NEWS
TikTok joins Europe’s code on tackling hate speech
TikTok, the popular short video sharing app, has joined the European Union’s Code of Conduct on Countering Illegal Hate Speech.
In a statement on joining the code, TikTok’s head of trust and safety for EMEA, Cormac Keenan, said: “We have never allowed hate on TikTok, and we believe it’s important that internet platforms are held to account on an issue as crucial as this.”
The non-legally binding code kicked off four years ago with a handful of tech giants agreeing to measures aimed at accelerating takedowns of illegal content while supporting their users to report hate speech and committing to increase joint working to share best practice to tackle the problem.
Since 2016 the code has grown from single to double figure signatories — and now covers Dailymotion, Facebook, Google+, Instagram, Jeuxvideo.com, Microsoft, Snapchat, TikTok, Twitter and YouTube.
TikTok’s statement goes on to highlight the platform’s “zero-tolerance” stance on hate speech and hate groups — in what reads like a tacit dig at Facebook, given the latter’s record of refusing to take down hate speech on ‘freedom of expression‘ grounds (including founder Mark Zuckerberg’s personal defence of letting holocaust denial thrive on his platform).
“We have a zero-tolerance stance on organised hate groups and those associated with them, like accounts that spread or are linked to white supremacy or nationalism, male supremacy, anti-Semitism, and other hate-based ideologies. We also remove race-based harassment and the denial of violent tragedies, such as the Holocaust and slavery,” Keenan writes.
“Our ultimate goal is to eliminate hate on TikTok. We recognise that this may seem an insurmountable challenge as the world is increasingly polarised, but we believe that this shouldn’t stop us from trying. Every bit of progress we make gets us that much closer to a more welcoming community experience for people on TikTok and out in the world.”
It’s interesting that EU hate speech rules are being viewed as a PR opportunity for TikTok to differentiate itself vs rival social platforms — even as most of them (Facebook included) are signed up to the very same code.
TikTok signing up comes a few months after it added its name to a similar EU initiative aimed at tackling the spread of online disinformation via a series of non-legally binding commitments.
The voluntary codes have proved popular with tech giants, given they lack legal compulsion and provide the opportunity for platforms to project the idea they’re doing something about tricky content issues — without the calibre and efficacy of their action being quantifiable.
The codes have also bought time by staving off actual regulation. But that is now looming. EU lawmakers are, for example, eyeing binding transparency rules for platforms to back up voluntary reports of illegal hate speech removals and make sure users are being properly informed of platform actions.
Commissioners are also consulting on and drafting a broader package of measures with the aim of updating long-standing rules wrapping digital services — including looking specifically at the rules around online liability and defining platform responsibilities vis-a-vis content.
A proposal for the Digital Services Act is slated before the end of the year.
The exact shape of the next-gen EU platform regulation remains to be seen but tighter rules for platform giants is one very real possibility, as lawmakers consult on ex ante regulation of so-called ‘gatekeeper’ platforms.
“Europe’s online marketplaces should be vibrant ecosystems, where start-ups have a real chance to blossom – they shouldn’t be closed shops controlled by a handful of gatekeeper platforms,” said EVP and competition chief, Margarthe Vestager, giving a speech in Berlin yesterday. “A list of ‘dos and don’ts’ could prevent conduct that is proven to be harmful to happen in the first place.
“The goal is that all companies, big and small, can compete on their merits on and offline.”
In just one example of the ongoing content moderation challenges faced by platforms, clips of a suicide were reported to be circulating on TikTok this week. Yesterday the company said it was trying to remove the content which it said had been livestreamed on Facebook.
NEWS
OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models
OpenAI has today announced the release of fine-tuning capabilities for its flagship GPT-4 large language model, marking a significant milestone in the AI landscape. This new functionality empowers developers to create tailored versions of GPT-4 to suit specialized use cases, enhancing the model’s utility across various industries.
Fine-tuning has long been a desired feature for developers who require more control over AI behavior, and with this update, OpenAI delivers on that demand. The ability to fine-tune GPT-4 allows businesses and developers to refine the model’s responses to better align with specific requirements, whether for customer service, content generation, technical support, or other unique applications.
Why Fine-Tuning Matters
GPT-4 is a very flexible model that can handle many different tasks. However, some businesses and developers need more specialized AI that matches their specific language, style, and needs. Fine-tuning helps with this by letting them adjust GPT-4 using custom data. For example, companies can train a fine-tuned model to keep a consistent brand tone or focus on industry-specific language.
Fine-tuning also offers improvements in areas like response accuracy and context comprehension. For use cases where nuanced understanding or specialized knowledge is crucial, this can be a game-changer. Models can be taught to better grasp intricate details, improving their effectiveness in sectors such as legal analysis, medical advice, or technical writing.
Key Features of GPT-4 Fine-Tuning
The fine-tuning process leverages OpenAI’s established tools, but now it is optimized for GPT-4’s advanced architecture. Notable features include:
- Enhanced Customization: Developers can precisely influence the model’s behavior and knowledge base.
- Consistency in Output: Fine-tuned models can be made to maintain consistent formatting, tone, or responses, essential for professional applications.
- Higher Efficiency: Compared to training models from scratch, fine-tuning GPT-4 allows organizations to deploy sophisticated AI with reduced time and computational cost.
Additionally, OpenAI has emphasized ease of use with this feature. The fine-tuning workflow is designed to be accessible even to teams with limited AI experience, reducing barriers to customization. For more advanced users, OpenAI provides granular control options to achieve highly specialized outputs.
Implications for the Future
The launch of fine-tuning capabilities for GPT-4 signals a broader shift toward more user-centric AI development. As businesses increasingly adopt AI, the demand for models that can cater to specific business needs, without compromising on performance, will continue to grow. OpenAI’s move positions GPT-4 as a flexible and adaptable tool that can be refined to deliver optimal value in any given scenario.
By offering fine-tuning, OpenAI not only enhances GPT-4’s appeal but also reinforces the model’s role as a leading AI solution across diverse sectors. From startups seeking to automate niche tasks to large enterprises looking to scale intelligent systems, GPT-4’s fine-tuning capability provides a powerful resource for driving innovation.
OpenAI announced that fine-tuning GPT-4o will cost $25 for every million tokens used during training. After the model is set up, it will cost $3.75 per million input tokens and $15 per million output tokens. To help developers get started, OpenAI is offering 1 million free training tokens per day for GPT-4o and 2 million free tokens per day for GPT-4o mini until September 23. This makes it easier for developers to try out the fine-tuning service.
As AI continues to evolve, OpenAI’s focus on customization and adaptability with GPT-4 represents a critical step in making advanced AI accessible, scalable, and more aligned with real-world applications. This new capability is expected to accelerate the adoption of AI across industries, creating a new wave of AI-driven solutions tailored to specific challenges and opportunities.
This Week in Search News: Simple and Easy-to-Read Update
Here’s what happened in the world of Google and search engines this week:
1. Google’s June 2024 Spam Update
Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.
2. Changes to Google Search Interface
Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.
3. New Features and Tests
- Link Cards: Google is testing link cards at the top of AI-generated overviews.
- Health Overviews: There are more AI-generated health overviews showing up in search results.
- Local Panels: Google is testing AI overviews in local information panels.
4. Search Rankings and Quality
- Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
- Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.
5. Advice for Content Creators
- Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
- Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.
6. New Search Features in Google Chrome
Google Chrome for mobile devices has added several new search features to enhance user experience.
7. New Tests and Features in Google Search
- Credit Card Widget: Google is testing a new widget for credit card information in search results.
- Sliding Search Results: When making a new search query, the results might slide to the right.
8. Bing’s New Feature
Bing is now using AI to write “People Also Ask” questions in search results.
9. Local Search Ranking Factors
Menu items and popular times might be factors that influence local search rankings on Google.
10. Google Ads Updates
- Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
- Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
- tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
- WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.
These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.
Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again
Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.
Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.
This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.
Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.
When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.
Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.
During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.
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