News: Simple and Easy-to-Read Update
Here’s what happened in the world of Google and search engines this week:
1. Google’s June 2024 Spam Update
Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.
2. Changes to Google Search Interface
Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.
3. New Features and Tests
- Link Cards: Google is testing link cards at the top of AI-generated overviews.
- Health Overviews: There are more AI-generated health overviews showing up in search results.
- Local Panels: Google is testing AI overviews in local information panels.
4. Search Rankings and Quality
- Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
- Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.
5. Advice for Content Creators
- Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
- Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.
6. New Search Features in Google Chrome
Google Chrome for mobile devices has added several new search features to enhance user experience.
7. New Tests and Features in Google Search
- Credit Card Widget: Google is testing a new widget for credit card information in search results.
- Sliding Search Results: When making a new search query, the results might slide to the right.
8. Bing’s New Feature
Bing is now using AI to write “People Also Ask” questions in search results.
9. Local Search Ranking Factors
Menu items and popular times might be factors that influence local search rankings on Google.
10. Google Ads Updates
- Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
- Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
- tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
- WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.
These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.
Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again
Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.
Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.
This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.
Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.
When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.
Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.
During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.
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