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Google Explains Importance of GMB for Local Search via @sejournal, @martinibuster

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Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).

What’s the Difference Between Local and Informational Search Queries?

A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.

Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.

And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on how to cook a Hungarian goulash.

Google’s John Mueller Discussing Local Search SEO

Google's John Mueller explaining local search SEO

Google's John Mueller explaining local search SEO

Is SEO Different for Local Versus Informational Web Pages?

The question was asking what the difference was between a local search query and a query for an informational page in terms of SEO.

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The idea the questioner seem to have was that the search intent was different so the SEO for the two kinds of queries had to be different.

“How different is SEO for a product or service page than a normal article?

For example, for keywords like “piano classes near me,” as the user intention would be to find a service rather than a solution?”

SEO for Local and Informational Intent Essentially the Same

Google’s John Mueller answered that in terms of the pages themselves the same SEO considerations applied regardless if the page was for a local service or for an informational page.

At first that may sound surprising but he goes on to explain an important difference with how a local search page is promoted and the answer makes more sense.

Mueller affirms that the SEO for content is the same:

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“It’s essentially the same. I don’t think we do anything different with regard to these different kinds of pages.

But rather we try to find the content on the page, understand how it’s relevant and treat that appropriately.”

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So what I think he’s saying is that SEO considerations like the title tag, meta description, heading use, content on the page and perhaps even the structured data is all the same between a web page that’s optimized for a local search query and page that’s optimized for an informational search query.

How to Promote a Local Service in Google

John Mueller next discusses the difference in how a local page is promoted.

“The one thing… to kind of mention here as well is it sounds like what you’re looking at is a local service or local business, essentially.

And for that I would make sure that you really have a really strong Google My Business entry set up.

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Because that’s something that can be shown a little bit easier in the search results for queries like this.

And in particular, queries that include something like “near me,” it’s not that you need to rank for “near me” because near me is essentially, like… global.

It’s not something specific on your website.

But rather what you need to do t here is just make sure that you have your location very clearly defined on your pages, so that we can recognize this location is associated with your website or with this page and the user is in that location.

Therefore any query that includes “near me” we can apply, kind of, this geographic distance algorithm to figure out like these are actually results that are near them and they match what they were looking for.

So that’s something to keep in mind there.”

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Google My Business (GMB) is Essential for Local Businesses

Mueller next underlined the importance for setting up a Google My Business profile.

Mueller:

“With Google My Business set up, you automatically have a location specified anyway.

So it’s a little bit easier there.

But having all of that combined makes it a lot easier for us to actually understand this is a local result, and the user is local and they’re looking for something local, therefore we should highlight this better in search.”

On-page SEO the Same Despite Difference in User Intent

It might feel like the user intent might make a difference between the SEO for a local search query and an informational site. But in reality what needs to be done are fairly similar.

One thing to keep in mind is that a business must be local if it is included in Google My Business (GMB).

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GMB may not be a good fit for a company that has national and/or global clients. What can happen is that the site may disappear from the search engine results pages (SERPs) to searchers outside of the service areas indicated in the GMB profile.

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Citation

Ranking for Local Search Queries Versus Non-local

Watch the Mueller explain local search ranking at the 42:45 minute mark: [embedded content]

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

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2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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Discord goes all in with AI: chatbots, automods, whiteboards and more

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Discord goes all in with AI: chatbots, automods, whiteboards and more

AI is the future, at least over on Discord.

The messaging application originally made for gamers has become Gen Z’s favorite online hangout destination of choice, and now it’s rolling out a number of features powered by artificial intelligence.

In an announcement(Opens in a new tab) on Thursday, Discord shared what’s coming to the platform soon: an AI chatbot, an automated AI moderator, a conversation summarizer, an avatar remixer, and a whiteboard. Some of these features begin rolling out today, March 9. Others will launch in the coming weeks and months.

While AI has jumped into the mainstream thanks to the popularity of OpenAI’s ChatGPT chatbot, Discord has had an active AI community for quite a while now. According to the company, third-party AI apps already on the platform already have more than 30 million monthly users. Nearly 3 million servers on Discord have some AI element integrated into the community.

In fact, the biggest community on Discord is Midjourney, a text-to-image AI project which allows users to generate art from right within the server. Discord says Midjourney’s server has more than 13 million members.

So, with AI being such an integral part of Discord already, it seemed like only a matter of time before Discord itself started bringing AI directly into the platform.

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AutoMod AI
Credit: Discord

The first feature coming to some Discord servers as soon as today is AutoMod AI. Discord already has an AutoMod feature, which basically automatically moderates rooms for admins based on the rules of the server. Discord has now integrated OpenAI-powered AI into AutoMod, allowing it to search the server and contact moderators when it thinks rules are possibly being broken. According to Discord, AutoMod AI can also consider the context of a conversation so, for example, users don’t get penalized for posts that are misconstrued.

Clyde is a bot that Discord users may already be familiar with, and starting next week, Clyde is getting an AI upgrade. Currently, the Clyde bot provides information, such as server error messages, and also responds to timeout or ban requests from users and mods. However, that’s pretty much all Clyde was able to do. Until now.

Clyde chatbot

Clyde
Credit: Discord

Clyde will now be able to answer all sorts of questions from users, much like OpenAI’s ChatGPT chatbot. Users simply have to type “@Clyde” followed by their prompt. Clyde will be able to pull up information and also help find specific emojis or GIFs based on a user’s description.

Another AI feature coming to Discord next week is Conversation Summaries. Again, the name is fairly descriptive of what it does. With users all over the world, many Discord channels are always moving regardless of time of day. Conversation Summaries will allow users to catch up on what they missed on a Discover Server. The AI-powered feature will “bundle” chats into topics so users can easily read up on what they find most interesting.

Conversation Summaries

Conversation Summaries
Credit: Discord

Starting today, developers can start playing with Avatar Remix, an open-source Discord app that integrates AI art into the messaging app. Avatar Remix allows users to take a fellow user’s avatar and change it up “using the power of generative image models.” What does that mean? In the demo that Discord showed Mashable, a user was able to add a party hat or a mustache to a friend’s avatar by simply mentioning their username and describing what changes they’d like to make.

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Avatar Remix

Avatar Remix
Credit: Discord

The company is also launching an “AI incubator,” offering support for developers creating AI-powered apps on Discord.

Finally, Discord revealed a feature that’s coming soon that has long been requested by the Discord community: a whiteboard. But, of course, this won’t be just any collaborative whiteboard feature. It’s going to be AI-powered, allowing users to collaborate in generating AI art and more.

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