Google Confirms May 2020 Core Algorithm Update Rolling Out Today

Google’s Danny Sullivan has confirmed that a core algorithm update is rolling out today – May 4, 2020.
The update will officially be known as the “May 2020 Core Update.”
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) May 4, 2020
Google has been one step ahead of the SEO community when it comes to naming these updates, as the company now defaults to a generic Month/Year naming pattern.
Otherwise, I would wager we’d all be tempted to refer to this as the “May the Fourth” update – or something to that effect.
Update 3:52 p.m.: The May 2020 Core Update is now rolling out.
The May 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.
— Google SearchLiaison (@searchliaison) May 4, 2020
Second Core Update in 2020
This is Google’s second confirmed update of 2020 so far, with the first one launching back in January.
Feels like a lifetime ago considering how the world has changed between then and now.
With that said, this effectively answers any questions about whether Google will pause core updates amid the coronavirus pandemic.
The answer is: no.
Although that’s not necessarily a bad thing, and throughout this post I will explain why.
The Purpose of Core Updates
Broad core updates are designed to produce widely noticeable effects across search results in all countries in all languages.
Sites will inevitably notice drops or gains in search rankings when a core update rolls out.
Changes in search rankings are generally a reflection of content relevancy.
Meaning if content has gained relevancy since the last update it will be moved higher up in rankings. The opposite is also true.
Then there’s newly published content that didn’t exist at the time of the last update. That all has to be reassessed against previously existing content.
To put it simply, rankings can move around quite a bit.
With this being the first update since the pandemic, the May 2020 Core Update has the potential to be especially volatile.
First Core Update Since COVID-19
The last core update was launched in the second week of January 2020.
At the time, coronavirus and COVID-19 were hardly on anyone’s radar. Now that couldn’t be further from the truth.
The world quickly changed when coronavirus was declared a pandemic, which came with significant shifts in users’ search behavior.
Earlier today Google said there has never been so many searches for a single topic as there have been for COVID-19.
Google Search has never seen as many searches for a single topic continue over a sustained period as is happening now with COVID-19. Many searches are for news about what’s happening in local areas, such as sheltering updates or the latest on testing. Here’s how we’re helping….
— Google SearchLiaison (@searchliaison) May 4, 2020
COVID-19 has changed what people need from Google’s search results.
Whether it’s seeking information about the virus itself, or places offering remote services, or where to buy much needed products online.
There are many things gaining relevancy that weren’t as relevant to searchers before.
Conversely, categories that were once highly relevant aren’t being searched for as much.
For example – searches related to travel, tourism, live entertainment, and in-person events are all down. Just to name a few.
With the May 2020 Core Update, Google is faced with the unique challenge of catching up with how the world is searching.
Over time, we will see if people are finding it easier to access the information they need through Google Search.
Boon to SEO Job Market?
If the May 2020 Core Update ends up being as potent as it has the potential to be, it could be a good thing for SEOs.
It’s no secret that, amid the economic downturn, companies are laying off staff and clients are pausing services.
Services provided by SEOs are especially valuable any time an algorithm update occurs.
The more volatile the update, the more valuable those services become.
That means SEOs may soon find themselves in a position where there’s a significant rise in demand for their work.
Will be interesting to see how many companies suddenly have room in their budget for SEO when the May 2020 Core Update fully rolls out.
May 2020 Core Update: What to Do
Google’s guidance regarding this update remains exactly the same as all core updates in the past.
Historically, Google has always said there’s nothing to “fix” if rankings drop after a core update.
Rather, site owners are routinely advised to make their content the best it can be.
I interpret that as meaning: strive to make each piece of content the most holistic resource on the web for a user’s specific query.
There are many other interpretations of Google’s advice on how to deal with the impact of a core update.
Here are some of the best resources we’ve published on this subject in the past:
Google’s Next-Gen AI Chatbot, Gemini, Faces Delays: What to Expect When It Finally Launches

In an unexpected turn of events, Google has chosen to postpone the much-anticipated debut of its revolutionary generative AI model, Gemini. Initially poised to make waves this week, the unveiling has now been rescheduled for early next year, specifically in January.
Gemini is set to redefine the landscape of conversational AI, representing Google’s most potent endeavor in this domain to date. Positioned as a multimodal AI chatbot, Gemini boasts the capability to process diverse data types. This includes a unique proficiency in comprehending and generating text, images, and various content formats, even going so far as to create an entire website based on a combination of sketches and written descriptions.
Originally, Google had planned an elaborate series of launch events spanning California, New York, and Washington. Regrettably, these events have been canceled due to concerns about Gemini’s responsiveness to non-English prompts. According to anonymous sources cited by The Information, Google’s Chief Executive, Sundar Pichai, personally decided to postpone the launch, acknowledging the importance of global support as a key feature of Gemini’s capabilities.
Gemini is expected to surpass the renowned ChatGPT, powered by OpenAI’s GPT-4 model, and preliminary private tests have shown promising results. Fueled by significantly enhanced computing power, Gemini has outperformed GPT-4, particularly in FLOPS (Floating Point Operations Per Second), owing to its access to a multitude of high-end AI accelerators through the Google Cloud platform.
SemiAnalysis, a research firm affiliated with Substack Inc., expressed in an August blog post that Gemini appears poised to “blow OpenAI’s model out of the water.” The extensive compute power at Google’s disposal has evidently contributed to Gemini’s superior performance.
Google’s Vice President and Manager of Bard and Google Assistant, Sissie Hsiao, offered insights into Gemini’s capabilities, citing examples like generating novel images in response to specific requests, such as illustrating the steps to ice a three-layer cake.
While Google’s current generative AI offering, Bard, has showcased noteworthy accomplishments, it has struggled to achieve the same level of consumer awareness as ChatGPT. Gemini, with its unparalleled capabilities, is expected to be a game-changer, demonstrating impressive multimodal functionalities never seen before.
During the initial announcement at Google’s I/O developer conference in May, the company emphasized Gemini’s multimodal prowess and its developer-friendly nature. An application programming interface (API) is under development, allowing developers to seamlessly integrate Gemini into third-party applications.
As the world awaits the delayed unveiling of Gemini, the stakes are high, with Google aiming to revolutionize the AI landscape and solidify its position as a leader in generative artificial intelligence. The postponed launch only adds to the anticipation surrounding Gemini’s eventual debut in the coming year.
Google Brings Bard Students Math and Coding Education in the Summer

Google is stepping up its AI efforts this summer by sending Bard, its high-profile chatbot, to summer school. The aim? To boost the bot’s math and coding smarts. These developments are excellent news— when Bard first debuted, it was admittedly not a finished product. But Google is steadily plugging away at it, and have now implemented implicit code execution for logical prompts, and handy Google Sheets’ integration to take it to the next level.
Thanks to implicit code execution, Bard can respond to inquiries requiring calculation or computation with Python code snippets running in the background. What’s even more amazing is that coders can take this generated code and modify it for their projects. Though Google is still apprehensive about guaranteeing the accuracy of Bard’s answers, this feature is said to improve the accuracy of math and word problems by an impressive 30%.
In addition to this, Bard can now export directly to Sheets when asked about tables. So, you don’t need to worry about copying and pasting, which comes with the risk of losing formatting or data.
From the company’s I/O keynote address, it is clear that they are focused on making the most of what Bard can offer. As they continue to speak highly of the chatbot, we’re sure to expect more features and capabilities when the summer comes around.
Google Bard vs. ChatGPT: which is the better AI chatbot?

Google Bard and ChatGPT are two of the most prominent artificial intelligence (AI) chatbots available in 2023. But which is better? Both offer natural language responses to natural language inputs, using machine learning and millions of data points to craft useful, informative responses. Most of the time. These AI tools aren’t perfect yet, but they point to an exciting future of AI assistant search and learning tools that will make information all the more readily available.
As similar as these chatbots are, they also have some distinct differences. Here’s how ChatGPT and Google Bard measure up against one another.
Which is better, Google Bard or ChatGPT?
This is a tricky question to answer, as at the time of writing, you can only use Google Bard if you’re part of a select group of early beta testers. As for its competition, you can use ChatGPT right now, completely for free. You may have to contend with a waitlist, but if you want to skip that, there’s a paid-for Plus version offering those interested in a more complete tool the option of paying for the privilege.
Still, when Google Bard becomes more widely available, it should offer credible competition for ChatGPT. Both use natural language models — Google Bard uses Google’s internal LaMDA (Language Model for Dialogue Applications), whereas ChatGPT uses an older GPT-3 language model. Google Bard bases its responses to questions on more recent data, with ChatGPT mainly trained on data that was available prior to 2021. This is similar to how Microsoft’s Bing Chat works.
We’ll have to reserve judgment on which is the more capable AI chatbot until we get time to play with Google Bard ourselves, but it looks set to be a close contest when it is more readily available.
Are Google Bard and ChatGPT available yet?
As mentioned, ChatGPT is available in free and paid-for tiers. You might have to sit in a queue for the free version for a while, but anyone can play around with its capabilities.
Google Bard is currently only available to limited beta testers and is not available to the wider public.

What’s the difference between Google Bard and ChatGPT?
ChatGPT and Google Bard are very similar natural language AI chatbots, but they have some differences, and are designed to be used in slightly different ways — at least for now. ChatGPT has been used for answering direct questions with direct answers, mostly correctly, but it’s caused a lot of consternation among white collar workers, like writers, SEO advisors, and copy editors, since it has also demonstrated an impressive ability to write creatively — even if it has faced a few problems with accuracy and plagiarism.
Still, Microsoft has integrated ChatGPT into its Bing search engine to give users the ability to ask direct questions of the search engine, rather than searching for terms of keywords to find the best results. It has also built it into its Teams communications tool, and it’s coming to the Edge browser in a limited form. The Opera browser has also pledged to integrate ChatGPT in the future.
ChatGPT | Google Bard |
Accessible through ChatGPT site. Only text responses are returned via queries. | Integrated with Google Search. You only need to change a Google setting to get your regular search results when using Google Bard AI, and vice versa. |
ChatGPT produces answers from its trained database from 2021 and before. | Google Apprentice Bard AI will be able to answer real-time questions. |
Based on GPT (Generative Pre-trained Transformer). | Based on LaMDA (Language Model for Dialogue Applications). |
Service has a free and paid plan option (called ChatGPT Plus). | Service is free. |
Has built-in plagiarism tool called GPT-2 Output Detector. | No built-in plagiarism detection tool. |
Available now | Still in beta test phase |
Google Bard was mainly designed around augmenting Google’s own search tool, however it is also destined to become an automated support tool for businesses without the funds to pay for human support teams. It will be offered to customers through a trained AI responder. It is likely to be integrated into the Chrome browser and its Chromium derivatives before long. Google is also expected to open up Google Bard to third-party developers in the future.
Under the hood, Google Bard uses Google’s LaMDA language model, while ChatGPT uses its own GPT3 model. ChatGPT is based on slightly older data, restricted in its current GPT3 model to data collected prior to 2022, while Google Bard is built on data provided on recent years too. However, that doesn’t necessarily make it more accurate, as Google Bard has faced problems with incorrect answers to questions, even in its initial unveiling.
ChatGPT also has a built-in plagiarism checker, while Google Bard does not, but Google Bard doesn’t have the creative applications of ChatGPT just yet.
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