Snapchat is investing heavily in promoting its new Spotlight feature, to the tune of $1 million per day for users who submit the best content.
Spotlight is being described as Snapchat’s answer to TikTok as it allows users to create similar types of content.
With Spotlight users can create short videos up to 60 seconds in length and edit them with creative tools such as:
- Licensed music
- Original sound recordings
- Augmented Reality filters (referred to as Lenses)
Snapchat is naming the feature “Spotlight” because it is designed to highlight entertaining videos from all users, regardless of the amount of followers or influence they have.
Spotlight will also highlight content from users whether or not they have a public profile. Snapchat says in an announcement:
“It’s a fair and fun place for Snapchatters to share their best Snaps and see perspectives from across the Snapchat community.”
To encourage the use of its new feature, Snapchat is paying users a share of $1 million every day for the best content.
Here’s more about Spotlight, how to use it, and how to potentially earn a cut of the prize money.
How Can Users Submit Content to Spotlight?
Users can submit content to Spotlight by creating a Snap in the usual fashion.
Next, at the top of the ‘Send To’ screen, there’s a new option to select Spotlight.
From there, hit the Send button in the bottom right-hand corner and the content will be submitted.
Users have the option to add topics to their Snap before submitting it to Spotlight, which is recommended so it can be surfaced to people interested in that topic.
How Does Snapchat Curate Spotlight Content?
Snapchat is surfacing submitted content in a new section dedicated to Spotlight videos. Content is surfaced based on users’ individual preferences.
“We focus on serving the right Snaps to the right person at the right time. We do this by trying to understand your personal preferences.”
Snapchat’s algorithm also considers the following factors when curating content:
- Watch time
- Bounce rate
Before content is surfaced in Spotlight it gets reviewed by moderators to ensure it’s both appropriate and entertaining.
Snapchat emphasizes that Spotlight is an entertainment platform and not a place for news or overly political content.
How Can Snapchat Users Earn Money From Spotlight Submissions?
Whether money is earned from a Spotlight submission is determined using a proprietary formula based on how many unique views it receives compared to other content submitted that day.
Snapchat notes it’s actively monitoring for fraud to ensure view counts are not artificially inflated.
Earnings will be paid out to users every day and Snapchat will send a direct message to notify people people who are awarded a share of the money.
As far as I can tell there’s no limit to how many times the same person can earn money from Spotlight submissions. So users who win can continue submitting content to potentially earn more prize money.
Snapchat is paying out $1 million per day from now until the end of 2020. And maybe even longer, the company says.
Spotlight is rolling out slowly and is available first in the following countries:
- New Zealand
- United Kingdom
- United States
For more information see the official Spotlight guidelines here.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
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