Google to Caution Users When its Search Results Are Sub-Standard

Published

4 years ago

April 23, 2020

google to caution users when its search results are sub standard via mattgsouthern

In an unusual update to search, Google is letting users know when the results they’re seeing are lower-than-average quality.

When Google is not quite able to match a user’s query with relevant results, it will display the following message:

“It looks like there aren’t any great matches for your search.”

Google to Caution Users When its Search Results Are Sub-Standard

Google does its best to provide the most relevant search results for a given query, but sometimes that’s not always possible.

There are failsafes in place to prevent this from happening, Google notes.

Misspellings could potentially lead to low quality results, which Google tries to circumvent by detecting typos and predicting the proper spelling.

Google also makes continuous improvements to its language understanding systems in search.

That’s how Google is able to provide relevant results even when the content doesn’t match word-for-word what is being searched for.

However, Google admits these systems do not always work perfectly.

There are even times when there simply isn’t information on the web that matches a particular query.

In those instances, Google will display a message letting searchers know when it’s not able to match the query with relevant content

Searchers are certainly free to browse through the results and see for themselves, but Google says you should probably trust its message:

“Starting today in the U.S., we’re rolling out a new message that lets you know when Google hasn’t been able to find anything that matches your search particularly well.

While you can still go through the results to see for yourself if they’re helpful, the message is a signal that we probably haven’t found what you’re looking for.”

Google may, for some queries, provide tips for how the query could be improved to return better results.

In the example provided by Google you can see it offers the following suggestion:

“Try using words that might appear on the page you’re looking for. For example, “cake recipes” instea of “how to make a cake.”

When possible, Google will provide some exact queries that can be used instead.

That shouldn’t be needed too often though, Google says, but it will help users save time that would otherwise be spent sifting through irrelevant results.

Other Ways to Refine Search Queries

Google Search has built-in commands to help users refine their queries and find more relevant results.

Here are some you can utilize next time the results you’re seeing aren’t very useful:

Social media searches: Put @ in front of a word to search social media.
Price searches: Put $ in front of a number.
Hashtag searches: Put # in front of a word.
Exclude words from search results: Put – in front of a word you want to leave out.
Search for an exact match: Put a word or phrase inside quotes.
Search within a range of numbers: Put .. between two numbers.
Combine searches: Put “OR” between each search query.
Search for a specific site: Put “site:” in front of a site or domain.
Search for related sites: Put “related:” in front of a web address you already know.
See Google’s cached version of a site: Put “cache:” in front of the site address.

Note that in order for these operators to work there cannot be any spaces between the command and the search term.

For example, a search for site:searchenginejournal.com will work, but site: searchenginejournal.com won’t.

Those are just a handful of the many available search operators available.

For an exhaustive list see: Every Advanced Google Search Operator You Need to Know.

Source: Google

Searchenginejournal

This Week in Search News: Simple and Easy-to-Read Update

Published

2 months ago

June 30, 2024

Entireweb News Bot

This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

Link Cards: Google is testing link cards at the top of AI-generated overviews.
Health Overviews: There are more AI-generated health overviews showing up in search results.
Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

Credit Card Widget: Google is testing a new widget for credit card information in search results.
Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate

Published

7 months ago

February 26, 2024

Max

A Comparative Analysis of AI Chatbots and Google Translate

According to an article on PCMag, while Google Translate makes translating sentences into over 100 languages easy, regular users acknowledge that there’s still room for improvement.

In theory, large language models (LLMs) such as ChatGPT are expected to bring about a new era in language translation. These models consume vast amounts of text-based training data and real-time feedback from users worldwide, enabling them to quickly learn to generate coherent, human-like sentences in a wide range of languages.

However, despite the anticipation that ChatGPT would revolutionize translation, previous experiences have shown that such expectations are often inaccurate, posing challenges for translation accuracy. To put these claims to the test, PCMag conducted a blind test, asking fluent speakers of eight non-English languages to evaluate the translation results from various AI services.

The test compared ChatGPT (both the free and paid versions) to Google Translate, as well as to other competing chatbots such as Microsoft Copilot and Google Gemini. The evaluation involved comparing the translation quality for two test paragraphs across different languages, including Polish, French, Korean, Spanish, Arabic, Tagalog, and Amharic.

In the first test conducted in June 2023, participants consistently favored AI chatbots over Google Translate. ChatGPT, Google Bard (now Gemini), and Microsoft Bing outperformed Google Translate, with ChatGPT receiving the highest praise. ChatGPT demonstrated superior performance in converting colloquialisms, while Google Translate often provided literal translations that lacked cultural nuance.

For instance, ChatGPT accurately translated colloquial expressions like “blow off steam,” whereas Google Translate produced more literal translations that failed to resonate across cultures. Participants appreciated ChatGPT’s ability to maintain consistent levels of formality and its consideration of gender options in translations.

The success of AI chatbots like ChatGPT can be attributed to reinforcement learning with human feedback (RLHF), which allows these models to learn from human preferences and produce culturally appropriate translations, particularly for non-native speakers. However, it’s essential to note that while AI chatbots outperformed Google Translate, they still had limitations and occasional inaccuracies.

In a subsequent test, PCMag evaluated different versions of ChatGPT, including the free and paid versions, as well as language-specific AI agents from OpenAI’s GPTStore. The paid version of ChatGPT, known as ChatGPT Plus, consistently delivered the best translations across various languages. However, Google Translate also showed improvement, performing surprisingly well compared to previous tests.

Overall, while ChatGPT Plus emerged as the preferred choice for translation, Google Translate demonstrated notable improvement, challenging the notion that AI chatbots are always superior to traditional translation tools.

Source: https://www.pcmag.com/articles/google-translate-vs-chatgpt-which-is-the-best-language-translator

GOOGLE

Google Implements Stricter Guidelines for Mass Email Senders to Gmail Users

Published

7 months ago

February 13, 2024

Entireweb News Bot

Beginning in April, Gmail senders bombarding users with unwanted mass emails will encounter a surge in message rejections unless they comply with the freshly minted Gmail email sender protocols, Google cautions.

Fresh Guidelines for Dispatching Mass Emails to Gmail Inboxes In an elucidative piece featured on Forbes, it was highlighted that novel regulations are being ushered in to shield Gmail users from the deluge of unsolicited mass emails. Initially, there were reports surfacing about certain marketers receiving error notifications pertaining to messages dispatched to Gmail accounts. Nonetheless, a Google representative clarified that these specific errors, denoted as 550-5.7.56, weren’t novel but rather stemmed from existing authentication prerequisites.

Moreover, Google has verified that commencing from April, they will initiate “the rejection of a portion of non-compliant email traffic, progressively escalating the rejection rate over time.” Google elaborates that, for instance, if 75% of the traffic adheres to the new email sender authentication criteria, then a portion of the remaining non-conforming 25% will face rejection. The exact proportion remains undisclosed. Google does assert that the implementation of the new regulations will be executed in a “step-by-step fashion.”

This cautious and methodical strategy seems to have already kicked off, with transient errors affecting a “fraction of their non-compliant email traffic” coming into play this month. Additionally, Google stipulates that bulk senders will be granted until June 1 to integrate “one-click unsubscribe” in all commercial or promotional correspondence.

Exclusively Personal Gmail Accounts Subject to Rejection These alterations exclusively affect bulk emails dispatched to personal Gmail accounts. Entities sending out mass emails, specifically those transmitting a minimum of 5,000 messages daily to Gmail accounts, will be mandated to authenticate outgoing emails and “refrain from dispatching unsolicited emails.” The 5,000 message threshold is tabulated based on emails transmitted from the same principal domain, irrespective of the employment of subdomains. Once the threshold is met, the domain is categorized as a permanent bulk sender.

These guidelines do not extend to communications directed at Google Workspace accounts, although all senders, including those utilizing Google Workspace, are required to adhere to the updated criteria.

Augmented Security and Enhanced Oversight for Gmail Users A Google spokesperson emphasized that these requisites are being rolled out to “fortify sender-side security and augment user control over inbox contents even further.” For the recipient, this translates to heightened trust in the authenticity of the email sender, thus mitigating the risk of falling prey to phishing attempts, a tactic frequently exploited by malevolent entities capitalizing on authentication vulnerabilities. “If anything,” the spokesperson concludes, “meeting these stipulations should facilitate senders in reaching their intended recipients more efficiently, with reduced risks of spoofing and hijacking by malicious actors.”