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Pay-per-click (PPC) Advertising Market Share, Size 2020: Industry Trend, Business Growth …

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The report encompasses an in-depth study of the prevailing and upcoming situations of the global Pay-per-click (PPC) Advertising industry. The analysts and industry experts have carried out a comprehensive qualitative and quantitative assessment of the global Pay-per-click (PPC) Advertising industry with the help of research methodologies like PESTLE analysis, Porter’s Five Forces, and SWOT analysis. Additionally, technological developments and future growth opportunities pertaining to Pay-per-click (PPC) Advertising have been looked into. A separate assessment on the current as well as future Pay-per-click (PPC) Advertising trends is also sketched in the report.

The report has also touched upon crucial aspects such as Pay-per-click (PPC) Advertising pricing, production, distribution, supply, profit margin, and revenue. Additionally, it has highlighted the key drivers optimistically impacting the growth of the global Pay-per-click (PPC) Advertising industry. Factors that may act as a barrier to the overall Pay-per-click (PPC) Advertising growth are also scrutinized by the authors of the report.

Global Pay-per-click (PPC) Advertising Market is estimated to reach xxx million USD in 2020 and projected to grow at the CAGR of xx% during 2020-2025. According to the latest report added to the online repository of QY Research the Pay-per-click (PPC) Advertising market has witnessed an unprecedented growth till 2020. The extrapolated future growth is expected to continue at higher rates by 2025.

The report provides a 6-year forecast (2020-2026) assessed based on how the Pay-per-click (PPC) Advertising market is predicted to grow in major regions like USA, Europe, Japan, China, India, Southeast Asia, South America, South Africa, Others.

Top Players of Pay-per-click (PPC) Advertising Market are Studied: Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou

Segmentation by Type: Flat-rate PPC, Bid-based PPC

Segmentation by Application: Middle and Small-sized Enterprise, Large-scale Enterprise

Reasons to Buy this Report:

  • Industry Size & Forecast: Estimations on the global Pay-per-click (PPC) Advertising industry size on the basis of value and volume are provided in this part of the report
  • Study on Key Industry Trends: This section offers deep insights into the prevailing and upcoming Pay-per-click (PPC) Advertising trends
  • Segmental Analysis: Here, the report has examined the high-growth segments including product type, application, and end users, taking into account their CAGR, share, and size
  • Future Prospects: Current Pay-per-click (PPC) Advertising developments and future opportunities estimated to emerge in the Pay-per-click (PPC) Advertising industry are looked into in this portion of the study
  • Geography-wise Analysis: The authors of the report have studied the regions having growth potential to help companies plan their future investments
  • Study on Competitive Landscape: The industry experts have offered thorough information about the strategic tactics adopted by the industry participants to consolidate their position. This assessment will help the players to strategize their activities in future.

Table of Contents

Pay-per-click (PPC) Advertising Market Report by Company, Regions, Types and Applications, Global Status and Forecast to 2025

1 Industry Overview of Pay-per-click (PPC) Advertising

1.1 Pay-per-click (PPC) Advertising Market Overview

1.1.1 Pay-per-click (PPC) Advertising Product Scope

1.1.2 Market Status and Outlook

1.2 Global Pay-per-click (PPC) Advertising Market Size and Analysis by Regions

1.2.1 North America

1.2.2 Europe

1.2.3 China

1.2.4 Rest of Asia Pacific

1.2.5 Central & South America

1.2.6 Middle East & Africa

1.3 Pay-per-click (PPC) Advertising Market by Type

1.3.1 Flat-rate PPC

1.3.2 Bid-based PPC

1.4 Pay-per-click (PPC) Advertising Market by End Users/Application

1.4.1 Middle and Small-sized Enterprise

1.4.2 Large-scale Enterprise

2 Global Pay-per-click (PPC) Advertising Competition Analysis by Players

2.1 Pay-per-click (PPC) Advertising Market Size (Value) by Players (2018 and 2019)

2.2 Competitive Status and Trend

2.2.1 Market Concentration Rate

2.2.2 Product/Service Differences

2.2.3 New Entrants

2.2.4 The Technology Trends in Future

3 Company (Top Players) Profiles

3.1 Google

3.1.1 Company Profile

3.1.2 Main Business/Business Overview

3.1.3 Products, Services and Solutions

3.1.4 Pay-per-click (PPC) Advertising Revenue (Value) (2014-2019)

3.1.5 Recent Developments

3.2 Bing

3.2.1 Company Profile

3.2.2 Main Business/Business Overview

3.2.3 Products, Services and Solutions

3.2.4 Pay-per-click (PPC) Advertising Revenue (Value) (2014-2019)

3.2.5 Recent Developments

3.3 Yahoo

3.3.1 Company Profile

3.3.2 Main Business/Business Overview

3.3.3 Products, Services and Solutions

3.3.4 Pay-per-click (PPC) Advertising Revenue (Value) (2014-2019)

3.3.5 Recent Developments

3.4 Ask.com

3.4.1 Company Profile

3.4.2 Main Business/Business Overview

3.4.3 Products, Services and Solutions

3.4.4 Pay-per-click (PPC) Advertising Revenue (Value) (2014-2019)

3.4.5 Recent Developments

3.5 AOL.com

3.5.1 Company Profile

3.5.2 Main Business/Business Overview

3.5.3 Products, Services and Solutions

3.5.4 Pay-per-click (PPC) Advertising Revenue (Value) (2014-2019)

3.5.5 Recent Developments

3.6 Baidu

3.6.1 Company Profile

3.6.2 Main Business/Business Overview

3.6.3 Products, Services and Solutions

3.6.4 Pay-per-click (PPC) Advertising Revenue (Value) (2014-2019)

3.6.5 Recent Developments

3.7 Wolframalpha

3.7.1 Company Profile

3.7.2 Main Business/Business Overview

3.7.3 Products, Services and Solutions

3.7.4 Pay-per-click (PPC) Advertising Revenue (Value) (2014-2019)

3.7.5 Recent Developments

3.8 DuckDuckGo

3.8.1 Company Profile

3.8.2 Main Business/Business Overview

3.8.3 Products, Services and Solutions

3.8.4 Pay-per-click (PPC) Advertising Revenue (Value) (2014-2019)

3.8.5 Recent Developments

3.9 Sogou

3.9.1 Company Profile

3.9.2 Main Business/Business Overview

3.9.3 Products, Services and Solutions

3.9.4 Pay-per-click (PPC) Advertising Revenue (Value) (2014-2019)

3.9.5 Recent Developments

4 Global Pay-per-click (PPC) Advertising Market Size by Type and Application (2014-2019)

4.1 Global Pay-per-click (PPC) Advertising Market Size by Type (2014-2019)

4.2 Global Pay-per-click (PPC) Advertising Market Size by Application (2014-2019)

4.3 Potential Application of Pay-per-click (PPC) Advertising in Future

4.4 Top Consumer/End Users of Pay-per-click (PPC) Advertising

5 North America Pay-per-click (PPC) Advertising Development Status and Outlook

5.1 North America Pay-per-click (PPC) Advertising Market Size (2014-2019)

5.2 North America Pay-per-click (PPC) Advertising Market Size and Market Share by Players (2018 and 2019)

6 Europe Pay-per-click (PPC) Advertising Development Status and Outlook

6.1 Europe Pay-per-click (PPC) Advertising Market Size (2014-2019)

6.2 Europe Pay-per-click (PPC) Advertising Market Size and Market Share by Players (2018 and 2019)

7 China Pay-per-click (PPC) Advertising Development Status and Outlook

7.1 China Pay-per-click (PPC) Advertising Market Size (2014-2019)

7.2 China Pay-per-click (PPC) Advertising Market Size and Market Share by Players (2018 and 2019)

8 Rest of Asia Pacific Pay-per-click (PPC) Advertising Development Status and Outlook

8.1 Rest of Asia Pacific Pay-per-click (PPC) Advertising Market Size (2014-2019)

8.2 Rest of Asia Pacific Pay-per-click (PPC) Advertising Market Size and Market Share by Players (2018 and 2019)

9 Central & South America Pay-per-click (PPC) Advertising Development Status and Outlook

9.1 Central & South America Pay-per-click (PPC) Advertising Market Size (2014-2019)

9.2 Central & South America Pay-per-click (PPC) Advertising Market Size and Market Share by Players (2018 and 2019)

10 Middle East & Africa Pay-per-click (PPC) Advertising Development Status and Outlook

10.1 Middle East & Africa Pay-per-click (PPC) Advertising Market Size (2014-2019)

10.2 Middle East & Africa Pay-per-click (PPC) Advertising Market Size and Market Share by Players (2018 and 2019)

11 Market Forecast by Regions, Type and Application (2019-2025)

11.1 Global Pay-per-click (PPC) Advertising Market Size (Value) by Regions (2019-2025)

11.1.1 North America Pay-per-click (PPC) Advertising Revenue and Growth Rate (2019-2025)

11.1.2 Europe Pay-per-click (PPC) Advertising Revenue and Growth Rate (2019-2025)

11.1.3 China Pay-per-click (PPC) Advertising Revenue and Growth Rate (2019-2025)

11.1.4 Rest of Asia Pacific Pay-per-click (PPC) Advertising Revenue and Growth Rate (2019-2025)

11.1.5 Central & South America Pay-per-click (PPC) Advertising Revenue and Growth Rate (2019-2025)

11.1.6 Middle East & Africa Pay-per-click (PPC) Advertising Revenue and Growth Rate (2019-2025)

11.2 Global Pay-per-click (PPC) Advertising Market Size (Value) by Type (2019-2025)

11.3 Global Pay-per-click (PPC) Advertising Market Size by Application (2019-2025)

12 Pay-per-click (PPC) Advertising Market Dynamics

12.1 Pay-per-click (PPC) Advertising Market Opportunities

12.2 Pay-per-click (PPC) Advertising Challenge and Risk

12.2.1 Competition from Opponents

12.2.2 Downside Risks of Economy

12.3 Pay-per-click (PPC) Advertising Market Constraints and Threat

12.3.1 Threat from Substitute

12.3.2 Government Policy

12.3.3 Technology Risks

12.4 Pay-per-click (PPC) Advertising Market Driving Force

12.4.1 Growing Demand from Emerging Markets

12.4.2 Potential Application

13 Market Effect Factors Analysis

13.1 Technology Progress/Risk

13.1.1 Substitutes

13.1.2 Technology Progress in Related Industry

13.2 Consumer Needs Trend/Customer Preference

13.3 External Environmental Change

13.3.1 Economic Fluctuations

13.3.2 Other Risk Factors

14 Research Finding/Conclusion

15 Appendix

Methodology

Analyst Introduction

Data Source

About Us:

QYResearch always pursuits high product quality with the belief that quality is the soul of business. Through years of effort and supports from huge number of customer supports, QYResearch consulting group has accumulated creative design methods on many high-quality markets investigation and research team with rich experience. Today, QYResearch has become the brand of quality assurance in consulting industry.

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Why Even Crushing Content Failures Aren’t Mistakes

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Why Even Crushing Content Failures Aren’t Mistakes

Did you follow the Apple iPad Pro content debacle?

Here’s a quick recap. A recent online ad for the new iPad Pro showed a large hydraulic press slowly crushing various symbols of creativity. A metronome, a piano, a record player, a video game, paints, books, and other creative tools splinter and smash as the Sonny and Cher song All I Ever Need Is You plays.

The ad’s title? “Crush!”

The point of the commercial — I think — is to show that Apple managed to smush (that’s the technical term) all this heretofore analog creativity into its new, very thin iPad Pro.  

To say the ad received bad reviews is underselling the response. Judgment was swift and unrelenting. The creative world freaked out.

On X, actor Hugh Grant shared Tim Cook’s post featuring the ad and added this comment: “The destruction of the human experience. Courtesy of Silicon Valley.”

When fellow actor Justine Bateman shared the Tim Cook post, she simply wrote, “Truly, what is wrong with you?” Other critiques ranged from tone-challenged to wasteful to many worse things.

Actor Justine Bateman shared Tim Cook’s post on X, which featured the ad, and added this comment: "Truly, what is wrong with you?".

A couple of days later, Apple apologized and canceled plans to air the ad on television.

How not-so-great content ideas come to life

The level of anger surprises me. Look, the ad does show the eyeballs on an emoji-faced squishy ball popping under the plates’ pressure, but still. Calling the ad “actually psychotic” might be a skosh over the top.

Yes, the ad missed the mark. And the company’s subsequent decision to apologize makes sense.

But anyone who’s participated in creating a content misfire knows this truth: Mistakes look much more obvious in hindsight.

On paper, I bet this concept sounded great. The brainstorming meeting probably started with something like this: “We want to show how the iPad Pro metaphorically contains this huge mass of creative tools in a thin and cool package.”

Maybe someone suggested representing that exact thing with CGI (maybe a colorful tornado rising from the screen). Then someone else suggested showing the actual physical objects getting condensed would be more powerful.

Here’s my imagined version of the conversation that might have happened after someone pointed out the popular internet meme of things getting crushed in a hydraulic press.

“People love that!”

“If we add buckets of paint, it will be super colorful and cool.”

“It’ll be a cooler version of that LG ad that ran in 2008.”

“Exactly!”

“It’ll be just like that ad where a bus driver kidnaps and subsequently crushes all the cute little Pokémon characters in a bus!” (Believe it or not, that was actually a thing.)

The resulting commercial suffers from the perfect creative storm: A not-great (copycat) idea at the absolutely wrong time.

None of us know what constraints Apple’s creative team worked under. How much time did they have to come up with a concept? Did they have time to test it with audiences? Maybe crushing physical objects fit into the budget better than CGI. All these factors affect the creative process and options (even at a giant company like Apple).

That’s not an excuse — it’s just reality.

Content failure or content mistake?

Many ad campaigns provoke a “What the hell were they thinking?” response (think Pepsi’s Kendall Jenner ad or those cringy brand tributes that follow celebrity deaths).

Does that mean they’re failures? Or are they mistakes? And what’s the difference?

As I wrote after Peloton’s holiday ad debacle (remember that?), people learn to fear mistakes early on. Most of us hear cautionary messages almost from day one.

Some are necessary and helpful (“Don’t stick a knife in a live toaster” or “Look both ways before you cross the street.”) Some aren’t (“Make that essay perfect” or “Don’t miss that goal.”)

As a result, many people grow up afraid to take risks — and that hampers creativity. The problem arises from conflating failure and mistakes. It helps to know the difference.

I moved to Los Angeles in 1987 to become a rock ‘n’ roll musician. I failed. But it wasn’t a mistake. I wasn’t wrong to try. My attempt just didn’t work.

Labeling a failed attempt a “mistake” feeds the fears that keep people from attempting anything creative.

The conflation of failure and mistakes happens all too often in creative marketing. Sure, people create content pieces (and let’s not forget that there are always people behind those ideas) that genuinely count as mistakes.

They also create content that simply fails.

Don’t let extreme reactions make you fear failures

Here’s the thing about failed content. You can do all the work to research your audience and take the time to develop and polish your ideas — and the content still might fail. The story, the platform, or the format might not resonate, or the audience simply might not care for it. That doesn’t mean it’s a mistake.

Was the Apple ad a mistake? Maybe, but I don’t think so.

Was it a failure? The vitriolic response indicates yes.

Still, the commercial generated an impressive amount of awareness (53 million views of the Tim Cook post on X, per Variety.) And, despite the apology, the company hasn’t taken the ad down from its YouTube page where it’s earned more than 1 million views.

The fictional Captain Jean Luc Picard once said, “It is possible to commit no mistakes and still lose. That is not weakness. That is life.” The Apple ad turns that statement on its head — Apple made many mistakes and still won a tremendous amount of attention.

I’m not suggesting that people shouldn’t criticize creative work. Constructive critiques help us learn from our own and others’ failures. You can even have a good laugh about content fails.

Just acknowledge, as the Roman philosopher Cicero once wrote, “Not every mistake is a foolish one.” 

Creative teams take risks. They try things outside their comfort zone. Sometimes they fail (sometimes spectacularly).

But don’t let others’ expressions of anger over failures inhibit your willingness to try creative things.

Wouldn’t you love to get the whole world talking about the content you create? To get there, you have to risk that level of failure.

And taking that risk isn’t a mistake.

It’s your story. Tell it well.

Subscribe to workday or weekly CMI emails to get Rose-Colored Glasses in your inbox each week. 

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Cover image by Joseph Kalinowski/Content Marketing Institute 



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The Future of Content Success Is Social

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The Future of Content Success Is Social

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are.

We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors missed?” How can I put them in?” AND “How can I do everything just slightly better than they can?”

Then they do the same, and it becomes a cycle of beating mediocre content with slightly less mediocre content.

When I looked at our high-ranking content, I felt uncomfortable. Yes, it ranked, but it wasn’t overly helpful compared to everything else that ranked.

Ranking isn’t the job to be done; it is just a proxy.

Why would a high-ranking keyword make me feel uncomfortable? Isn’t that the whole freaking job to be done? Not for me. The job to be done is to help educate people, and ranking is a byproduct of doing that well.

I looked at our own content, and I put myself in the seat of a searcher, not an SEO; I looked at the top four rankings and decided that our content felt easy, almost ChatGPT-ish. It was predictable, it was repeatable, and it lacked hot takes and spicy punches.

So, I removed 80% of the content and replaced it with the 38 questions I would ask if I was hiring an SEO. I’m a 25-year SME, and I know what I would be looking for in these turbulent times. I wanted to write the questions that didn’t exist on anything ranking in the top ten. This was a risk, why? Because, semantically, I was going against what Google was likely expecting to see on this topic. This is when Mike King told me about information gain. Google will give you a boost in ranking signals if you bring it new info. Maybe breaking out of the sea of sameness + some social signals could be a key factor in improving rankings on top of doing the traditional SEO work.

What’s worth more?

Ten visits to my SEO RFP post from people to my content via a private procurement WhatsApp group or LinkedIn group?

One hundred people to the same content from search?

I had to make a call, and I was willing to lose rankings (that were getting low traffic but highly valued traffic) to write something that when people read it, they thought enough about it to share it in emails, groups, etc.

SME as the unlock to standout content?

I literally just asked myself, “Wil, what would you ask yourself if you were hiring an SEO company? Then I riffed for 6—8 hours and had tons of chats with ChatGPT. I was asking ChatGPT to get me thinking differently. Things like, “what would create the most value?” I never constrained myself to “what is the search volume,” I started with the riffs.

If I was going to lose my rankings, I had to socially promote it so people knew it existed. That was an unlock, too, if you go this route. It’s work, you are now going to rely on spikes from social, so having a reason to update it and put it back in social is very important.

Most of my “followers” aren’t looking for SEO services as they are digital marketers themselves. So I didn’t expect this post to take off HUGLEY, but given the content, I was shocked at how well it did and how much engagement it got from real actual people.

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7 Things Creators Should Know About Marketing Their Book

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7 Things Creators Should Know About Marketing Their Book

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.

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