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Why Some Sites Lose Rankings in Core Update via @sejournal, @martinibuster

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google john mueller core update 6189023326e1d sej

Google’s John Mueller answered a question in the SEO Office-hours hangout about recovering from a core algorithm update. His main point was to rule out random spammy backlinks or technical issues as reasons why a site would lose search visibility after a Google core update.

Then Mueller explained what a core algorithm is mostly about and where affected sites should focus their attentions in order to better understand what kinds of changes might be needed.

Website Lost Rankings in July 2021 Core Update

The person asking the question related that they have three online pharmacies in Switzerland. One of the sites received a significant number of random spammy backlinks, backlinks for which they weren’t responsible for.

He mentioned that in a previous conversation John Mueller had reassured him that Google could deal with those links.

Nevertheless, the site lost search rankings and traffic after the July 2021 Core Update, while the other two sites doubled their traffic and visibility.

They tried fixing the site by addressing technical problems and also uploading a disavow file but the site never improved and continues with a reduced search presence.

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The person asking the question asserted his belief that they lost rankings in the core algorithm update because of those spammy backlinks.

Core Updates are More About Relevance

Mueller answered by first noting that his answer is going to be a general one because he can’t speak specifically about a site without actually looking at it.

He then began talking about what a Google core update is about and what kinds of things are not related to a loss of rankings during a core update.

Mueller explained:

“In general, with the core updates, if you’re seeing changes there, usually that’s more related to trying to figure out what the relevance of a site is overall and less related to things like spammy links.

So that’s something where I wouldn’t expect any reaction from in a core update based on random spammy links that go to your website.”

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Overall Site Quality

Mueller next started talking about overall site quality. In a previous Google office-hours hangout he explained that overall site quality is more than just text and that it could include the layout and other factors.

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Read: Google Offers a Definition of Quality Content

The above article is important to read because it offers a definition of content quality that is more far reaching than it is generally thought of.

So when Mueller starts talking about “overall site quality” it’s important to really tune in and think about what he means when he talks about that.

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Mueller continued with his answer:

“Also with core updates, …like… you can make incremental changes to improve your site over time with regards to the overall quality and that will incrementally help there.”

A Strong Loss of Rankings Takes Longer to Recover

The next part of Mueller’s answer addresses those sites whose rankings took a significant hit. For those kinds of sites they may have to wait.

Mueller continued:

“But if it was a really strong adjustment with a core update then you probably need to wait until the next core update to see those changes.”

Disavow Files Will Not Help Core Update Issues

Mueller next makes it clear that uploading a disavow file will not solve issues experienced from a core update.

Mueller:

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“And because I don’t think it would be related to the spammy backlinks, I don’t think disavowing those backlinks would change anything there.

It’s really a matter of us trying to figure out what the relevance of the site is overall.

And that’s something that almost relies on the overall site’s quality.”

Identify Issues Related to Relevance

Mueller next underlined the idea of focusing on overall relevance.

Mueller continued his answer:

“And I imagine it’s tricky if you have multiple shops that are fairly similar in that it’s probably not the case that one of them is really bad and the other ones are really good.

But it might still be something where you can use maybe user studies to figure out what are the differences, what are things that you could do to make it clear that this site is particularly relevant.”

YMYL Sites Face a More Critical Algorithm

Mueller next mentioned that sites that are in sensitive topics, known as Your Money Your Life (YMYL) sites, like those in the health sector, are going to face more a more “critical” algorithm.

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Mueller:

“And I think especially with regards to websites like pharmacies, it is something where our algorithms probably try to be a little bit more critical just because …there’s just so much more involved.

It’s not a random website that has a story and a funny picture. It’s like people’s health that’s involved.”

Technical Issues Not Source of Core Update Ranking Problems

The person who asked the question mentioned they were trying to fix 404 and other technical issues.

Mueller followed up his answer to make it clear that technical issues do not play a role in ranking problems associated with a core algorithm update.

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Mueller said:

“Especially with regards to things like 404 pages and technical issues, that would not be related to core updates.

So core updates are really more about understanding your site’s overall quality and its relevance and less about technical issues and less about spam.”

Affected by a Google Core Update?

There’s a lot of information there that is helpful for identifying where to focus for improving after a core update and where not not waste your time.

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Some key takeaways from Mueller’s answer:

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  • Uploading a disavow file is futile for fixing core update related rankings collapse
  • Fixing technical issues will not solve core update ranking problems
  • Overall quality and relevance to the topic are important areas to examine
  • A strongly impacted website may have to wait for the next core update to see an improvement

Google’s stance on core updates have generally been that there is nothing to fix.

But Mueller also says that the core update generally focuses on relevance and overall quality, which is a good thing to know.

Citation

Core Algorithm Update is Usually About Relevance and Overall Quality

Links & Technical Issues Not Related to Core Update Ranking Issues
Watch John Mueller explain core updates at the 45 second mark in the video: [embedded content]

Searchenginejournal.com

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

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During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

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1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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