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Using AI to replace cookies with context

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Advertisers and publishers are scrambling to find alternatives to the third-party cookies which have been prime way of understanding audiences and their interests, but which are soon to be history. One alternative, which seems almost too obvious to mention, is contextual advertising.

Contextual advertising doesn’t intrude on audience identity at all: what the advertiser needs to know is what content is being consumed so that ads can be served appropriate to the audience which would consume that content. Easy, right? Also, as old as the hills. Soap operas, after all, got their name from the understanding that the audience watching them was the same audience which shopped for laundry soap.

AI-powered contextual advertising. But of course, the technology has changed, and contextual advertising can now be much more agile and precise. That was our takeaway from a conversation with Phil Bohn, SVP of Sales and Revenue at Mediavine, the full service ad management agency which has just partnered with contextual intelligence engine GumGum to apply AI to the contextual advertising space.

“The AI adds a layer of comfort for marketers,” he explained. “Yes we can say, we have three thousand food sites, and this is a food blog or a food article, but to drill down and find more information about it is where the AI comes in. Cool, it’s a baking article, but is it sweet, is it chicken? The kind of information an advertiser might be looking for.”

Brand safety monitoring. The GumGum tool is called Verity. It reads text (natural language processing) and also analyses images and metadata, in order to derive contextual data at scale (Mediavine has around 8,000 partner websites). It also looks at brand safety. “That’s the easy part, right?” said Bohn. “You can find ‘earthquake’ and rule that out as a page you want to place an ad on, but to look and know that there’s an earthquake cake, and put that into context, makes a big difference.”

Choosing GumGum as a partner was an unusual move for Mediavine, Bohn said. “We build a lot of our own products. We built our own video players for instream and outstream, we built our own wrapper infrastructure. So we had to talk about, is this something we build in house? We probably could have pulled it off, but it would have required quite a bit of resources.”

Integration with The Trade Desk’s UID. Another proactive response to the coming cookie-less world has been the development of persistent audience identities based on first party data collected with consent. One of the leading initiatives in this space has been The Trade Desk’s Unified ID (currently Unified ID 2.0), which is also embedded into LiveRamp’s infrastructure for use by SSPs and DSPs.

Mediavine announced this week that it’s bringing its proprietary Grow.me audience engagement framework to the party. The significance of Grow.me is that, although Mediavine has some enterprise clients, it tends to partnermainly with small-to-medium publishers — just a lot of them. As Bohn explained, users are much more ready to give up personally identifying information, like an email address, to consume content from a site like The New York Times than content from a blog.

“The rationale behind Grow.me is to build something open to scale — we’re going to open this up to other publishers, not just the 8,000 Mediavine sites — that will nudge people into giving their email address, and give them privacy tools to opt in and opt out,” said Bohn. “We have 1,800 publishers using Grow.me right now. We talked to The Trade Desk, and thy realize there’s a whole lot of sits they’re not getting first-party data from, and so we built this and became the first publisher to integrate with UID 2.0.” The first-party data made available is not the email address itself, but hashed data.

Mediavine also has an integration with LiveRamp. Grow.me, said Bohn, “is essentially going to add to the pool, and make the inventory available on those sites more valuable with the data attached to it.

This story first appeared on MarTech Today.


Author:

Kim Davis is the Editorial Director of MarTech Today. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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Discord goes all in with AI: chatbots, automods, whiteboards and more

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Discord goes all in with AI: chatbots, automods, whiteboards and more

AI is the future, at least over on Discord.

The messaging application originally made for gamers has become Gen Z’s favorite online hangout destination of choice, and now it’s rolling out a number of features powered by artificial intelligence.

In an announcement(Opens in a new tab) on Thursday, Discord shared what’s coming to the platform soon: an AI chatbot, an automated AI moderator, a conversation summarizer, an avatar remixer, and a whiteboard. Some of these features begin rolling out today, March 9. Others will launch in the coming weeks and months.

While AI has jumped into the mainstream thanks to the popularity of OpenAI’s ChatGPT chatbot, Discord has had an active AI community for quite a while now. According to the company, third-party AI apps already on the platform already have more than 30 million monthly users. Nearly 3 million servers on Discord have some AI element integrated into the community.

In fact, the biggest community on Discord is Midjourney, a text-to-image AI project which allows users to generate art from right within the server. Discord says Midjourney’s server has more than 13 million members.

So, with AI being such an integral part of Discord already, it seemed like only a matter of time before Discord itself started bringing AI directly into the platform.

images

AutoMod AI
Credit: Discord

The first feature coming to some Discord servers as soon as today is AutoMod AI. Discord already has an AutoMod feature, which basically automatically moderates rooms for admins based on the rules of the server. Discord has now integrated OpenAI-powered AI into AutoMod, allowing it to search the server and contact moderators when it thinks rules are possibly being broken. According to Discord, AutoMod AI can also consider the context of a conversation so, for example, users don’t get penalized for posts that are misconstrued.

Clyde is a bot that Discord users may already be familiar with, and starting next week, Clyde is getting an AI upgrade. Currently, the Clyde bot provides information, such as server error messages, and also responds to timeout or ban requests from users and mods. However, that’s pretty much all Clyde was able to do. Until now.

Clyde chatbot

Clyde
Credit: Discord

Clyde will now be able to answer all sorts of questions from users, much like OpenAI’s ChatGPT chatbot. Users simply have to type “@Clyde” followed by their prompt. Clyde will be able to pull up information and also help find specific emojis or GIFs based on a user’s description.

Another AI feature coming to Discord next week is Conversation Summaries. Again, the name is fairly descriptive of what it does. With users all over the world, many Discord channels are always moving regardless of time of day. Conversation Summaries will allow users to catch up on what they missed on a Discover Server. The AI-powered feature will “bundle” chats into topics so users can easily read up on what they find most interesting.

Conversation Summaries

Conversation Summaries
Credit: Discord

Starting today, developers can start playing with Avatar Remix, an open-source Discord app that integrates AI art into the messaging app. Avatar Remix allows users to take a fellow user’s avatar and change it up “using the power of generative image models.” What does that mean? In the demo that Discord showed Mashable, a user was able to add a party hat or a mustache to a friend’s avatar by simply mentioning their username and describing what changes they’d like to make.

Avatar Remix

Avatar Remix
Credit: Discord

The company is also launching an “AI incubator,” offering support for developers creating AI-powered apps on Discord.

Finally, Discord revealed a feature that’s coming soon that has long been requested by the Discord community: a whiteboard. But, of course, this won’t be just any collaborative whiteboard feature. It’s going to be AI-powered, allowing users to collaborate in generating AI art and more.

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