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Google on Choosing the Best Anchor Text



google best anchor text 6046178c3217a
Google’s John Mueller answered a question about the best anchor text to use for internal, inbound and outbound links. His answer covered a wide range of linking scenarios.

What’s the Best Practice for Anchor Text?

Anchor text is the text used in a link. Anchor text can be “click here” and it can be “Acme Personal Injury Lawyer” and it can be “personal injury lawyer San Diego.”

Google’s PageRank algorithm uses anchor text to understand what a page is about. That was the big breakthrough for the founders of Google in 1998. They discovered that search results improved when you used the anchor text (in addition to the text on a web page) to understand what a page is about.

But the algorithm had to be altered in the ensuing years in order to stop publishers from abusing anchor text. That’s why anchor text is to this day so important in the minds of digital marketers.

The question wanted to know specifics about what the best anchor text is to use.

This is the question:

What’s the best practice for anchor text wording on internal links as well as external links?

For example, using the website name, the blog post title, exact match or LSI keywords?”

LSI Keywords is Not a Thing

Any SEO who promotes the idea of LSI keywords is spreading misinformation and are misguided. There is no such thing as LSI Keywords.

John Mueller:

“Um… First of all, we have no concept of LSI keywords. So that’s something you can completely ignore.

I think it’s interesting to look at LSI when you’re thinking about understanding information retrieval as a theoretical or computer science topic.

But as an SEO you probably don’t need to worry about that.”

Best Anchor Text for Internal Links

Any link from a web page to another page on the same site is an internal link.  A publisher can link to another article within the same site that contains more details. That’s an example of an internal link.

Internal links can help Google discover more articles within a site and it can give some context to what the content of the page being linked to is about.

Google’s Mueller recommended this for internal link anchor text:

“With regards to internal links you’re giving us a signal of context. So basically you’re saying, in this part of my website you’ll find information about this topic.

And that’s what you would use as the anchor text for those internal links.

So that’s something where on the one hand usually that’s something that you want to kind of give that context to users as well.

The kind of internal links that you would use for users usually match what you would use for SEO as well.

That’s something where luckily there’s a nice overlap there.”

Best Practice for External Link Anchor Text

An anchor text is a link to a page on another website. An example is if a publisher on a recipe site links to a Wikipedia page about a certain ingredient.

Mueller provided an answer about the best anchor text for external links:

“With regards to external links, if you’re linking out to other people’s websites, the same things. Like, supply some context why people should go and click on this link, what kind of extra information it gives.”

Best Anchor Text for Inbound Links

Background to Anchor Text for Inbound Links

There are many conversations and articles online about the best mix of anchor text (anchor text ratio) for inbound links.

Some SEOs believe there is an optimal percentage of inbound links that should be nofollow, use exact match keywords that you want to rank for and a percentage of inbound links that should use the website name (branded links).

These ideas originated from the understanding (in 2005) that Google used statistical analysis to identify unnatural links. SEOs tried to hide their paid links by trying to “look natural” and thus deceive and defeat statistical analysis algorithms.

SEOs tried to identify “natural” linking patterns by analyzing the anchor text of millions of sites links and even to this day there are still some misguided souls who do this and recommend anchor text percentages of brand name and keyword anchor text.

Those SEO studies, by the way, are gravely in error. They always have been. They presume that the anchor texts discovered are used by Google for ranking purposes (which is not the case).  That’s the flaw in those studies.

Anchor Text for Natural Links Are Generally Out of Your Control

The question of what’s the best mix of anchor text for inbound links is invalid because it inherently presumes that the beneficiary of the link exercises control over the anchor text.

That’s not the case for natural links. The hallmark of a natural link is that it is spontaneously given by an author as a citation, without consultation from the site being linked to.

Understandably, Google’s Mueller kind of balked at the question.

“With regards to links to your website from other people’s websites, usually that’s something you wouldn’t have control over anyway.

So I’d be kind of cautious about like what you need to have there.”

Related: Google’s John Mueller: Long Anchor Text Gives Us More Context

Does Web Page Provide Context to Internal Links?

A follow up question was asked about internal links and whether Google uses the entire web page to provide context to a link on that page that is linking to another page withing the same website.

A problem with using an entire page is that a web page is often about several subtopics. A link from a paragraph about a subtopic will have more context from the words immediately around the link than it would from the overall topic of a web page.

For example if you have a page about how to cook Chinese stir fried rice, you might have a section about rice (use day old rice), instructions for velvetting chicken meat, how to optionally make the dish pop by making it with chicken cooked in char siu style, plus directions for making the stir fried rice sauce that consists of two different kinds of soy sauce.

Each of those sections are distinct subtopics. From the day old rice section I might link to a page about how to cook rice, from the char siu section I might link to a page about how to make char siu marinade.

Neither of those topics is about Chinese fried rice so it does not make sense to use the overall context of the entire web page to give meaning to a page about Chinese fried rice to how to make char siu marinade.

Mueller’s answer reflected that consideration.

Google’s John Mueller answered:

“A little bit. But not so much in that random words on a page will impact how linked pages are handled.

We take that into account with regards to understanding the context of the pages that you have there. Usually the anchor text is the most important part there.”

Anchor Text Best Practice

The key to the best anchor text to use is Mueller’s statement that when it comes to choosing anchor text, there’s overlap between what’s good for Google and what’s good for users.

Creating anchor text that tells a user what to expect when they click a link to an internal or external page is the best approach. Anything else is probably overthinking it.


Watch John Mueller discuss how anchor texts from about the 33 minute mark in the video.

Best Practices for Internal Link Anchor Text 33:04

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again




Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030



We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it



Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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