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Twitter Acquires Revue – Newsletter Publishing Startup via @martinibuster



Twitter announced they purchased a company named Revue that facilitates the publication and monetization of newsletters. Twitter stated that the future integration between Revue and Twitter will make it easier for readers to find and subscribe to newsletters.

Revue currently charges 5% of newsletter revenue.

According to Twitter, they understand their role as one that helps publishers create and share content as well as grow an audience. A newsletter management service represents a way for Twitter to extend that support in a useful manner.

According to Twitter:

“Twitter is where people go to see and talk about what’s happening in the world. It’s where writers, experts and curators – from individual creators to journalists to publishers themselves – go to share their written work, spark meaningful conversations and build a loyal following.

…it’s critical we offer new ways for them to create and share their content, and importantly, help them grow and better connect with their audience.”


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What is Revue?

Revue is an end to end newsletter publication software as a service app. It provides a landing page, analytics and a full suite of newsletter tools from publication to list management, as well as monetization.

Starting a newsletter is free and the only paid component is when the newsletter is monetized, which is 5% of earnings.

Revue is a competitor to services like MailChimp, MailPoet and Sendgrid, paid services for managing, monetizing and mailing newsletters. Each of those services not only eat into into newsletter subscription revenue but also cut into the time it takes to manage and publish a newsletter.

Revue makes it easier to write, edit, manage, email and monetize a newsletter from a single service by integrating multiple services needed to run a successful newsletter. This greatly simplifies the process of publishing a newsletter and makes it attractive on its own.


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A future integration with Twitter to help with growing an audience will make Revue even more attractive than it already is.

Screenshot of Revue Newsletter Editor Console

Screenshot of Twitter Revue

Screenshot of Twitter Revue

The newsletter console offers all the standard editing features that newsletter publishers expect. Editing and formatting a newsletter is very similar to the experience of working within WordPress publishing dashboard, only easier.

For example, adding media is as easy as dragging and dropping into the newsletter composer. Adding videos is as simple as copy/pasting a URL, without the need to use embed codes.

Twitter Integration with Revue

Twitter announced intentions to make it easy for an audience to discover and subscribe to newsletters. This transforms Twitter into a more important way for publishers to grow and monetize their audiences.

The announcement states:

“Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content.

We’re imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favorite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter.”


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Twitter Expands Footprint Beyond Social Media

Twitter already has invested in companies that support the business aspect of managing and publishing tweets.

Revue represents a new direction for Twitter that helps publishers who already rely on Twitter for promotional efforts to further grow their revenues via newsletters.

Revue also represents a way for Twitter to expand its revenue stream beyond advertising.


Read the official announcement:
Making Twitter a Better Home for Writers

Read more about Revue:


Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”


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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.


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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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