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Does Comprehensive Content Build Trust? via @sejournal, @martinibuster



Google’s John Mueller, in an Office-hours hangout, answered a question about the best content for building trust. Mueller encouraged the person asking the question to stop worrying about building trust with Google and offered advice on how to create the best kind of content.

Google and Trust

There is an idea that if Google doesn’t rank a site then it might be because Google doesn’t trust it.

That’s not an unreasonable thing to worry about.

But Google doesn’t really structure its algorithms around trust metrics. Some link related algorithms structure their judgments over whether a site is normal or not-normal, with a not-normal site being one that is trying to manipulate the search rankings, like with paid links or guest posts, that kind of thing.

From outside of Google one can look at the poor performance and reach the conclusion that the site’s not ranking because Google doesn’t trust it.

But it’s not about trust. In the case of links or certain kinds of content it is because the site is a not-normal site.


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It looks like Google doesn’t trust it, but it’s something else entirely.

And it’s good that these somewhat advanced SEO concepts are understood because then it saves time worrying about doing things to “earn trust” that have absolutely nothing to do with the reason why a web page isn’t ranking.

Down the Trust Rank Rabbit Hole

Yes, there’s a patent from around 2006 that mentions a Trust Rank.

That patent is about personalization and user intent. To understand what a patent is about, read the first part of the patent, over and over first.

Most people who make mistakes about patents skim the first part and go straight to the middle section. But without the context of the first part of the patent, the middle section leads them to form mistaken ideas about what the patent is about.

The above Trust Rank patent is primarily about identifying user intent through signals like whether the user has visited a site before.


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The meaning of the patent is contained in the second paragraph:

“An inherent problem in the design of search engines is that the relevance of search results to a particular user depends on factors that are highly dependent on the user’s intent in conducting the search–that is why they are conducting the search–as well as the user’s circumstances, the facts pertaining to the user’s information need.

Thus, given the same query by two different users, a given set of search results can be relevant to one user and irrelevant to another, entirely because of the different intent and information needs.

Most attempts at solving the problem of inferring a user’s intent typically depend on relatively weak indicators, such as static user preferences, or predefined methods of query reformulation that are nothing more than educated guesses about what the user is interested in based on the query terms.

Approaches such as these cannot fully capture user intent because such intent is itself highly variable and dependent on numerous situational facts that cannot be extrapolated from typical query terms.”

The above patent isn’t about Trust.

That patent is concerned with User Intent.

Googlers have long said over and over that Google doesn’t use a trust signal. Google engineer Matt Cutts even posted a video to dispel the myth of a trust factor in 2011.

Video of Google Engineer Matt Cutts Explaining “Trust”

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But for whatever reason, the idea that Google has a trust thing going on persists even though Google keeps telling people it doesn’t use a trust metric.

Comprehensive Content and Earning Google’s Trust

The person asking the question wants to know if writing comprehensive articles builds trust with Google.

Here is the question:

“Does writing comprehensive articles covering a specific subject build trust with Google?”

There is No Trust Metric at Google

Being comprehensive can be good in certain cases and not so good in other cases, as John Mueller will explain.


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But first, Mueller pops the bubble again on the idea that Google uses a trust metric.

John Mueller Discussing Content and Trust

John Mueller discussing content and trustMueller explains:

John Mueller discussing content and trust

“I don’t think we have any measure or metric or anything like that where we’d say, You have built trust with Google and you’ve built that based on writing comprehensive articles.”

John Mueller Explains Where to Focus Content

Mueller sets aside the topic of trust and then advises the person on how they should approach the content in order to rank better.


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Mueller explained:

“I would see this kind of… I don’t know… work as being focused a little bit more on the user side.

Does this build trust with your users, do users appreciate this kind of content, and that kind of thing.

And that probably users appreciate that kind of content if you’re actually writing something comprehensive and useful for them.

The important part I think here is really to figure out which users you want to target and to make sure that your content actually speaks in their language.

So, for example, if you have technical content and you write a really detailed technical article about that.

If your users are looking for something that is more general or more simplified that explains the basic topics a little bit better then maybe tha highly specialized technical article is not the best thing for them.

Whereas if your users are really kind of these specialized technical people and they want to find all of this highly technical content then maybe that is the right match.

So that’s something where you almost need to think about which users do I want to target and what kind of content are they looking for?

How can I write it in a way that matches what they search for and what they would like to find?

And then based on that you can kind of build out your website.”


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Figure Out Users First

Articles about keyword research make me cringe because they almost always advise focusing on keyword volume without discussing what motivates that volume and whether a less-volume keyword might be better because it converts while the high traffic one doesn’t convert.

John Mueller smartly advises the person asking the question to figure out the user first.

Mueller finishes his answer:

“So, don’t just blindly go in and say oh, I would like to have my website rank for rental cars therefore I will write long comprehensive content on rental cars.

Because probably that’s not what users are looking for.

You almost need to figure out your users first and then work on your content.”

That’s great advice, right there.

Some people look at their top ranked competitors and see that the content is very basic. They see that as an opportunity to write advanced content that’s on a higher level and beat the competition that is top ranked with 101 entry level content.


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But a lot of times, that entry level, baby-level content is what users want and that’s why Google is ranking it there.


Does Comprehensive Content Build Trust?

Watch Mueller talk about title tags at the 26:16 Minute Mark

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This Week in Search News: Simple and Easy-to-Read Update



This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

  • Link Cards: Google is testing link cards at the top of AI-generated overviews.
  • Health Overviews: There are more AI-generated health overviews showing up in search results.
  • Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

  • Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
  • Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

  • Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
  • Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

  • Credit Card Widget: Google is testing a new widget for credit card information in search results.
  • Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

  • Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
  • Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
  • tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
  • WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again




Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030



We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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