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Facebook to label all COVID-19 vaccine posts with pointer to official info

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Facebook will soon label all posts discussing the coronavirus vaccination with a pointer to official information about COVID-19, it said today.

It also revealed it has implemented some new “temporary” measures aimed at limiting the spread of vaccine misinformation/combating vaccine hesitancy — saying it’s reducing the distribution of content from users that have violated its policies on COVID-19 and vaccine misinformation; or “that have repeatedly shared content debunked as False or Altered by our third-party fact-checking partners”.

It’s also reducing distribution of any COVID-19 or vaccine content that fact-checking partners have rated as “Missing Context”, per the blog post.

While admins for groups with admins or members who have violated its COVID-19 policies will also be required to temporarily approve all posts within their group, it said. (It’s not clear what happens if a group only has one admin and they have violated its policies.)

Facebook will also “further elevate information from authoritative sources when people seek information about COVID-19 or vaccines”, it added.

It’s not clear why users who repeatedly violate Facebook’s COVID-19 policies do not face at least a period of suspension. (We’ve asked the company for clarity on its policies. Update: Facebook said that anyone who repeatedly breaks its policies will be removed from its platform — so its latest “temporary” measures in this area are presumably aimed at tackling the ‘long tail’ of misinformation which may linger (via content reshares etc) even after a policy-violating spreader’s account has been banned.)

“We’re continuing to expand our efforts to address COVID-19 vaccine misinformation by adding labels to Facebook and Instagram posts that discuss the vaccines,” Facebook said in the Newsroom post today.

“These labels contain credible information about the safety of COVID-19 vaccines from the World Health Organization. For example, we’re adding a label on posts that discuss the safety of COVID-19 vaccines that notes COVID-19 vaccines go through tests for safety and effectiveness before they’re approved.”

The incoming COVID-19 information labels are rolling out globally in English, Spanish, Indonesian, Portuguese, Arabic and French (with additional languages touted “in the coming weeks”), per Facebook.

As well as soon rolling out labels “on all posts generally about COVID-19 vaccines” — pointing users to its COVID-19 Information Center — Facebook said it would add additional “targeted” labels about “COVID-19 vaccine subtopics”. So it sounds like it may respond directly to specific anti-vaxxer misinformation it’s seeing spreading on its platform.

“We will also add an additional screen when someone goes to share a post on Facebook and Instagram with an informational COVID-19 vaccine label. It will provide more information so people have the context they need to make informed decisions about what to share,” Facebook added.

The moves follow revelations that an internal Facebook study of vaccine hesitancy — which was reported on by the Washington Post yesterday after it obtained documents on the large-scale internal research effort — found a small number of US users are responsible for driving most of the content that’s hesitant about getting vaccinated.

“Just 10 out of the 638 population segments [Facebook’s study divided US users into] contained 50 percent of all vaccine hesitancy content on the platform,” the Post reported. “And in the population segment with the most vaccine hesitancy, just 111 users contributed half of all vaccine hesitant content.”

Last week the MIT Technology Review also published a deep-dive article probing Facebook’s approach to interrogating, via an internal ‘Responsible AI’ team, the impacts of AI-fuelled content distribution — which accused the company of prioritizing growth and engagement and neglecting the issue of toxic misinformation (and the individual and societal harms that can flow from algorithmic content choices which amplify lies and hate speech).

In the case of COVID-19, lies being spread about vaccination safety or efficacy present a clear and present danger to public health. And Facebook’s PR machine does appear to have, tardily, recognized the extent of the reputational risk it’s facing if it’s platform is associated with driving vaccine hesitancy.

To wit: Also today it’s announced the launch of a global COVID-19 education drive that it says it hopes will bring 50M people “closer to getting vaccinated”.

“By working closely with national and global health authorities and using our scale to reach people quickly, we’re doing our part to help people get credible information, get vaccinated and come back together safely,” Facebook writes in the Newsroom post that links directly to a Facebook post by founder Mark Zuckerberg also trailing the new measures, including the launch of a tool that will show U.S. Facebook users where they can get vaccinated and provide them with a link to make an appointment.

Facebook said it plans to expand the tool to other countries as global vaccine availability steps up.

Facebook’s vaccine appointment finder tool (Image credits: Facebook)

Facebook has further announced that the COVID-19 information portal it launched in the Facebook app in March last year which points users to “the latest information about the virus from local health ministries and the World Health Organization” is finally being brought to Instagram.

It’s not clear why Facebook hadn’t already launched the portal on Instagram. But it’s decided to double down on fighting bad speech (related to vaccines) with better speech — saying Instagram users will get new stickers they can add to their Instagram Stories “so people can inspire others to get vaccinated when it becomes available to them”.

In other moves being trailed in Facebook’s crisis PR blitz today it has touted “new data and insights” on vaccine attitudes being made available to public officials via COVID-19 dashboards and maps it was already offering (the data is collected by Facebook’s Data for Good partners for the effort at Carnegie Mellon University and University of Maryland as part of the COVID-19 Symptom Survey).

Albeit, it doesn’t specify what new information is being added there (or why now).

Also today it said it’s “making it easy to track how COVID-19 vaccine information is being spread on social media through CrowdTangle’s COVID-19 Live Displays“.

“Publishers, global aid organizations, journalists and others can access real-time, global streams of vaccine-related posts on Facebook, Instagram and Reddit in 34 languages. CrowdTangle also offers Live Displays for 104 countries and all 50 states in the US to help aid organizations and journalists track posts and trends at a regional level as well,” Facebook added, again without offering any context on why it hadn’t made it easier to use this tool to track vaccine information spread before.

Its blog post also touts “new” partnerships with health authorities and governments on vaccine registration — while trumpeting the ~3BN messages it says have already been sent “by governments, nonprofits and international organizations to citizens through official WhatsApp chatbots on COVID-19”. (As WhatsApp is end-to-end encrypted there is no simple way to quantify how many vaccine misinformation messages have been sent via the same platform.)

Per Facebook, it’s now “working directly with health authorities and governments to get people registered for vaccinations” (such as in the city and province of Buenos Aires, Argentina, which is using WhatsApp as the official channel to send notifications to citizens when it’s their turn to receive the vaccine).

“Since the beginning of the COVID-19 pandemic, we have partnered with ministries of health and health-focused organizations in more than 170 countries by providing free ads, enabling partners to share their own public health guidance on COVID-19 and information about the COVID-19 vaccine,” Facebook’s PR adds in a section of the post which it’s titled “amplifying credible health information and resources from experts”.


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Facebook and Google ad oligopoly is over, fund manager says

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Facebook and Google ad oligopoly is over, fund manager says

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Inge Heydorn, fund manager at GP Bullhound, discusses competition in the digital ad market, what investors will be looking for in Meta’s results, and why it’s “all about TikTok.”

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Mike Lindell Says Jimmy Kimmel Wants to Put Him in a Big Claw Machine

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Mike Lindell Says Jimmy Kimmel Wants to Put Him in a Big Claw Machine
  • Mike Lindell says Jimmy Kimmel is requesting to interview him on his show. 
  • But Kimmel had one request, Lindell said: The pillow CEO has to sit inside a giant claw machine.
  • Lindell said this is because he is unvaccinated. 

MyPillow CEO Mike Lindell says late-night show host Jimmy Kimmel had one request of him: The pillow CEO must sit inside a giant claw machine during their interview.

“A lot of you have reached out to me: ‘Mike, don’t do it, he’s going to attack you. Why did you agree to go inside a claw game?'” Lindell said during a Facebook live stream on Tuesday. Lindell is scheduled to appear on Kimmel’s talk show, “Jimmy Kimmel Live,” on Tuesday.

“Which I did, because they, you can’t go inside the studio if you’re not vaccinated. And of course, I’m not vaccinated,” Lindell added. 

“Maybe I’ll find out that that claw game was rigged, huh, the one that picks up the stuffed animals,” Lindell quipped, seemingly referencing his own baseless claims of widespread election fraud.

The pillow CEO said his appearance on Kimmel “should be very, very interesting.” He also said he was only agreeing to the interview because he thinks it will help “save our country.”

Kimmel appeared to confirm Lindell’s account, tweeting: “MyPillow Mike from a claw machine tonight!” 

 

Kimmel said on Monday that Lindell has “repeatedly” asked to be on the show, and that he’s tried to invite Lindell back many times.

Lindell’s last appearance on Kimmel’s show was in April 2021. During their nearly 20-minute conversation, Kimmel pummeled Lindell with questions about his voter fraud claims.

“A lot of people didn’t want you to come on this show. Liberals and conservatives, told me not to have you on, and they told you don’t go on the show,” Kimmel told Lindell in 2021. “But I think it’s important that we talk to each other.”

Lindell is fresh off a big loss in his race for RNC chair, where he only secured four votes.

Lindell and representatives for Kimmel did not immediately respond to Insider’s requests for comment.



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Brandi Carlile and Catherine Shepherd Full Relationship Timeline

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Brandi Carlile and Catherine Shepherd Full Relationship Timeline

Once upon a time, Brandi Carlile and Catherine Shepherd first crossed paths via the telephone while they were in different countries and kept in touch FOR AN ENTIRE YEAR before they met IRL and fell in love. ❤️ They’ve been going strong ever since and have (blessedly) not been shy about posting their adorable ‘ship on social. Prepare to laugh, cry, and see tons of endearing Facebook life update posts as we walk through their decades-long ‘ship!

2009

Truly still can’t get over how iconic the beginning of this love story was. Way back when, Catherine—who is originally from the United Kingdom—was working for former Beatles singer Paul McCartney‘s charity. During one fated day while she was reaching out to donate Beatles memorabilia to Brandi’s Fight the Fear campaign, she actually wound up speaking to the singer herself. And the rest is history! Well…kind of.

2010

The pair wound up speaking for an entire year (!!) before they finally met IRL in New York City in 2010. “It was shocking to say the least,” Brandi confessed to People over a decade later in April 2021. “Every time I talked to her over the phone, I thought I was talking to somebody who was like 65 years old. I don’t know why. I think because of her wisdom and her demeanor. Or maybe I thought she was Paul’s age or something. So we met backstage in New York, and we were both like 27.”

 

Obsessed with them. Obsessed with this pic. Obsessed with everything!

musicares person of the year tribute to joni mitchell arrivals

Frazer Harrison//Getty Images

May 16, 2012

Brandi and Catherine walked their first red carpet at the 2012 Donor Of The Day Celebration at The Whitney Museum of American Art in New York. 😭❤️

2012 donor of the day celebration

Gary Gershoff//Getty Images

September 15, 2012

Only a few months after their red carpet ~debut~, the duo tied the knot in Boston during a ceremony in front of family and friends. At the time, Brandi took to Facebook to share everything that went down, including some truly wow moments you couldn’t make up if you tried.

brandi carlile and catherine shepherd

Facebook

“See I’m sure all weddings have an insane week preceding the event but me and Catherine might have won that contest,” the singer wrote on Facebook. “Bailey (the dog) had to be rushed to the vet on our wedding day, and the day before the wedding we had to put down one of our goats (RIP Tim). To top it all off our priest didn’t show up! Ha ha! (Not her fault but it’ll be one of those funny stories well be telling for years). My church friends Jason and Mandy were there and Jason performed the perfect ceremony with 15 minutes notice!” she continued.

Even with all this happening, Brandi maintained, “It was truly one of our best days, completely awkward and human and beautiful. I’m married to my best friend and nothing has ever brought me more joy than that.” Obsessed!

February 2013

“The more the merrier” was clearly the wedding theme for Brandi and Catherine, because they wound up following their Boston wedding with a ceremony in Brandi’s home state of Washington before heading to England for a civil ceremony in front of Catherine’s friends and family.

In another Facebook post, the Grammy winner mused the following alongside an image of herself and Catherine at their wedding venue: “We had our London ceremony at the famous Chelsea Old Town Hall. It was one of our best days and when the officiant asked if anyone could think of a reason we should not be married, a four-year-old guest wisely shouted NO!”

brandi carlile and catherine shepherd

Facebook

June 15, 2014

Congrats were in order for the stunning couple, who welcomed their first child, daughter Evangeline Ruth, in 2014. Brandi shared an adorbs photo of the bb with the caption, “Please allow me to introduce Evangeline Ruth Carlile, Born June 15th. Welcome to the world kid! xobc.”

The couple opened up about having IVF treatments to get pregnant, and Brandi was super honest about the process.

“I made peace with knowing that there was some pioneering involved in what we were doing, to the point where there wasn’t even a two mother template on a birth certificate yet,” she confessed to People. “There is now, but psychologically, all these things are really hard. And the high dive into parenting is a complicated leap to take anyway…I’m hoping people see through my story that there’s no right or wrong way to evolve into a parenting role in either heterosexual or same-sex relationships.”

February 15, 2016

Brandi and Catherine looked amaze during their appearance at the 58th annual Grammy Awards. The night was especially meaningful, as it also marked Brandi’s first year being nominated for Best Americana Album for The Firewatcher’s Daughter.

brandi carlile and catherine shepherd

Larry Busacca//Getty Images

January 6, 2017

The duo realized a bucket list goal after attending a farewell party at the White House for former President Barack Obama. Always a Facebook girly, Brandi took to the platform to reflect on the evening: “We had the unbelievable privilege of spending the evening at the White House with the first family and friends in what will no doubt go down in history as a legendary party! It was so diverse and beautiful, full of all walks of life and an amazing sense of strength and community.”

March 18, 2018

Brandi and Catherine welcomed baby number two, a daughter named Elijah.

On Instagram, the singer noted that the newest addition to their family was 9 pounds, making Catherine “a beast.” Truly loving the sense of humor these two have. 😂

February 10, 2019

The couple stepped out to attend the 61st Grammy Awards, where Brandi delivered a legendary performance of her song “The Joke.”

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Brandi Carlile – The Joke (LIVE at the 61st GRAMMYs)

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Oh, and she also happened to be the most-nominated female artist of the night, NBD. (But actually, Very Big Deal.)

April 6, 2021

Brandi released her memoir, Broken Horses, which topped the New York Times bestseller list shortly after its release. I mean, what can’t she do?!?!?

. ‘Broken Horses: A Memoir’

'Broken Horses: A Memoir'

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Credit: Amazon

June 1, 2021

Though Catherine doesn’t have an Instagram, she cheekily did a takeover on her wife’s account to celebrate her 40th birthday, and it could not be any cuter. “Happy 40th birthday to my beautiful, brilliant and fearless wife Brandi. I woke up this morning thinking about us falling in love on the eve of your 30th birthday 10 years ago in New York City. We were both tortured poets, too thin and unaware of the remarkable life that we were about to build together.”

P.S. Should you choose to read the whole post (you’re doing yourself a serious disservice if you don’t), you’re gonna wanna break out a box or two of Kleenex.

May 8, 2022

Brandi posts a sweet Mother’s Day vid to Instagram. Cue the waterworks again!

August 10, 2022

Brandi and Catherine decide to launch their monthly radio show, Somewhere Over the Radio.

A few months later, the singer posts a clip of herself and Catherine goofing off in the studio alongside the caption, “My wife Catherine took me to work with her today. I took it very seriously because I’m a professional, she on the other hand… 🤪. For those of you who’ve been living under a rock these past few months, my wife and I have a radio show! Celebrating queer brilliance in music!”

October 14, 2022

The couple beautifully sang Brandi’s song “You and Me on the Rock” for a live IMAX event.

Literally no words, just seconding *the* Mandy Moore’s comment: “Damn! Of course you both sound like magic together. So beautiful!!!!”

And that’s about it! This timeline will be updated with the next sweet installment of Brandi and Catherine’s relationship.

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