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Top GMB Insights Trends Enterprise Brands Need to Know via @sejournal, @martinibuster

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New research from Rio SEO shows dramatic effects on local search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance.

Rio SEO tracked consumer trends across over 200,000 locations in a range of verticals.

The report covers these categories.

  • Business Services
  • Financial services
  • Sit-down restaurants
  • Quick Service Restaurants
  • Retail
  • Healthcare
  • Hospitality
  • Massive Impact

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It’s widely known that the impact on business was massive. But this new research shows how the pandemic affected website clicks, click to call, and clicks for driving directions.

According to Rio SEO:

“Without question, COVID-19 had a massive impact on the local search landscape in 2020. Across the over 200,000 locations in all verticals that Rio SEO tracks, local searches were volatile, with initial drops, recovery, more volatility, and a gradual return to pre-pandemic levels.

The verticals that were able to pivot to respond to the uncertain economic climate weathered the pandemic storm better, but no sector was left untouched and unaffected.”

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Total Views

All verticals experienced drops in total views from February through April.

Other metrics also reported declines but it was total views that had the biggest declines.

Recovery began in May and by the fourth quarter all metrics stabilized at similar percentages of growth and decline.

Click to Call

Click to Call was a big performer during the pandemic.

The increase “skyrocketed” in March mostly across the board in all verticals, peaking in April and May 2020.

The phone call clicks metric was particularly volatile for most verticals, it ended the year at a higher rate year over year for sit down restaurants.

Financial Services

Financial services experienced a significant decline in views from March through May, at which point it has continued to rise. But it has not yet returned to pre-pandemic levels.

However total searches and clicks have fared better, ending the year higher than the pre-pandemic January 2020 figures.

Business Services

Business services suffered the during the pandemic, no doubt a result of the work from home phenomenon.

Business Services Local Search TrendsSource: Rio SEO internal data for 141 enterprise brands (100+ locations), January 1, 2020 to December 31, 2020Business Services Local Search Trends

According to the Rio SEO report:

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“What started as a strong year in terms of views plummeted in March, only beginning to regain traction in June.

Local searches and views took a huge hit in March and April 2020. The business services vertical recorded the largest percentage changes for all metrics, rocketing up in most metrics in May 2020.”

Restaurants

Some studies have noted that the pandemic hit the restaurant business harder than other sectors.

During normal times restaurants operate under pressure, particularly smaller startup restaurants that experience a failure rate of approximately 27%.

The additional pressure from the pandemic emphasized the importance of being able to pivot in response to changing conditions.

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Rio SEO noted:

“…views and clicks were down all of 2020. Only clicks to phone calls and clicks to website metrics have surpassed pre-COVID metrics.”

Restaurant Sit-down Restaurants Local Search TrendsSource: Rio SEO internal data for 141 enterprise brands (100+ locations), January 1, 2020 to December 31, 2020Restaurant Sit-down Restaurants Local Search Trends

Retail

Retail was one area of local that was able to keep performing during the pandemic.

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Clicks saw the smallest dips compared to other sectors and the rising trend in clicks continues to grow.

“From October-December 2020, total views had surpassed pre-pandemic levels. Total searches have also been trending upwards, reaching their peak in December 2020 due in large part to holiday shopping. Of all verticals, retail experienced less turbulence than other verticals affected by COVID-19.”

Healthcare

Healthcare started the pandemic with declines just like other niches.

However, the sector as a whole has continued to regain views and searches beginning in June 2020.

Clicks and to phone calls and to websites did exceptionally well and nearly reached pre-pandemic levels.

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Hospitality

The hospitality sector was crushed at the beginning of the pandemic but managed to stage a modest rebound beginning in June. But the trends were indicative of fewer consumers.

According to the report:

“By June both searches and views started making a slow comeback, and have remained steady since.

While fewer consumers may have been searching and viewing hotel listings, the ones who were were taking action in the early part of 2020 and then again July through September.”

Local Search & Consumer Behavior

It’s clear that the pandemic caused long lasting changes to user behavior in how users were interacting with maps and business listings to contact and do business with local businesses.

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What’s of particular interest in terms of a takeaway is that it’s important to monitor user behavior in order to better respond to swiftly changing local search consumer trends.

Citation

Search Engine Journal readers can download the full report for more insights:
An In-Depth Analysis of Google My Business Insights Trends in 2020

Searchenginejournal.com

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FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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