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Google: Structured Data is an Extremely Light Signal

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Google’s John Mueller offered insightful comments in a Twitter conversation about structured data and how Google uses it. His comment touched on the importance of structured data as a Google signal.

Twitter Discussion on Structured Data

The Twitter discussion grew out of a seeming contradiction in a statement made in a recent article, Google Doesn’t Read Unsupported Structured Data.

There was no contradiction and the details are besides the point. Mueller clarified the seeming contradiction and then went on to discuss how Google uses structured data.

What followed are the tweets that matter.

Extra Structured Data

Google’s Mueller began by clarifying what kind of structured data (SD) was considered as extra. In this case, he called attention to structured data types and information that is obvious.

The first issue was about using the WebPage structured data type instead of a more specific data type:

“The thing is a lot of “extra” SD is super obvious. “This is a webpage”, well, that’s shocking, seeing we’re crawling webpages.

Lots of other SD is already clear from the page text (Is it a Ford car or a Ford president? No need for SD unless you’re really creative in writing).”

The WebPage structured data type is considered to be very general and according to Mueller, it’s “super obvious.”

Schema.org says this about the WebPage structured data type:

“Every web page is implicitly assumed to be declared to be of type WebPage…”

That seems to mean that you don’t need to use structured data to tell Google that a webpage is a webpage, it’s implied.

So that actually frees you up to use a more specific structured data type.

This is actually a fairly common error. Probably because almost everything you can document with a more specific structured data type can be declared in the more general WebPage structured data.

Structured data for Google can be split into two kinds:

  1. Rich Results Structured Data
  2. Non-rich Results Structured Data

Rich results structured data can qualify for a search results listing that is enhanced, i.e. a rich result. Non-rich results do not qualify.

But it’s probably best to be more specific. For example, these are rich results structured data types that can be used on a webpage:

  • Article
  • NewsArticle
  • HowTo

So if you’re already using a specific structured data like Article, there is no reason to use the WebPage structured data because it’s superfluous.

There are other structured data types that are non-rich results structured data that won’t show rich results but are more specifically about webpages:

  • AboutPage
  • CheckoutPage
  • CollectionPage

While those exist, they won’t qualify for any kind of rich results. But that doesn’t mean you can’t use the AboutPage structured data to communicate to a search engine what that page is about, although it’s highly likely Google can already tell from the content that it’s an “about page.”

Communicating what a page is about is generally a good idea and if you feel it might help to make something clear, then go ahead and use it.

But if the structured data type is not listed on Google’s developer pages as one that could qualify for a rich result, don’t expect to see that kind of result from it, set your expectations lower.

A rich result is like those featured snippets that show at the top of the page or stars shown in the search results for reviews.

Structured data types that are not listed in Google’s developer pages are highly likely to not quality for a rich result. Those are non-rich results structured data.

Non-rich Results Structured Data

John Mueller next discussed non-rich results structured data and said that it can be helpful but in a limited way.

He used the acronym RR to refer to Rich Results and SD to refer to Structured Data.

This is what he tweeted:

“What about the non-RR SD that’s not absolutely clear from the page? It can be helpful, but it’s also limited in the extra value it provides.”

Structured Data Signal

He finished the above tweet with a statement that seems to say that structured data is a light signal.

Mueller’s tweet:

“How do you rank something purely from SD hints? It’s an extremely light signal. If you’re worried, make the content more obvious.”

So… structured data is an extremely light signal? By signal, did he mean a ranking signal? Or a signal related to what the content was about?

John Mueller didn’t elaborate on those details.

Structured Data and Rich Results Types

Mueller reaffirmed the value of structured data, particularly where it might be difficult to accurately understand specific details.

John tweeted:

“I do see long-term value in SD for RR types where parsing the page is hard. Event dates? Venue phone numbers? Ratings & scale? Article date? It’s possible, but hard + unique per page/site, and embarrassing when we highlight it incorrectly.”

Structured data is useful for communicating information where it’s critical to get it right, like phone numbers, ratings and dates.

But Mueller also said that structured data is “extremely light” as a signal, a statement that might need clarification as to what kind of signal he was referring to.

Searchenginejournal.com

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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