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OVH Fire Outage May Last Until March 22



While some OVH fire affected customers are back up and running many others are not so lucky. Many OVHCloud customers are not scheduled to be back up until March 22, 2021, nearly two weeks after the data center fire.

Server customers who have Bare Metal servers in Strasbourg, France will continue to be affected by this outage. The estimated time of recovery is currently March 22, 2021 but this is just an ETA (estimated time of arrival) and not a firm date.

OVH has indicated that affected customers will receive an updated invoice with a suspension of charges.

Customers Complaints About OVH Support

Despite OVH’s steady communication by email, via Twitter, and through their official support page, some customers feel as if they are receiving no support from OVH saying that support calls are going unanswered.


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Another OVH customer tweeted:

“Waiting for their response. Same like us, using SBG2 and now still waiting their update.

Yesterday they told that status for this SBG2, they have the backup. But I’m not sure”


The OVH Support on Twitter is full of anxious customers asking questions in French and English.

OVH Support reassured customers that refunds and compensation were forthcoming to customers whose sites were affected by the data center fire.


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OVH Customer Confusion and Uncertainty

Yet even when some customers were able to reach customer support there seemed to be struggle for OVH to help. One customer tweeted they encountered confused responses from OVH support.

If one person is tweeting about a support issue that may mean there are many more who may be silently suffering.

For example, a domain name database recently sent out an email to customers stating that they are working 24/7 to restore services but had no firm date other than “hopefully” this week, reflecting the lack of information about a firm recovery date for some customers.

OVH’s support page stated:

“Only customers with OVHcloud US who have Bare Metal servers in Strasbourg, France are being impacted by this incident.

All affected customers will be notified about their updated March invoice in the coming days.”

OVH Working Hard to Recover Data Centers

OVH is still working on cleaning up the data centers, reporting that soot cleanup is ongoing in SBG3.

OVH is simultaneously working to restore electricity and restart servers.
According OVH, 30% of the rooms in SBG-1 were damaged. SBG-1 is scheduled to have electricity restored on March 16, 2021 but a gradual restart is not scheduled until March 22nd.

The situation in other areas are as follows:


– Situation : Building out of use. Structural expertise carried out. Site secured
– Server restart : Replacing infrastructures in other data centers
– Server restart : Provisional ETA: Monday, 22 March for gradual restart

– Situation : Servers undamaged
– Electrical restart : Temporarily re-powered on 12th March and will be restored permanently on 16th
– Server restart : Provisional ETA: Monday, 22 March for gradual restart

– Situation : Servers undamaged
– Electrical restart : Power will return permanently on 16th March
– Network restart : Internal network to be redeployed on 16th March
– Server restart : Provisional ETA: Monday, 22 March for gradual restart”

OVH Data Center Fire Recovery

The recovery appears to be proceeding at a fast but orderly pace. Most customers appear to be understanding. For some customers who didn’t have backups or whose sites will not be able to be recovered on OVH’s end, the after affects will continue to linger.


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OVH Fire FAQ for Customers

OVH Data Center System Status Page

OVH News Page



Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”



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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.



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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.


But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.


One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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