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Link Exchanges Violate Google Guidelines – Relevance Doesn’t Matter via @sejournal, @martinibuster

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Google’s John Mueller answered a question about link exchanges. He was asked how much is okay. Mueller explained how Google’s algorithm and quality team deal with link exchanges between websites.

Background on Link Exchanges

A link exchange is a situation that comes from an agreement between two publishers to link to each other.

Sometimes two websites link to each other without an agreement or any contact between each other. That’s considered a natural reciprocal link.

Reciprocal link and link exchange are generally used interchangeably but the phrase link exchange is explicitly about an arrangement to link between two websites.

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Variation on Link Exchange Tactic

On a side note there is also a variation of the link exchange called a three-way link exchange.

A three-way link exchange is where site A agrees to link to Site B with Site C. Site B agrees to link to Site A in exchange for the link from Site C.

The purpose of the three-way link exchange is to trick Google into seeing the interlinking as one-way links and not as reciprocal links.

When are Link Exchanges Considered Spam?

The person asking the question shared that in his link building outreach many website publishers ask for a link exchange, which is also known as a reciprocal link.

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The concern was if exchanging links violated Google’s guidelines and if so, how much link exchanging was permissible until it is considered spam by Google.

The question:

“My question is related to link exchange. Up to what extent is it permissible to exchange the links or not considered as spam?

So what’s the best practices when it comes to… exchanging… backlinks?”

Google Says Link Exchanges Violate Google’s Guidelines

Google’s John Mueller didn’t have to think about his answer.

His response was quick and without ambiguity.

John Mueller said:

“So… a link exchange where both sides are kind of like you link to me and therefore I will link back to you, kind of thing, that is essentially against our webmaster guidelines.

So that’s something where our algorithms would look at that and try to understand what is happening here and try to ignore those links.

And if the web spam team were to look at it they would also say this is not okay.

And if this is the majority of the links to your website like this then they might apply manual action.

So that’s something I would avoid.”

Link Exchanges Between Relevant Sites?

The person asking the question next asked if Google’s negative view of link exchanges was also true for link exchanges between sites that are relevant to each other.

There is a longstanding myth that a spammy technique is not spammy if it’s done between relevant sites.

Link sellers in the not so distant past have erroneously claimed that because their link inventory consisted of high quality sites and because they only sold links to other high quality relevant sites that Google was okay with it. Which of course is wrong.

The “between relevant sites” justification is an oldie but it has never been a goldie.

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The person asked:

“Even if it is topically relevant though?”

Mueller Reacts to Question About Link Exchange with Relevant Links

Google's John Mueller shaking his head noJohn Mueller shook his head and answered:

Google's John Mueller shaking his head no

“It doesn’t matter if it’s… like topically relevant or if it’s kind of like a useful link.

If you’re doing this systematically then we think that’s a bad idea because from our point of view those are not natural links to your website.

They’re only there because like you’re doing this deal with the other site.”

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Link Exchange Loopholes

John Mueller mentioned that it’s a bad idea if a publisher engages in systematic reciprocal linking, which means when it’s a strategy that’s being executed.

He also said that it may be problematic if most of a site’s backlinks consisted of link exchanges.

Some may see that as loopholes to justify doing link exchanges at a smaller scale.

But Mueller also said that Google will try to find those and ignore them.

Rather than look for loopholes in what Mueller said it’s best to simply walk away from link exchanges and not engage in that. It’s clear that link exchanges violate Google’s guidelines.

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For sites that aspire to avoid getting banned by Google it’s good to keep in mind that spammy link schemes are a short term solution for a long term problem.

Citation

Watch Google’s John Mueller answer the question about how much  link exchange is okay, clip is viewable at the 9:25 minute mark.

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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