Google Bowling: Tool Saves Advertisers from 3-strike Suspension
![Google Bowling: Tool Saves Advertisers from 3-strike Suspension Google Bowling: Tool Saves Advertisers from 3-strike Suspension](https://articles.entireweb.com/wp-content/uploads/2021/10/google-3-strikes-tool-616e8c395366d-sej.jpg)
Google released a python script tool that helps advertisers weed out ads that violate terms. The tool is not officially supported but is meant to help advertisers comply with their new Three Strikes policy for enforcing violations of their Google Ads Policies.
Strike-based Enforcement of Advertisements
In July 2021 Google announced a crackdown on repeat violators of their Google Ads Policies. The way the enforcement works is to first issue a warning, then three strikes for each kind of violation.
After the third strike the advertiser’s account is suspended unless the suspension is successfully appealed.
The Google help page for the strike-based enforcement described it like this:
“To help ensure a safe and positive experience for users, Google requires advertisers to comply with Google Ads policies.
As a part of the Google Ads enforcement system, Google will begin issuing strikes to advertisers, which will be accompanied by email notifications and in-account notifications to encourage compliance and deter repeat violations of our policies.”
Problematic Google Ads that Can Cause Account Suspension
The Google Ads policies that Google is concerned about are meant to ensure a quality user experience for those who view the Google Ads advertisements.
Google is watching out for these policy violations:
- Enabling dishonest behavior
- Unapproved substances
- Guns
- gun parts and related products
- Explosives
- Other Weapons
- Tobacco
The above is a partial list. Google’s help page for the strike-based system noted that other policy violation types may be added to the list.
Google Bowling Automatic Disapproved Ads Remover
Google’s developer blog announced they are releasing an auditing tool called “bowling” (a play on the word strike) that is meant to assist advertisers identify and remove problematic advertisements.
The auditing tool was released to help advertisers avoid permanent suspension of their Google Ads accounts.
The announcement noted:
“…Bowling is a mitigation tool allowing clients to act and remove disapproved ads before risking account suspension.
The tool audits (and offers the option to delete) disapproved ads that may lead eventually to account suspension in perpetuity.”
Google’s Bowling tool has two modes:
- Audit mode
- Remove mode
The remove mode deletes disapproved advertisements and creates a log file.
Ads Remover Tool Comes with a Disclaimer
While this is a Google produced python script, the GitHub repository for the Bowling tool has a disclaimer that distances Google from the tool.
The first part of the disclaimer reads:
“This is not an officially supported Google product. Copyright 2021 Google LLC. This solution, including any related sample code or data, is made available on an “as is,” “as available,” and “with all faults” basis, solely for illustrative purposes, and without warranty or representation of any kind. This solution is experimental, unsupported and provided solely for your convenience.”
Google Three Strikes Bowling Tool
The Google Bowling tool is meant to help advertisers be proactive in removing problematic advertisements. But it’s also not offered with any warranty.
Find the relevant pages for the tool below in the citations.
Citations
Read the Google Ads Remover Tool Announcement
“Bowling” automatic disapproved ads remover
Visit Google’s Git Hub Page for the Ad Remover Tool
Bowling Compliance Ads Remover
Read Google’s Help Pages for the Strike-based Policy Enforcement
Piloting a new ‘strikes’ system to address repeat ad policy violations
Updates to enforcement procedures for repeat violations (July 2021)
This Week in Search News: Simple and Easy-to-Read Update
![This Week in Search News: Simple and Easy-to-Read Update This Week in Search News: Simple and Easy-to-Read Update](https://articles.entireweb.com/wp-content/uploads/2024/06/This-Week-in-Search-News-Simple-and-Easy-to-Read-Update.jpg)
Here’s what happened in the world of Google and search engines this week:
1. Google’s June 2024 Spam Update
Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.
2. Changes to Google Search Interface
Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.
3. New Features and Tests
- Link Cards: Google is testing link cards at the top of AI-generated overviews.
- Health Overviews: There are more AI-generated health overviews showing up in search results.
- Local Panels: Google is testing AI overviews in local information panels.
4. Search Rankings and Quality
- Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
- Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.
5. Advice for Content Creators
- Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
- Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.
6. New Search Features in Google Chrome
Google Chrome for mobile devices has added several new search features to enhance user experience.
7. New Tests and Features in Google Search
- Credit Card Widget: Google is testing a new widget for credit card information in search results.
- Sliding Search Results: When making a new search query, the results might slide to the right.
8. Bing’s New Feature
Bing is now using AI to write “People Also Ask” questions in search results.
9. Local Search Ranking Factors
Menu items and popular times might be factors that influence local search rankings on Google.
10. Google Ads Updates
- Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
- Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
- tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
- WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.
These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.
AI
Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate
![Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate A Comparative Analysis of AI Chatbots and Google Translate](https://articles.entireweb.com/wp-content/uploads/2024/02/A-Comparative-Analysis-of-AI-Chatbots-and-Google-Translate.jpg)
According to an article on PCMag, while Google Translate makes translating sentences into over 100 languages easy, regular users acknowledge that there’s still room for improvement.
In theory, large language models (LLMs) such as ChatGPT are expected to bring about a new era in language translation. These models consume vast amounts of text-based training data and real-time feedback from users worldwide, enabling them to quickly learn to generate coherent, human-like sentences in a wide range of languages.
However, despite the anticipation that ChatGPT would revolutionize translation, previous experiences have shown that such expectations are often inaccurate, posing challenges for translation accuracy. To put these claims to the test, PCMag conducted a blind test, asking fluent speakers of eight non-English languages to evaluate the translation results from various AI services.
The test compared ChatGPT (both the free and paid versions) to Google Translate, as well as to other competing chatbots such as Microsoft Copilot and Google Gemini. The evaluation involved comparing the translation quality for two test paragraphs across different languages, including Polish, French, Korean, Spanish, Arabic, Tagalog, and Amharic.
In the first test conducted in June 2023, participants consistently favored AI chatbots over Google Translate. ChatGPT, Google Bard (now Gemini), and Microsoft Bing outperformed Google Translate, with ChatGPT receiving the highest praise. ChatGPT demonstrated superior performance in converting colloquialisms, while Google Translate often provided literal translations that lacked cultural nuance.
For instance, ChatGPT accurately translated colloquial expressions like “blow off steam,” whereas Google Translate produced more literal translations that failed to resonate across cultures. Participants appreciated ChatGPT’s ability to maintain consistent levels of formality and its consideration of gender options in translations.
The success of AI chatbots like ChatGPT can be attributed to reinforcement learning with human feedback (RLHF), which allows these models to learn from human preferences and produce culturally appropriate translations, particularly for non-native speakers. However, it’s essential to note that while AI chatbots outperformed Google Translate, they still had limitations and occasional inaccuracies.
In a subsequent test, PCMag evaluated different versions of ChatGPT, including the free and paid versions, as well as language-specific AI agents from OpenAI’s GPTStore. The paid version of ChatGPT, known as ChatGPT Plus, consistently delivered the best translations across various languages. However, Google Translate also showed improvement, performing surprisingly well compared to previous tests.
Overall, while ChatGPT Plus emerged as the preferred choice for translation, Google Translate demonstrated notable improvement, challenging the notion that AI chatbots are always superior to traditional translation tools.
Source: https://www.pcmag.com/articles/google-translate-vs-chatgpt-which-is-the-best-language-translator
Google Implements Stricter Guidelines for Mass Email Senders to Gmail Users
![Google Implements Stricter Guidelines for Mass Email Senders to Gmail Users 1280x924 gmail](https://articles.entireweb.com/wp-content/uploads/2024/02/1280x924-gmail.png)
Beginning in April, Gmail senders bombarding users with unwanted mass emails will encounter a surge in message rejections unless they comply with the freshly minted Gmail email sender protocols, Google cautions.
Fresh Guidelines for Dispatching Mass Emails to Gmail Inboxes In an elucidative piece featured on Forbes, it was highlighted that novel regulations are being ushered in to shield Gmail users from the deluge of unsolicited mass emails. Initially, there were reports surfacing about certain marketers receiving error notifications pertaining to messages dispatched to Gmail accounts. Nonetheless, a Google representative clarified that these specific errors, denoted as 550-5.7.56, weren’t novel but rather stemmed from existing authentication prerequisites.
Moreover, Google has verified that commencing from April, they will initiate “the rejection of a portion of non-compliant email traffic, progressively escalating the rejection rate over time.” Google elaborates that, for instance, if 75% of the traffic adheres to the new email sender authentication criteria, then a portion of the remaining non-conforming 25% will face rejection. The exact proportion remains undisclosed. Google does assert that the implementation of the new regulations will be executed in a “step-by-step fashion.”
This cautious and methodical strategy seems to have already kicked off, with transient errors affecting a “fraction of their non-compliant email traffic” coming into play this month. Additionally, Google stipulates that bulk senders will be granted until June 1 to integrate “one-click unsubscribe” in all commercial or promotional correspondence.
Exclusively Personal Gmail Accounts Subject to Rejection These alterations exclusively affect bulk emails dispatched to personal Gmail accounts. Entities sending out mass emails, specifically those transmitting a minimum of 5,000 messages daily to Gmail accounts, will be mandated to authenticate outgoing emails and “refrain from dispatching unsolicited emails.” The 5,000 message threshold is tabulated based on emails transmitted from the same principal domain, irrespective of the employment of subdomains. Once the threshold is met, the domain is categorized as a permanent bulk sender.
These guidelines do not extend to communications directed at Google Workspace accounts, although all senders, including those utilizing Google Workspace, are required to adhere to the updated criteria.
Augmented Security and Enhanced Oversight for Gmail Users A Google spokesperson emphasized that these requisites are being rolled out to “fortify sender-side security and augment user control over inbox contents even further.” For the recipient, this translates to heightened trust in the authenticity of the email sender, thus mitigating the risk of falling prey to phishing attempts, a tactic frequently exploited by malevolent entities capitalizing on authentication vulnerabilities. “If anything,” the spokesperson concludes, “meeting these stipulations should facilitate senders in reaching their intended recipients more efficiently, with reduced risks of spoofing and hijacking by malicious actors.”
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