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Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business via @sejournal, @martinibuster

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The UK news publisher that owns the Daily Mail news organization filed a lawsuit against Google accusing it of abusing monopoly control of search to punish websites as part of a scheme to maintain control over Internet advertising markets.

The majority of the lawsuit documentation is concerned with Google’s domination of Internet advertising.

It portrays the Daily Mail as a victim that is powerless to control its advertising business and is forced to submit to diminishing revenue because of what the Daily Mail alleges is monopoly dominance by Google.

The court filing states:

“News publishers do not see the growing ad spending because Google and its parent Alphabet unlawfully have acquired and maintain monopolies for the tools that publishers and advertisers use to buy and sell online ad space.

Those tools include the software publishers use to sell their ad inventory, and the dominant exchange where millions of ad impressions are sold in auctions every day.

Google controls the “shelf space” on publishers’ pages where ads appear, and it exploits that control to defeat competition for that ad space.

Among other tactics, Google makes it difficult for publishers to compare prices among exchanges; reduces the number of exchanges that can submit bids; and uses bids offered by rival exchanges to set its own bids — a de facto bid rigging scheme.”

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AMP is a Scheme to Control Online Advertising?

Accelerated Mobile Pages (AMP) is an open source web standard for delivering web pages that are highly optimized for mobile devices.

Competitors to Google, like Microsoft’s search engine Bing, have been a part of the Accelerated Mobile Pages (AMP) open source movement. For example, Bing announced in 2016 that they would deliver AMP formatted web pages in their Bing APP.

In 2018 Bing announced the rollout of their AMP News Carousel, also stating their intention to provide AMP pages in their search results as well.

The stated goals for Accelerated Mobile Pages (AMP) is to provide a better user experience for users on mobile devices.

The stated mission for AMP is:

“Provide a user-first format for web content, supporting the long-term success of every web publisher, merchant, and advertiser.”

The purpose of the open source AMP project is well documented and embraced by a wide range of competing companies.

The Daily Mail lawsuit however makes the startling claim that AMP is part of a scheme by Google to dominate and control online advertising.

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Specifically, the lawsuit alleges that AMP created a situation that locked out competing ad services. But that  claim about AMP is undermined by it’s own admission that this was the case only “initially.

The lawsuit begins by first misrepresenting Accelerated Mobile Pages as degrading the user experience of visitors using mobile devices.

The lawsuit states:

“There is no significant technological benefit to AMP — it is simply an HTML webpage that has been stripped of any third-party script (including JavaScript).

Instead, AMP limits a publisher’s expressive creativity and degrades the user experience. AMP pages are not compatible with infographics and other interactive features, resulting in less user engagement.”

After misrepresenting AMP as providing a degraded user experience to users, the Daily Mail next implies that the benefit of AMP was to Google at the expense of publishers. 

“The most immediate competitive significance of Google’s banning third-party script is that AMP pages are incompatible with client-side header bidding.

The result was, initially, that only AdX could bid in real time for Daily Mail’s inventory.

Daily Mail had no recourse, though, because it had to adopt AMP lest it lose critical search traffic. That left Daily Mail with two bad options: (1) forgo AMP and lose search traffic, or (2) adopt AMP, reject client-side header bidding, and sell effectively all AMP ad space through AdX at reduced prices.”

Claims Google Punishes Websites with Organic Search

Perhaps the most startling claim, with no proof, is that Google uses their search results algorithm as a weapon with which to punish publishers who try to get out from under Google’s alleged monopoly dominance.

The Daily Mail states how “monopoly” in search makes the search results a weapon for dishing out punishment:.

“Google’s mobile search monopoly gives Google power — Google can punish publishers with its search results because losing traffic from Google users significantly harms their business.”

The Daily Mail next correlates unrelated events in its struggle to monetize its website with the rollout of an updated Google search algorithm, called a Core Algorithm Update.

Claims Google Core Updates Linked to Advertising Competition

The Daily Mail wrote:

“Google repeatedly told Daily Mail there were no issues with the search algorithm. Google also assured Daily Mail that it was not being targeted among its peers. But that was simply untrue. Google was indeed targeting certain publishers: those that made AdX compete more vigorously for impressions.”

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Google’s core algorithm updates affect a wide range of publishers, including many who don’t use AMP nor have a squabble with Google about ad inventory.

The Daily Mail double-downed on that correlation:

“Google repeatedly complained to Daily Mail about its flooring strategy, but Daily Mail explained (in great detail) that flooring Google led to higher revenue.

…Unable to convince Daily Mail, Google punished it instead. With the June 2019 Core Algorithm Update, Google shut off Daily Mail’s search traffic one week before it began enforcing UPR across publishers’ inventory, and it restored search traffic precisely one day after UPR was fully effective.

The result of UPR, as discussed, was that AdX could intermediate a greater share of Daily Mail’s inventory at much lower prices. Thus, Google punished Daily Mail on its search results because Daily Mail’s pages were less profitable to Google than other websites.

Google then restored search traffic once UPR eliminated differential price floors and forced Daily Mail to sell more inventory to Google on the cheap.”

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The Daily Mail did not produce any internal documents from Google or statements from Googlers that link Core Algorithm Updates to punishing squabbling publishers.

Search Industry Reaction

The general tone of reactions ranged from disbelief at the audacity to link search results to advertising to outright mockery of the claims.

Search marketers tweeted:

Marty Weintraub of Aimclear was quoted in MediaPost attributing The Daily Mail ranking woes to poor SEO.

“Well, we’d all like our (free) high organic rankings to compete with (paid) Google ads,” wrote Aimclear Founder Marty Weintraub in an email to Search & Performance Marketing Daily. “I’d like a pony too. Waaa Waaa Waaa the royals are bumming. There are a ton of good SEO firms in the UK. Either invest in SEO, buy ads, or quit whining.”

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What’s Next for the Daily Mail Lawsuit?

There are many parts of the lawsuit that are similar to lawsuits filed by states like Texas against Google. However, to those in the search marketing industry, the unsubstantiated claims based on correlations between unrelated events that are used to link Google’s search algorithms to punishments against publishers may strike some as difficult to believe.

Citation

COMPLAINT FOR DAMAGES AND INJUNCTIVE RELIEF (PDF)

Searchenginejournal.com

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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