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SEO In 2020: What To Expect For The Year Ahead

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At the close of the decade and the start of a brand new year, I have taken some time to reflect on SEO trends that emerged in 2019 and those that I believe will define the year ahead.

SEO is one of the most exhaustive topics in the world of digital marketing, and there are a plethora of sources promising the latest information regarding updates to Google algorithms and the dynamic nature of consumer practices. The best advice I can offer is this: Find an in-house digital marketing expert or hire a third-party company that proves to be forward-thinking. When it comes to hiring an SEO expert, look for someone who demonstrates an understanding that trends are constantly changing and is committed to staying on top of the latest updates. SEO techniques from the previous decade will be wholly insufficient in the roaring ’20s ahead.

Did you know that Google, the most popular search engine in North America, updates its search algorithm, on average, 500 to 600 times per year? Your SEO strategy should follow a similar trajectory if you want to have the best rankings. Let’s dive into the most important aspects of SEO and what trends to expect in 2020.

Organic SEO

Organic SEO is a marketing approach that focuses on improving online visibility. While the term is widely used, it is also commonly misunderstood. When it comes to SEO trends to watch for in 2020, one of the most significant for organic SEO is the importance of advanced links.

Advanced link-building strategies can increase your website’s Domain Authority (the score given to your site between 0 and 100) and thereby improve your overall visibility online. Advanced link-building goes beyond establishing generic directories and includes guest blogs, paid links and web 2.0 blogs. Each of these strategies involves placing content on third-party sites with links back to your website.

The more websites that point to yours with a substantial DA, the more visible your website will become. If you’re looking for a digital marketing company to promote your brand, ask about their network of partnerships, websites and forums that they use for guest blogging and paid advertising.

Local SEO

Local, or map search, SEO has emerged as a distinct form of SEO over the last few years. Through internal research, our company found that 30% to 40% of customers, on average, now find local companies through maps. As such, strong map visibility is crucial.

Instead of a website, local SEO requires that your Google My Business (GMB) profile be optimized with keywords and links. The strategies for improving local SEO include NAP (name, address, phone number) consistency, link-building, image geotagging and further engagements with your GMB profile (such as reviews).

This year, SEO experts and digital marketers will need to be extra diligent in ensuring consistency and giving the appropriate time and energy to local optimizations, especially for small businesses and local service providers.

Content And Blogging

If one thing is for sure, Google’s updated deep-learning algorithms are getting smarter and smarter. Some experts believe they will soon surpass human understanding in terms of natural language processing. In recent years, Google’s algorithms have been placing more and more emphasis on well-written content, encouraging strategies such as natural language keywords and quality over quantity; 2020 will see this emphasis continue to rise. Google is becoming more sensitive to the nuances of language with a focus on understanding search query intent. Thus, in 2020, content should be concise and informative as well as targeted. As always, content also needs to indicate expertise, authoritativeness and trustworthiness.

While my team has always helped clients by creating consistent content to add to their websites, our research has found that guest blogging, and building links with additional high DA websites, is even more effective. I would recommend a shift in strategy to include more link-building supplemented by high-quality content that focuses on specific query topics. Answering questions clearly and concisely will go a long way for any SEO strategy (especially with voice search optimization on the rise as well).

Pay Per Click (PPC)

Pay-per-click advertising includes Google AdWords and social media advertising. Pay-per-click ads get your message in front of already-interested consumers. Depending on your industry and budget, getting to the No. 1 result on Google organically isn’t always possible. Utilizing PPC allows your company to show up at the very top, regardless of your organic ranking.

In the field of remarketing, I anticipate two trends to be of special significance in the year ahead. Due to the Rule of Seven, a theory developed by marketing experts that states customers require seven touches with your brand before making a decision, remarketing is gaining traction within the marketing world as a necessity for some industries. If your business is highly competitive with a mid to long sales cycle, a remarketing campaign will effectively follow consumers around the internet until they’re ready to make the decision.

Advertising promotions are also a great way to convert customers. As the economic downturn continues, consumers will be looking for any way to save a few dollars. A marketing company may help determine and implement effective promotional offers and supplement any existing advertising efforts to increase awareness and conversion.

I believe 2020 holds the potential for innumerable growth opportunities for both marketing companies and their clients, so long as the right techniques are implemented, maintained, and adjusted as needed. Link-building, visibility, and user experience (especially for mobile) will continue to be areas of focus for my team, along with professional, well-written, informative content.

SEO and digital marketing are exciting fields, precisely because they are constantly changing. As you strive to find a balance between upholding consumer trends and maintaining relevance with search engine updates, I wish you a prosperous 2020.

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Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate

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A Comparative Analysis of AI Chatbots and Google Translate

According to an article on PCMag, while Google Translate makes translating sentences into over 100 languages easy, regular users acknowledge that there’s still room for improvement.

In theory, large language models (LLMs) such as ChatGPT are expected to bring about a new era in language translation. These models consume vast amounts of text-based training data and real-time feedback from users worldwide, enabling them to quickly learn to generate coherent, human-like sentences in a wide range of languages.

However, despite the anticipation that ChatGPT would revolutionize translation, previous experiences have shown that such expectations are often inaccurate, posing challenges for translation accuracy. To put these claims to the test, PCMag conducted a blind test, asking fluent speakers of eight non-English languages to evaluate the translation results from various AI services.

The test compared ChatGPT (both the free and paid versions) to Google Translate, as well as to other competing chatbots such as Microsoft Copilot and Google Gemini. The evaluation involved comparing the translation quality for two test paragraphs across different languages, including Polish, French, Korean, Spanish, Arabic, Tagalog, and Amharic.

In the first test conducted in June 2023, participants consistently favored AI chatbots over Google Translate. ChatGPT, Google Bard (now Gemini), and Microsoft Bing outperformed Google Translate, with ChatGPT receiving the highest praise. ChatGPT demonstrated superior performance in converting colloquialisms, while Google Translate often provided literal translations that lacked cultural nuance.

For instance, ChatGPT accurately translated colloquial expressions like “blow off steam,” whereas Google Translate produced more literal translations that failed to resonate across cultures. Participants appreciated ChatGPT’s ability to maintain consistent levels of formality and its consideration of gender options in translations.

The success of AI chatbots like ChatGPT can be attributed to reinforcement learning with human feedback (RLHF), which allows these models to learn from human preferences and produce culturally appropriate translations, particularly for non-native speakers. However, it’s essential to note that while AI chatbots outperformed Google Translate, they still had limitations and occasional inaccuracies.

In a subsequent test, PCMag evaluated different versions of ChatGPT, including the free and paid versions, as well as language-specific AI agents from OpenAI’s GPTStore. The paid version of ChatGPT, known as ChatGPT Plus, consistently delivered the best translations across various languages. However, Google Translate also showed improvement, performing surprisingly well compared to previous tests.

Overall, while ChatGPT Plus emerged as the preferred choice for translation, Google Translate demonstrated notable improvement, challenging the notion that AI chatbots are always superior to traditional translation tools.


Source: https://www.pcmag.com/articles/google-translate-vs-chatgpt-which-is-the-best-language-translator

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Google Implements Stricter Guidelines for Mass Email Senders to Gmail Users

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Beginning in April, Gmail senders bombarding users with unwanted mass emails will encounter a surge in message rejections unless they comply with the freshly minted Gmail email sender protocols, Google cautions.

Fresh Guidelines for Dispatching Mass Emails to Gmail Inboxes In an elucidative piece featured on Forbes, it was highlighted that novel regulations are being ushered in to shield Gmail users from the deluge of unsolicited mass emails. Initially, there were reports surfacing about certain marketers receiving error notifications pertaining to messages dispatched to Gmail accounts. Nonetheless, a Google representative clarified that these specific errors, denoted as 550-5.7.56, weren’t novel but rather stemmed from existing authentication prerequisites.

Moreover, Google has verified that commencing from April, they will initiate “the rejection of a portion of non-compliant email traffic, progressively escalating the rejection rate over time.” Google elaborates that, for instance, if 75% of the traffic adheres to the new email sender authentication criteria, then a portion of the remaining non-conforming 25% will face rejection. The exact proportion remains undisclosed. Google does assert that the implementation of the new regulations will be executed in a “step-by-step fashion.”

This cautious and methodical strategy seems to have already kicked off, with transient errors affecting a “fraction of their non-compliant email traffic” coming into play this month. Additionally, Google stipulates that bulk senders will be granted until June 1 to integrate “one-click unsubscribe” in all commercial or promotional correspondence.

Exclusively Personal Gmail Accounts Subject to Rejection These alterations exclusively affect bulk emails dispatched to personal Gmail accounts. Entities sending out mass emails, specifically those transmitting a minimum of 5,000 messages daily to Gmail accounts, will be mandated to authenticate outgoing emails and “refrain from dispatching unsolicited emails.” The 5,000 message threshold is tabulated based on emails transmitted from the same principal domain, irrespective of the employment of subdomains. Once the threshold is met, the domain is categorized as a permanent bulk sender.

These guidelines do not extend to communications directed at Google Workspace accounts, although all senders, including those utilizing Google Workspace, are required to adhere to the updated criteria.

Augmented Security and Enhanced Oversight for Gmail Users A Google spokesperson emphasized that these requisites are being rolled out to “fortify sender-side security and augment user control over inbox contents even further.” For the recipient, this translates to heightened trust in the authenticity of the email sender, thus mitigating the risk of falling prey to phishing attempts, a tactic frequently exploited by malevolent entities capitalizing on authentication vulnerabilities. “If anything,” the spokesperson concludes, “meeting these stipulations should facilitate senders in reaching their intended recipients more efficiently, with reduced risks of spoofing and hijacking by malicious actors.”

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Google’s Next-Gen AI Chatbot, Gemini, Faces Delays: What to Expect When It Finally Launches

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Google AI Chatbot Gemini

In an unexpected turn of events, Google has chosen to postpone the much-anticipated debut of its revolutionary generative AI model, Gemini. Initially poised to make waves this week, the unveiling has now been rescheduled for early next year, specifically in January.

Gemini is set to redefine the landscape of conversational AI, representing Google’s most potent endeavor in this domain to date. Positioned as a multimodal AI chatbot, Gemini boasts the capability to process diverse data types. This includes a unique proficiency in comprehending and generating text, images, and various content formats, even going so far as to create an entire website based on a combination of sketches and written descriptions.

Originally, Google had planned an elaborate series of launch events spanning California, New York, and Washington. Regrettably, these events have been canceled due to concerns about Gemini’s responsiveness to non-English prompts. According to anonymous sources cited by The Information, Google’s Chief Executive, Sundar Pichai, personally decided to postpone the launch, acknowledging the importance of global support as a key feature of Gemini’s capabilities.

Gemini is expected to surpass the renowned ChatGPT, powered by OpenAI’s GPT-4 model, and preliminary private tests have shown promising results. Fueled by significantly enhanced computing power, Gemini has outperformed GPT-4, particularly in FLOPS (Floating Point Operations Per Second), owing to its access to a multitude of high-end AI accelerators through the Google Cloud platform.

SemiAnalysis, a research firm affiliated with Substack Inc., expressed in an August blog post that Gemini appears poised to “blow OpenAI’s model out of the water.” The extensive compute power at Google’s disposal has evidently contributed to Gemini’s superior performance.

Google’s Vice President and Manager of Bard and Google Assistant, Sissie Hsiao, offered insights into Gemini’s capabilities, citing examples like generating novel images in response to specific requests, such as illustrating the steps to ice a three-layer cake.

While Google’s current generative AI offering, Bard, has showcased noteworthy accomplishments, it has struggled to achieve the same level of consumer awareness as ChatGPT. Gemini, with its unparalleled capabilities, is expected to be a game-changer, demonstrating impressive multimodal functionalities never seen before.

During the initial announcement at Google’s I/O developer conference in May, the company emphasized Gemini’s multimodal prowess and its developer-friendly nature. An application programming interface (API) is under development, allowing developers to seamlessly integrate Gemini into third-party applications.

As the world awaits the delayed unveiling of Gemini, the stakes are high, with Google aiming to revolutionize the AI landscape and solidify its position as a leader in generative artificial intelligence. The postponed launch only adds to the anticipation surrounding Gemini’s eventual debut in the coming year.

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