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NEWS

Boost SEO Ranking: 5 Tried and Tested Ways

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SEO is not a pay-to-play service, and Google has said that many times. It may not help you to improve your organic search rankings when you advertise with Google AdWords. But there is always a solution to boost SEO ranking. However, there are some ways to help improve your SEO strategy by using AdWords.

For instance, using PPC data can quickly get your insights to carry over to organic search. It saves yourself tons of time and money in the process. When you set up and activate an AdWords campaign, it drives your traffic at scale in a single afternoon. But SEO may even take up to one year to start seeing reliable results. You spend around $2,000 per month, and you’ve decided on a potential investment of $24,000 before you know if everything is working as planned or not. You might end up spending all the money and time ranking for keywords that won’t bring you much traffic. Or they bring traffic but no sales. That’s the real problem here. And that’s where Google AdWords comes in handy.

Google Adwords can help you to minimize the risk by creating proof of concept and testing ideas. It kicks off a new SEO strategy in a fantastic way. People even mine their PPC data to refine an existing SEO strategy or run ads to strengthen and reinforce their organic search results.

Today in this article, we will help you with five tried and tested ways to boost SEO ranking with Google AdWords.

For Keyword Research

Keyword Research for SEO is the most valuable use of AdWords. For any SEO campaign, keywords are the foundation. Researching keywords can even help you if you’re not an expert in your niche. You should research it because users often search for entirely unexpected key phrases and keywords you never think of. There is a difference between keywords. Your target audience search for any keywords you feel are most popular in a particular niche.

Here comes the keyword research tool in handy. You need to have a tool to find what users are searching for. You can easily use AdWords to research keywords. The tool automatically generates a whole bunch of suggested keywords when you enter the URL of your site or put in some seed keywords.

To Ensure Your Keywords Will Convert Well

You need to make sure that your chosen keywords work for you. You can never know whether your keywords will work well or not if you don’t test them in practice. You may choose productive keywords with high global search volume and low levels of competition, but it would still end nowhere.

For example, for the website – orbeen.com -we can try optimizing the keyword called “Search Engine Optimization,” and it would take a year or even more reach the first page on Google, and still no one is sure that it can happen.

However, now suppose we have made it after a year of hard SEO work. But because the bounce rate for this particular keyword turned out to be very high, even the first place for “Search Engine Optimization” couldn’t bring us the expected results. As we don’t provide SEO services, people are not getting what they are looking for. Instead, keywords that are lesser popular such as “SEO Tips” or “SEO Guide,” have lower bounce rates and still could perform better than “Search Engine Optimization” did for us.

That’s why if we launch an AdWords campaign, it will save us from a lot of trouble. With an AdWords campaign, we would have to spend less money than we pay to do organic SEO for it. 

To Get A Better CTR With Your Existing Rankings

You can get a better CTR (Click Thru Rate) with your current rankings with the help of AdWords. If your CTR is low, then you might boost SEO ranking well for a given keyword, get a lot of traffic, but you can’t be able to monetize this traffic. The possible reason behind this can be short title and description, though there are several more reasons behind it.

AdWords helps you to get better CTR with your existing rankings. You are satisfied with the performance if you run AdWords campaign. Until you feel you’ve reached the maximum CTR for your keywords, you might want to keep changing your ad title and description. You’ll have to try a couple of times to find the winning combination of a title and a story. You might even need to lower your CTR in this process. But you’ll find the magical combination of a title and description for your page for sure.

For Geographic Targeting

Geotargeting is another good use of AdWords for SEO. You can use Google Analytics to compare how different locations convert if you bid on traffic from many geographic areas. It’s pretty standard that you have significant inconsistencies in the conversions for the same keyword among the countries.

You can invest more effort in countries that convert the best. Go to Google Analytics, create local pages for those countries, or you can target the geo-specific keywords with excellent conversion rates. 

Make It Easier To Pitch SEO

It’s hard to get fast results in SEO because it’s a long game, and it can pay off tremendously over time. It’s tough to convince the business owners of its value. AdWords gives you a quick answer to point to if you are struggling to project the cost of a new SEO campaign.

If you spend around $20,000 per month, then you can potentially save money in the future once your SEO results come into full swing. 

AdWords is a valuable tool for you to take your business to the next level. It is mainly a tool for advertisers, but there is no restriction that it can use by them only. An AdWords campaign can give you valuable insights and can save a lot of your time and money to optimize for words, which don’t work for you, which is why it’s an ideal approach for everyone.

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GOOGLE

This Week in Search News: Simple and Easy-to-Read Update

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This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

  • Link Cards: Google is testing link cards at the top of AI-generated overviews.
  • Health Overviews: There are more AI-generated health overviews showing up in search results.
  • Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

  • Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
  • Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

  • Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
  • Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

  • Credit Card Widget: Google is testing a new widget for credit card information in search results.
  • Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

  • Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
  • Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
  • tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
  • WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

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FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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NEWS

We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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